Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Sculpt, The Shelf, and NinjaPromo undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Sculpt, The Shelf, and NinjaPromo:
Influencer marketing has quickly evolved into a cornerstone of B2B marketing strategies. Unlike B2C campaigns that often focus on broad appeal, B2B influencer marketing thrives on trust, authority, and niche expertise.
By collaborating with industry thought leaders and subject matter experts, businesses can effectively amplify their messages, build credibility, and drive meaningful engagement among decision-makers.
One standout example is Collectively’s award-winning campaign for Intuit QuickBooks, which earned Best Use of B2B Influencer Marketing at the 2025 Influencer Marketing Awards.
The initiative activated 142 small business owners, accountants, and creators to share real success stories that demonstrated how QuickBooks simplifies operations and fuels growth. This yearlong partnership generated 434.7 million impressions, 27.8 million engagements, and 3.9 million link clicks, proving that credibility-driven storytelling can transform awareness into measurable business outcomes.
However, many businesses struggle to unlock the full potential of B2B influencer marketing. Balancing costs, ensuring measurable ROI, and executing campaigns that truly connect with niche audiences remain significant challenges.
Yet, with 87% of B2B buyers trusting content from industry experts over brand-produced materials, the value of an effective influencer marketing strategy is undeniable.
This guide provides a roadmap to help businesses choose the Top B2B Influencer Marketing Agency and harness the power of this marketing strategy for your brand’s success.
Best For: Enterprise B2B Brands Minimum Campaign Size: $20,000+ Notable Clients: Atlassian, KnowBe4, Schneider Electric, Uber Sculpt stands out as a B2B influencer marketing agency that brings structure, credibility, and creativity to a space often dominated by consumer tactics. The agency manages every stage of the influencer process, from the initial brief and partner sourcing to content delivery and performance reporting, ensuring that campaigns for professional audiences translate into measurable business impact. Its focus is clear: Connecting with knowledge workers, decision-makers, and tech professionals through trusted voices who can explain complex ideas in relatable ways. Unlike agencies that rely solely on lifestyle creators, Sculpt combines external influencers with internal experts to balance reach and authority. By empowering employee advocates and niche creators alike, campaigns feel less like marketing and more like genuine peer-to-peer recommendations. Sculpt’s channel strategy is equally pragmatic: its campaigns live where B2B audiences actually spend time, on LinkedIn, YouTube, TikTok, and Instagram, with content tailored to each platform’s tone and user behavior. At the core of Sculpt’s process is a three-phase framework: Strategy, Outreach & Negotiation, and Content & Measurement. The agency begins with detailed briefs, budget alignment, and KPI definition, followed by influencer sourcing through databases, proprietary networks, and manual outreach. Once creators are selected, Sculpt manages contracting, compliance, and usage rights before supervising content creation and amplification. This approach ensures every asset meets both brand and legal standards, while paid extensions like whitelisted ads or Spark Ads maximize distribution. The agency’s collaboration with Loom, a SaaS company redefining workplace communication, illustrates its expertise in turning product value into relatable narratives. Loom wanted to reach “The Collaborator” persona, professionals tired of endless meetings and Slack threads. Sculpt partnered with four creators across tiers, including Corporate Natalie, to produce short-form videos that blended humor with productivity insights. The campaign generated over 668,000 organic views, 20,000+ engagements, and exceeded 1 million total impressions once paid amplification was layered in. Beyond the numbers, the content captured a universal truth about modern work: Using storytelling to position Loom as a smarter, more human way for companies to communicate. With a global team spanning the U.S., Europe, and Latin America, Sculpt supports enterprise and SaaS brands looking to scale influence across markets. Campaigns start around $20,000, offering a structured yet flexible engagement model. For mid-market challengers or established tech leaders, Sculpt provides a disciplined, B2B-first approach to influencer marketing—rooted in authenticity, compliance, and measurable impact. Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.
10 - 50 Iowa City, IA Best for: Enterprise B2B brands Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.
