Are you a sports influencer or athlete looking for a brand? Or maybe a sports brand looking for the right influencer to represent you? Either way, you're in luck! In this article, we're going to share the top influencer marketing platforms for athletes and sports influencers.
Athletes have been endorsing products for decades. Michael Jordan and Nike. Colin Kaepernick and Nike. Selena Williams and Nike. We swear it's not just Nike. Steph Curry is practically synonymous with Under Armour, as is Lionel Messi with Adidas. The point is, athletes and sports influencers are primed for influencer marketing. And it doesn't just have to be top-level athletes.
Athleisure wear brand Lululemon regularly partners with lesser-known influencers to promote its products to the aspiring athlete in everyone. Or to the aspiring comfortable person inside. Either way, influencer marketing is huge for athletes and sports influencers.
Influencer Marketing Platforms for Athletes and Sports Influencers
To get the best return from your influencer marketing efforts, it's important to have the best influencer marketing platform behind you. Here are our picks for the best influencer marketing platforms for athletes and sports influencers.
1. Modash
Services Offered: Influencer Search & Discovery, Audience Analysis, Campaign Tracking, Content Collection, Relationship Management, Performance Monitoring
Channels: Instagram, TikTok, YouTube
Modash stands out as a premier influencer marketing platform, particularly for brands looking to collaborate with sports influencers across Instagram, TikTok, and YouTube. The platform offers a robust suite of tools designed to simplify the discovery and management of sports influencers, making it an excellent choice for brands aiming to reach athletic and sports-oriented audiences.
With access to over 250 million influencer profiles, Modash enables precise sports influencer discovery by allowing you to filter based on critical metrics such as follower count, engagement rates, and audience demographics. This ensures that you find the perfect match for your sports campaigns, whether you’re targeting niche fitness enthusiasts or mainstream sports fans.
Modash also excels in audience analysis, providing detailed insights into the demographics, locations, and interests of an influencer’s followers. This feature is invaluable for sports brands aiming to connect with specific segments of the sports community.
Once influencers are onboarded, Modash’s content collection and campaign tracking tools make it easy to monitor the performance of your collaborations, ensuring that all influencer-generated content is captured and analyzed efficiently. The platform’s relationship management features, integrated with Gmail, also streamline communication with influencers, making collaboration smooth and effective.
Key Features: Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,
2. Brandwatch Influencer Marketing Software
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Sales Material Generation, Influencer Database Access
Channels: TikTok, Instagram, YouTube, Facebook, Twitter
Brandwatch Influence excels in the influencer marketing platform realm, offering robust features that streamline sport influencer identification and engagement. It eradicates manual research and tracking, freeing up time for strategic execution. Housing a dataset of 30 million influencer profiles, it optimizes the reach and impact of campaigns.The platform’s powerful influencer search tool includes diverse filters like social followers, engagement rates, and audience demographics. It enables precise influencer discovery through segmentation based on location, language, and keywords.
Brandwatch Influence’s CRM facilitates efficient management of influencer interactions from application to contract management and campaign tracking. This all-in-one platform effectively simplifies relationship management and boosts campaign effectiveness.
Key Features: Global Influencer Payment, Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
3. Upfluence
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
Upfluence focuses on stronger collaborations that will bring in more sales. To do that, brands can use Upfluence to find influencers from their existing customers. They also have an extensive database of more than 4 million influencers that you can filter to find the perfect influencers. Search by audience size, demographics, engagement rate, and more to find influencers that are perfect for your target audience and campaign goals.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
4. Influencity
Services Offered: Influencer Discovery, Relationship Management, Campaign Reporting, Campaign Management
Channels: Instagram, YouTube, TikTok
Influencity emerges as a dynamic influencer marketing platform, catering specifically to brands looking to connect with sports influencers across a range of social media channels such as Instagram, YouTube, TikTok, and even Twitch. This platform stands out for its streamlined approach to influencer discovery, campaign management, and relationship building, making it an ideal choice for brands seeking to tap into the sports influencer market.
With millions of influencer profiles available, Influencity offers an extensive database that allows brands to pinpoint ideal sports influencers based on precise metrics such as follower count, engagement rates, and audience demographics.
