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In 2023, content still reigns king, even more so video content. According to YouTube statistics, YouTube’s brand awareness is estimated at 94% in the United States. That said, it doesn’t just stop at brand awareness. Users are also actively enjoying all the content that the platform has to offer and spend on average 23.7 hours on its mobile app per month.
Though, if you don’t have the right tools at your disposal to schedule your YouTube videos, you’re not going to be able to capitalize on the popularity of the platform. So, to help you, we’ve compiled this list of the top YouTube scheduling tools and platforms. While there are many great social media scheduling tools (some of them are even free), only a few offer integration with YouTube. Before we take a closer look at 11 of the best tools with YouTube integration, we’re first answering some FAQs about which features a scheduling tool should ideally offer.
Top 11 YouTube Scheduling Tools & Platforms:
What Should YouTube Scheduling Tools Do?
Nowadays, it’s an expectation that brands should be active online, yet maintaining your online presence can quickly take a big chunk of your resources. To make it more challenging, you should also consider the time that your target audience is most active to boost engagement. Without a social media scheduling tool, this is virtually impossible. We recommend that you look for software that offers the following features when shopping for the top YouTube scheduling platform for your needs:
Remember, the reason why you’re getting a tool is to make scheduling and posting less challenging. The best tools will have an intuitive interface. It should be easy to navigate your way around the tool and learning how to use its features shouldn’t take too much time.
Reports and Analytics
There are several benchmarks that you'll want to measure regularly, especially if you’re managing clients’ social media accounts. Selecting a tool that offers reporting and analytics will help you to assess if you’re meeting your clients’ goals and show your worth. If you’re using it to manage your own brand’s social media marketing campaigns, the reports will help to demonstrate to decision makers the value of social media and improve future marketing strategies. For example, access to individual network reports will show you which channels aren’t delivering results. This way, you can make more informed choices and identify when to stop using a social platform.
Scheduling and Queueing
A good YouTube scheduling tool should make it easy for you to plan weeks or months in advance. Ideally, the tool should also allow you to see your entire content calendar in a single view. This makes it a lot easier to spot gaps in your posting schedule.
If you’re part of a bigger team, a message approval system is a must. This way, you can rest assured knowing that a senior member has approved all the posts before publishing.
Social media marketing is 24/7. As you’ll not always be able to access your desktop immediately, it’s best to get a tool that offers a mobile app with the same functionality as the desktop platform. It should at least offer push notifications and the ability to respond to your inbound messages.
Top 11 YouTube Scheduling Tools & Platforms
Brandwatch is much more than simply a YouTube scheduler. In addition to offering a comprehensive suite of social media management tools that’s trusted by global brands like Unilever and Toyota, it can also help with consumer intelligence.
For help specifically with social media scheduling, Brandwatch enables you to plan, schedule, edit, and publish all your YouTube content via a unified, comprehensive content calendar. Thanks to its clean look and drag-and-drop functionality, it’s all very easy to use.
If you have several employees working on the same campaign, it offers features like approval flows, user roles, notes, and a digital asset library. Armed with these features, you can rest assured knowing that all the content will be in line with branding guidelines.
- An integrated, unified content calendar
- A customizable inbox
- Approval flows
- Social listening
- AI-powered analytics
For more info about Brandwatch’s pricing, you can schedule a meeting.
Loomly is a social media management tool that you can use to create, preview, approve, and publish videos to YouTube. With its clean, user-friendly interface and Launch Wizard, you’ll find that it’s really easy to create your calendar and start publishing directly via its app. The wizard will also guide you through the process of connecting your YouTube channel and other social media accounts.
One of its features that deserves an honorable mention is the list with post ideas that it pulls from the web. These ideas are based on trending topics relating to your industry, social media best practices, and date-related events, meaning that your content will stay relevant.
Another feature that stands out is its list of integrations. Unlike most tools, it offers automated publishing for YouTube and Pinterest (in addition to the other main channels like Facebook, Twitter, Instagram, and LinkedIn). If your target audience is mostly active on Snapchat and TikTok, you can use its manual publishing that’s powered by reminders for these two platforms.
