Fitness influencers range from elite athletes to everyday folks who just happen to enjoy working out and have built a following because of their engaging fitness content. If you're a fitness influencer looking for a brand or a brand looking for the right influencer, you've come to the right place. In this article, we're going to share the top influencer marketing platforms to find fitness influencers.
Top Influencer Marketing Platforms to Find Fitness Influencers:
Having the right platform is important if you want to ensure the best return for your influencer marketing efforts. Here are our picks for the best influencer marketing platforms for fitness influencers.
- 1. Grin
- 2. Brandwatch Influencer Marketing Software
- 3. Upfluence
- 4. Creator.co
- 5. #paid
- 6. Find Your Influence
- 7. Post for Rent
- 8. Julius
- 9. Open Influence
- 10. Stellar
- 11. Intellifluence
- 12. Affable.ai
- 13. NeoReach
- 14. Captiv8
- 15. TalkWalker – Influencer One
- 16. Later Influence
- 17. PitchBoard
- 18. Tagger Media
- 19. HypeAuditor
- 20. Influence.co
- 21. Unbox Social
- 22. Sideqik
- 23. Traackr
- 24. CreatorIQ
- 25. Aspire (formerly AspireIQ)
- 26. impact.com
- 27. Analisa
1. Grin
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Influencer Content Amplification
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
GRIN is an influencer marketing platform that can be used to find the best influencers for your needs. It allows brands to focus on influencers who really want to work with their brand. And, with the built-in reporting and analytics tools, brands can easily track their KPIs, run reports, and calculate influencer marketing ROI. GRIN also offers content management so you can locate, track, and repurpose content across platforms.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
2. Brandwatch Influencer Marketing Software
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Measurement, Sales Material Generation, Audience & Industry Research, Real-time Reporting
Channels: Facebook, YouTube, Instagram, TikTok, Twitch
Steering the influencer landscape in 2023, Brandwatch Change Makers offers an unprecedented approach to influencer marketing. Brands can seamlessly search and segment a vast database of over 30 million global creators, ensuring that they identify the best fitness influencers across popular platforms like YouTube, Instagram, and TikTok. This expansive pool guarantees a perfect match for every campaign. Once the influencers are onboarded, brands can construct a robust private influencer network. What makes this feature stand out is the convenience of accessing critical data such as payment details and contracts, all centralized.
But, the journey doesn’t end at discovery and relationship management. Brandwatch equips its users with tools to measure campaign success, extending capabilities beyond standard platforms. Brands can effortlessly craft sales materials, monitor deliverables in real-time, generate on-the-spot reports, and most importantly, assess the ROI of their campaigns. The process of identification isn’t limited to influencers; brands can also pinpoint trusted thought leaders, experts, and journalists to bolster authentic brand messaging.
Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
3. Upfluence
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
Upfluence is all about strong collaborations to drive more sales. Brands can use the platform to find influencers by searching through existing customers. Upfluence also has a database of more than 4 million influencers and includes powerful filters so you can find the perfect influencers. You can search by audience size, demographics, engagement rate, and more to find the right fitness influencers to reach your target audience and achieve your campaign goals.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
4. Creator.co
Services Offered: Social Media Marketing, Influencer Marketing, Paid Ads, Automated Influencer Campaigns, Social Media Management, Campaign Management
Channels: Facebook, Instagram, YouTube, Twitter, TikTok
Featuring fully customizable and automated campaigns, Creator.co makes it easier for fitness brands and influencers to collaborate. With an emphasis on authenticity, Creator.co helps brands find reliable micro-influencers who can a positive impact. Creator.co provides brands with in-depth data and analytics for every influencer on the platform, so you get an idea of their performance, target audience, topics they cover, and their engagement rates across major social media platforms like Instagram and TikTok. Plus, despite the sheer number of social profiles on Creator.co, the platform makes it easy for you to filter and invite the right fitness influencer for your brand’s next campaign.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
5. #paid
Services Offered: Campaign Management, Influencer Marketplace, Third Party Analytics, Influencer Content Amplification, Global Influencer Payment, Fraud Detection and Audience Health
Channels: Instagram, Facebook, Youtube, TikTok
#paid can help you drive growth at every stage of your marketing funnel. Match with creators who already love your brand using the innovative Handraise feature that lets influencers show that they want to work with you. This platform also lets brands buy paid social ads through creator handles to turn their content into paid ads.
Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: Instagram, Facebook, Youtube, Tiktok
6. Find Your Influence
Services Offered: Influencer Search, Influencer Marketplace, Campaign Creation, Campaign Projections, Campaign Management, Tracking, Analysis, Talent Management
Channels: Instagram, Facebook, YouTube, Pinterest, and more
Find Your Influence (FYI) is an all-in-one influencer marketing solution that offers services to brands, agencies, and influencers. Brands and agencies can use it to search for relevant influencers. Before any influencer can join their network, they first need to be screened for engagement. So, measures have been put in place for fraud detection. If you’re an influencer, they also have a Talent Management division that can help you with representation and deal negotiation.
Key Features: Campaign Management, Influencer Marketplace, Search/Discovery, Automated Recruiting, Content Review, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing,
Channels: Instagram, TikTok, Facebook, Pinterest, Youtube
7. Post for Rent
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics
Channels: Facebook, Instagram, Twitter, YouTube, TikTok, Blogs, Snapchat
Post For Rent is a collection of influencer marketing solutions powered by progressive technology, industry expertise, and data. It’s backed by a team that’s managed more than 10,000 campaigns for clients from small businesses to Fortune 500 brands. The team will manage your influencer marketing campaigns through conceptualization, campaign management, content production, influencer negotiations, reporting, and beyond.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance, Payment Processing, Client Relationship Management,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok, Blogs, Snapchat
8. Julius
Services Offered: Influencer Search & Discovery, Campaign Management, Third Party Analytics
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Twitch
Julius is an influencer marketing platform with the goal to “help brands find the right people to tell their stories in more meaningful and intimate ways than ever before.” With this platform, you can find influencers that match even the most granular search criteria. Find influencer posts using any keyword or hashtag, target your audience by demographics, interests, regions, and more.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance,
Channels: TikTok, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube
9. Open Influence
Services Offered: Influencer Search & Discovery, Campaign Management, Third Party Analytics
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs
Open Influence is an influencer marketing agency, complete with account managers to work with your brand, ensuring that your influencer marketing campaigns are successful. OpenInfluence uses a data-driven approach to create and tweak your influencer marketing campaigns, netting you the best return.
Key Features: Search/Discovery, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery,
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs
10. Stellar
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics
Channels: Facebook, Instagram, Twitter, Youtube, Blog, TikTok
Stellar is backed by a multi-disciplinary team that creates data-driven solutions for brands and marketers seeking out influencers that will return a positive ROI. Through a combination of data and human experience, Stellar creates connections between influencers, brands, and followers, allowing for marketing decisions based on empirical evidence. They work with brands from conceptualizing influencer marketing campaigns through reporting on the results to help increase brand awareness, build buzz, increase traffic, and make more sales.
Key Features: Influencer Relationship Management, Team Collaboration Tools, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Competitor Research,
Channels: Facebook, Instagram, Twitter, Youtube, Blog, TikTok
11. Intellifluence
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Influencer Marketplace
Channels: Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Twitch, TikTok, Reddit
Intellifluence is an all-in-one influencer marketing platform that provides influencer discovery, payments, and messaging tools, letting brands manage influencer relationships from a single place. It has a database of more than 100,000 creators, all of which joined the platform voluntarily instead of being added automatically through an algorithm.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Campaign Management, Product/Gifting Tools, Payment Processing,
Channels: Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Twitch, TikTok, Reddit
12. Affable.ai
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management
Channels: Instagram, Facebook, YouTube, TikTok
Affable.ai is a data-driven influencer marketing platform for fitness influencers and others. You can use this platform to find the right influencers, check their audience quality, manage your communications, track campaigns, and measure performance. Using Affable’s advanced filters, you can find influencers who match your specific interests, location, gender, audience, and brand affiliation. Then, send emails, track replies, and negotiate terms right in the platform.
