Shopping cart abandonment is a huge concern for online stores. As a matter of fact, the Baymard Institute estimates that the average shopping cart abandonment rate can be as much as 70%! In other words, for every seven customers that fill up their cart with goodies, only three will proceed to checkout and swipe their credit card.
While you can optimize your checkout by including trust signals, improving the loading times of your pages and adding a progress bar, it is also a good idea to invest in an abandoned cart plugin. With the help of such a tool, you will be able to start an email drip campaign with the specific goal of addressing shopping cart abandonment. Sometimes the customer might just have forgotten about his cart (it happens to be the best of us) and a friendly reminder is all that is needed.
We have searched the web and done the research to create this list of the top tools on the market to help you reduce your shopping cart abandonment rate. Most of these tools are aimed at WooCommerce, but be sure to continue reading as we tried our best to include something for everyone.
Top 12 Abandoned Cart Software and Plugins:
Our Pick (In Alphabetical Order)
The easy-to-use Abandoned Cart Lite for WooCommerce plugin sends emails to your customers to remind them about their carts that they still need to checkout. After the customer has received the email, it takes only one click of the button to complete the transaction if he/she wishes to continue. You can also use it to recover guest carts, if the guest user has shared his/her email address before abandoning the cart.
You can either use the one default email template that is included or create your own templates and decide on which intervals you would like this template to be emailed. Then, once a customer buys an item or clicks on the cart recovery link, the abandoned cart email notifications will be stopped automatically.
There are a few differences between the Abandoned Cart Lite and Abandoned Cart Pro plugins. For starters, with the Pro version you can get a visitor email address as soon as an item is added to the cart. This is done by showing a popup that requests the customer’s email address. If you want to, you can make it mandatory for visitors to complete. This way, you know that you will always have an email address to which you can send reminders about abandoned carts.
Secondly, the Pro version includes a dashboard area to give you a quick overview. Thanks to this addition, you will be able to make sense of the recovery status at a glance.
A third big difference that could be a deal-breaker for you is that with the Pro version you get three default email templates. The Lite version offers only one.
Like many of the software solutions and plugins mentioned in our list, CartBounty integrates only with WooCommerce. Though, when it comes to automating abandoned cart recovery, you have more options. You can either send these emails by means of ActiveCampaign, GetResponse, Mailchimp, or a WordPress email function. Some of its other main features include live cart monitoring, exit intent popups, and early email or phone capture.
With regards to its pricing, it offers a Free plan and three paid plans. The main difference between these plans is the number of domains. With the Pro plan ($62), you get access to only one domain, while the Pro+ plan ($152) includes five domains and the Agency plan ($872) comes with unlimited domains.
If you do not want to invest in a software solution that is specifically dedicated to cart abandonment, you can also check out an email marketing software like Constant Contact if you have a Shopify store. With Constant Contact, you re-engage with visitors who added their shipping details but never completed the transaction by sending them an abandoned cart reminder email.
Pricing starts at $20 per month. It also includes a free month.
WooCommerece users who are searching for a way to reduce shopping cart abandonment can check out HubSpot for WooCommerce. With this free plugin, you can keep track of the products that customers leave in their carts. This will help you to identify which items get abandoned regularly.
Though, you can do much more than that. It also allows you to build comprehensive customer profiles within the HubSpot CRM. This way, you will see the data in your dashboard whenever an action is taken allowing you to follow up by automating abandoned email campaigns that will help to convert these users into paying customers.
With Jilt, you will be able to access reliable, actionable data regarding your cart abandonment and recovery. It offers sophisticated features such as email subject line personalization, discount codes, and dynamic content. Moreover, it offers deep integration with the following three main eCommerce platforms – WooCommerce, Shopify, and Shopify Plus.
Its pricing starts at $29 per month and depends on the number of contacts that you have. It also has a Free plan and free 14-day trial.
Trusted by brands like Canon, Kia, and Walmart, it offers a wide range of products that can help businesses to use user feedback from email campaigns, websites, and apps. With Mopinion, you can take advantage of customizable feedback forms to figure out why customers are not converting by using sophisticated triggering options to show the form at specific moments such as when a visitor abandons his/her cart.
While PushEngage is not an abandoned cart tool in the true sense of the word, it can help you encourage visitors to complete the transaction and prevent shopping cart abandonment in the first place. As a web push notification software solution, you can use it to send cart abandonment reminders that are triggered automatically. This way, you can create top-of-mind awareness.
