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The Top 9 Influencer Marketing Services to Grow Your Business
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Influencer marketing is a type of social media marketing that uses endorsements and product placements from influencers who have a large following on social media. These influencers can help promote your brand or products to their followers, who are likely to be interested in what they have to say.
To be successful in influencer marketing, careful planning and execution are required. You need to identify the right influencers for your brand, then craft a pitch that will appeal to them. You also need to ensure that your products or services can meet the expectations of their followers. When done well, influencer marketing can be an incredibly effective way to reach new customers and grow your business.
Importance of Influencer Marketing
Influencer marketing is one of the most effective ways to reach potential customers. By partnering with influential people in your industry, you can tap into their audience and get your message in front of a new group of people. And because influencers have already built up a relationship of trust with their followers, you can be sure that your message will be well-received.
Moreover, influencer marketing can be highly cost-effective, making it an attractive option for businesses of all sizes. So if you're looking for a way to reach more customers and promote your brand, influencer marketing should be on your radar.
Top Influencer Marketing Services
Check out these top influencer marketing service providers to get started.
Ideal for Startups, Medium, Large Brands, and Marketing Agencies | Contact for Pricing Brandwatch is an all-encompassing influencer marketing platform that provides a solution for brands to manage their influencer marketing efforts seamlessly. Since its inception, Brandwatch has been focused on providing businesses with the ability to identify the perfect influencers, manage relationships efficiently, and measure campaign performance with accuracy. Influence is an expansive solution, catering to the ever-evolving needs of modern marketers. There are multiple ways to identify influencers via the platform. Utilizing their vast influencer database, you can search and segment from over 30 million global creators, pinpointing the ideal influencers for your brand across popular platforms such as YouTube, Instagram, and TikTok. This platform is designed not only to find influencers but also to identify thought leaders within your key audience and industry, ensuring that your brand message is amplified through trusted voices. Managing influencer relationships is streamlined with Brandwatch. The platform allows you to construct a private network of influencers, providing easy access to vital details such as payment information and contracts. This aids in fostering a thriving ecosystem of influencers that align with your brand identity. Brandwatch is also a potent tool for measuring campaign success. With features to generate sales materials, track deliverables, and create real-time reports, you can effortlessly evaluate your return on investment (ROI) for each campaign. Shareable URLs enable easy sharing of customizable reports, making campaign insights accessible to all relevant stakeholders. Key Features: Global Influencer Payment, Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting, Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify Upfluence stands out as an ideal platform for e-commerce brands aiming to optimize every stage of influencer marketing, from finding the right creators to tracking direct sales impact. Built by founders who understand the power of authentic relationships, Upfluence empowers brands to scale up their campaigns with seamless integration into Shopify, WooCommerce, and other essential e-commerce tools. Upfluence integration Upfluence’s ability to leverage customer data to uncover potential ambassadors in a brand’s own customer base is transformative. This approach was central to the success of Marriott Bonvoy’s influencer campaign, where the brand used Upfluence’s platform to partner with niche creators across Europe. By carefully selecting creators whose followers align with Marriott’s luxury and lifestyle experiences, the campaign reached an impressive 11 million users with an optimized cost-per-view (CPV) of just $0.02. Marriott case study results With over 489 pieces of content published, this strategy not only expanded Marriott’s brand awareness but also drove down CPV to ten times lower than the industry average, showing how Upfluence’s precise targeting can maximize returns even for large, multi-regional campaigns. The platform’s database spans all major social networks—Instagram, YouTube, TikTok, and Twitch—making influencer discovery highly versatile. Brands can search through Upfluence’s massive network using 20+ filters, including follower demographics, engagement rates, and past brand mentions. Upfluence database This flexibility was instrumental for Branded, a dynamic Amazon-focused e-commerce company, in achieving significant growth through Upfluence’s Amazon Attribution integration. By collaborating with influencers and tracking performance directly through Amazon’s Brand Referral Bonus program, Branded saw a 10x ROI. Amazon’s Brand Referral Bonus program The