14 Websites to Sell Products Online in 2024

Selling products online has become more than just a trend—it's a necessity for many. With a plethora of platforms available, each catering to different types of sellers and products, knowing where to start can be daunting.

In 2024, global eCommerce sales are expected to reach $1.7 trillion. Moreover, in the past year, eCommerce was responsible for 19% of the global retail sales. With such numbers, it's no wonder that people are starting to pay attention and explore the means to sell their products and services.

This article provides a comprehensive guide to the best websites that allow you to do that. We'll explore a variety of platforms, from global giants like Amazon and eBay to niche markets such as Newegg and Poshmark. Each section will detail the unique features, benefits, and ideal use cases for these marketplaces, ensuring you can find the perfect fit for your needs.

1. Amazon

While Amazon needs no introduction, no list of websites where you can sell your products online will be complete without mentioning this giant. Needless to say, Amazon's competition is fierce. According to our research, Amazon holds a massive 37.8% of the U.S. eCommerce market share. Not only does Amazon allow you to sell basically anything, but they are also trusted among consumers as they verify their sellers and deliver on time. 

If you are thinking about selling on Amazon, you will really have to do your homework to identify profitable product ideas. For starters, Amazon is not the go-to place for consumers to buy brand items.

That being said, standard products generally do not work well either unless you can sell these for the right price while still making enough profit. Another point to consider regarding product choices is that Amazon already dominates electronics with its own products. Instead, products that sell on Amazon include toys, books and even clothing at a cheap price. 

We have an entire guide on the Top Trending Products on Amazon for 2024.

2. Bonanza

Based in Seattle, Bonanza is an online marketplace that enables entrepreneurs to create sustainable businesses by growing their network of returning customers. From digital goods to dolls and bears, they virtually sell everything (but the ordinary). 

They launched in 2008 and during the past decade and a bit that they have been in business they have received quite a few impressive recognitions. Most recently, they have been ranked number one for “Customer Service”, “Communication”, and “Most Recommended Marketplace” by the EcommerceBytes Sellers Choice Awards. 

They really try to focus on sellers by not charging any listing fees, monthly store fees, or other hidden fees. Instead, they charge a base fee of 3.5% when you sell an item directly via their marketplace. In other words, you will only be charged fees once you have actually made a sale. 

3. Chairish

If you are a professional seller or manufacturer with a niche market, Chairish might be the marketplace for you. Unlike some of the other bigger marketplaces that focus on practically everything, Chairish sells only high-quality home decor, art and furniture. Another significant difference is that they actually have curators who first need to approve your products before you may list your items on their marketplace. 

The marketplace is especially popular among interior designers. So, if you have high-quality pieces that interior designers might be interested in, pull up a chair and start creating your listing (that is if you are fine with having to pay a commission rate of as much as 30%). 

4. Craigslist

If you are searching for a very straightforward, basic platform for selling online, Craigslist will meet your needs. In essence, it is actually simply a forum where you can list practically anything that you would like to sell. However, unlike eBay and Amazon which are trusted by most, Craigslist is known for scams. So, if you do plan on using this online selling site, proceed with caution. If you have a dispute, you will basically be on your own. 

Similar to Facebook Marketplace, it is better suited if you want to sell to locals. That being said, Facebook Marketplace is less risky as the buyers are linked to Facebook accounts. While it does not mean that you won’t get buyers on Facebook who are trying to swindle you, you can at least refer to the profile of the buyer and his/her previous activity to double-check that they are who they claim to be. 

The advantage of using Craigslist is that you can list your products free of charge. You can also meet the buyer in person, which some sellers might prefer. Irrespective of whether you opt for online payments or cash on delivery, you will need to be extra vigilant when using this platform. 

5. eBay

eBay is no longer merely an online marketplace only for consumers to sell and buy products as they have grown to become one of the leading platforms for business-to-consumer (B2C) sales as well. While Amazon has really expanded dramatically in the past couple of years, eBay still offers very strong competition for Amazon. However, Amazon is probably still more trustworthy in the eyes of consumers. All in all, if you do not mind paying eBay’s fees, it offers you the ability to sell almost anything to a huge network of buyers.

We have an eBay Product Research Tools guide to help you pick the products that sell the most.