While it does offer a Free plan, it is rather basic. So, you will probably find yourself signing up for its Business plan ($29 per month) or Premium plan ($59 per month).
Similarly to PushEngage, TrustPulse is not an abandoned cart tool per se. Instead, it describes itself as the “honest marketing platform that leverages real-time customer activity”.
You can, for instance, use the “on fire” notifications to show to visitors how many other customers have taken an action in a given period. This is useful if you like to create a sense of FOMO during checkout. Another useful feature that can help you to prevent cart abandonment is the smart targeting. This way, you can display social proof notifications to the right visitors at the optimal time to help with conversion.
With regards to its pricing, you are looking to spend anything from $9 to $50 per month depending on the plan that you select. Though, they recommend that eCommerce websites sign up for its most expensive plan.
Trusted by more than 2,000 eCommerce stores across the globe, Retainful can help you to recover lost revenue with the help of automatic cart recovery campaigns.
It works in straightforward steps. It will automatically track cart abandonment in real time. When a customer abandons a cart, all the details of the customer and value of the cart will be displayed in the dashboard. You can then trigger well-timed emails automatically to remind your customers about the items waiting for them.
Moreover, it also includes features to prevent users from abandoning their shopping carts. These include countdown timers to create a sense of urgency and exit intent popups.
Unlike many of the other plugins mentioned in our list, Retainful works with Shopify as well as WooCommerce platforms. They also plan on offering support for Shopify Plus and BigCommerce soon.
With regards to its pricing, it has a Free plan for up to 300 contacts. If you need more contacts, you can sign up for one of its three paid plans: Starter ($15), Growth ($39), or Professional ($159). All these prices are per month when billed annually.
If you do not mind spending a few dollars on a plugin to help you recover lost sales, you can also check out the WooCommerce Recover Abandoned Cart extension plugin. In short, it keeps track of shopping carts that get abandoned by guests and members. Once it discovers that a transaction has not been completed, it will automatically send an email at a specified interval.
One of the useful features of this plugin is that you can create unlimited email templates. This way, you can, for instance, include a discount count in the second follow-up email as an extra incentive to motivate the customer to purchase the items in his/her cart.
Just like the Abandoned Cart Lite for WooCommerce plugin, you can also use it for logged-in customers and guests. Though, to be able to send the templates to guest shoppers, you should have captured their email address before they abandoned their cart.
According to its website, the YITH WooCommerce Recover Abandoned Cart plugin can help eCommerce stores to recover up to 60% of abandoned carts and orders. It works pretty much the same as most of the other plugins described in this list. Though, unlike Abandoned Cart Lite for WooCommerce, it offers you two email templates as opposed to just one. The one default template is for recovering abandoned carts, while the other one is for recovering unpaid orders. You can then either choose to tweak these templates or create your own unlimited ones from scratch. This way, you can include discounts or calls to action to create a sense of urgency.
It is one of the better plugins if you plan on using coupons. One of the attractive features of this plugin is that you can offer fixed or percentage discounts and set the expiration date. On the flipside, it is not the cheapest tool available and costs $79.99 per year.
Frequently Asked Questions
What is cart abandonment?
In short, shopping cart abandonment is when a customer adds products to his/her shopping cart, but does not end up purchasing them.
How can you make sure that customers see social proof like reviews?
You can, for example, use a tool like TrustPulse. One of its useful features is smart targeting. This way, you can display social proof notifications to the right visitors at the optimal time to help with conversion and prevent cart abandonment.
Is there a shopping cart abandonment software for Shopify Plus?
You can take a look at a tool like Jilt. With it, you will be able to access reliable, actionable data regarding your cart abandonment and recovery. It offers sophisticated features such as email subject line personalization, discount codes, and dynamic content. Its pricing starts at $29 per month and depends on the number of contacts that you have. It also has a Free plan and free 14-day trial.
How do I stop shopping cart abandonment?
While you can’t stop shopping cart abandonment altogether, there are ways that you can reduce it. The main causes of shopping cart abandonment are friction in the checkout process and a lack of transparency regarding elements like shipping costs and return policies. So, these are good places to start. You can also use plugins to help you keep track of when customers abandon their carts and follow up strategically.
Which is better: Abandoned Cart Lite or Abandoned Cart Pro?
While Abandoned Cart Pro is more expensive, it offers much more functionality. With the Pro version, you can get a visitor’s email address as soon as an item is added to the cart. This is done by showing a popup that requests the customer’s email address. The Pro version is also more user-friendly thanks to the dashboard area and the two extra default email templates.