Crypto marketing services have become vital for a cryptocurrency startup's success. Crypto ventures, like other businesses, need strategic marketing and visibility. To attract investors and clients, you'll need considerable exposure. Crypto marketing agencies handle publicity and promotion so you can focus on your business.
Crypto marketing is a subset of marketing that helps expand companies, products, or services in the rapidly growing crypto and blockchain industries. Many of the same marketing techniques used in other sectors, such as social media marketing, content creation, influencer engagement, and PR distribution, are applied in crypto marketing. The comprehensive knowledge crypto agencies have of the industry's unique nuances is where crypto marketing differs. These include regulatory compliance, market management, and gaining credibility among skeptical online communities.
Providing valuable content, connecting with customers and influencers, and cultivating a strong network of brand supporters generate trust and confidence. Furthermore, crypto marketing agencies must be versed in the technical aspects of cryptocurrency projects. These include, but are not limited to, non-fungible tokens (NFTs), digital wallets, DAOs, smart contracts, and all things related to cryptocurrency and blockchain.
Here are over 17 top crypto marketing agencies to help businesses and creators with all aspects of cryptocurrency promotion.
Best Crypto Marketing Agencies:
1. NeoReach
Notable clients: SearchKibble, Fanduel, The History Channel, Robinhood, and Clash App
NeoReach creates world-class influencer marketing campaigns for major brands and Fortune 500 companies. The agency’s tech team handles everything from influencer sourcing to performance reporting to tailored crypto and NFT marketing strategies. As the top influencer marketing agency for cryptocurrencies, NeoReach uses influencer profiles to boost promotional material, retarget audiences, and roll out paid advertising across various social media platforms like Facebook, Instagram, TikTok, and Snapchat.
This global PR firm also provides complete marketing campaigns geared to decentralized projects, remote teams, and Web3 projects.
Client Success Story:
Robinhood, an investment platform for trading cryptocurrencies, ETFs, and stocks, sought the help of NeoReach to widen its audience base and make it more diverse. Robinhood wanted to capture the interest of more women, young adults, and new investors. To achieve this, NeoReach built a team of over one dozen female influencers. These young influencers were of diverse color and were not particularly in the finance niche. By going beyond the crypto niche, NeoReach helped Robinhood break into new audience segments and achieve over 3.5 million in reach, 1.5 million views, and 250K+ engagements.
Crypto Marketing Services:
- Data-backed strategy development
- Crypto and NFT niche creator sourcing
- Campaign management
- Paid media amplification
- Experiential activations
Pros:
- Access to top-tier niche influencers
- Accurate influencer information and campaign data
- Intuitive platform analytics
Cons:
- May not be suitable for small brands
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
50+
Los Angeles, San Francisco, Orlando, Tokyo
Best for:
Large Companies
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
2. NinjaPromo
Notable clients: Bitcoin.com, Rebus Chain, Affyn, Lisk, and MicroBuddies
NinjaPromo is a UK-based ad agency that decodes the growth formula via tailored crypto marketing services. The firm has an enormous global reach and aids its clients in engaging with them by establishing personal connections. It drives all aspects of social media marketing (SMM) strategies, focusing on B2B, blockchain, fintech, software, and high-growth startup brands.
The expert team at NinjaPromo knows how important it is to use new and effective crypto marketing strategies that can quickly adapt to changing conditions. NinjaPromo is built on a learning culture, which lets skills and knowledge grow speedily and helps the agency stay ahead of the competition.
NinjaPromo has grown quickly and now has more than 30 full-time employees in New York, Dubai, London, Singapore, and Hong Kong offices. Its previous clients include Trust Wallet, Dash, Bank Social, BitForex, and IronFX.
Client Success Story:
Ninja Promo was instrumental in raising $5.3 million during the ICO of SWINCA, a platform for crypto real estate. Having little brand recognition and media coverage, SWINCA needed the machinery of a reliable marketing agency to attract investors. Given only a week to achieve the goal, NinjaPromo wrote and published press releases in different languages on media channels in several countries—all within five days. These efforts reached over 115,000 potential investors from private multinational entities.
