Top 25 Influencer Marketing Platforms for Finding Sports Influencers

Are you a sports influencer or athlete looking for a brand? Or maybe a sports brand looking for the right influencer to represent you? Either way, you're in luck! In this article, we're going to share the top influencer marketing platforms for athletes and sports influencers.

Athletes have been endorsing products for decades. Michael Jordan and Nike. Colin Kaepernick and Nike. Selena Williams and Nike. We swear it's not just Nike. Steph Curry is practically synonymous with Under Armour, as is Lionel Messi with Adidas. The point is, athletes and sports influencers are primed for influencer marketing. And it doesn't just have to be top-level athletes.

Athleisure wear brand Lululemon regularly partners with lesser-known influencers to promote its products to the aspiring athlete in everyone. Or to the aspiring comfortable person inside. Either way, influencer marketing is huge for athletes and sports influencers.


Top 25 Influencer Marketing Platforms for Athletes and Sports Influencers:


25 Influencer Marketing Platforms for Athletes and Sports Influencers

To get the best return from your influencer marketing efforts, it's important to have the best influencer marketing platform behind you. Here are our picks for the best influencer marketing platforms for athletes and sports influencers.

1. GRIN

Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Influencer Content Amplification

Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube

GRIN is a brilliant influencer marketing platform. You can use it to find the best influencers for your needs, focuses on influencers who really want to work with you and your brand. With the reporting and analytics tools built into GRIN, brands can track all of the needed KPIs, create custom reports, and show influencer marketing ROI without the need to manipulate the data in a separate spreadsheet. GRIN also makes content management easy. You can locate, track, and repurpose content across platforms to ensure that you're using it to its fullest potential. We also love the product seeding functionality that GRIN offers, handling logistics for brands that need to get their products out into the right hands.


2. CreatorIQ

Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics

Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs

CreatorIQ offers intelligent creator discovery, streamlines end-to-end workflows, and makes it possible for brands to drive meaningful measurement of performance. Brands can also create personalized onboarding, use benchmarks, assessments, and audits to discover key insights, get help for their social media platform-related questions, and drive growth through finely-tuned in-house processes and creative data solutions.


3. #paid

Services Offered: Campaign Management, Influencer Marketplace, Third Party Analytics, Influencer Content Amplification, Global Influencer Payment, Fraud Detection and Audience Health

Channels: Instagram, Facebook, Youtube, TikTok

If you want to drive growth at every stage of your marketing funnel, #paid deserves a look. You can match with creators who already love your brand through the Handraise feature that allows influencers to let you know that they want to work with you. What's really cool about this platform is that you can buy paid social ads through creator handles to easily turn content into paid ads that look authentic.


4. Upfluence

Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs

Upfluence focuses on stronger collaborations that will bring in more sales. To do that, brands can use Upfluence to find influencers from their existing customers. They also have an extensive database of more than 4 million influencers that you can filter to find the perfect influencers. Search by audience size, demographics, engagement rate, and more to find influencers that are perfect for your target audience and campaign goals.


5. AspireIQ

Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Influencer Marketplace

Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs

AspireIQ helps brands get their influencer marketing campaigns up and running on day one and scale their influencer marketing program quickly. The platform connects brands with authentic influencers who are well-aligned with the brand’s audience and needs and even offers managed services brands can employ to reinforce brand voice and use best-in-class strategies to align influencer marketing campaigns with their overall marketing goals.


6. Talkwalker

Services Offered: Influencer Search & Discovery, Relationship Management, Third Party Analytics

Channels: Twitter, Blogs

Talkwalker seeks to take the guesswork out of your influencer marketing ROI, sharing detailed metrics so you can easily see the value of your campaigns. The platform negates the need to use multiple influencer tools—keep your teams connected and all your influencers in a single place. Talkwalker is designed to get brands the best results from their influencer marketing campaigns by identifying strong influencers from millions of data points.


7. NeoReach

Services Offered: Influencer Search & Discovery, Campaign Management

Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat

NeoReach is one of the best influencer marketing platforms for sports influencers, athletes, and many others. It provides data, software, and agency services for top brands and Global Fortune 500 companies. NeoReach has a large network of influencers and also allows brands to bring in their own. To find the right influencer for your business, you can search by demographics, specific keywords, interests, location, and a lot more. NeoReach also makes it easy to manage influencer relationships, track the influencer marketing metrics that are important to you, and seamlessly integrate your influencer marketing with your own enterprise application using NeoReach's API.


8. Post For Rent

Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics

Channels: Facebook, Instagram, Twitter, YouTube, TikTok, Blogs, Snapchat

Post For Rent is a collection of influencer marketing solutions backed by progressive technology, industry expertise, and data. It's also supported by a team that's managed more than 10,000 campaigns for clients from small businesses to Fortune 500 brands. Post For Rent's team will manage your influencer marketing campaigns from start to finish—conceptualization, campaign management, content production, influencer negotiations, reporting, and more.