The Influencity platform has received the Digiday Technology Award for Best Influencer Marketing Platform, which recognizes agencies and companies for their technology in modernizing media and marketing.
The platform’s AI-powered search engine simplifies the discovery process by allowing you to filter influencers by specific niches, topics, and even aesthetic styles. This functionality ensures that you don’t just choose influencers with large followings but rather those with authentic connections to your target sports audience.
Influencity’s Lookalikes feature also lets you replicate the essence of top influencers within your budget, making it easier to find the right match without overspending. They are proud to be acknowledged as one of the most complete solutions on the market, and their ”pay only for what you need, exactly when you need” philosophy reflects on their fair and flexible pricing.
Influencity further excels with its Influencer Relationship Management (IRM) tool, enabling you to build, manage, and organize your influencer relationships all in one place. The IRM provides a seamless way to track negotiations, save price histories, and maintain important details, ensuring smooth collaboration throughout your campaigns.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, TikTok, Twitch
5. Creator.co
Services Offered: Social Media Marketing, Tracking, and Analytics, Collaborations, Managed Services, Automated Campaigns, Paid Ads, Marketplace +, Affiliate Programs
Channels: Facebook, Instagram, YouTube, Twitter, TikTok
Creator.co gives brands and creators an easier way to connect with each other for growth. It leverages micro-influencer campaigns to help brands cultivate authenticity, trust, and exposure. It comes with a dashboard where you can easily track and analyze your campaigns in real time. Plus, its automation features (scheduling, publishing, and more) help you optimize your campaign strategy. As a brand on Creator.co, you’ll have access to its extensive database of more than 500 million social profiles. Each profile comes with advanced creator insights so you can find the right influencer for your next campaign.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
6. LTK (formerly rewardStyle)
Services: influencer marketing, affiliate marketing, growth consultancy, end-to-end campaign management, advanced audience reporting
Channel: LTK app
If you are feeling lost as to where to find the ideal sports influencer for your brand, look no further. LTK Connect launched an influencer marketing platform designed to help brands and retailers from all industries to scale sales and brand engagement. The LTK Brand Platform is a self-serve solution that empowers brands to connect with top-rated creators from over 100 countries. Brands can launch marketing campaigns directly from the app, and manage performance data with end-to-end campaign services.
LTK boasts 10 years of proprietary data on brands from all over the world. Clients can exclusively use this data to determine the idea creator to represent their brand to the target audiences. Distributing content is made simple with the LTK app, a community of more than 8 million monthly shoppers on the lookout for the latest products to buy.
Content management couldn’t be easier with the in-house content licensing of the LTK Brand Platform. Partner brands have access to over 11 million content assets to license and share for their marketing campaigns.
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
7. #paid
Services Offered: Campaign Management, Influencer Marketplace, Third Party Analytics, Influencer Content Amplification, Global Influencer Payment, Fraud Detection and Audience Health
Channels: Instagram, Facebook, Youtube, TikTok
If you want to drive growth at every stage of your marketing funnel, #paid deserves a look. You can match with creators who already love your brand through the Handraise feature that allows influencers to let you know that they want to work with you. What’s really cool about this platform is that you can buy paid social ads through creator handles to easily turn content into paid ads that look authentic.
Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: Instagram, Facebook, Youtube, Tiktok
8. NeoReach
Services Offered: Influencer Search & Discovery, Campaign Management
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat
NeoReach is one of the best influencer marketing platforms for sports influencers, athletes, and many others. It provides data, software, and agency services for top brands and Global Fortune 500 companies. NeoReach has a large network of influencers and also allows brands to bring in their own. To find the right influencer for your business, you can search by demographics, specific keywords, interests, location, and a lot more. NeoReach also makes it easy to manage influencer relationships, track the influencer marketing metrics that are important to you, and seamlessly integrate your influencer marketing with your own enterprise application using NeoReach’s API.
Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat
9. Find Your Influence
Services Offered: Influencer Search, Influencer Marketplace, Campaign Creation, Campaign Projections, Campaign Management, Tracking, Analysis, Talent Management
Channels: Instagram, Facebook, YouTube, Pinterest, and more
Founded in 2013, Find Your Influence (FYI) is an influencer marketing solution that can help you at every stage of your influencer marketing campaign. Created by marketers for marketers, it offers a strong influencer recommendation engine that brands and agencies can use to search for influencers. Their network of influencers (most are located within the United States) post on all the main social network channels about various topics. All influencers are vetted for engagement before they can join.