6. Etsy

Etsy is a popular marketplace for selling handmade products online. As the platform is easy to use, it is one of the best websites for selling your products online. 

To sell on Etsy, you will need to pay a listing fee of $0.20 when you list your first item. Your listing will be active for four months. Then, once you have sold a product, you will also need to pay a standard processing fee, transaction fee, and, depending on your sales, a fee for offsite ads. Unlike many of the other websites mentioned in our list, Etsy actually pays to advertise items listed on their website by means of offsite ads. 

If you opt for their Etsy Plus plan, which offers an expanded set of tools and listing credits to advertise your products with Etsy Ads, you will also have to pay a monthly fee of $10 per month. With this plan, you will be able to customize the look of your shop and send emails to interested shoppers about when an item is in stock again which can be really convenient. While on that, we have a handy Etsy Shop Name Ideas guide to help you pick the right shop name and an Etsy SEO Guide to help improve your rankings. 

7. Facebook Marketplace

If you are fine with a platform that offers less of a store-like feel, you can also check out Facebook Marketplace. It is still fairly new, but thanks to the popularity of Facebook you will be able to enjoy tremendous exposure for free. Plus, as it uses a powerful algorithm, your listing actually appears in the timelines of Facebook users who are more likely to be interested in what you are selling. 

Here you can sell new or preowned items from a range of categories that include electronics, clothing, and accessories. All you need to do is log in to your personal or business Facebook account, go to Marketplace, create a new listing, and fill out the fields. 

All things considered, Facebook Marketplace is a cost-effective platform that offers a more personalized experience. We have an entire guide to Facebook Marketplace Selling Fees that you can check out. It is especially great if you plan on making it your side hustle. Also, check out our Facebook Ad Sizes Specifications guide to know exactly how to design best-selling ads. 

8. Handshake

If you are searching for a way to grow your wholesale business, be sure to check out Handshake. It is a handpicked wholesale marketplace where you can sell unique products under your own brand (no reselling of third-party products is allowed).

However, in order to be able to sell here, you must meet their list of minimum eligibility criteria before you can apply. These criteria include having an active Shopify store with an order history. It is also available only to customer-focused brands that were established in the United States. 

While the application process might be a bit of a schlep, their pricing makes it worthwhile. It is completely free. They also charge no fees or commissions on your sales. 

9. Newegg

Unlike its name suggests, Newegg is not new. This online retailer was founded in 2001 and sells an impressive selection of electronics at affordable prices. They also offer Newegg Marketplace where you can list anything tech-related to an audience of more than 40 million customers in 20 countries. You can either choose to be billed per item or sign up for an elite membership that starts at $29.95 per month. In addition to this fee, they also charge a commission. The rate depends on the type of product and can be anything from 8% for video game consoles to 14% for accessories. 

10. Nextdoor

Nextdoor is currently available only in the United States, Canada, United Kingdom, France, the Netherlands, Spain, Italy, Germany, Denmark, Sweden and Australia. It is similar to Facebook Marketplace and Craigslist. However, it offers more than simply a forum where sellers can sell items online. It also serves as a platform where people can share details about what is happening in their local neighborhoods. 

While you do not have to pay any membership or listing fees, you do need to create an account. As people have to sign up, it is generally a safer avenue for online selling than a forum like Craigslist.  

11. Poshmark

According to Poshmark’s website, they sell one product in the United States every second. Their unique selling proposition to buyers is that it is a place where they can buy from people whose styles they love. So, if you are serious about fashion (and think of yourself as someone with style), you can use this platform to sell new or secondhand clothing, accessories and home decor items. 

The fee structure is straightforward. It is free to list, but once you have made a sale, you will be charged a commission. For sales below $15, the commission rate is $2.95, while sales that exceed $15 will be charged a commission rate of 20%. 

12. Redbubble

Founded in 2006 in Australia, Redbubble is an online marketplace and print-on-demand service aimed at independent artists who are searching for an avenue where they can sell their work. They have helped more than 700,000 designers and artists from all over the world already to sell their high-quality, original clothing and accessories. 

All you have to do is open a Redbubble shop and upload your designs. Your designs will then be printed on high-quality products by third-party producers and shipped to your customers. They offer their service free of charge, but all the products have a base fee. Sellers can then decide for themselves how much profit they want to make per product.

