Upfluence
Octoly
Klear
Octoly
Upfluence
What started as one of the earliest and most robust search and discovery tools has evolved with the times, offering users multiple ways to uncover new influencers and ambassadors. Easy-to-use campaign tools round out the management offering, while a flexible social listening module works well for all kinds of research.
Pros and Cons
Highly precise search tool on top of a massive influencer database
Multiple passive recruiting tools turn customers into ambassadors
Easy to use, with clear workflows
No audience analysis beyond basic demographics
Can be too complex and overwhelming for IM newbies
Best for: Large Store
Klear
Klear’s recent acquisition by analytics provider Meltwater only improves the influencer platform’s already stellar use of data, while making welcome improvements to campaign management.
Pros and Cons
Social listening and competitive research features also “teach” the AI about your brand
WYSIWYG editor for creating influencer recruiting landing pages
Improved Campaign Manager can easily handle campaigns at scale
Harder to find YouTube-only creators
Best for: Large Store