- A central, intuitive library for storing and organizing photos, videos, notes, and links as well as posting templates
- Post ideas
- Automatically generated post and ad previews
- Approval workflow and commenting system
- Analytics for all posts
Loomly offers a free 15-day trial. Pricing starts at $34 per month for two users and 10 accounts.
Sprout Social can help you with scheduling, publishing, and analytics. With its centralized video publishing feature, you can schedule and publish content directly to YouTube helping you to streamline and simplify the entire process.
One feature that sets it apart is its patented ViralPost® tech. In short, it calculates the optimal times for posting by analyzing the engagement patterns of your audience. Combine this with its ability to recommend an image when you enter a link and it becomes a lot easier to boost authentic engagement.
All in all, it’s one of the most professional YouTube management platforms available. Considering its price, it’s more geared toward bigger companies with heavy-duty needs and its extensive list of features will be overkill for small businesses.
- Seamless team management with the help of an approval process
- Social listening for tracking brand mentions or selected keywords
- An impressive range of reports
- A message approval workflow when managing multiple team members
- Strong analytics and reporting
- Automated scheduling
While Sprout Social doesn’t offer a free plan, it offers a generous 30-day free trial after which pricing starts at $99 per month per user for five social profiles.
Luckily the only dated element of eClincher is its name. The interface is clean and modern, while the setup process is simple. After your profiles are all set up, you’re ready to start exploring its impressive list of features.
If there’s one feature that needs special mention, it’s the publishing and scheduling. You can publish unlimited posts as well as auto-post by means of smart queues. Though, if you’ve signed up for the Basic plan, the number of posts you can publish automatically are limited to 15 with queues and 3 via RSS feeds.
Via its visual calendar, all you have to do is select dates and times to schedule posts. Depending on how far in advance you’ve planned, you can either opt to view your calendar per week or month.
Also, unlike most other companies, round-the-clock live support is included in all its plans. That being said, considering that it’s so straightforward to use, you probably won’t need it.
Overall, it’s one of the most useful social media management tools for managing publishing, monitoring engagement, and analytics. While it might be easy to use, it still offers enough functionality for both smaller businesses and agencies.
- Fully customized analytics dashboard
- Unified social inbox to keep track of your social interactions via one place
- Approval workflows
- Monitoring and listening feeds
- Automatic publishing with RSS feeds and smart queues
- Suggested hashtags
- Custom video thumbnails
- Post customization per channel
While eClincher doesn’t offer a free plan, it offers a free 14-day trial. Pricing starts at $59 per month for 1 user and 10 social profiles.
Agorapulse is a fully featured social media management tool. While it’s extremely powerful, it’s not at the expense of user-friendliness. In fact, it arguably has the most intuitive interface.
Like most software, it offers you multiple ways for publishing content, including a useful bulk publishing feature. It can also identify which combinations don’t work and lets you create saved hashtags groups for faster publishing.
In addition to publishing, it also offers a unified inbox, social media monitoring, and reporting. You can, for example, label your more active followers and jot down relevant notes about them. Agorapulse will also automatically categorize your top followers as Ambassadors, Engaged, or Influencers, based on their interaction and social standing. This unique feature makes it easier to identify influencers in your industry.
All in all, it’s one of the best tools. Though, it comes at a price and for this price it’s disappointing that there’s no integration with Pinterest.
- Social listening for brand mentions and other key terms
- Bulk publishing by means of importing a CSV file or RSS
- Social media reporting
- Unified inbox
- Mobile app
Pricing: Agorapulse offers a Free plan and generous free 30-day trial. For unlimited scheduled posts, pricing starts at $99 per month for 2 users and 10 social profiles.
Swat.io is an all-in-one tool that helps you to manage your YouTube and other social media channels, freeing up time that you can devote to creating captivating content instead. From content planning and publishing to analytics, it covers all the key areas of social media marketing. With the clear editorial calendar, you can directly schedule (or, if you’re all set to go, immediately publish) your posts on YouTube without first having to log into YouTube. The single-calendar view also makes it easy to get a quick overview of what you’ve lined up already and coordinate with your team.