Key Features: Campaign Management, Influencer Marketplace, Search/Discovery, Automated Recruiting, Content Review, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing,
Channels: Instagram, TikTok, Facebook, Pinterest, Youtube
10. Post for Rent
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics
Channels: Facebook, Instagram, Twitter, YouTube, TikTok, Blogs, Snapchat
Post For Rent is a collection of influencer marketing solutions backed by progressive technology, industry expertise, and data. It’s also supported by a team that’s managed more than 10,000 campaigns for clients from small businesses to Fortune 500 brands. Post For Rent’s team will manage your influencer marketing campaigns from start to finish—conceptualization, campaign management, content production, influencer negotiations, reporting, and more.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance, Payment Processing, Client Relationship Management,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok, Blogs, Snapchat
11. Julius
Services Offered: Influencer Search & Discovery, Campaign Management, Third Party Analytics
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Twitch
Julius is an influencer marketing platform with the noble goal to “help brands find the right people to tell their stories in more meaningful and intimate ways than ever before.” They do that by first and foremost treating influencers as dynamic, complex, and always changing. With Julius, brands can find influencers that match even the most granular search criteria, find influencer posts using any keyword or hashtag, target their audience by demographics, interests, regions, and more, and understand how influencers fit in through social listening. Julius also provides the social media benchmarks needed to understand how your influencer marketing campaigns are performing and how you can make them better.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance,
Channels: TikTok, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube
12. Klear
Services Offered: Influencer Discovery, Influencer Analysis, Campaign Measurement, Content Review, Audience Analysis, Social Listening
Channels: Instagram, Facebook, Twitter, YouTube, Blogs
Trusted by some of the leading brands in fitness, including big brands like Adidas and Nike, Klear can help you to find sports influencers, manage the relationship, and measure the campaigns. They describe themselves as data geeks and have created sophisticated algorithms to analyze billions of interactions each day across the main social networks helping brands make more informed decisions.
If you have a substantial customer base already, a solution like Klear can be a good tool to check out. They realize that effective influencer marketing strategies don’t necessarily just need to use new influencers who can promote your products. So, they include features to help you turn to your existing customer base and find potential brand ambassadors.
Using their artificial intelligence (AI) influencer technology, you can examine your current customers’ social media impact. You can also take advantage of data-driven metrics, like audience authenticity and engagement, to identify potential partnerships with real influencers.
Running a successful influencer marketing campaign, though, is more than just identifying potential influencers and collaboration opportunities. Communication is a key part of the process and with Klear’s integrated collaboration portal communicating with your influencers becomes as seamless as finding your influencers. Via their portal, you can send direct messages, share campaign briefs and sign contracts, approve content, and process payments.
To help you keep track of how your influencers are performing, you can use coupon codes that are tracked automatically for conversion reporting. It also includes a campaign reporting tool to help you evaluate your campaigns. It can, for example, share key KPIs like engagements and reach.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,
Channels: Instagram, YouTube, TikTok
13. impact.com
Services offered: Influencer Discovery, Influencer Outreach, Affiliate Marketing, Partnership Automation, Mobile Marketing
Channels: Facebook, Twitter, LinkedIn, YouTube, Instagram, RSS feed, TikTok
Impact.com is a versatile partnership management platform that empowers brands to harness the power of referral-based partners and grow their business through cutting-edge automation technology. With its wide range of features, it’s so easy to identify and partner with sports influencers who are a good fit for your brand.
The platform’s influencer discovery tools make it easy to identify sports influencers who can help drive traffic and conversions. As we know, sport shoppers are everywhere, and even rational shoppers can be swayed by an effective marketing campaign. By working with affiliates, influencers, and other partners, brands can expand their marketing channels and increase brand awareness.
By utilizing Impact’s Partnership Cloud, Kayo, a sports streaming service simplified its partner discovery and onboarding processes, streamlined manual day-to-day operations, and optimized partner incentives. The brand has been able exceed its customer acquisition targets, signing on 364,000 subscribers in nine months, of which nearly 25% were partnership-driven.
Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,
14. CreatorIQ
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
CreatorIQ offers intelligent creator discovery, streamlines end-to-end workflows, and makes it possible for brands to drive meaningful measurement of performance. Brands can also create personalized onboarding, use benchmarks, assessments, and audits to discover key insights, get help for their social media platform-related questions, and drive growth through finely-tuned in-house processes and creative data solutions.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
15. Later Influence
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Influencer Marketplace, Third Party Analytics
Channels: Facebook, Instagram, YouTube, Pinterest, TikTok, Twitter, Twitch, Blogs
MAVRCK is the influencer marketing platform you turn to if you’re looking for fraud detection and brand safety. You can find, recruit, activate, and manage influencers within the platform. They also make it easy to incentivize influencers to create content, star ratings, referrals, and reviews. Plus, you can track everything right from the platform. With MAVRCK’s algorithm and first-party opt-in data, you can choose the right influencers from a global influencer index of millions of macro- and micro-influencers across social media platforms. Search based on 20+ parameters like historical performance, fraud risk, and audience demographics.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,
Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs
16. Tagger Media
Services Offered: Influencer Search & Discovery, Campaign Management, Influencer Marketplace, Third Party Analytics
Channels: Facebook, Instagram, Twitter, YouTube
Tagger is an influencer marketing platform with dedicated account managers that can help you with onboarding, training, and data migration. Plus, you can find exactly the right influencer (including affinity data points and billions of historical posts) with more than 50 filters. The platform has built-in payment capabilities in multiple currencies, making it easy to pay creators quickly, no matter where they are in the world.
Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok
17. Captiv8
Services Offered: Influencer Search & Discovery, Campaign Management, Third Party Analytics
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok
Captiv8 is an end-to-end influencer marketing platform for athletes, sports influencers, and a host of influencers in other industries and niches. The social listening tool that started it all is still available and prominent on the platform. Captiv8 also uses AI to collect data about the 1.5+ million influencers in its database. Captiv8 has an impressive list of brands as customers, including Honda, Dr. Pepper, Nissan, and others. With more than 500 discovery filters, you’ll be able to pinpoint the right influencers based on engagement, creator content, interests, and audience attributes. You can also create look-alike influencers!
Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Social Listening,
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok
18. TalkWalker – Influencer One
Services Offered: Influencer Search & Discovery, Relationship Management, Third Party Analytics
Channels: Twitter, Blogs
Talkwalker seeks to take the guesswork out of your influencer marketing ROI, sharing detailed metrics so you can easily see the value of your campaigns. The platform negates the need to use multiple influencer tools—keep your teams connected and all your influencers in a single place. Talkwalker is designed to get brands the best results from their influencer marketing campaigns by identifying strong influencers from millions of data points.
Key Features: Influencer Search & Discovery, Relationship Management, Third Party Analytics,
Channels: Twitter, Blogs
19. PitchBoard
Services Offered: Campaign Management, Influencer Marketplace
Channels: Instagram, YouTube
PitchBoard is great at targeted collaborations and on-brand campaigns. They’ve worked with brands like Formula 1, Volvo, Red Bull, TikTok, and more. Using AI-driven data, easy to use workflow tools, and automated matching, growing your influencer network is a breeze with PitchBoard. It’s an end-to-end platform that helps you scale your business and your relationships.
Key Features: Influencer Marketplace, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing,
Channels: Instagram, YouTube
20. Grin
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Influencer Content Amplification
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
GRIN is a brilliant influencer marketing platform. You can use it to find the best influencers for your needs, focuses on influencers who really want to work with you and your brand. With the reporting and analytics tools built into GRIN, brands can track all of the needed KPIs, create custom reports, and show influencer marketing ROI without the need to manipulate the data in a separate spreadsheet. GRIN also makes content management easy. You can locate, track, and repurpose content across platforms to ensure that you’re using it to its fullest potential. We also love the product seeding functionality that GRIN offers, handling logistics for brands that need to get their products out into the right hands.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
21. Open Influence
Services Offered: Influencer Search & Discovery, Campaign Management, Third Party Analytics
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs
Open Influence is a creative and strategic influencer marketing agency. They have account managers that work with brands to ensure that their influencer marketing campaigns are successful. Using a data-driven approach, Open Influence creates and tweaks your influencer marketing campaigns to get the best return.