Best For: Medium and Small Size Brands Minimum Campaign Size: $100,000+ Notable Clients: Pepsi, American Standard, Walmart The Shelf is a powerhouse in B2B influencer marketing due to its focus on creative storytelling to craft campaigns that deliver clear and concise messages. With over 12 years of experience, their proprietary SaaS platform allows for seamless campaign planning, execution, and optimization across platforms like LinkedIn, Instagram, and YouTube. Its proprietary tools, like the Optimization Flywheel, Allowlisting Strategies, and Brand Lift Studies, are built to turn influencer programs into predictable, repeatable growth systems. Campaigns are continually refined based on performance, allowing brands to scale what works and drop what doesn’t. Through frameworks like SpliceLab™ and Multi-Channel Content (MCC), The Shelf transforms B2B creator content into high-performing assets across paid, organic, and earned media. Supporting all of this is The Shelf’s Creator Space, an 8,000-square-foot production studio where creators and brands collaborate on premium video and social assets. It’s a rare capability in the B2B space, marrying data, strategy, and production under one roof. Accolades like being named to the Inc. 5000 list for four consecutive years and earning recognition from the Global Influencer Marketing Awards underscore The Shelf’s credibility in the industry. The Shelf activated 10 creators across Instagram, TikTok, and LinkedIn, choosing storytellers who could mix humor with relatable workplace narratives. Through short skits and “day-in-the-life” content, creators highlighted real travel frustrations—lost receipts, chaotic itineraries, and team coordination headaches—and showed how Engine solved them with one-click booking, streamlined invoicing, and Flex insurance. The tone was authentic, approachable, and distinctly modern, positioning Engine as the stress-free alternative to old-school corporate platforms. The campaign proved that B2B influence can drive both resonance and results. It generated 510K+ organic impressions—more than double projections—along with engagement rates above 3% and a 2.49% CTR on paid ads using top influencer content. Over 770 new sign-ups and overwhelmingly positive sentiment confirmed that audiences saw Engine as a practical, human-first solution. The effort earned a Webby Award nomination for Best B2B Social Campaign, validating The Shelf’s ability to turn SaaS messaging into content that performs like consumer storytelling but converts like enterprise marketing. The Shelf is a data-first influencer marketing agency where bold creativity and real-time insights drive unmatched campaign success. Since 2011, we’ve been pioneers in transforming influencer marketing through Interest Graph targeting, culture-driv... 1 - 10 New York Best for: Medium and Small Size Brands The Shelf is a data-first influencer marketing agency where bold creativity and real-time insights drive unmatched campaign success. Since 2011, we’ve been pioneers in transforming influencer marketing through Interest Graph targeting, culture-driv... Best For: Enterprise, Small and Midmarket Businesses Minimum Campaign Size: $5,000+ Notable Clients: Huobi, Burger King, Virgin Media NinjaPromo operates at the intersection of data science, creative execution, and performance marketing, making it a strong choice for B2B and tech brands that want influencer programs built for measurable ROI. The agency specializes in complex, high-growth sectors like SaaS, Fintech, Web3, AI, and enterprise tech, where credibility and compliance matter as much as creativity. Rather than treating influencer marketing as a vanity channel, NinjaPromo positions it as a demand-generation lever that moves prospects from awareness to conversion through precise targeting and rigorous optimization. Every campaign is supported by a full-stack infrastructure. From influencer discovery to paid amplification, everything happens under one roof. The agency’s proprietary AI tools surface influencers based on audience data, engagement quality, and brand alignment, filtering through a database of over 1 million vetted creators across 80+ global markets. This technology layer ensures that each partnership feels relevant, authentic, and industry-specific, whether the brand is speaking to CTOs in SaaS or investors in Web3. NinjaPromo’s campaigns don’t just scale reach; they scale trust. What sets the agency apart operationally is its analytics-driven creative loop. Performance data is constantly fed back into the system through real-time dashboards and weekly reporting, allowing campaigns to evolve mid-flight. Each subscription plan—from the $3.2K “Get Started” tier to the $100K+ “Custom” model—includes a dedicated strategist, creative support, and transparent reporting on metrics like cost per engagement, attributed conversions, and reach efficiency. Campaigns can launch within 24 hours, making the agency ideal for brands that need to activate fast in competitive markets. This approach was exemplified in NinjaPromo’s B2B campaign for Wanbao Group, a global manufacturer of refrigeration, HVAC, and energy-efficient appliances expanding into the U.S. market. The challenge was to introduce a legacy industrial brand to a new audience while modernizing its image and driving engagement among distributors, retailers, and sustainability-conscious business buyers. NinjaPromo positioned influencer marketing as a core pillar within a full-funnel digital strategy—integrating it alongside SEO, PR, and social media to amplify brand trust and awareness in a highly competitive vertical. The influencer activation focused on home, lifestyle, and sustainability creators who could authentically communicate Wanbao’s eco-friendly product benefits to both B2B and B2C audiences. Through influencer-led product showcases, giveaways, and content partnerships, the campaign humanized a traditionally corporate brand, bridging industrial innovation with everyday impact. The results reflected real traction: a 25% drop in bounce rate, 40% increase in repeat purchases, and 50+ media mentions underscored how NinjaPromo’s influencer-led storytelling didn’t just boost awareness—it established credibility, loyalty, and measurable engagement in a new market. Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world. 