Experienced creators will tell you that there’s more to a successful YouTube channel than just great content. You also need to engage with your audience regularly. To help you with this equally time-consuming task, it offers a single-ticket inbox for all your comments, mentions, and private messages. This way, you’ll always stay on top of managing your community of subscribers.
But there’s one big drawback. The cheapest option starts at $350 per month which probably makes it beyond the reach of individual creators and small businesses.
- Identification of top-performing content on YouTube and other channels
- Post-hover cards that have detailed info about the particular post
- Filter options by channel, public, or private messages
- Individual tagging function for better categorization
- Proven workflows for better team collaboration
- A differentiated role system so that team members only receive access per their assigned role and permissions
- A comprehensive analytics section for analyzing and evaluating your performance on YouTube
While Swat.io doesn’t offer a free plan, it offers a free 14-day trial. Pricing starts at $350 per month for all its features.
If your needs are basic, Hootsuite is one of the more affordable social media management apps on the market. Though, if you would like to use it for social listening (which many of the other apps include in its core product), you’ll need to sign up for Hootsuite Insights, a separate app.
Similarly to Loomly, one of its best features is its comprehensive list of integrations. It integrates with YouTube, Facebook, Instagram, LinkedIn, Twitter, and Pinterest. With its YouTube integration specifically, you can easily schedule your YouTube videos directly via Hootsuite or, alternatively, find relevant videos to schedule by means of a custom search stream.
One drawback is that unless you’ve signed up for its Enterprise plan, YouTube analytics are available only as a paid add-on. To add powerful analytics to your Hootsuite dashboard, you’ll need to install the Channelview Insights app. While it’s relatively cheap (it costs only $7.99), it’s annoying as many other apps include this in their plans.
- An instant overview of scheduled and published content
- Asset libraries
- Frictionless video publishing which automatically adjusts the bit rate, height, and width to meet the requirements of the platform
- A bulk composer for scheduling multiple posts simultaneously
- An intuitive approval process
Hootsuite offers a free 30-day trial and a limited Free plan. For the ability to schedule unlimited posts, pricing starts at $20 per month for 1 user and 10 social accounts.
MavSocial is a comprehensive social media management tool that lets you manage all your different social accounts via a single dashboard. Not only does it support YouTube (which is actually quite rare), but it also supports Facebook, Instagram, Twitter, LinkedIn, WeChat, and Tumblr. Though, support for WeChat is only included in its Business and Enterprise plans.
With MavSocial, you can create on-brand content that you can schedule in advance. As you can decide at which time it should be posted automatically, you remain in total control. Plus, this feature makes it easier to engage global target audiences.
If you’re an agency, you can use it to create strategic marketing campaigns with the help of its intuitive campaign calendar. This lets you group your posts by product, service, or event for easy reporting.
Considering that it offers an integrated image editor and stock image library, it’s a great choice for brands that like to focus more on visual content. From filters to frames to free stock images, there are many elements that you can add to create eye-catching content. Plus, if you opt for its Business or Enterprise plan, you can use it to curate user-generated content (UGC) to make your content even more relatable and authentic.
While it’s suitable for agencies, its affordable monthly rate makes it an attractive option for individuals and small businesses wanting to streamline their social media management.
- Bit.ly integration for shortening links
- Campaign and group reports
- Unified social inbox to keep track of your social interactions via one place
- A centralized digital asset library
- Automatic publishing with RSS feeds and customizable queues
- A stock image library with millions of free stock images
While MavSocial doesn’t offer a free plan, it offers a free 14-day trial. Pricing starts at $19 per month for 1 user and 10 social profiles.
Publer describes itself as a virtual superhero ready to help you collaborate, schedule, and analyze your posts for YouTube, Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.
With its YouTube scheduling feature, you can easily import videos of up to 12 hours or 1GB from Dropbox, Google Drive, or your computer. While you can’t schedule recurring videos (YouTube doesn’t allow duplicate videos), the tool lets you post as many as 15 videos per day on each of the channels that you’ve added to Publer. It also lets you schedule auto-hiding via its platform for removing a video from your channel after a set time. This can be especially useful if you regularly run promotions.