Key Features: Search/Discovery, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery,
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs
22. Affable.ai
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management
Channels: Instagram, Facebook, YouTube, TikTok
Affable.ai is another data-driven influencer marketing platform for athletes, sports influencers, and more. Brands can use the platform to find the right influencers, check their audience quality, manage communications, track campaigns, and measure performance in a single place. With advanced filters, you can find influencers matching your specific interests, location, gender, audience, and brand affiliation. Once you find influencers you’re interested in, you can send emails, track replies, and negotiate terms right on the platform.
Key Features: Search/Discovery, Influencer Relationship Management, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,
Channels: Instagram, Facebook, YouTube, TikTok
23. Stellar
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics
Channels: Facebook, Instagram, Twitter, Youtube, Blog, TikTok
Stellar is a team of multi-disciplinary people who seek to create simple, innovative, data-driven solutions for brands and marketers looking for influencers that deliver a positive ROI. Through data and human experience, Stellar maps connections between influencers, brands, and followers so businesses can make marketing decisions based on empirical evidence. They work with brands from conceptualizing influencer marketing campaigns all the way through reporting on the results, helping you increase brand awareness, build buzz, increase traffic, and make more sales.
Key Features: Influencer Relationship Management, Team Collaboration Tools, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Competitor Research,
Channels: Facebook, Instagram, Twitter, Youtube, Blog, TikTok
24. Influence.co
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Influencer Marketplace
Channels: Instagram, YouTube, Facebook, Pinterest, Twitter, Patreon, Snapchat, Tiktok, Amazon
Influence is proudly designed for influencers. It was among the first platforms available for influencers to build a professional presence where they could share their content and build relationships. Businesses worldwide use Influence to manage their influencer relationships, including digital marketing agencies and PR agencies that use the platform to find influencers for their clients. Influence is free to use, instead of running campaigns or representing talent, they opt to provide a platform for influencers to show off their work and make connections.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,
Channels: Instagram, YouTube, Facebook, Pinterest, Twitter, Patreon, Snapchat, Tiktok, Amazon
25. Intellifluence
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Influencer Marketplace
Channels: Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Twitch, TikTok, Reddit
Intellifluence is an all-in-one influencer marketing platform that offers influencer discovery, payments, and messaging tools so you can manage influencer relationships from a single place. It has a database of more than 100,000 creators, all of whom joined the platform on their own (making them a “warm” influencer marketing network).
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Campaign Management, Product/Gifting Tools, Payment Processing,
Channels: Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Twitch, TikTok, Reddit
26. HypeAuditor
Services Offered: Third Party Analytics
Channels: Instagram
HypeAuditor has an extensive influencer database with more than 11 million influencers from athletes to sports influencers and more. You can find the right influencer using extensive search and filter tools including demographic searches and audience quality filters. HypeAuditor also has 35+ in-depth social media metrics so you can analyze different Instagram, YouTube, and TikTok influencers to check brand affinity, detect fraud, and check audience demographics.
Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection,
Channels: Instagram, YouTube, TikTok, Twitch, Twitter
27. OpenSponsorship
Services Offered: Campaigns, Search, Social Insights, Messages, Application Review
Channels: Instagram, Twitter, Facebook, YouTube, Twitch
OpenSponsorship connects big and small brands alike to athletes and sports influencers to promote their products. You can use the platform to easily search for and connect directly with athletes, teams, and events. OpenSponsorship has a catalog of more than 2,000 that can help you boost your social presence to drive online sales, get new followers, go viral, share educational content, and more.
28. Opendorse
Services Offered: Social Publishing, Influencer Campaigns, Athlete Network, Analytics Dashboard
Channels: Facebook, Twitter, Instagram, LinkedIn
Opendorse has a network of more than 30,000 athletes. It offers a publishing platform and team of sports marketing leaders to connect athletes, partners, and fans across social media, bringing powerful moments in sports to the fans where they are.
