Amazon needs no introduction. It’s still way ahead of other eCommerce companies in the United States.
To give you an idea of how big it is, according to Amazon stats, it has nearly 38% of the eCommerce market share. Walmart, its closest competitor, has just over 6%.
Your products on Amazon, though, will need more formal intro. There are millions of products, making it hard to stand out.
One of the most cost-effective ways to get products noticed is with affiliate marketing. From basic link shorteners to sophisticated social media scheduling software, there are dozens of great tools to help with Amazon affiliate marketing. Here are 12 of the best tools to add to your tech stack.
12 of the Best Tools for Amazon Affiliate Marketing:
Every affiliate marketer needs a tool to manage affiliate links. Enter Pretty Links. You can use it to customize your Amazon affiliate links. The end result is much shorter links that look much better. A notable feature that deserves special mention is its product display add-on. This way, you can improve the shopping experience on your website and integrate affiliate links into your blog posts, for example. From selecting the display theme right down to tweaking the call-to-action wording and color, there are various elements that you can add and customize. It also features a keyword replacement functionality. All you need to do is list your best-performing keywords and Pretty Links will automatically link the URL that you selected. Pricing starts at about $100 per year. It also includes a 14-day, money-back guarantee. For help with analytics, there’s Affilimate. It offers optimization features and content insights that are trusted by publishers like Business Insider. With its link-level visibility, you can track your on-page performance. Tools like heatmaps help you to identify which elements drive the most conversions, allowing you to optimize your link placement accordingly. Then, using the revision tracking, you can see if your changes improved key metrics like your click-through rate (CTR). While it mostly targeted media companies, it’s also launching these tools and insights aimed at professional content creators. If you’re interested, you can apply for early access to the Affilimate creator platform via its website. Pricing is available upon request. EasyAzon is another powerful link-building tool that Amazon affiliate marketers using WordPress can check out. It’s a WordPress plugin that speeds up the process of creating affiliate links. As its name suggests, it’s easy to use. No coding knowledge is required. You can, for example, use it to set it up so that links open in a new window, helping to simplify shoppers’ user experience too. It can be especially useful if you have international traffic. With its automatic link localizer, you can display a link for the specific locale. It’s available free of charge. To measure link health, there’s AMZ Watcher, an Amazon affiliate link checker. In a nutshell, it will identify and fix broken Amazon links posted on your website. Aside from checking for broken links, it will also look for missing Amazon affiliate tags and alternative affiliate programs. This latter feature is great if you want to widen your efforts beyond Amazon. Then, to help you stay up to speed with everything, you can view your whole portfolio via its dashboard. For a more in-depth analysis, you can also use its HealthScore. Pricing starts at $20 per month when billed monthly. For affiliate marketers that generate income from multiple other networks in addition to Amazon, there’s AffJet. It offers a single dashboard for more than 100 networks from where you can track your earnings. Included in its list of features is AffJet Megatracker. It’s an online tool created by affiliate marketers to help uncover bestsellers and underperformers. Then, using filters, you can filter your data to save time. It offers a free plan and a number of paid plans. After a free 14-day trial, pricing starts at about $7 per month. Kit.co isn’t as much a tool but rather a platform that can become one of your greatest tools to market your Amazon links. It describes itself as a community where users can discover interesting products that get grouped together into kits. Creators can use the platform to create shoppable collections of their best (Amazon) products. It includes automatic affiliation support and product matching for Amazon in most regions. In addition to Amazon, it also supports several other affiliate programs. Thanks to its automatic country detection capability powered by Geniuslink (another great tool covered in this list), you can also leverage international traffic to earn even more money. This way, you can rest assured knowing that no intervention is needed from your side to route visitors to their region’s Amazon store. It’s free to sign up and create an account. AAWP is a must for Amazon affiliates using WordPress. With this WordPress plugin, you can increase conversion rates and click-through rates which will have a positive effect on your earnings and open new monetization avenues. Amazon affiliates have praised it for its intuitiveness and customization. It’s simple to get started, while the choice of designs and custom styles give that professional touch. License pricing starts at about $50 per year. While AAWP doesn’t offer a free trial, a 30-day money-back guarantee is included. Auto Amazon Links is another WordPress plugin that aspiring Amazon affiliates can check out to create Amazon affiliate links. It eliminates the need for manual searching, pasting, and updating. All you need to do is select your categories and it will automatically show the links of relevant products. You can then display a specific product in a blog post by pasting the product URL into a post editor. It also lets you create customizable buttons. This can boost conversion as website visitors are more inclined to click on a button than a text hyperlink. It’s available for free. Lasso is rated as one of the top affiliate link cloaking plugins, but can be used for more than just that. It offers a suite of affiliate tools to help you leverage the Amazon affiliate program. What makes it such