Crypto Marketing Services:
- Telegram and Discord Community Management
- Social Media Management
- Content Marketing
- Influencer Marketing
- PR Strategy
- SEO, Social Ads, and PPC
- Exchange & Investor Relations
- Crypto Market Making
Pros:
- Vast experience in the blockchain and crypto ecosystem
- Adherence to deadlines and set timelines
- Ability to balance technical proficiency with creativity
Cons:
- Some services are not as streamlined as others
NinjaPromo
NinjaPromo is a leading digital marketing agency dedicated to elevating your brand through multi-channel marketing solutions, branding and creative design.
50+
London, New York, Dubai, Singapore, Hong Kong, Vilnius
Best for:
Small Business, Midmarket and Enterprise
NinjaPromo
NinjaPromo is a leading digital marketing agency dedicated to elevating your brand through multi-channel marketing solutions, branding and creative design.
3. Omni Agency
Notable Clients: Raiinmaker, OptyFi, Flipsies, and Crypto Players Club
Omni is a Canadian-based, full-stack digital marketing agency and a community management agency for blockchain projects. Trusted by some of the world’s leading brands, they know what’s needed to create an authentic community for your crypto project. Their team of specialized community experts brings more than 40 years of combined experience in digital marketing to the table. They’ll become an extension of your team to help you understand their strategies, the reason behind them, and how they will benefit your project. Using their proven five-step process, they’ll help you to create a strong social media presence.
Client Success Story:
One of Omni’s most successful crypto marketing projects generated $1 million worth of deposits during the Alpha launch phase of OptyFi, an AI-powered DeFi protocol. OptyFi sought Omni’s services to acquire 50 user deposits during the Alpha launch and establish a strong builder community. Omni implemented a strategic approach that involved engagement-driven content, multi-channel campaigns, and influencer marketing. The user turnout during the Alpha phase far exceeded the goal, with 100 users depositing 10K each during the launch.
Crypto Marketing Services:
- Strategy planning
- Community management
- PPC/Paid Media
- Social Media Management
- Guerilla Marketing
- Influencer Marketing
Pros:
- Creative and data-driven approach
- Clear client-vendor communication
- Industry-standard tools
Cons:
- Strategy proposals tend to be generic
Omni Agency
Omni Agency is the LEADING blockchain community marketing agency with more than 40 5/5 star clients to show for it. Simply put, they build blockchain communities from the ground up, driving community growth, community engagement, and converting commu...
1 - 10
Toronto, Canada
Best for:
Small Business
Omni Agency
Omni Agency is the LEADING blockchain community marketing agency with more than 40 5/5 star clients to show for it. Simply put, they build blockchain communities from the ground up, driving community growth, community engagement, and converting commu...
4. Coinbound
Notable Clients: MetaMask, eToro, Tron, Consensys, and Immutable
Coinbound works with the biggest names in Web3 to promote brands. The agency specializes in comprehensive crypto marketing campaigns that target prospective clients and investors all around the globe. Its team comprises crypto-savvy marketing experts who understand every aspect of the digital currency and blockchain ecosystem.
This multi-awarded agency also has a dedicated crypto marketing podcast and newsletter that offer proven marketing tips and tricks in the crypto and web3 industries. Previous clients of Coinbound include Litecoin, Cosmos, and MetaMask.
Client Success Story:
Gala, a multi-industry blockchain platform that caters to gaming, music, film, and other content-heavy industries, enlisted the help of Coinbound to gain more top-tier media attention. It wanted to secure better media coverage for its initiatives. Coinbound devised and implemented tailored earned media plans, including over 100 pieces of media published across different outlets, such as the Los Angeles Times, Decrypt, and CoinMarketCap. Through these efforts, Gala raised over $200M in funding and achieved a $400M+ daily volume for its token.
Crypto Marketing Services:
- Crypto Influencer Marketing
- PR & Earned Media
- SEO
- Crypto Link Building
- PPC and Paid Ads
- Lead Gen
- Community Management
- Social Media Management
- Executive Ghostwriting
- Media Planning and Buying
- Crypto Media Sales Management
- Fractional CMO
- Exchange Listing Services
Pros:
- Vast knowledge in marketing and data analysis
- In-depth understanding of client’s needs
- Well-coordinated team
Cons:
- Some processes may be complicated for beginners
Coinbound
Coinbound is a marketing agency that specializes in the promotion of cryptocurrency and blockchain companies across the digital sphere. Coinbound leverages influencer marketing, social media management, SEO, and the like in accelerating the growth of...