9. MAVRCK

Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Influencer Marketplace, Third Party Analytics

Channels: Facebook, Instagram, YouTube, Pinterest, TikTok, Twitter, Twitch, Blogs

MAVRCK is the influencer marketing platform you turn to if you're looking for fraud detection and brand safety. You can find, recruit, activate, and manage influencers within the platform. They also make it easy to incentivize influencers to create content, star ratings, referrals, and reviews. Plus, you can track everything right from the platform. With MAVRCK's algorithm and first-party opt-in data, you can choose the right influencers from a global influencer index of millions of macro- and micro-influencers across social media platforms. Search based on 20+ parameters like historical performance, fraud risk, and audience demographics.


10. Fanbytes

Services Offered: Campaign Management, Influencer Marketplace

Channels: Snapchat, Instagram Stories, TikTok, YouTube

Fanbytes is the go-to influencer marketing platform if you're interested in hitting the Gen Z or Millennial audiences—the people who run the team fit those categories, too! They have a deep understanding of what drives that demographic because that's their demographic. Fanbytes has created not only a way for brands to connect with influencers but also has created ad templates that you can use to create amazing ads quickly and easily. 


11. PitchBoard

Services Offered: Campaign Management, Influencer Marketplace

Channels: Instagram, YouTube

PitchBoard is great at targeted collaborations and on-brand campaigns. They've worked with brands like Formula 1, Volvo, Red Bull, TikTok, and more. Using AI-driven data, easy to use workflow tools, and automated matching, growing your influencer network is a breeze with PitchBoard. It's an end-to-end platform that helps you scale your business and your relationships.


12. Julius

Services Offered: Influencer Search & Discovery, Campaign Management, Third Party Analytics

Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Twitch

Julius is an influencer marketing platform with the noble goal to "help brands find the right people to tell their stories in more meaningful and intimate ways than ever before." They do that by first and foremost treating influencers as dynamic, complex, and always changing. With Julius, brands can find influencers that match even the most granular search criteria, find influencer posts using any keyword or hashtag, target their audience by demographics, interests, regions, and more, and understand how influencers fit in through social listening. Julius also provides the social media benchmarks needed to understand how your influencer marketing campaigns are performing and how you can make them better.


13. Tagger

Services Offered: Influencer Search & Discovery, Campaign Management, Influencer Marketplace, Third Party Analytics

Channels: Facebook, Instagram, Twitter, YouTube

Tagger is an influencer marketing platform with dedicated account managers that can help you with onboarding, training, and data migration. Plus, you can find exactly the right influencer (including affinity data points and billions of historical posts) with more than 50 filters. The platform has built-in payment capabilities in multiple currencies, making it easy to pay creators quickly, no matter where they are in the world.


14. Affable.ai

Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management

Channels: Instagram, Facebook, YouTube, TikTok

Affable.ai is another data-driven influencer marketing platform for athletes, sports influencers, and more. Brands can use the platform to find the right influencers, check their audience quality, manage communications, track campaigns, and measure performance in a single place. With advanced filters, you can find influencers matching your specific interests, location, gender, audience, and brand affiliation. Once you find influencers you're interested in, you can send emails, track replies, and negotiate terms right on the platform.


15. Lumanu

Services Offered: Influencer Content Amplification

Channels: Facebook, Instagram

Lumanu is an excellent platform for influencers and businesses alike, allowing for seamless collaboration and effortless payments. You can use the platform to easily manage and share content, data, and permissions, and to get paid (or pay influencers) fast. Lumanu makes it easy for brands and athletes or sports influencers to come together to create influencer ads and lookalike audiences that work.


16. Open Influence

Services Offered: Influencer Search & Discovery, Campaign Management, Third Party Analytics

Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs

Open Influence is a creative and strategic influencer marketing agency. They have account managers that work with brands to ensure that their influencer marketing campaigns are successful. Using a data-driven approach, Open Influence creates and tweaks your influencer marketing campaigns to get the best return.


17. Stellar

Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics

Channels: Facebook, Instagram, Twitter, Youtube, Blog, TikTok

Stellar is a team of multi-disciplinary people who seek to create simple, innovative, data-driven solutions for brands and marketers looking for influencers that deliver a positive ROI. Through data and human experience, Stellar maps connections between influencers, brands, and followers so businesses can make marketing decisions based on empirical evidence. They work with brands from conceptualizing influencer marketing campaigns all the way through reporting on the results, helping you increase brand awareness, build buzz, increase traffic, and make more sales.


18. Analisa.io

Services Offered: Influencer Search & Discovery, Influencer Marketplace, Third Party Analytics

Channels: Instagram, TikTok

Analisa is an AI-powered social media analytics software that offers Instagram and TikTok analytics to all sizes of business. It's free to use—just enter your Instagram or TikTok profile or a hashtag to get basic analytics. If you're interested in more in-depth analytics, you can upgrade. Analisa has campaign reporting, audience demographics, influencer mapping, follower authenticity audients, content analytics, posting schedules, tagged relationships, geolocation mapping, and data customization.