29. IZEA
Services Offered: Creator Marketplace, Influencer Content Strategy, Influencer Campaign Management, Custom Content Creation, Content Amplification, Paid Media, SEO, Content Marketing, Reporting
Channels: TikTok, YouTube, Instagram, Snapchat, Facebook
If you’re searching for a sports influencer, be sure to check out IZEA’s creator marketplace. You can refine your search by using filters like follower count, price range, countries, and vertical tags. Once you’ve found an influencer or two, communication is a breeze thanks to its in-app messaging. You can also use their platform to simplify manual tasks like payments and measuring content performance and rest assured knowing that brand safety and compliance are built-in.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery, Influencer Content Amplification,
Channels: Facebook, Instagram, LinkedIn, Twitter, Tumblr, YouTube, Pinterest, Twitch, TikTok, Wordpress and other Blogs
30. Freestak
Services Offered: Social Media Advertising, PR, Events, Campaign Development, Digital Strategy, Fully Managed Influencer Campaigns, Asset Creation,
Channels: YouTube, Twitter, Instagram, Facebook, Snapchat
While Freestak’s network of influencers is limited to just about 1,700, all of them are pre-qualified and they have a combined reach of nearly 30 million. What’s more, they also focus only on sports influencers, more specifically creators and influencers who are interested in endurance and outdoor events like running, triathlon, and cycling. So, if you’re targeting consumers in this niche specifically, they’re a great place to start.
31. Traackr
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs
Traackr uses data and experience to help you build a global influencer marketing program. With more than 6 million influencer profiles, they’re bound to have just the right influencer for you. With this platform, you can manage both organic and paid influencer campaigns to engage your audience no matter where they are, setting up a coordinated influencer marketing program across brands, teams, and geographies. Traackr gives you access to 2.5 years of historical data from 3+ billion influencer posts on 13 social media platforms.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs
32. Aspire (formerly AspireIQ)
Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Influencer Marketplace
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
AspireIQ helps brands get their influencer marketing campaigns up and running on day one and scale their influencer marketing program quickly. The platform connects brands with authentic influencers who are well-aligned with the brand’s audience and needs and even offers managed services brands can employ to reinforce brand voice and use best-in-class strategies to align influencer marketing campaigns with their overall marketing goals.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
33. Analisa
Services Offered: Influencer Search & Discovery, Influencer Marketplace, Third Party Analytics
Channels: Instagram, TikTok
Analisa is an AI-powered social media analytics software that offers Instagram and TikTok analytics to all sizes of business. It’s free to use—just enter your Instagram or TikTok profile or a hashtag to get basic analytics. If you’re interested in more in-depth analytics, you can upgrade. Analisa has campaign reporting, audience demographics, influencer mapping, follower authenticity audients, content analytics, posting schedules, tagged relationships, geolocation mapping, and data customization.
Key Features: Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection,
Channels: Instagram, TikTok
GRIN is an excellent influencer marketing platform, especially if you want to find sports influencers. It offers a wide range of services that include third-party analytics, influencer search and discovery, campaign management, influencer content amplification and relationship management. It is easy to manage content and the product seeding functionality is very useful for brands that must get their products to the right audience. OpenSponsorship and Opendorse are two of the top influencer marketing platforms. OpenSponsorship has a catalog of over 2,000, while Opendorse boasts a network of more than 30,000 athletes. Both these platforms connect with Instagram, Twitter and Facebook and offer campaigns. To pay influencers easily, you can check out Intellifluence or Tagger. All these influencer marketing platforms have built-in payment capabilities that make it easy to pay creators or influencers quickly no matter where in the world they are situated. You can check out Analisa. It is a free AI-powered social media analytics software that offers TikTok (as well as Instagram) analytics. It offers campaign reporting, audience demographics, and content analytics to mention only a few features. All you have to do is type in your TikTok profile or a hashtag and you will get the basic analytics. If you need more in-depth analytics, you will have to upgrade to one of the three paid plans with the cheapest starting at $69 per month. You can check out Influence. It was one of the first platforms that was designed for influencers to build a professional presence where they could share their content and grow relationships. Today it is used by businesses from across the globe to manage influencer relationships and find the right influencers. Instead of running campaigns, Influence opts to offer a platform for influencers to display their work and grow connections.Frequently Asked Questions
Is GRIN a good platform?
What are the best tools for brands to partner with athletes?
How can you easily pay influencers?
Is there a free tool for TikTok analytics?
Is there a free tool for finding sports influencers?