Key Features: Search/Discovery, Influencer Relationship Management, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,
Channels: Instagram, Facebook, YouTube, TikTok
13. NeoReach
Services Offered: Influencer Search & Discovery, Campaign Management
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat
NeoReach is one of the best influencer marketing platforms for fitness influencers and many others. It has a large network of influencers and even lets brands bring their own influencers into the platform. Search influencers by demographics, specific keywords, interests, location, and a lot more to find just the right influencer for your campaign. With NeoReach, you can manage influencer relationships, track the influencer marketing metrics that matter, and even integrate with your own enterprise application through NeoReach’s API.
Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat
14. Captiv8
Services Offered: Influencer Search & Discovery, Campaign Management, Third Party Analytics
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok
Captiv8 is an end-to-end influencer marketing platform for fitness influencers and a host of others across industries and niches. This platform started out as a social listening tool which is still in use on Captiv8 now. It uses AI to collect data about the 1.5+ million influencers in its database. Captiv8 boasts an impressive list of brands as customers, including Honda, Dr. Pepper, Nissan, and others. It has a mind-boggling 500+ discovery filters so you can pinpoint the right influencers based on engagement, creator content, interests, and audience attributes and even create look-alike influencers!
Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Social Listening,
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok
15. TalkWalker – Influencer One
Services Offered: Influencer Search & Discovery, Relationship Management, Third Party Analytics
Channels: Twitter, Blogs
Talkwalker makes it easy to figure out your influencer marketing ROI through detailed metrics so you always know the value of your campaigns. You can keep your teams connected and all your influencers in a single place, making additional influencer marketing tools unnecessary. This platform is designed to find the right influencers for your campaigns by analyzing millions of data points.
Key Features: Influencer Search & Discovery, Relationship Management, Third Party Analytics,
Channels: Twitter, Blogs
16. Later Influence
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Influencer Marketplace, Third Party Analytics
Channels: Facebook, Instagram, YouTube, Pinterest, TikTok, Twitter, Twitch, Blogs
MAVRCK is a powerful influencer marketing platform that really shines in terms of fraud detection and brand safety. You can find, recruit, activate, and manage influencers within the platform and incentivize influencers to create content, star ratings, referrals, and reviews. MAVRCK also lets you track everything right from the platform. MAVRCK’s algorithm and first-party opt-in data help you find the right influencers from a database of millions of macro- and micro-influencers across platforms. Search for influencers based on more than 20 parameters such as historical performance, fraud risk, and audience demographics.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,
Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs
17. PitchBoard
Services Offered: Campaign Management, Influencer Marketplace
Channels: Instagram, YouTube
PitchBoard has worked with brands like Formula 1, Volvo, Red Bull, TikTok, and more, and the platform is great at targeted collaborations and on-brand campaigns. They offer AI-driven data, easy to use workflow tools, and automated matching to pair your brand with the influencers that make sense.
Key Features: Influencer Marketplace, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing,
Channels: Instagram, YouTube
18. Tagger Media
Services Offered: Influencer Search & Discovery, Campaign Management, Influencer Marketplace, Third Party Analytics
Channels: Facebook, Instagram, Twitter, YouTube
Tagger is an influencer marketing platform with dedicated account managers to help you onboard, train, and migrate data. Plus, more than 50 filters make it exceedingly easy to find the right influencers. Tagger has built-in payment capabilities in multiple currencies, paying creators is fast and easy.
Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok
19. HypeAuditor
Services Offered: Third Party Analytics
Channels: Instagram
HypeAuditor has an extensive influencer database with more than 11 million influencers from fitness influencers to just about any niche you can think of. It has extensive search and filter tools allowing for demographic searches and even audience quality filters. HypeAuditor has 35+ in-depth social media metrics so you can analyze different influencers to check brand affinity, detect fraud, and review audience demographics.
Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection,
Channels: Instagram, YouTube, TikTok, Twitch, Twitter
20. Influence.co
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Influencer Marketplace
Channels: Instagram, YouTube, Facebook, Pinterest, Twitter, Patreon, Snapchat, Tiktok, Amazon
Influence was built with influencers in mind. It was among the first influencer platforms available and helped influencers build a professional presence, giving them space to share their content and build relationships. Businesses around the world use Influence to manage their influencer relationships, including digital marketing agencies and PR agencies that use the platform to find influencers for their clients. Influence is free to use and doesn’t run campaigns or represent clients.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,
Channels: Instagram, YouTube, Facebook, Pinterest, Twitter, Patreon, Snapchat, Tiktok, Amazon
21. Unbox Social
Services Offered: Influencer Marketing, Competition Tracking, Social Media Analytics
Channels: Instagram, Facebook, Twitter, YouTube
Unbox Social gives you everything you need to find the right influencers, track your competitors, and plan effective influencer marketing campaigns. It’s specifically designed to help you find sports and fitness influencers, evaluate them, and run campaign reports. The tool also provides industry benchmarking reports so you can see how other brands in your industry are handling their own influencer marketing campaigns.
22. Sideqik
Services Offered: Influencer Discovery, Collaboration, Community Building, Relationship Management
Channels: Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok, Twitch
Sideqik has more than 10 supported social networks and a database of 20+ million social profiles. The Smart Search feature lets you create saved search criteria to find influencers that match your brand and are more likely to meet your KPIs. Sideqik’s workflow tools help you stay connected to your influencers and manage your campaigns as well as to measure participation and grow your audience. Sideqik also has tons of integrations so you can connect your CRM, email marketing service, eCommerce platform, and more for a cohesive influencer marketing system.
23. Traackr
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs
Traackr is another data-driven influencer marketing platform that helps brands build a global influencer marketing program. It includes more than 6 million influencer profiles, so you’re in a great position to find the right influencer for you. The platform helps brands manage both organic and paid influencer campaigns. Traackr gives you access to 2.5 years of historical data from 3+ billion influencer posts on 13 social media platforms.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs
24. CreatorIQ
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
CreatorIQ has intelligent creator discovery and can help you streamline workflows. The platform also makes it easy to drive meaningful measurement of performance. With Creator IQ, you can create personalized onboarding, use benchmarks, assessments, and audits to discover key insights, get help for your social media platform-related questions, and drive growth through in-house processes and creative data solutions.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
25. Aspire (formerly AspireIQ)
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Influencer Marketplace
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
Get your influencer marketing campaigns up and running on day one and scale your influencer marketing program quickly with AspireIQ. You’ll be able to connect with authentic influencers who are well-aligned with your audience and needs. AspireIQ includes managed services you can use to reinforce brand voice and align your influencer marketing campaigns with your overall marketing goals.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
26. impact.com
Services offered: Influencer Discovery & Outreach, Automated Partnership Management, Team Collaboration Tools, Content Review, Content Library
Channels: TikTok, YouTube, Instagram, Facebook, Twitter, Snapchat, Email
Impact.com is an impressive platform for finding fitness influencers and partnering with them for commerce content. The platform stands out for its ability to identify potential partnerships using technology. The platform supports full-funnel reporting and integration of performance tracking, allowing you to measure campaign success. Additional elements such as content library access, product gifting, paid amplification, and promo codes enhance the platform’s capabilities, while storefront integrations with Shopify, BigCommerce, WooCommerce, and Centra simplify influencer collaborations. Platform’s ecosystem allows brands to connect with influencers and gain more insight into their influencer partnerships.
Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,
27. Analisa
Services Offered: Influencer Search & Discovery, Influencer Marketplace, Third Party Analytics
Channels: Instagram, TikTok
Analisa is an AI-powered social media analytics software that focuses on Instagram and TikTok analytics. The platform is free to use if you only want basic analytics. For in-depth analytics, you’ll need to upgrade your account. Analisa offers campaign reporting, audience demographics, influencer mapping, follower authenticity audients, content analytics, posting schedules, tagged relationships, geolocation mapping, and data customization.
Key Features: Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection,
Channels: Instagram, TikTok
