Upfluence
Octoly
Creator.co
Octoly
Upfluence
What started as one of the earliest and most robust search and discovery tools has evolved with the times, offering users multiple ways to uncover new influencers and ambassadors. Easy-to-use campaign tools round out the management offering, while a flexible social listening module works well for all kinds of research.
Pros and Cons
Highly precise search tool on top of a massive influencer database
Multiple passive recruiting tools turn customers into ambassadors
Easy to use, with clear workflows
No audience analysis beyond basic demographics
Can be too complex and overwhelming for IM newbies
Best for: Large Store
Creator.co
From its beginnings as one of the best influencer marketplaces we’ve seen, Creator.co has evolved to become one of the best end-to-end solutions—now with affiliate marketing.
Pros and Cons
Unparalleled data insights on influencers
Brands own license to all UGC, can easily download any content (including Stories)
Affiliate marketing integrations turn influencers into another salesforce
Onboarding fees aren’t a good look
Some users say creator Opt-Ins could be better organized/becomes overwhelming
Best for: Large Store