It also lets you add titles, descriptions, signatures, shortcodes (for adding default info), and shortened URLs and generate hashtags. With the hashtag suggestions feature, Publer will automatically display the top trending and most relevant hashtags.
Not only is it useful for scheduling and posting, but it also offers basic insights. For every video that you’ve scheduled via Publer, you can view metrics for a specific video or channel as a whole.
One drawback is that it doesn’t currently offer mobile apps, but Android and iOS apps are planned for later this year. Other features included in its tentative road map for 2021 are scheduling for WordPress posts, analytics reports, and a white-label solution.
- Hashtag suggestions
- Automatic publishing with RSS feeds
- Link in bio on Instagram
- Integration with Canva allowing you to share your designs directly to Publer
- A media library
- Analytics and post insights
- Built-in photo editor
Pricing: Publer.io offers a free 7-day/14-day trial (depending on your plan) and a limited Free plan. For the ability to schedule YouTube videos, pricing starts at $20 per month for 5 social accounts.
10. Zoho Social
While Zoho Social is part of the Zoho suite of products, it’s also conveniently available on its own. You can use it for scheduling, monitoring, collaboration, and analytics.
Its drag-and-drop publishing calendar makes it easy to schedule, reschedule, and publish content to the leading social networks – Facebook, Twitter, Instagram, LinkedIn, Google My Business, and YouTube. To ensure optimal engagement, you can use its SmartQ predictions to post content when your target audience is most likely to be active online.
If you’re part of a bigger team, its interface and features make it straightforward to collaborate with your team via a single dashboard. You can, for example, start a discussion thread if you feel that a draft needs a bit more brainstorming before it’s publish-ready. It also lets you define publishing roles which helps to ensure that all the content that gets published has been moderated and approved.
Zoho Social also offers features for monitoring brand hashtags and core keywords as well as stats and analytics about your followers. Not only can you schedule posts, but you can also create a schedule according to which reports should be delivered to your team members.
Make no mistake, Zoho Social is a comprehensive social media management platform for small to midsized businesses as well as agencies, but the fact that it doesn’t offer integration with Pinterest and TikTok is a con. Also, unlike some of the other tools that offer 24/7 support, Zoho Social offers support only five days of the week, and that’s only via email.
- Content approvals and workflow
- A reports dashboard
- Intelligent custom reports
- Content curation tools
- A listening dashboard
Pricing: Zoho Social offers a Free plan and free 15-day trial. Pricing starts at $15 per month, but YouTube scheduling is included only in its Premium plan that costs $55 per month for 3 team members. Additional team members are available at $10 per member per month.
With Sendible, you can schedule YouTube videos, view analytics, and reply to comments for your YouTube account. It also offers integration with Facebook, Twitter, Instagram, Facebook Ads, LinkedIn, Google My Business, Pinterest, and a number of blogging platforms, making it one of the best tools if you’re active on multiple platforms.
Not only does it offer loads of integrations, but its reporting also deserves special praise. In total, it offers 8 standard reports. You can, for example, use it to track performance engagement metrics across all accounts and also to zoom in specifically on your YouTube’s audience growth. If you’re using it for an agency, the custom drag-and-drop reports are especially useful. You can design a report with your client’s logo and email it directly from within the Sendible platform.
- Bulk scheduling by importing CSV files
- Smart queues
- Automatic publishing with RSS feeds
- Unified inbox
- Keyword monitoring
Pricing: While Sendible doesn’t offer a free plan, it offers a free 14-day trial. Pricing starts at $29 per month for 1 user and 6 profiles.
Which Tool Should You Choose?
There’s a lot to give thought to when selecting a tool. To help, we’ve identified a list of subcategories. These include small, medium and enterprise recommendations. We also dive into which platforms are easiest to use, most affordable, and more.
1. Best Free YouTube Scheduling Tool
Individual creators often don’t have a big budget for third-party apps. While most tools sadly don’t offer a free plan, there are a few that do. Here are two platforms we’ve found to be the best considering that you can use their free plan for YouTube scheduling.