13. Ruby Lane

If you prefer to pay a monthly maintenance fee and lower service fees instead of being slapped with a once-off high commission rate, you can check out Ruby Lane. Just like Chairish, they are also an online selling site for antiques and vintage items, but they use a different fee structure. They do not charge any setup or listing fees. Instead, sellers are charged $54 per month which allows them to sell up to 50 items. If you wish to sell more items, it is about 30 cents extra per item. In addition to the monthly maintenance fee, they also charge a service fee of 6.7% based on the total of the purchase order.

Their marketplace has been noticed not only by buyers, but also the press. In 2019, they received the Sellers Choice Awards from EcommerceBytes and, to date, they have received more than 11,500 reviews on Trustpilot with an overall TrustScore of 4.6.

14. Swappa

Swappa works differently to the other websites mentioned in our list. Instead of the seller being charged a fee, the buyers in some instances need to pay a fee (which is included in the sale price). In short, you can sell electronic items like iPhones, phones and laptops that are in good working condition to other users. The payments are made via PayPal before the product gets shipped. 

How to Choose the Right Website to Sell Products Online?

Selecting the right platform to sell your products online is crucial for your business's success. The ideal website depends on your products, target audience, and business model. Here’s a guide to help you make an informed decision, with examples from popular platforms.

Consider Your Product Type

First, think about what you’re selling. Different platforms cater to various types of products:

• Handmade and Creative Goods: If you create handmade items, crafts, or art, Etsy is a great choice. Etsy is renowned for its focus on unique, handcrafted products and has a large, dedicated customer base interested in such items.
• High-Quality Home Decor and Furniture: For sellers specializing in high-end home decor and furniture, Chairish is an ideal platform. Chairish is tailored to interior designers and high-end customers, ensuring your niche products reach the right audience.
• Electronics and Tech Gadgets: Newegg is perfect for selling tech-related products. With a vast audience of tech enthusiasts, Newegg allows you to tap into a market specifically looking for electronics, from laptops to gaming consoles.

Evaluate Fee Structures

Understanding the fee structures of different platforms can help you maximize profits:

• Low Fees: Bonanza offers free listings and low final value fees starting at 3.5%, making it cost-effective. This platform is excellent if you want to minimize overhead costs.
• Free Listings but Higher Sales Commissions: Poshmark charges no listing fees but takes a 20% commission on sales above $15. This structure works well if you prefer not to pay upfront costs and are selling higher-priced items.

Audience Reach and Marketing Tools

The ability to reach a broad audience and utilize effective marketing tools can significantly impact your sales. Amazon is unmatched in its reach, allowing you to sell to millions of customers worldwide. The platform is suitable for sellers with diverse product ranges looking to scale their business globally.

On the other hand, if your goal is to sell locally, Facebook Marketplace and Craigslist are excellent options. Facebook Marketplace leverages the social network’s vast user base and powerful algorithm to target local buyers, while Craigslist offers a straightforward, no-frills platform for local sales.

Ease of Use and Seller Support

The platform’s ease of use and the support it provides can affect your overall selling experience. Bonanza is praised for its user-friendly tools and easy integration with other platforms like eBay, Amazon, and Etsy. This makes it ideal for sellers who want a seamless experience managing their listings.

eBay and Etsy offer robust support and extensive resources for sellers. Whether you’re a new seller needing guidance or an experienced one requiring advanced tools, these platforms provide valuable support to enhance your selling experience.

Niche Markets

Some platforms cater to specific niches, making them ideal for targeted sales:

• Fashion and Accessories: Poshmark is designed for fashion-forward individuals looking to sell new or secondhand clothing and accessories. Its user base is specifically interested in stylish and trendy items.
• Wholesale Products: Handshake focuses on wholesale transactions and is perfect for businesses looking to expand their B2B sales. It requires sellers to have an active Shopify store and meet specific criteria, ensuring a professional marketplace environment.

Conclusion

About the Author

Koba Molenaar

Writer

Koba Molenaar brings nearly a decade of rich experience in content writing, specializing in digital marketing, branding, SaaS, and eCommerce. Her passion for helping brands, from solopreneurs to established companies, connect with their audiences shines through her work. As a member of the Golden Key International Honor Society, Koba’s commitment to excellence is evident in her work, showcasing her as a relatable and knowledgeable voice in the industry.