Affiliate marketing is a partnership in which you earn a commission by promoting the products or services of another company on your website, blog, or social media accounts. You get a cut of the sale when someone buys something through your affiliate link or performs a desired action from the company such as signing up for a newsletter. This allows you to earn passive income.
What makes affiliate marketing especially attractive is that you won’t have to worry about customer service or client inquiries—once a potential customer clicks your link and makes a purchase, the company provider of the product or service handles them. You only have to focus on connecting customers to the sellers. This can even be accomplished from the comfort of your home.
Despite low production costs however, most affiliate marketing newbies fail to earn any significant profits for a variety of reasons, such as a lack of promotional effort or not using correct tools. You need to establish your authority in your niche, generate traffic to your affiliate links, and convert these clicks into actual conversions.
One of the best ways to learn something is by example, and that’s why we gathered the top affiliate marketers you should follow in 2023. These marketers also offer digital marketing techniques that can help you augment your affiliate marketing with additional promotional efforts.
Top 15 Affiliate Marketers You Should Follow in 2023:
Affiliate Marketers to Follow
The success stories of more experienced affiliate marketers can teach anyone interested in earning this way about the ins and outs of the trade. Their experience can assist you in growing your own affiliate marketing business and strengthening your brand.
Matt Giovanisci is a marketing jack-of-all-trades with extensive knowledge of many aspects of the industry. In 2016, Giovanisci founded Money Lab, a much-commended website on digital marketing. Money Lab focuses on upfront online marketing and live experiments. It provides informative and entertaining content for both newbie and professional marketers, such as creating a lean online business plan and a podcast marketing guide for 2022.
Money Lab's content additionally supplements other platforms such as The Blog Builder Kit, Business Porn in Audio Form, and YouTube for Bloggers, which can also aid affiliate marketers in promoting their content
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Pat Flynn is an author, a keynote speaker, a professional blogger, and an entrepreneur. He’s the creator of the business website Smart Passive Income, or SIP, which aims to help new and experienced bloggers develop their audiences and monetize their work utilizing innovative techniques.
SIP offers growth and monetization classes focusing on email marketing, community, podcasting, and affiliate marketing. His blog is a wealth of information covering business, technology, gaming, parenting, education, and family updates.
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Matt Diggity is the CEO and creator of Diggity Marketing and an SEO guru. He worked in Silicon Valley for a while before focusing on digital marketing. Diggity Marketing delivers test-based SEO techniques and offers one-on-one SEO coaching sessions. His blog also includes a monthly roundup of SEO news.
In addition, Diggity also founded Affiliate Lab and Authority Builders. Affiliate Lab offers a tried-and-true strategy for ranking, monetizing, and turning high-competition affiliate websites. On the other hand, Authority Builders provides tutorials on increasing website traffic through high-quality, natural links.
Diggity Marketing also has an SEO partnership program with The Search Initiative that provides strategies based on the practices and data from renowned SEO gurus.
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Miles Beckler is a digital marketing guru who shares strategies, ideas, and tools to develop a multi-million-dollar online venture.
As a specialist in content marketing and affiliate marketing, he offers valuable tips on keyword research and Google Trends. Beckler also brings an emphasis on social media marketing in his videos. His self-titled YouTube channel presently has over 190,000 subscribers and more than 10 million views.
On his website, Beckler also offers Million Dollar Business Blueprint, a free course on how to increase traffic, leads, and sales from both free and paid sources. His blog contains several valuable articles on affiliate marketing, Facebook advertising, and sales funnels.
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Spencer Haws is the man behind Niche Pursuits. Haws created the website to explore and assess new business and marketing ideas. Niche Pursuits features a separate blogging and niche site content page that tackles various topics such as assessing affiliate marketing credibility and a list of compelling reasons why you should start a blog. Niche Pursuits also has dedicated pages for podcasts and niche business ideas.
In addition, Haws runs an NP Facebook Group where followers can communicate with coaches and students, get unique digital marketing updates, and share their strategies.
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The Niche Site Project is a goldmine of affiliate marketing and SEO content. He explains how to make an Amazon Affiliate website and shares success stories with passive income in great detail.
On the other hand, the Golden Keyword Ratio is an ingenious and effective method for locating in-demand but undersupplied long-tail keywords. This shortcut is for new websites that need immediate traffic but lack the domain authority to go head-to-head against high-volume, high-competition keywords.
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Charles Ngo is an online marketer, blogger, and speaker at affiliate marketing conventions. In an interview with Post Affiliate Pro, Ngo discussed his journey in affiliate marketing and gave thoughtful advice based on his personal experiences on how to be a successful affiliate marketer.
