Influencer marketing has become established infrastructure for global consumer...
I lead Pulse Advertising’s global operations across 11 offices in Europe, North America, and Asia, partnering with premium brands like Apple, Coca-Cola, BMW MINI, and MAC Cosmetics to create authentic connections in the digital landscape.
With 20 years in digital marketing and six years at Pulse, most recently as Chief Sales Officer before becoming CEO in January 2026, I’ve built my career on transforming social media strategy into measurable business impact.
I’m recognized as a pioneer in influencer marketing and created the InSIdE Observatory, researching social media trends and consumer behavior.
My approach combines strategic vision with operational excellence. Previously, I held roles at agencies including J. Walter Thompson, Havas, and Cheil, where I honed my focus on team development and long-term client partnerships.
I believe in direct, collaborative leadership and building teams that deliver both creativity and commercial results across markets.