50+ London, New York, Dubai, Singapore, Hong Kong, Vilnius Best for: Enterprise, Small and Midmarket Businesses Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world. Best For: Large brands Minimum Campaign Size: $20,000+ Notable Clients: eToro, RedBull, KFC House of Marketers stands out as one of the most specialized TikTok influencer agencies in the world, founded by Inigo Rivero , an early-stage TikTok employee, and partners who understand the platform’s creative culture from the inside out. The agency blends data, creativity, and technology to design high-growth influencer campaigns that do more than entertain; they convert. Its focus on Gen Z and Millennial audiences makes it a top choice for brands looking to scale awareness and engagement within these fast-moving demographics while maintaining measurable business impact. At the core of House of Marketers’ method is a six-step influencer framework that merges creativity with analytics. It begins with research and creative strategy, where market data and audience insights shape the storytelling approach. Each brand is paired with a dedicated account manager whose sector knowledge and language fluency ensure campaign alignment across markets. From there, the agency conducts continuous trend analysis, tracking emerging TikTok behaviors and formats, to keep content relevant and algorithm-friendly. Their brand and influencer match-making process evaluates brand tone, influencer credibility, and audience authenticity, guaranteeing that every creator relationship feels natural rather than transactional. Once live, campaigns are sustained through community building and monitored with ROI-focused analytics, measuring reach, engagement, traffic, and conversion data rather than vanity impressions. For brands, this structured approach translates into campaigns that combine organic influencer reach with paid amplification, using Spark Ads and TikTok Ads Manager to extend the content’s lifecycle and drive consistent performance across the funnel. House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab... 10 - 50 United Kingdom, United States, Germany, Spain, Brazil, Italy, France, Poland, Indonesia, Singapore Best for: Large brands and Creators House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab... Best For: Large Companies Minimum Campaign Size: $50,000+ Notable Clients: Coca-Cola, Adidas, NFL HireInfluence has been a leader in the influencer marketing space since 2011, delivering solutions for globally respected brands. The agency’s approach goes far beyond influencer posts. They deliver disruptive, emotionally resonant experiences that connect audiences to brands through immersive storytelling and omnichannel visibility HireInfluence’s reputation as a top-tier influencer marketing agency is underscored by a collection of prestigious awards. Recognized for their innovative campaigns and strategic execution, the agency has earned titles such as Marketing Agency of the Year (MUSE Awards 2024 and Global Digital Excellence 2023), Best Influencer Marketing Campaign (Vega Digital Awards 2024 and NY Digital Awards 2024), and Best Integrated Marketing Campaign (Creative Communication Award 2023). Agency awards Every HireInfluence campaign is fully managed end-to-end, with the agency handling strategy development, influencer curation and validation, contracting, negotiations, compliance, content auditing, and performance reporting. Paid media amplification is integrated seamlessly to maximize reach and attribution. Influencer selection is backed by the firm’s proprietary Audience Quality Score (AQS), a system that measures follower authenticity and engagement quality, helping brands safeguard against fake followers or inflated metrics. Each creator is vetted for past collaborations, audience demographics, tone alignment, and engagement consistency, ensuring credibility and fit. This approach is why HireInfluence is often trusted with complex, large-scale campaigns that require both creative excellence and operational reliability. The agency’s experiential and multi-channel capabilities set it apart. Beyond social content, it builds sensory-driven, real-world activations such as live events, tradeshows, product demos, and pop-ups, bridging digital storytelling with physical audience interaction. Its full-service logistics model includes travel coordination, on-site production, and contingency planning, allowing brands to execute high-visibility campaigns with minimal internal overhead. Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 2011 - managing successful campaigns for the likes of Microsoft, Oreo, Southwest Airlines, McDonalds, W... 1 - 10 Houston, Los Angeles, New York Best for: Large Companies Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 2011 - managing successful campaigns for the likes of Microsoft, Oreo, Southwest Airlines, McDonalds, W... Best For: Startup & Enterprise Minimum Campaign Size: $20,000+ Notable Clients: eBay, Google, Samsung Moburst has redefined what performance-driven influencer marketing can achieve by turning creator content into measurable growth engines. Unlike traditional agencies that focus on reach or vanity metrics, Moburst positions influencer marketing as a conversion channel, directly tied to installs, subscriptions, and revenue. Recognized as Adweek’s Fastest Growing Agency for three consecutive years and featured as Bloomberg TV’s “World’s Greatest Agency of 2024,” Moburst combines strategic expertise with cutting-edge tools to craft campaigns that deliver results beyond standard metrics like views and likes. The team carefully vets creators using a proprietary authenticity and performance framework, analyzing audience demographics, engagement patterns, and historical campaign success to predict conversion potential. Once influencers are onboarded, Moburst collaborates closely with them to produce authentic, high-performing content while continuously tracking and analyzing results in real time. Weekly and monthly reports keep clients aligned, and campaigns are refined based on measurable performance indicators like CPI (Cost Per Install), CPA (Cost Per Acquisition), and ROI lift. Content generated by creators is repurposed into paid ads, user-generated content variants, and performance creatives, extending campaign lifespan and reducing production costs. With media buying, reporting, and creative optimization all handled in-house, the agency maintains complete visibility and accountability over results. This strategy was clearly demonstrated in Moburst’s B2B influencer campaign for Miro, the visual collaboration platform used by enterprise and creative teams worldwide. While Miro was widely recognized for its digital whiteboarding tools, the challenge was to reposition it as a comprehensive workspace for workflows, project management, and cross-team collaboration. Moburst designed a multi-platform influencer strategy to shift this perception—partnering with creators who could authentically showcase how Miro enhances real business processes rather than just brainstorming sessions. The campaign engaged 29 influencers across YouTube and Instagram, including tech professionals, designers, and digital entrepreneurs who used Miro in authentic, work-relevant ways. Each creator produced how-to tutorials and workflow demos tailored to professional audiences, helping viewers visualize how Miro fits into productivity ecosystems used by startups and enterprise teams alike. Optimized for discoverability through SEO-driven video titles and descriptions, the content achieved 1.9M+ views (17% above target) and a 4.9% engagement rate, outperforming industry benchmarks. By integrating B2B storytelling with performance metrics, Moburst not only expanded Miro’s reach but successfully repositioned it from a creative tool to an enterprise-grade collaboration platform—a model example of data-driven influencer marketing driving tangible business outcomes. Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. 50+ New York, Tel Aviv, San Fransisco, London Best for: Startup & Enterprise Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. Best For: Large Companies Minimum Campaign Size: $50,000+ Notable Clients: Amazon, Walmart, Airbnb NeoReach brings a unique, tech-driven approach to B2B influencer marketing. Their expertise lies in combining audience data, proprietary software, and a network of over 3 million influencers to craft campaigns that resonate with decision-makers in B2B sectors, such as tech and automotive. NeoReach operates at the intersection of data intelligence, creative execution, and operational scale, making it one of the most complete full-service influencer marketing agencies in the industry. What sets NeoReach apart from B2B brands is its ability to customize campaigns for specific industries and goals, whether it’s increasing brand awareness, driving leads, or promoting thought leadership. With experience managing over $250 million in influencer campaigns, they’ve supported brands like Nvidia, A&E, and Sam’s Club to deliver millions of impressions and measurable engagement. Their talent acquisition and content creation services ensure every partnership aligns with your brand’s core messaging while maintaining authenticity, a critical factor in the B2B space. NeoReach’s commitment to measurable success is evident in their use of social analytics and real-time tracking to optimize performance. They track and use everything from age and gender to marital status. With these insights, they’ve helped brands achieve up to 20 million impressions, demonstrating their ability to scale campaigns effectively. NeoReach social analytics That analytical foundation extends through execution. NeoReach handles end-to-end coordination, including influencer outreach, negotiations, FTC compliance, content approvals, and performance tracking. Its paid media division adds another layer of control, repurposing influencer content for ROI-driven ad amplification across Meta, LinkedIn, YouTube, and programmatic networks. Creative testing, audience retargeting, and copy optimization ensure influencer assets deliver impact well beyond the organic phase. One of NeoReach’s defining strengths is its leadership in influencer-led experiential marketing, bridging digital storytelling with real-world engagement. The agency designs immersive, B2B-oriented activations at trade shows, conferences, and live events, transforming brand presence into participatory experiences. Whether it’s influencer-hosted panels, interactive product demonstrations, or live content creation on-site, NeoReach ensures brands capture attention before, during, and after each event. NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos... 50+ Los Angeles, San Francisco, Orlando, Tokyo Best for: Large Companies NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos... Best For: Enterprises and Large brands Minimum Campaign Size: $20,000+ Notable Clients: Sony, Universal Group, UniCredit The Influencer Marketing Factory stands out as a US-based global agency purpose-built for the evolving demands of B2B influencer marketing. Its strength lies in crafting bespoke, ROI-focused campaigns that connect enterprise brands with credible creators, transforming industry expertise into measurable growth. Unlike traditional agencies, The Influencer Marketing Factory doesn’t rely on generic outreach or templated frameworks. Instead, it tailors every activation to specific industries, audiences, and buyer roles. Campaigns begin with clear business objectives and are customized to reflect niche market realities, whether the goal is to reach IT decision-makers, SaaS founders, or marketing directors. Each collaboration pairs brands with thought leaders, creators, and industry professionals whose credibility resonates within specialized ecosystems. This focus on relevance over reach allows the agency to position influencer marketing as a driver of B2B trust and conversion, rather than simply a visibility play. IMF’s commitment to excellence is reflected in its accolades and thought leadership contributions. Nicla Bartoli, a key figure at The Influencer Marketing Factory, was recognized on Inc.’s 2024 Female Founders List, underscoring the agency’s impact and innovation. Additionally, their podcast The Influence Factor provides actionable insights into B2B marketing, featuring industry experts like Justin Levy of Demandbase. Episodes delve into crucial topics such as the role of authenticity, the value of micro versus macro influencers, and the importance of analytics in tracking campaign success in the B2B space. This precision-based model came to life in the agency’s campaign with Envato’s Placeit, a creative asset platform catering to designers, entrepreneurs, and digital professionals. The goal was to increase signups among users who rely on quick, high-quality branding tools. The Influencer Marketing Factory partnered with a mix of TikTok and YouTube creators, including @mattgresia and @AureliusTjin, whose audiences spanned designers, small business owners, and creative freelancers. Content focused on real-world use cases, showing how Placeit streamlines logo creation, video templates, and design workflows. #onlinetools #websites #onlinehacks #coolwebsites #onlinemarketing #digitalmarketing #marketingtips #businesstips #entrepreneur #learnontiktok ♬ Red Lipstick (hey what’s up it’s 616) – HUTS & Sonny Wern & Gang Speed The campaign reached 8.8 million TikTok followers, drove 557K YouTube views, and achieved 40K+ TikTok likes and 1.2K shares, far exceeding benchmarks for engagement and awareness within the design-tech niche. More importantly, it reached professionals already active in creative production—driving qualified signups rather than passive views. The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. 