a great tool for Amazon specifically is that it includes tracking software with automated data from Amazon. You can automatically gather key product data like prices and images to streamline tedious tasks. Another time-saving feature is that it can scan your website for any links that aren’t currently monetized and automatically monetize these links. Then, to measure if these efforts have paid off, it includes revenue analytics, valuable insights, and regular income reports. Pricing starts at $39 per month or $24 per month with annual billing. No free trial, but a 30-day money-back guarantee is included. ThirstyAffiliates is another affiliate link cloaking tool. Designed for WordPress bloggers, it shortens long links. What makes it such a great tool for Amazon is that it also includes a Smart Uncloaking feature. This way you have the option of uncloaking links to ensure complete compliance with Amazon’s Ts and Cs. Another feature that deserves special mention is its geolocation. With this functionality, you can share alternative destinations for international clicks. Pricing starts at $159 per year. To help you boost your conversion rate, there’s Affiliatable. In fact, according to their website, users have reported that Affiliatable has helped them to increase conversions by nearly 13%. The name might be a mouthful, but the tool is pretty straightforward. Thousands of affiliate marketers use it for comparison by creating tables and product boxes. Thanks to the one-click, Amazon API integration, you can directly import product info to these elements. In addition to this integration, it also includes predesigned templates to speed up and simplify the process. These templates are completely customizable allowing you to change the text and color to match your branding. After a free seven-day trial, pricing starts at $9 per website per month. It also includes a basic free plan. For help tracking the health of Amazon links, there’s Geniuslink that’s used by thousands of Amazon affiliates. Happy users have labeled it as a must-have tool for marketing, especially if you plan on taking your affiliate marketing efforts to a global scale. That said, it’s more than merely a tool that will notify you about broken Amazon links or out-of-stock products. It gives content creators, affiliate marketers, and authors top-notch affiliate linking capabilities. In addition to Amazon link health monitoring, it also includes automatic localization for Amazon. Instead of having to use multiple links, it gives you a single link that will redirect people to the appropriate, geo-specific item in their local storefront. Other useful features include its unified dashboard. Here, you’ll be able to manage all your links. You can, for example, set up custom groups for different campaigns or change live links’ destinations. It also includes multi-channel reporting, useful if you rely on more than one channel. After a free 14-day trial, pricing starts at $5 per month for up to 2,000 clicks.1. Pretty Links
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2. Affilimate
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3. EasyAzon
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4. AMZ Watcher
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5. AffJet
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6. Kit.co
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7. AAWP
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8. Auto Amazon Links
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9. Lasso
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10. ThirstyAffiliates
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11. Affiliatable
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12. Geniuslink
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How the Amazon Affiliate Program Works
The Amazon affiliate program (aka Amazon Associates) is one of the biggest affiliate marketing programs. While massive, it remains pretty straightforward. Basically, all that you need to do is sign up and start recommending products.
You’ll use a unique product link to market eligible Amazon products to your readers. When someone clicks on the link, they’ll get redirected to that specific product on the Amazon website. Depending on the product type and price, you'll receive a commission if they end up buying the product.
Wrapping Things Up
Both affiliates and brands alike have praised the potential of affiliate marketing. If you’re using Amazon, it can be a popular alternative to using Amazon’s own set of ad tools. In fact, you’ll end up paying less for conversions.
For bloggers, becoming an Amazon affiliate marketer is another opportunity to monetize their content and optimize their influence. From in-depth product comparisons to general listicles to discussing hot topics, there are various types of content that you can create around Amazon products.
What makes affiliate marketing so attractive is its cost-efficiency. As such, when searching for a tool, try to leverage those with free plans or generous yearly discounts. Even if you end up paying for one of these tools, remember that the time you’ll save will very likely offset the monthly subscription.
Frequently Asked Questions
Why should you use affiliate marketing for your Amazon store?
You have no guarantee that pay-per-click ads will boost your sales. Plus, they can work out expensive as you’ll need to pay every time you get a click, which doesn’t necessarily mean you’ll even get a sale. On the other hand, with affiliate marketing you only have to pay affiliates when the person that they referred buys a product.
How do you become an Amazon influencer?
If you’re thinking about becoming an Amazon influencer, here’s what you need to do:
- Apply to join the Influencer Program
- Design your storefront
- Promote your storefront
Where can you learn more about affiliate marketing?
There are a number of affiliate marketing courses that you can sign up for. You can, for example, check out the following courses:
- The Authority Site System by Authority Hacker
- The Affiliate Lab by Matt Diggity
- Savage Affiliate by Franklin Hatchett
- Commission Hero
- Project 24 by Income School