seamless integration allowed Branded to measure the direct impact of influencer-driven content on their Amazon sales, demonstrating Upfluence’s strength in bridging influencer partnerships with real-time, data-backed e-commerce insights. For managing relationships, Upfluence offers a robust Influencer Relationship Management (IRM) system, allowing brands to organize creators into segments, rank their performance, and track ongoing campaigns with lifecycle management features. This relationship-centric approach fosters high engagement with influencers, facilitating long-term partnerships. The Marriott Bonvoy case, where Marriott collaborated with 27 diverse creators to represent a range of travel experiences, shows the platform’s capability to manage extensive influencer lists while maintaining a high engagement rate across multiple regions. Upfluence relationship management The platform also supports a unique gifting feature, enabling brands to let influencers select products directly from an e-commerce store, automating the product-seeding process. This functionality, combined with streamlined communication templates and bulk outreach capabilities, saves brands valuable time. Upfluence product seeding For Branded, the ability to quickly ship and track products allowed the team to manage product placement for influencers efficiently, significantly boosting campaign reach and engagement. Upfluence’s powerful analytics dashboard pulls data from every interaction and conversion, enabling brands to create comprehensive reports with metrics on engagement, reach, and sales impact. With integrations into platforms like Shopify, brands can also connect affiliate sales directly to influencer campaigns, providing a transparent look at ROI. They’ve had this integration for more than four years. Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns, Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs Modash has quickly become a go-to choice for brands of all sizes seeking to elevate their influencer marketing efforts. With its origins rooted in the belief that everyone should have the chance to be rewarded for their creativity, Modash is truly creator-centric yet deeply brand-focused in its approach. Co-founded by Avery Schrader and Hendry Sadrak, Modash aims to simplify the influencer marketing process without sacrificing depth or efficiency. Modash’s standout feature is its vast influencer database, encompassing over 250 million profiles across Instagram, TikTok, and YouTube. For brands, this translates to an exhaustive yet manageable pool of influencers to tap into, filtered by metrics that matter: engagement rate, audience demographics, and even fake follower percentages. Modash discovery The platform’s user-friendly Discovery module simplifies the process of finding influencers who genuinely resonate with a brand’s target audience. Brands can apply highly customizable filters, ensuring that they’re not just picking influencers by follower count but by the quality and relevancy of their audience. One client, Anna-Maria Klappenbach from Aumio, highlights Modash’s ease of use, noting its “accurate and understandable data,” which simplifies the process of finding optimal influencers. Modash customer review Modash’s platform is designed to handle influencer management with a focus on detail. Once an influencer list is created, each profile contains data-rich insights like audience reachability (an indication of how reachable followers are based on their social habits), popular hashtags, and even influencers who interact with the profile. Large brands and smaller teams alike often appreciate this level of detail, as it’s essential for making data-backed decisions. Another client praises Modash’s collection features, especially the ability to track live content automatically, which saves time and effort by eliminating the need to rely on influencers to self-report. Modash customer review But one of the most praised aspects of Modash is its hands-on approach to campaign reporting and performance tracking. For example, Valeriia Chemerys, Head of Media Partnerships at Deeper, shares how Modash’s tracking of reach, impressions, and engagement on posts and Stories has significantly streamlined their process. With seamless integration with platforms like Shopify, Modash can even tie influencer performance directly to sales, making it an invaluable tool for e-commerce brands. The platform also generates reliable data on metrics like campaign reach and ROI, essential for assessing campaign effectiveness and guiding future strategies. Modash’s payment handling This feature not only speeds up transactions but allows brands to focus on campaign strategy without worrying about the logistics of individual payments. While the payment initiation process could be more streamlined, the system’s overall benefits outweigh this minor hassle, especially for brands handling large influencer pools. The platform’s track record speaks volumes about its capabilities. From small startups to household names like Airbnb and Google, Modash has proven its versatility and efficacy. Ben Williams from Blast, a senior influencer manager, testifies to Modash’s ability to find high-quality influencers across markets, saying: “I tested every influencer discovery tool I could find before buying Modash… It finds more creators, with better audience data, and it’s easier to