19. Influence

Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Influencer Marketplace

Channels: Instagram, YouTube, Facebook, Pinterest, Twitter, Patreon, Snapchat, Tiktok, Amazon

Influence is proudly designed for influencers. It was among the first platforms available for influencers to build a professional presence where they could share their content and build relationships. Businesses worldwide use Influence to manage their influencer relationships, including digital marketing agencies and PR agencies that use the platform to find influencers for their clients. Influence is free to use, instead of running campaigns or representing talent, they opt to provide a platform for influencers to show off their work and make connections. 


20. Intellifluence

Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Influencer Marketplace

Channels: Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Twitch, TikTok, Reddit

Intellifluence is an all-in-one influencer marketing platform that offers influencer discovery, payments, and messaging tools so you can manage influencer relationships from a single place. It has a database of more than 100,000 creators, all of whom joined the platform on their own (making them a "warm" influencer marketing network).


21. HypeAuditor

Services Offered: Third Party Analytics

Channels: Instagram

HypeAuditor has an extensive influencer database with more than 11 million influencers from athletes to sports influencers and more. You can find the right influencer using extensive search and filter tools including demographic searches and audience quality filters. HypeAuditor also has 35+ in-depth social media metrics so you can analyze different Instagram, YouTube, and TikTok influencers to check brand affinity, detect fraud, and check audience demographics.


22. Captiv8

Services Offered: Influencer Search & Discovery, Campaign Management, Third Party Analytics

Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok

Captiv8 is an end-to-end influencer marketing platform for athletes, sports influencers, and a host of influencers in other industries and niches. The social listening tool that started it all is still available and prominent on the platform. Captiv8 also uses AI to collect data about the 1.5+ million influencers in its database. Captiv8 has an impressive list of brands as customers, including Honda, Dr. Pepper, Nissan, and others. With more than 500 discovery filters, you'll be able to pinpoint the right influencers based on engagement, creator content, interests, and audience attributes. You can also create look-alike influencers!


23. Traackr

Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management

Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs

Traackr uses data and experience to help you build a global influencer marketing program. With more than 6 million influencer profiles, they're bound to have just the right influencer for you. With this platform, you can manage both organic and paid influencer campaigns to engage your audience no matter where they are, setting up a coordinated influencer marketing program across brands, teams, and geographies. Traackr gives you access to 2.5 years of historical data from 3+ billion influencer posts on 13 social media platforms.


24. OpenSponsorship

Services Offered: Campaigns, Search, Social Insights, Messages, Application Review

Channels: Instagram, Twitter, Facebook, YouTube, Twitch

OpenSponsorship connects big and small brands alike to athletes and sports influencers to promote their products. You can use the platform to easily search for and connect directly with athletes, teams, and events. OpenSponsorship has a catalog of more than 2,000 that can help you boost your social presence to drive online sales, get new followers, go viral, share educational content, and more.


25. Opendorse

Services Offered: Social Publishing, Influencer Campaigns, Athlete Network, Analytics Dashboard

Channels: Facebook, Twitter, Instagram, LinkedIn

Opendorse has a network of more than 30,000 athletes. It offers a publishing platform and team of sports marketing leaders to connect athletes, partners, and fans across social media, bringing powerful moments in sports to the fans where they are.

Frequently Asked Questions

Is GRIN a good platform?

GRIN is an excellent influencer marketing platform, especially if you want to find sports influencers. It offers a wide range of services that include third-party analytics, influencer search and discovery, campaign management, influencer content amplification and relationship management. It is easy to manage content and the product seeding functionality is very useful for brands that must get their products to the right audience.

What are the best tools for brands to partner with athletes?

OpenSponsorship and Opendorse are two of the top influencer marketing platforms. OpenSponsorship has a catalog of over 2,000, while Opendorse boasts a network of more than 30,000 athletes. Both these platforms connect with Instagram, Twitter and Facebook and offer campaigns.

How can you easily pay influencers?

To pay influencers easily, you can check out Lumanu, Intellifluence or Tagger. All these influencer marketing platforms have built-in payment capabilities that make it easy to pay creators or influencers quickly no matter where in the world they are situated.

Is there a free tool for TikTok analytics?

You can check out Analisa. It is a free AI-powered social media analytics software that offers TikTok (as well as Instagram) analytics. It offers campaign reporting, audience demographics, and content analytics to mention only a few features. All you have to do is type in your TikTok profile or a hashtag and you will get the basic analytics. If you need more in-depth analytics, you will have to upgrade to one of the three paid plans with the cheapest starting at $69 per month.

Is there a free tool for finding sports influencers?

You can check out Influence. It was one of the first platforms that was designed for influencers to build a professional presence where they could share their content and grow relationships. Today it is used by businesses from across the globe to manage influencer relationships and find the right influencers. Instead of running campaigns, Influence opts to offer a platform for influencers to display their work and grow connections.

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