Ngo has a YouTube channel and a website where he helps novice affiliate marketers succeed using advanced affiliate marketing, internet marketing, and productivity practices. His site also has a specific page on the best digital marketing tools which can help affiliate marketers more effectively direct prospects to their affiliate links.
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Ian Fernando is a digital multi-tasker. He has extensive experience as an online strategist, media buyer, ad manager, PPC specialist, and Amazon FBA seller, but above all, Fernando is a consummate affiliate marketer. He believes that affiliate marketing keeps him afloat and allows him to participate in all facets of online marketing.
Fernando began as an e-Commerce agent, purchasing large quantities of products from Alibaba and selling them on eBay. Soon after, he redirected his attention to affiliate marketing to avoid customer service.
During an Affiliate Summer conference, the organizer approached him and invited him to become a speaker in his niche. Since then, he has spoken about affiliate marketing at numerous conferences in the US and abroad. He also offers guidelines on getting started on affiliate marketing, blogging, and reselling.
Find Ian at:
Zac Johnson has been an affiliate marketer for over 20 years. He started with affiliate marketing on Amazon and launched his website in 2007 to build his brand before selling affiliate products.
Johnson has experimented with all things digital throughout the years to find the best methods in affiliate marketing. He used PPC marketing to grow his mailing list to over 2 million people. Today, he maintains a blog that delivers high-quality content not limited to affiliate marketing.
He hosts his podcast, Rise of the Entrepreneur, every Tuesday and Thursday. He interviews accomplished business owners and invites them to share their industry knowledge and offer advice to their audience. Johnson also provides a comprehensive resource list for blogging, affiliate marketing, and site design.
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Matt Wolfe and Joe Fier
Wolfe co-founded several websites (The WordPress Classroom, Learn to Blog, and Beyond The Hype) before teaming up with his long-time friend and eventual business partner, Joe Fier. Fier, Wolfe's partner-in-crime, is also an accomplished digital creative. Fier is an entrepreneur, marketer, author, podcaster, and Web 3 investor.
Together, they started the site Evergreen Profits. The website covers topics like marketing, podcasting, web traffic, self-improvement, and everything related to running a business online. Fier and Wolfe are also seven-figure affiliate marketers specializing in software and associated products.
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Gael Breton and Mark Webster
In 2014, Gael Breton launched Authority Hacker (AH) with Mark Webster. Breton is in charge of creating and curating content for the website and its training courses. He also manages the site's market research and strategic planning. Meanwhile, Webster is the systems expert. He takes small-scale testing and experiments and scales them up to a business degree. He provides white hat link-building strategies for AH authority sites and oversees both the business and marketing sides of the company.
Authority Hacker is one of the most popular SEO websites today, with many followers and a thriving community. Its blog is a treasure trove of case studies on keyword tools, affiliate marketing, and Amazon Affiliate programs.
These digital gems are frequent topics on the AH podcast hosted by the duo. In addition to online tutorials and vlogs, their new YouTube channel, which has over 700,000 views, provides honest yet candid content about building profitable websites.
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Nate O'Brien and Mike O'Brien
Nate O'Brien is an internet personality, entrepreneur, and investor. He owns OBR Media and is best known for his personal finance and lifestyle YouTube channel. He co-founded Santrel Media with his brother Mike O'Brien, who is a digital marketer, engineer, and YouTuber.
The O'Brien brothers both contribute to the Santrel Media website and YouTube channel. They cover everything from building Wix, Weebly, and WordPress sites to explaining what GoDaddy is for. One of their most-viewed uploads is a 43-minute video on Affiliate Marketing Tutorial for Beginners, which has more than 1 million views to date.
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Frequently Asked Questions
How can you be a successful affiliate marketer?
To be a successful affiliate marketer, you need to invest time and effort in promoting your authority in your established niche and use the right tools. You have to establish trust in your brand to reiterate why potential customers should listen to your recommendations, drive your audience to your affiliate links using various platforms and SEO techniques, and effectively turn the clicks on your links into conversions.
How do you earn from affiliate marketing?
Affiliate marketers can earn in three ways: pay per sale, pay per lead, and pay per click.
Pay per sale is the most common method, where sellers pay affiliate marketers a percentage of the product’s sale price once it is purchased. Pay per lead is based on whether the affiliate marketer successfully convinces the customer to complete a desired action, which doesn’t have to be limited to buying a product. It could also be subscribing to a newsletter, downloading an e-book, or signing up for a product or service trial. Pay per click is based on how many clicks the affiliate marketer’s link generates, which then results in increased website traffic for the seller.
Who are the top 2023 affiliate marketers to keep an eye on?