10 - 50 New York, Miami Best for: Enterprises and Large brands The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. Best For: Medium and Large Brands Minimum Campaign Size: $50,000+ Notable Clients: Nivea, Tinder, Audi The Goat Agency has solidified its reputation as a leader in influencer marketing thanks to over 1,000 campaigns delivered across diverse industries. The Goat Agency combines innovative strategies with human storytelling to craft impactful B2B influencer campaigns that drive measurable results. Recognized as Europe’s Fastest Growing Agency and The Drum’s Social Media Agency of the Year, their influence extends across platforms like TikTok, Instagram, LinkedIn, and YouTube. For B2B brands, The Goat Agency takes a nuanced approach that prioritizes quality over quantity. They focus on identifying industry-specific influencers whose credibility and expertise resonate with corporate audiences. Leveraging a proprietary database of 100,000+ influencers and 450,000 tracked posts, the agency ensures its partnerships are highly targeted. Their full-service offerings range from ideation to campaign optimization, with guaranteed deliverables, giving clients clarity and confidence in ROI. At the heart of Goat’s methodology is its five-part strategic framework. Every campaign begins with a clear strategy, rooted in the brand’s business goals—whether to shift perception, achieve cultural relevance, or drive qualified leads. The discovery phase leverages Goat’s proprietary data tool, IBEX, which analyzes influencer performance, audience demographics, and alignment with key KPIs. From there, the content team produces creator-first assets built for omnichannel use, ensuring the same authentic storytelling performs across platforms from LinkedIn to TikTok. Goat’s media division takes this further, leading the industry in placing influencer content both on and off social platforms, while its commerce layer integrates influencer-led storytelling into eCommerce and B2B conversion funnels. Every step is measured, optimized, and refined through IBEX’s analytics engine, ensuring campaigns go beyond vanity metrics to demonstrate tangible ROI. This full-funnel sophistication was demonstrated in Goat’s standout B2B influencer campaign for IBM Granite, IBM’s proprietary large language model (LLM). The challenge: reposition IBM as a leading innovator in enterprise AI and reach not just developers, but C-suite decision-makers across industries. Goat’s team crafted a cross-platform influencer strategy anchored in authenticity and education, enlisting seven tech and AI creators whose audiences aligned with IBM’s target market. Using IBEX, the agency analyzed creator engagement and follower behavior to select a diverse range of voices—each trusted within the tech ecosystem. The creative approach centered on a two-part storytelling technique: “Preview” and “Reveal.” Each influencer demonstrated real-world AI use cases, addressing the market’s confusion around practical applications. The campaign extended across LinkedIn, TikTok, Instagram, and YouTube Shorts, ensuring visibility in both professional and discovery-driven contexts. Crucially, content distribution was amplified through paid media targeting AI and developer audiences, while link placements drove traffic not only to IBM.com but also to third-party developer platforms like Hugging Face, reinforcing an audience-first mindset. The results spoke for themselves: 43 million impressions, 9 million engagements, and more than 68,000 link clicks (including 8,600 organic and 59,000 paid). Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ... 50+ London, New York, Singapore Best for: Medium and Large Brands Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ... Best For: Enterprises and Large brands Minimum Campaign Size: $50,000+ Notable Clients: Linktree, NielsenIQ, Aura inBeat Agency has carved out a strong position as a full-service B2B influencer marketing agency that helps brands build credibility, generate leads, and accelerate business growth through authentic creator collaborations. The agency’s philosophy blends data-driven precision with human creativity, enabling it to translate even complex enterprise messaging into approachable, story-driven content that performs. Working with both startups and global enterprises, inBeat tailors every campaign to match business maturity, industry vertical, and marketing objectives—ensuring that each partnership with a creator feels authentic, measurable, and strategically aligned. At the core of inBeat’s offering is a deep focus on trust-building through influence. Rather than chasing reach for its own sake, the agency prioritizes collaborations with vetted B2B creators and industry experts, people whose voices carry authority within professional communities. This approach allows brands to cultivate credibility and thought leadership while nurturing genuine relationships with their target audiences. Each campaign is custom-built to meet specific B2B goals, whether that’s driving awareness for SaaS solutions, generating inbound leads for enterprise services, or expanding visibility for technology firms in competitive markets. Where inBeat truly excels is in its ability to turn complex B2B topics into interactive, narrative-driven experiences. Instead of relying on static posts or scripted endorsements, the agency guides influencers to craft relatable stories, explainer videos, product walkthroughs, and “day-in-the-life” vignettes that humanize brand value propositions. Aida Ahmed, Head of Social Media and Influencer Marketing at Miro, said the following about their B2B influencer marketing prowess: “inBeat has been an invaluable partner in managing and scaling Miro’s influencer marketing program. The team consistently creates tailored, data-driven strategies that align with our goals and drive impact for our business, which has translated into impressive ROI for our campaigns.” For businesses seeking to elevate their B2B marketing efforts through influencer partnerships, inBeat stands out as a reliable partner that combines strategic precision with creative execution. inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets.
We offer a fully managed service to help you work with creators that have a track record fo... 10 - 50 Montreal, New York, Los Angeles, Toronto, Miami, Singapore, London, Paris Best for: Enterprises and Large brands inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets.