10 - 50
Manhattan, NY
Best for:
Small and Medium Business
Coinbound
Coinbound is a marketing agency that specializes in the promotion of cryptocurrency and blockchain companies across the digital sphere. Coinbound leverages influencer marketing, social media management, SEO, and the like in accelerating the growth of...
5. Crowdcreate
Notable clients: Renault, The Sandbox, Sharp Platform, Apex, and Effort Economy
Crowdcreate is an award-winning crypto, NFT, and blockchain marketing agency. To date, they’ve completed hundreds of projects successfully for a number of well-known brands such as Casper, NFL, and Lenovo. Not only has their proven track record helped them to land major clients like these, but also the recognition from Forbes that has named them a “Top Crypto Marketing Firm.”
As a full-service marketing agency, they offer various essential services that can help you create buzz, increase sales, and attract users to build an online crypto community. Their team can identify and execute the marketing strategies as well as provide the tech needed to succeed. And, if your project calls for some human help too, they can connect you with thought leaders, influencers, and investors.
Client Success Story:
Web3 gaming studios Apex Game Studios and Amor Mentis needed to raise substantial funding to launch their NFT games. Their primary objective was to execute a strategic and compelling crowdfunding campaign to set the stage for their game launches. Crowdcreate developed a comprehensive strategy grounded in targeted research and high conversion messaging. The results were nothing short of impressive—an 80% open rate, a 10% reply rate, and a notable 8% of investors expressing interest through booking calls or other forms of engagement.
Crypto Marketing Services:
- NFT, Crypto, and WEB3 Marketing
- Advisory and Strategy
- PR Marketing
- NFT Consulting
- Metaverse Marketing
- Social Media Marketing
- Influencer Marketing
Pros:
- Strong presence in the crypto industry
- Efficient teamwork
- Quick to implement changes
Cons:
- Influencer vetting can use improvement
6. ICODA
Notable clients: CoinMarketCap, Forklog, and Coin Gecko
Icoda believes that blockchain, cryptocurrencies, and cutting-edge financial technology have the power to change the world. Icoda comprises a team of specialists that provide crypto leads at every stage: conception, development, promotion, and listing.
The agency offers comprehensive digital and crypto marketing services that use a data-driven process for developing products and services for crypto businesses across the globe. It has created a business model that cuts to the core of every project.
The ICODA team collaborates with over 300 resources and operates in Tokyo, Valencia, and Tel-Aviv.
Client Success Story:
Qube, a dynamic project in the blockchain space, aimed to elevate brand awareness and attract a fresh influx of customers. It wanted to generate $200,000 during the presale phase and raise $1,000,000 in funds during the main sale. Icoda implemented a multifaceted strategy that involved creating a strategic web design, tailored content mapping and creation, Airdrop campaigns for brand awareness, community building, and promotional campaigns across various channels. Through these efforts, Qube achieved the target $200,000 within three minutes of opening the presale. The increased user confidence also led to more than $1,000,000 raised in IDO.
Crypto Marketing Services:
- Google Crypto Advertising
- Crypto PR, Traffic, SEO
- NFT, DeFi, and DEX Promotion
- YouTube and Twitter Influencer Marketing
- Online Reputation Management
- P2E Marketing
- Crypto Website Creation
Pros:
- Highly organized project management
- Wide service scope and innovative solutions
- Client-oriented and results-driven approach
Cons:
- Price may be too steep for smaller companies
ICODA
ICODA is a cryptocurrency and fintech marketing agency that employs influencer marketing and multi-channel project promotions for tech firms. Acknowledging the disruptive nature of cryptocurrency to the financial market, ICODA presents a range of ser...
10 - 50
Miami, FL
Best for:
Small and Medium Size Business
ICODA
ICODA is a cryptocurrency and fintech marketing agency that employs influencer marketing and multi-channel project promotions for tech firms. Acknowledging the disruptive nature of cryptocurrency to the financial market, ICODA presents a range of ser...