Agorapulse - Good choice for individuals posting more frequently
Hootsuite - Perfect for individuals listing on multiple sites
Here’s a quick comparison of how the free plans of these two platforms stack up:
|Support||Email support (response time is typically 1 business day)||24/7 support on social media|
|Number of social accounts||3||2|
|Scheduled posts||40 posts per month||Unlimited|
2. Recommended for Small Businesses
Small businesses often have to balance cost and functionality, but that doesn’t mean they have to lose out on functionality. To strike a balance between both, here are two platforms we’ve found to be the best for small businesses.
eClincher - Good fit for small businesses that need support
Loomly - Perfect for small businesses that focus on trending topics
Here’s a snapshot of the key features included in the entry-level plans of these two platforms:
|Feature||eClincher (Basic Plan)||Loomly (Base Plan)|
|Support||24/7 live support||FAQ, chat, and email|
|Approval workflows||No (only available in Premier and Agency plan)||Yes|
|Price||$59 per month||$25 per month|
3. Recommended for Midsized to Enterprise Businesses
Midsized businesses often value reliability and functionality over support. If these requirements are met, price is not such a big factor in the decision-making process. If you’re in this fortunate position, here are two platforms we’ve found to be the best for midsized to enterprise businesses.
Swat.io - Best for engaging with subscribers
Zoho Social - Perfect for team collaboration
Here’s a summary of the key features these two platforms offer:
|Support||Live chat, email, and telephone||24/5 email support|
|Monitoring of brand names and topics||Yes||Yes|
|Price||Starting from $350||$37.50 per month|
4. Best Overall Integrations
Few social media management tools integrate with YouTube and even fewer integrate with YouTube and Pinterest. If you list on multiple social media channels, here are two tools we’ve found offer the most integrations.
Sprout Social - Ideal for bigger businesses with heavy-duty needs
Sendible - Best for content creators and businesses that rely on blogs
Here’s a snapshot of the key features these two platforms offer:
|Support||Live chat||Live chat and email (average email response time is 6 hours)|
|Analytics||Premium analytics available as an add-on||Yes|
|Monitoring of brand names and topics||Yes||Yes|
|Price||Starting at $99 per month||Starting at $29 per month|
5. Best for Visual Content
For brands that mostly publish visually rich content, we recommend these two platforms:
MavSocial - Great choice for stock images and other visual elements
Publer - Good choice for Instagram users
Here are some of the key features these two platforms offer to help you create eye-catching posts:
|Unlimited post scheduling||Yes||Yes|
|Support||24/7||Email or live chat from 9:00 a.m. to 8:00 p.m. during the week. Limited support after office hours and during the weekend.|
|Price||Starting at $19 per month||Starting at $10 per month|
Frequently Asked Questions
Is Agorapulse easy to use?
The interface of Agorapulse is really intuitive and the setup process is also straightforward, compared to similar tools. If you get stuck, you can refer to the tutorials available that will teach you how to use the features to their full potential. It also has an Inbox Assistant that makes it easy to read all the messages you have received via your social sites.
Is Hootsuite aimed at only small businesses?
Hootsuite is sufficiently established to satisfy the needs of any business, it doesn’t matter its size. The Professional plan is suitable for midsized businesses that don’t need detailed analytics or team access, but if you’re a bigger business, get ready to pay significantly more. While its cheaper plan is reasonably priced, the other plans that are more aimed toward bigger businesses are quite expensive.
Is Sprout Social a good tool for team collaboration?
Sprout Social offers a range of features that makes it easy to collaborate with everyone in your team. It makes it simple to assign tasks to different team members and offers total task workflow visibility. What’s more, you can also integrate it with Zendesk, UserVoice and HubSpot to create, track, manage and resolve problems without having to leave the individual dashboards. You can also use it to create a message-approval workflow to ensure that the right person gives approval for every post before publishing.
Which is better: Hootsuite or eClincher?
Two of the big pros that eClincher has over Hootsuite are its interface and pricing.
While eClincher’s mid-level plans offer almost the same features, they are slightly more affordable. For small businesses, eClincher is a much better option, but bigger businesses will also find that eClincher is a good alternative worth considering. All in all, it offers very close competition for Hootsuite.
Which platforms does Sendible integrate with?
Sendible supports an impressive list of social platforms and blogging platforms. These include:
Google My Business