We offer a fully managed service to help you work with creators that have a track record fo... Best For: Brands of all Sizes Minimum Campaign Size: $10,000+ Notable Clients: Huawei, Lilith Games, POIZON, Moontoon, Kwai Bandalabs is a leading influencer marketing agency specializing in global campaigns that deliver real, measurable results for B2B clients in the fashion, gaming, tech, and entertainment industries, among others. Since its inception in 2020, Bandalabs has built a strong reputation by providing a comprehensive suite of services, including influencer strategy, content creation, and campaign management, all tailored to meet the needs of businesses across industries. The agency excels in connecting B2B brands with the right influencers, ensuring that each campaign is highly targeted and results-driven. Their team takes a hands-on approach, working closely with clients to refine strategies and maximize ROI, making them a trusted partner for companies looking to elevate their marketing efforts. In addition to campaign execution, Bandalabs offers a unique value through their social channels, which serve as an educational hub for creators and brands alike. It’s a go-to resource for influencers seeking tips on growing their presence and succeeding in the industry, while brands can explore case studies, gain valuable insights, and stay up to date with the latest influencer marketing trends. This blend of thought leadership and practical advice further solidifies Bandalabs’ standing as a go-to agency for B2B influencer marketing. YOUR TRUSTED GLOBAL INFLUENCER MARKETING BUSINESS PARTNER 10 - 50 United States, Latin America (LATAM), Southeast Asia (SEA), China, Japan Best for: YOUR TRUSTED GLOBAL INFLUENCER MARKETING BUSINESS PARTNER Best For: Large Brands and Companies Minimum Campaign Size: $50,000+ Notable Clients: TikTok, Ultra Beauty, Tefal Socially Powerful delivers results by combining innovation, strategy, and a deep understanding of social platforms, especially Facebook, Instagram, and TikTok, where they are partners. Known for leveraging cutting-edge technology like their proprietary AI tool “Aria,” the agency ensures brands are matched with the most suitable influencers based on detailed data-driven analysis. This ability to align influencers with niche markets, such as beauty and fashion, has allowed Socially Powerful to position itself as a leader in both the B2B and consumer influencer spaces. A key differentiator for Socially Powerful is their emphasis on authenticity. They focus on building genuine connections between influencers and target audiences by carefully curating partnerships based on brand values and audience affinities. This approach ensures campaigns are not just transactional but resonate deeply, building long-term trust and driving meaningful engagement. With platforms like LinkedIn and Twitter at the core of their B2B strategies, Socially Powerful targets decision-makers and industry leaders with campaigns that drive results. The agency’s integration of paid social services amplifies their impact. By repurposing influencer-generated content into targeted ads, they deliver seven times better performance compared to traditional brand-owned media. This B2B focus came to life in Socially Powerful’s TikTok for Business campaign, a project designed to transform how small and medium-sized enterprises perceived the platform’s marketing potential. While many SMBs were hesitant to see TikTok as a viable advertising channel, Socially Powerful’s objective was to educate and convert these business owners into active advertisers by showcasing authentic success stories through influencer-driven storytelling. The agency built a full-scale TikTok channel strategy for the platform’s official small business account, combining creator collaborations, social video production, and community management to establish credibility within the business community. By partnering directly with entrepreneurial TikTok creators, the campaign highlighted real businesses that had grown through the platform’s tools, particularly TikTok’s Promote feature, which allows users to put ad spend behind organic posts. Have you tried TikTok’s Promote feature? #SmallBusiness owner @alana_hp uses it to inexpensively increase her video views & followers. #TikTokPromote The results demonstrated the power of authentic B2B influencer storytelling. The campaign generated 32 million views, 2 million likes, and over 400,000 new followers, proving that genuine peer-to-peer narratives can shift perception and drive product adoption among small business owners. We understand attention.
What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil... 50+ London, New York, Beijing Best for: Medium and Large Brands We understand attention.
What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...1. Sculpt
Sculpt
Sculpt
2. The Shelf
The Shelf
The Shelf
3. NinjaPromo
NinjaPromo
NinjaPromo
4. House of Marketers
House of Marketers
House of Marketers
5. HireInfluence
HireInfluence
HireInfluence
6. Moburst
Moburst
Moburst
7. NeoReach
NeoReach
NeoReach
8. The Influencer Marketing Factory
The Influencer Marketing Factory
The Influencer Marketing Factory
9. The Goat Agency
The Goat Agency
The Goat Agency
10. inBeat Agency
inBeat Agency
inBeat Agency
11. Bandalabs
Bandalabs
Bandalabs
12. Socially Powerful
Socially Powerful
Socially Powerful
Why B2B Brands Are Investing in Influencer Partnerships
Influencer marketing has become a strategic imperative for B2B brands. According to the latest research, 53% of U.S. B2B marketers plan to increase their influencer marketing budgets in 2025.
Meanwhile, 49% of B2B marketers say influencer content will be a major trend this year, with 58% already employing an “always-on” influencer approach.
Building Trust Where It Matters
For B2B brands, credibility and authority are the currency. In one of our B2B influencer marketing strategies guides, we found that 87% of B2B buyers trust content shared by industry influencers over brand-created content.