use.” Key Features: Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management, Ideal for Small, Medium, and Large Brands and Marketing Agencies | Pricing Starts at $48 Influencity has a wealth of information from millions of Instagram influencers. It’s a platform with big business tools but is designed to be affordable for small businesses. It has a vast database with extensive data about every influencer but has a simple and intuitive interface that doesn’t overwhelm users. Influencity has been around since 2014, when influencer marketing started thriving. The tool initially cataloged influencers on Twitter, but as influencer marketing evolved to involve Instagram, the tool also developed. From having 100 Twitter influencers, the platform now indexes 55 million Instagram accounts. With that many profiles, you’ll find an influencer for your brand using its precision discovery tools. Some notable features include look-alike tools and influencer lists that help brands predict and yield high results. The only downside is that you won’t be able to contact influencers directly from the platform, and you’d have to do that separately. Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools, Channels: Instagram, YouTube, TikTok, Twitch Ideal for Small, Medium, Large Brands and Agencies | Contact for Pricing Find Your Influence (FYI) is a versatile influencer marketing service that offers a comprehensive solution for brands looking to maximize their influencer marketing efforts. Since its launch in 2013, FYI has been dedicated to helping businesses connect with the right influencers, manage relationships seamlessly, and measure campaign performance with precision. FYI provides multiple ways to identify the perfect influencers for your brand. Leveraging their extensive network of influencers, FYI allows you to search and segment influencers who best align with your brand’s goals across popular platforms such as TikTok, Instagram, and YouTube. The service is designed not only to connect you with influencers but also to ensure they resonate with your target audience, amplifying your brand’s message through genuine and trusted voices. Managing relationships with influencers is made easy with FYI. The service enables you to efficiently handle all aspects of influencer collaboration, including contracts, communication, and content approval. This helps you maintain strong, long-term partnerships with creators who can consistently deliver impactful content for your brand. FYI is also equipped with tools to track and measure the success of your influencer campaigns. You can monitor key performance indicators (KPIs) such as engagement rates, views, and ROI, giving you clear insights into the effectiveness of each campaign. Key Features: Campaign Management, Influencer Marketplace, Search/Discovery, Automated Recruiting, Content Review, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Channels: Instagram, TikTok, Facebook, Pinterest, Youtube Ideal for Large Brands | Price Available Upon Request From the brainchild of a Stanford student comes NeoReach, a respected influencer marketing platform tailored for big brands needing on-point influencer discovery tools. NeoReach began as an idea for an influencer marketplace where brands can meet influencers and negotiate rates on a pay-per-click payment model. After becoming profitable two years since it launched, the app has evolved into more than just a marketplace and included a proprietary algorithm that scours the social web for influencers. Influencers and brands can also directly negotiate with each other on the rates for their campaign involvement. The highlights of the influencer marketing platform are the highly detailed and precise discovery tools and influencer recommendations. However, some customers have complained that the search results exclude micro-influencers. Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance, Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat Ideal for Large Brands | Price Starts at $0 Audiense is not like other influencer marketing platforms. Its main goal is to help you understand audiences first using a deep analysis algorithm that produces rich insights. You can then use this audience analysis to find the right influencers since you’d discover the people they are already following. It’s an intelligent reverse engineering solution guaranteed to drive your desired results. Audiense also has smart audience segmentation that categorizes audiences into logical subgroups and an insightful social listening tool that provides context to numbers. The tool uses AI to help uncover audience demo and psychographics. However, the tool only gathers data from Twitter. But since this social media platform holds a wealth of information, if you are targeting the demographics that populate Twitter, this app can be the perfect tool for you. Key Features: Search/Discovery, Audience Analysis, Social Listening, Competitor Research, Channels: Instagram, Facebook, YouTube, TikTok Influsoft was created by Viral Nation, one of the top influencer marketing agencies that have been around since influencer marketing began. It was the agency’s internal software that was perfected through the ups and downs they experienced as influencer marketing evolved to what it is today. Now marketed as a standalone product, the enterprise software is trusted by big brands like Facebook