7. CryptoPR
Notable Clients: Binance, eToro, Crypto.com, Paybis, DefiCoin, and PrimeBit
CryptoPR is a London-based marketing agency specializing in cryptocurrency promotions. The firm, which employs 100+ staff, runs one of the largest crypto news portals in Germany, France, and Scandinavia.
CryptoPR helps businesses produce and distribute crypto promotional material on some of the world’s most well-known crypto-authority media networks. It is well-positioned to provide full worldwide campaigns, allowing customers to reach a global audience with its initiatives.
The PR firm has an extensive portfolio and a global network of sites that rank well on Google for big crypto NFT-related keywords. Instead of an automatic PR newswire, the company offers curated content and services that can be modified to fit the needs of the business.
Client Success Story:
DEFI COIN, a rising player in the decentralized finance space, faced the challenge of securing significant funding for its project. To pursue this goal, it opted for an exclusive collaboration with CryptoPR. CryptoPR crafted and disseminated PRs and promotional stories across 20+ major crypto websites. The project was strategically presented to target audiences in key geographical regions. This collaboration secured $500,000 in the pre-sale and an additional $375,000 post-sale, with 1200 new customers also acquired within the first 30 days.
Crypto Marketing Services:
- ICO and Crypto Marketing
- Press Releases
- NFT Promotion and Shilling
- Banner Ads Campaigns
- Advertorials And Features
- Comparison Listings and Reviews
- International Campaigns
Pros:
- Fast turnaround time
- Connections with professional journalists and reporters
- Access to crypto-focused websites
Cons:
- Limited range of services
8. CryptoVirally
Notable Clients: BubbleFong Friends, BinaryX, Bitrue, CoinStats, MyCointainer
CryptoVirally is a one-stop-shop marketing agency. It is a specialist cryptocurrency marketing firm that helps customers quickly design, develop, and surpass any goal. The agency offers several Ready-to-Buy services like NFT marketing packages, press releases, and Cointelegraph promos.
CryptoVirally also offers custom media reach packages. These packages include posts on high-profile cryptocurrency and business-related websites. This means that clients may leverage the agency’s massive network of press and media partners to get their crypto project in front of millions of people all around the globe.
Client Success Story:
SuperSloth sought to not only enhance its brand visibility but also foster meaningful engagement. Its goal was to ensure optimal PR exposure and influencer outreach to establish a strong presence in the crypto market. To maximize exposure, CryptoVirally leveraged influencers and targeted both esteemed platforms and mid-tier sites. The strategy also involved securing features on notable outlets such as Bloomberg and Yahoo, alongside strategic engagement on X (formerly Twitter). The impact of this campaign was swift and impressive—in the first week of launch, SuperSloth’s tweets garnered a staggering 320,000+ direct views. Simultaneously, the official X (formerly Twitter) account experienced an organic surge in followers, soaring from 3,384 to well over 10,600 in just a few days.
Crypto Marketing Services:
- Press Release and TV Interviews
- Project Awareness
- Influencer Marketing
- NFT Promotion
- Social Media Crypto Marketing
- Shilling Services
- Crypto Community Management
- Website Audit and SEO
- Graphics And Web Design
Pros:
- Robust suite of analytics tools
- Up-to-date with the latest cryptocurrency news
- Access to influential platforms and websites
Cons:
- Platform may be too complex to navigate for beginners
9. Blockchain App Factory
Notable Clients: The Sandbox, Sui, Aptos, Coinswitch, and Polygon
Blockchain App Factory is a multi-chain blockchain marketing agency with offices in Japan, Singapore, Malaysia, Australia, and India. The firm focuses on creating blockchain-based solutions, like crypto exchanges, crypto wallets, and NFT markets, for various industries.
According to its website, the agency can work with numerous blockchain networks, including Ethereum, TRON, and EOS. All services comply with existing regulations, and Blockchain App Factory even provides a dedicated litigation plan solution.
The agency also offers clients streamlined development, production, and research for their crypto and NFT concepts. Through cutting-edge digital marketing strategies, Blockchain App Factory offers innovative ideas that effectively reach its clients’ target demographic to improve their brand.