Influencer partnerships elevate this by connecting brands with trusted voices—industry experts, analysts, executives—rather than generic faceless posts. For example, a SaaS provider partnering with a known platform architect or enterprise consultant can reach decision-makers more effectively than a standard ad.
Influencers as Growth Levers, Not Just Awareness Tools
While 67% of B2B campaigns aim to raise awareness and 54% to enhance credibility, performance metrics are becoming critical.
Brands in SaaS, fintech, and enterprise tech are using influencers to move prospects through every stage of the funnel, from discovery to demo.
For instance, IBM’s Granite campaign, managed by The Goat Agency, used trusted AI and developer creators to explain real-world enterprise applications, reaching 43 million impressions and 68,000 link clicks. The campaign drove qualified traffic and sparked meaningful conversation among C-suite and technical buyers.
Similarly, The Shelf’s partnership with Engine (formerly Hotel Engine) reframed corporate travel through humor and storytelling. By showing workplace pain points and product benefits through relatable skits, it achieved a 2.49% click-through rate and over 770 sign-ups, proving influencer content can convert like a performance campaign.
These examples reveal a clear trend: B2B influencer marketing is no longer about fleeting impressions — it’s about measurable influence on awareness, trust, and conversion.
Why Now Is the Moment
- Digital-first buyer journeys: Buyers are doing more research, engaging with thought leadership and peer voices before interacting with sales.
- Platform evolution: While LinkedIn remains critical, influencers on YouTube, TikTok, and even live events are impacting professional audiences in newer, human ways.
- Performance accountability: With tools to track multi-touch influence, B2B brands are demanding greater ROI from influencer initiatives rather than broken vanity metrics.
If your target audience includes IT decision-makers, operational leaders, or business buyers rather than general consumers, influencer marketing is increasingly indispensable. But success depends on strategy, not reach.
Aligning with credible voices, tracking conversions, and integrating influencer content across paid and organic channels make the difference between a campaign that looks good and one that drives business results.
Top B2B Influencer Marketing Trends for 2025
As B2B decision-making becomes more social and content-driven, influencer marketing is shifting from experimental to essential. In 2025, the most effective programs go far beyond sponsored posts; they’re built around thought leadership, data, and measurable ROI.
Below are the five trends reshaping how B2B brands leverage influence for growth.
1. LinkedIn-First Creator Programs Take Center Stage
LinkedIn continues to dominate B2B influencer marketing as the platform evolves from a networking space to a creator-driven ecosystem. Its Creator Accelerator Program, launched with a $25 million investment, has expanded globally to empower professionals who share insights in fields like technology, innovation, and leadership.
Each six-week cohort receives financial support, content coaching, and early access to publishing tools—helping transform subject-matter experts into influential voices within their industries.
Brands such as HubSpot, Adobe, and Canva are capitalizing on this shift by partnering with LinkedIn creators who specialize in marketing, design, and entrepreneurship.
Expect to see more sophisticated campaigns that integrate LinkedIn’s analytics tools, sponsored posts, thought leadership articles, and other media. Simply said, the platform’s ability to connect brands with top-tier influencers in professional networks is unmatched, making it an indispensable part of any B2B influencer strategy.
2. The Rise of Employee Influencers and Executive Thought Leadership
B2B influencer marketing is expanding beyond external creators, with employees and executives now driving some of the most credible, high-impact brand storytelling online. A standout example comes from Microsoft, which transformed its global workforce into a network of employee influencers through its partnership with Sociabble.
Initially launched as a pilot across several regions, Microsoft’s program engaged more than 17,000 employees and eventually rolled out to 40 countries. The initiative provided staff with curated company and industry content through localized channels in five languages, allowing them to share updates, insights, and thought leadership on platforms like LinkedIn and X.
This structure turned everyday employees into trusted voices within their professional community, amplifying Microsoft’s brand narrative through authentic, peer-to-peer communication.
According to Sébastien Imbert, Microsoft’s ex-Director of Digital Marketing in France:
Beyond reach, the program’s strength lies in how it merges global brand consistency with localized relevance, empowering employees to adapt content for their own audiences and markets. This model exemplifies how employee advocacy and executive thought leadership are converging with influencer marketing in the B2B space.
3. AI-Powered Discovery and Predictive Analytics
Artificial intelligence is now the backbone of influencer selection and campaign optimization. Tools like NeoReach’s data engine and Socially Powerful’s Aria AI analyze millions of creators, matching them to B2B personas based on firmographics, job titles, and content tone.
Meanwhile, Goat’s IBEX platform continues to set the benchmark for campaign analytics, tracking creator performance, refining targeting mid-flight, and optimizing paid extensions. These AI systems allow marketers to predict not just engagement, but likely conversion outcomes, closing the gap between influence and revenue attribution.
4. B2B Podcasting and YouTube Shorts as Learning Channels
Long-form and short-form content are converging. Podcasts like The Influencer Marketing Factory’s “The Influence Factor” and Michelle J Raymon's “Social Media for B2B Growth” podcast are redefining thought leadership through conversation.
At the same time, YouTube Shorts is becoming a hub for bite-sized education—think IBM Granite’s “Preview–Reveal” format or Adobe’s Firefly AI explainer series, which simplify complex tech through storytelling.