Oculus, Activision Blizzard, Canon, and Tencent Games to run their influencer marketing campaigns. Viral Nation, of course, continues to use it to fuel its influencer marketing campaigns. As an enterprise software, it’s not cheap and designed with large companies in mind. This focus allows the tool to deliver robust features that don’t cut corners. For every influencer that joins your campaign, you can mine deeper analytics from the social media channels they used to run your campaign. The tool uses AI to uncover deep content engagement insights that show even the precise emotions audience had when interacting with your creatives. This deep data analysis allows you to see exactly whether your campaigns are performing or not and make strategic and logical changes. There are also incredible details and thought placed on creating the various features, such as the collaboration and internal communication tools. Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Social Listening, Competitor Research, Team/Collaboration Tools, Channels: Instagram, Facebook, YouTube, Twitter, Twitch, TikTok Ideal for Large Brands | Price Starts at $0 Julius began as a web-based talent agency to help former athletes make money from endorsing products. It was named Thuzio back then, but the demand and the app started to grow. Rebranded as Julius, it began to develop a purpose-built influencer discovery engine with a deep analysis of over 2 million influencers. These influencers are personally vetted by humans instead of AI and automated processes. The human touch ensured that each influencer was of top-notch quality, and the resulting data was as rich and as genuine as it can get. Julius built robust campaign management tools from a specialized discovery engine that rivaled its competitors. Today, the platform offers full-service influencer marketing tools that allow marketing agencies and large brands to discover influencers, launch their campaigns, manage engagement, and track results. The search feature allows for over 50 criteria to help you narrow a search, so you’d gain precisely the kind of influencers your brand needs. There’s an Influencer Relationship Management tool boosted by contracts and compliance tools and an Influencer Comparison feature to help you make tough decisions easier. Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance, Channels: TikTok, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube
Top
influencer marketing services
2024
1. Brandwatch Influencer Marketing Software
Features:
2. Upfluence
3. Modash
4. Influencity
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5. Find Your Influence
Features:
6. NeoReach
Features:
7. Audiense
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8. Influsoft
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9. Julius
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Final Thoughts
Influencer marketing has rapidly developed from its infancy in the early 2010s. As social media platforms evolve and the number of influencers increases, the potential to reach your target market through vetted and well-suited influencers is enormous. In today's age, a brand without an influencer marketing strategy is headed for obsolescence. Adding influencer marketing to your marketing strategy is no longer an option. It's a must.
The good news is the industry has graduated from the days of excel spreadsheets, unregulated marketplaces, and fraudulent influencers. Many tools these days allow you to conveniently manage an influencer campaign, find the right influencers, weed out any fraud, and measure your campaign's success metrics. It's just a question of which tool works for your team and your budget.
While there are tons of influencer marketing platforms developed by software developers who knew nothing about marketing, it's comforting to know that many choices are produced by actual digital marketers who've had hands-on experience running influencer marketing campaigns. Their years of experience and extensive knowledge have helped create tools that respond to the needs and demands every marketing team faces today.
The tools in this list are just the tip of the iceberg. We regularly test and review the latest influencer marketing software and re-assess the ones we've already used. Check out our extensive list here. We guarantee you'd find the right tool you're looking for to jumpstart your influencer marketing strategy.
Frequently Asked Questions
What is influencer marketing?
Influencer marketing is a marketing strategy that taps influencers to promote a brand's products and services. Influencers demonstrate knowledge and expertise in a specific niche and are characterized as having a sizable, engaged audience who follows them. The exact number of audience required is not well-defined, as there are various factors, such as the size of the niche, that determine the actual audience size.
What is the best tool to find social media influencers?
Some of the best tools to help find social media influencers are:
- Julius
- Influsoft
- NeoReach
- Find Your Influence
- Influencity
- Audiense
- IMAI
What platform is most used for influencer marketing?
Facebook remains the number one platform for finding influencers since it is the world's largest social media site. Other contenders are Instagram, TikTok, and Twitter, and most influencers have accounts on all the major social media platforms.
