Top 16 SEO Tools to Improve Your Rankings and Boost Your Bottom Line

1. Google Analytics

We’re starting our list of the best SEO tools with a wildly popular free tool from Google.

Google Analytics gives you access to a wide range of data that you can use to improve your SEO. It lets you track and analyze data about your site and visitors.

Google Analytics tracks three types of activity on your site:

• Pageviews: This triggers each time someone visits a page on your site.
• Events: This triggers when someone takes an action on your site.
• Transactions: This triggers when a visitor buys something on your site.

You can use Google Analytics to amplify your marketing efforts, improve site performance, and improve your SEO.

Google Analytics Features:

• Add secondary dimensions to your reports to segment data and dig deeper
• Advanced filters let you segment data results so you can focus on what’s important to you
• Pivot view lets you create a quick pivot table from your data without having to export to Excel or Google Sheets

Google Analytics Pricing:

Free!

2. Semrush

SEMrush is an all-in-one SEO tool and is one of the best SEO tools on the market today. It offers all the tools you need to create new high-quality content, find link building opportunities, and improve your technical SEO.

SEMrush makes it easy to do an SEO audit on your website. This helps you identify any issues on your site that are keeping you from achieving the best results.

SEMrush Features:

• Analyze сompetitor ad budgets and keywords
• Conduct a deep link analysis
• Find the right keywords for SEO and PPC campaigns
• Understand your potential customers’ behavior and media consumption

SEMrush Pricing:

SEMrush offers a limited free plan. Paid plans start at $83.28/month (when billed annually).

3. Google Search Console

Google Search Console (GSC) is a free SEO tool that provides data about your website’s search metrics. It includes problems on your site regarding indexing, mobile usability, keyword performance, and more.

GSC helps you identify underperforming keywords, optimize pages with high rankings and low click-through rates, fix sitemap issues, and a lot more.

Google Search Console Features:

• The index coverage report helps you understand how Google crawls your site and find issues that are keeping your pages from getting indexed
• The URL inspection tool lets you see how Google actually sees your page
• The overview report gives you a snapshot of how your site is performing technically in search engines

Google Search Console Pricing:

Free!

4. SpyFu

SpyFu is a powerful keyword research tool that includes competitor analysis tools. It lets users find profitable keywords and shows all ad campaigns run by your competitors as well as their organic searches.

SpyFu Features:

• PPC ad rank tracking help you track your ads and even suggests expansion keywords
• Keep track of competitors and their PPC strategies
• Find keywords used by your competitors plus the number of clicks they get

SpyFu Pricing:

SpyFu pricing starts at $33/month (when billed annually).

5. Ahrefs

Ahrefs is one of the best SEO tools for technical SEO and backlink analysis. You can use Ahrefs for backlink audits, URL rankings, keyword research, competitive analysis, and more.

Ahrefs also offers organic search reports so you can analyze the traffic of your competitors’ sites.

Ahrefs Features:

• Generate hundreds of thousands of keywords with a single search
• See the ranking history of keywords used on your site
• Monitor outbound links

Ahrefs Pricing:

Ahrefs pricing starts at $82/month (when billed annually).

6. QuestionDB

QuestionDB finds questions that real people are asking about a topic by sourcing from a database of questions from Reddit. This is immensely helpful in creating content since you can find out what people are really interested in knowing.

You can even check the box to show source links. This means that a clickable link will show up next to each question that, when clicked, takes you to the thread.

QuestionDB Features:

• Sort by popularity or topic
• Easily come up with a list of seed keywords
• Check comments in the original thread for more content ideas

QuestionDB Pricing:

QuestionDB has a free plan. The paid plan is $7/month (when billed annually).

7. VidIQ

Video helps you build brand awareness and improve recall. This makes it a lot easier to build a loyal fanbase, partner with influencers, and maximize brand affinity.

VidIQ is a video SEO software that includes tools for video keyword research, analytics, and video optimization. With the Boost feature, you can “boost” a video to get keyword suggestions for your video’s title, tags, and description.

VidIQ Features:

• YouTube keyword research
• Analytics dashboard showing views, subscribers, and comments
• Best Time to Post lets you know the best time to publish a YouTube video

VidIQ Pricing:

VidIQ offers a free plan. Paid plans start at $7.50/month.

Interested in learning more about YouTube marketing? Check out this guide to YouTube marketing!

8. Whitespark

Whitespark is a local SEO tool that helps you find hundreds of citations so you can reverse engineer competitor citations to improve rankings and drive business.

Whitespark has all the tools you need to leverage local SEO. It helps you find citation opportunities, monitor your local and organic search performance, and make it easy for customers to review your business.

Whitespark Features:

• Track your search engine rankings in any city
• Grow your online reviews, increase customer feedback, and testimonials
• Quickly find key citations your competitors have that you need

Whitespark Pricing:

Whitespark offers a free plan. Paid plans start at $17/month (when billed annually).