This shift reflects how B2B buyers now consume content: quick insights first, deep dives later. The most successful brands in 2025 will blend snackable authority with long-form credibility.
Key Takeaways and Next Steps
B2B influencer marketing is no longer a "nice-to-have" but an essential component of modern marketing strategies. By partnering with the right agencies, brands can leverage authentic influencer connections, thought leadership, and cutting-edge tools to overcome industry challenges, scale their campaigns, and achieve measurable ROI.
The agencies reviewed in this guide are at the forefront of the B2B influencer marketing revolution. Whether you’re looking to enhance brand authority, generate leads, or drive conversions, these partners bring tailored strategies, robust influencer networks, and proven results to the table.
Explore these agencies to unlock new avenues of success and position your brand for sustainable growth in the competitive B2B landscape.
Frequently Asked Questions
What is a B2B influencer marketing agency?
A B2B influencer marketing agency specializes in connecting brands with influencers who have authority and reach within business-focused niches. These agencies design and execute campaigns to boost brand awareness, generate leads, and drive sales in B2B industries.
How do B2B influencer marketing agencies differ from B2C agencies?
B2B agencies focus on connecting brands with industry experts and thought leaders who influence decision-makers, while B2C agencies often collaborate with lifestyle influencers to drive consumer purchases. The content, messaging, and objectives of B2B campaigns are typically more complex and education-focused than B2C campaigns.
What platforms are most effective for B2B influencer marketing?
LinkedIn is the most dominant platform for B2B influencer marketing due to its professional audience and networking capabilities. Other effective platforms include YouTube for in-depth content and Twitter for real-time industry discussions.
What is the role of micro-influencers in B2B campaigns?
Micro-influencers often have highly engaged, niche audiences that trust their expertise. In B2B campaigns, these influencers provide authentic connections and deliver targeted messages to a smaller but highly relevant audience, often achieving superior engagement rates.
How do B2B agencies measure the success of influencer marketing campaigns?
Agencies use metrics like brand awareness, lead generation, website traffic, conversion rates, and ROI. Tools and frameworks such as CRM integrations, social media analytics, and dedicated influencer platforms help track these metrics effectively.
Can small businesses afford B2B influencer marketing?
Yes, small businesses can engage in B2B influencer marketing by working with micro or nano influencers and leveraging cost-effective platforms. Many agencies also offer scalable services tailored to smaller budgets.
What are the biggest challenges in B2B influencer marketing?
The main challenges include finding the right influencers with industry relevance, ensuring authentic partnerships, tracking ROI effectively, and managing budgets. Agencies often tackle these challenges with data-driven strategies and tools.
What are the main benefits of hiring a B2B influencer marketing agency?
Here’s what you can expect from partnering with an agency:
- Access to a vetted network of influencers and industry experts.
- Customizable, data-driven strategies aligned with your business goals.
- Comprehensive campaign management, from ideation to reporting.
- Optimized budget allocation to maximize ROI.
What makes LinkedIn the best platform for B2B influencer marketing?
Consider these key advantages:
- A professional user base, ideal for reaching decision-makers and business audiences.
- Tools for targeted content distribution, including sponsored posts and LinkedIn articles.
- Industry-specific communities for building authority and thought leadership.
What are the differences between micro and macro-influencers in B2B campaigns?
Here’s how micro and macro-influencers compare in the B2B space:
| Factor | Micro-Influencers | Macro-Influencers |
| Audience Size | Smaller (1K–100K followers) | Larger (100K+ followers) |
| Engagement | Higher engagement rates | Moderate engagement rates |
| Relevance | Deeply niche-focused | Broader industry influence |
| Cost | $25-$125 per post | $1,250 - $2,500 per post |
| Use Case | Targeted messaging, building trust | Broadening reach, establishing authority |
How can brands use influencer gifting to build stronger B2B relationships?
Instead of sending random swag, brands are now using LinkedIn influencer gifting programs to deliver personalized, high-value experiences that deepen relationships with industry creators and decision-makers. This approach shifts gifting from a transactional gesture to a strategic tool for advocacy, helping B2B marketers spark authentic conversations and long-term collaborations.
What role does user-generated content play in B2B influencer campaigns?
User-generated content adds a layer of authenticity often missing in traditional B2B marketing. Encouraging clients, employees, and creators to share real-world product stories through UGC for B2B marketing helps brands humanize complex solutions, improve social proof, and strengthen community engagement across professional networks.
Are B2B influencer affiliate programs effective for lead generation?
Yes — when structured properly, B2B influencer affiliate programs enable brands to connect influencer credibility with measurable ROI. By tying commissions to leads or conversions, these programs transform thought leaders into active growth partners, creating a scalable and performance-driven layer of influencer marketing.
What’s the most effective way to align influencer marketing with B2B lead generation goals?
Brands achieve the best results when influencer content supports a clear funnel strategy — from awareness to conversion. Using B2B lead generation frameworks, marketers can map each influencer touchpoint to audience intent, ensuring campaigns generate not just visibility but qualified prospects that sales teams can nurture.