9. WooRank

WooRank gives you actionable insights to help you optimize your website and marketing efforts. It’s an automatic website review tool and SEO strategy checker that provides tons of data to boost traffic, leads, and sales.

You can use WooRank to simplify your digital marketing by tracking and analyzing your site’s SEO, social media, usability, and other critical factors.

WooRank Features:

• See all your important SEO data in one place 
• Track your SEO strategy’s success by knowing where you rank for target keywords
• Discover and fix how Google interprets your website for use in search results
• Identify and qualify leads and create sales pitches based on real website data

WooRank Pricing:

WooRank offers a 14-day free trial. Pricing starts at $39.17/month (when billed annually).

10. Serpstat

Serpstat is another all-in-one SEO tool that lets you track a high volume of keywords. It does competitor and keyword research, PPC analysis, ranking tracking, and more.

Serpstat is a great option for companies needing a basic tool with the ability to track a high volume of keywords.

Serpstat Features:

• Expand your online presence with top-performing keywords
• Identify competitors and understand their strengths and weaknesses
• Research your competitors’ advertising campaigns
• Monitor your and your competitors’ webpage rankings daily

Serpstat Pricing:

Serpstat pricing starts at $55/month (when billed annually).

11. AlsoAsked

AlsoAsked is a free SEO tool that lets you enter a keyword and then shows you what other questions people ask about that keyword.

But it doesn’t stop there.

It then shows you a visual representation of how each level of questions is topically grouped with the next.

AlsoAsked gets the questions from Google’s People Also Ask (PAA) boxes. You can use this data to find questions that are worth answering in your content.

AlsoAsked Features:

• Get an understanding of how questions are topically grouped
• More longtail keyword ideas
• Easy to understand visual representation of PAA data

AlsoAsked Pricing:

Free!

12. Google PageSpeed Insights

Google PageSpeed Insights is a free tool to help you analyze your website’s performance and get suggestions to make it better. Since Google rewards pages that load faster, improving your site’s speed can lead to better rankings.

It reports on the performance of a page on both mobile and desktop devices and provides easy to understand suggestions on how that page can be improved.

Google PageSpeed Insights Features:

• Get a performance score that summarizes your page’s performance
• Results are based on real-world field data
• Get suggestions on how to improve the page’s performance metrics

Google PageSpeed Insights Pricing:

Free!

13. Screaming Frog SEO Spider

Screaming Frog is one of the best SEO tools to audit your website quickly and painlessly. Just enter the URL and Screaming Frog crawls your site to find missing tags, duplicate content, broken links, and more.

Screaming Frog’s SEO Spider works great on both small and large websites and lets you analyze results in real-time.

Screaming Frog SEO Spider Features:

• Find temporary and permanent redirects, identify redirect chains and loops, or upload a list of URLs to audit
• Crawl a website instantly and find broken links (404s) and server errors
• Quickly create XML Sitemaps and Image XML Sitemaps
• Evaluate internal linking and URL structure

Screaming Frog SEO Spider Pricing:

Screaming Frog offers a free plan. The paid plan is $183.92/year.

14. AnswerThePublic

AnswerThePublic is a keyword research tool that gives you visualizations of search questions and suggested autocomplete searches. The results are organized in categories like what, where, and why, giving an overview of the questions people are typing into search engines across various devices.

Not a fan of visualizations? You can easily switch to a data view for nicely organized lists.

AnswerThePublic Features:

• Get keywords results in the form of questions, prepositions, comparisons, related keywords, and alphabetical listings
• Download your results to a CSV file
• Get relevant and current long-tail keywords

AnswerThePublic Pricing:

AnswerThePublic has a free plan. The paid plan is $79/month (when billed annually).

15. Keywords Everywhere

Keywords Everywhere is a large scale keyword research tool that can be installed on Google Chrome or Firefox. Once installed, it shows monthly search volume and cost-per-click on keyword searches in Google.

Keywords Everywhere also shows a list of related keywords along the right side of the screen.

Keywords Everywhere Features:

• See related keywords on Google and Bing, including People Also Search For (PASF) keywords on Google
• Get YouTube insights and YouTube tag information
• Analyze any URL to get the list of keywords used on the page as well as the keyword density

Keywords Everywhere Pricing:

Keywords Everywhere prices based on credits (1 credit = 1 keyword). Pricing starts at $10 for 100,000 credits.

16. WMS Everywhere

We love this tool because it shows up directly in your browser. You get CPC and search volumes for any keyword PLUS related and also searched for results all within the Google search engine.
It’s a necessary part of ANY freebie search tool stack.

WMS Everywhere Features:

• -Get monthly search volumes and CPC for a variety of keywords
• -Search from different locations for accurate world wide results
• -Get results in browser – no need to install software or go to a site

WMS Everywhere Pricing:

WMS Everywhere is 100% free and always will be. That’s a price we think everyone can afford.