Crypto Marketing Services:
- NFT, ICO, IDO, IEO and STO Marketing
- Defi, Gamefi, Web3, And Metaverse Marketing
- Social Media and Content Marketing
- Crypto Community and Influencer Marketing
- Whitepaper Drafting
- PR Distribution
- Airdrop Campaigns
Pros:
- End-to-end solutions for crypto projects
- Expertise and deep knowledge of the crypto sector
- Hundreds of blockchain experts
Cons:
- Communication and development skills have room for improvement
10. LetsTok
Notable Clients: Kryptomon, Hypersloths, Time Raiders, and Mountain Dew
While Let’sTok describes themselves as an influencer marketing agency, they’ve worked on a number of crypto projects and so they have firsthand knowledge of the nuances of the industry.
Founded in 2020, they use proprietary AI-driven technology to help brands launch and easily manage their marketing campaigns and digital assets created. Another feature that sets them apart from similar agencies and platforms is that they don’t charge a management fee for campaigns. Instead, they’ll receive a percentage of the campaign once it’s implemented. Whether you want to work with a nano or a mega influencer, there are more than 10,000 influencers in their network and hundreds of thousands of verified creators.
Client Success Story:
Let’sTok played a key role in the success of Kryptomon, an NFT play-and-earn blockchain game. To enhance visibility, attract a new audience, and generate interest in their NFT play-and-earn blockchain game, Let’sTok devised a focused strategy for Kryptomon that involved selecting a handful of influencers whose reach aligned with the target audience. Let’sTok guided influencers in creating engaging campaign videos showcasing the NFT game’s unique features. Kryptomon’s online presence surged with over 15,000 site visits, gaining over 80,000 likes and 600,000 views.
Crypto-related services:
- Influencer marketing
- User-generated content (UGC)
- Brand awareness campaigns
Pros:
- Seamless workflow from end to end
- Clear communication channels
- Strong relationships with niche influencers
Cons:
- Fairly new company
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-driven influencer marketing campaign from idea to execution, all automated through an easy-to-use platfor...
1 - 10
New York, Israel, Hong Kong
Best for:
Medium Size Brands
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-driven influencer marketing campaign from idea to execution, all automated through an easy-to-use platfor...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
11. Coinpresso
Notable clients: Bitcoin Magazine, Cryptrain, AuroraFS, and Swingby
Coinpresso is a first-class crypto digital marketing agency run by specialists. This newbie agency is already regarded as a top crypto marketing agency for SEO, SEM, and content marketing. Its team of experts creates innovative crypto marketing strategies by merging cryptocurrency and digital marketing knowledge.
The Coinpresso concept is based on a click funnel approach, which makes extensive use of their prior expertise with search engine optimization and marketing. Despite being one of the industry’s newer agencies, their case studies on search engine optimization and content production are among the best.
Crypto Marketing Services:
- Crypto and Web3 marketing
- Crypto SEO
- Crypto PR distribution
- App Store and Play Store optimization
- Content and copywriting
- Social media marketing
- Crypto programmatic advertising
- Discord and Telegram moderation
Pros:
- Highly effective Crypto SEO strategies
- Fast turnaround content campaigns
- In-house crypto developers
Cons:
- No published case studies and client reviews
12. Melrose PR
Notable Clients: MINA, Blockdaemon, CipherTrace, Vega, and Opennode
Melrose Public Relations is a California-based blockchain and cryptocurrency communications agency. Melrose PR’s mission is to advocate revolutionary, decentralized technologies that will push the industry’s limits. With a long-term strategy at its core, the agency leverages its industry connections to gain awareness for its clients in crypto, technology, and mainstream media.
Melrose PR aims to raise public awareness about the importance of blockchain technology and cryptocurrencies by focusing on the creative initiatives of its clients. By applying best practices in brand design, media presence, content creation, and thought leadership development, Melrose PR ensures that its clients meet and exceed their communications goals.
Depending on the needs of its clients, the agency may also negotiate speaking engagements on major cryptocurrency podcasts and industry events, enabling team members to gain credibility and rapport with the community.
Crypto Marketing Services:
- Brand messaging and positioning
- PR creation and publication
- Though leadership development
- Media training and interview preparation
- Content development and distribution
Pros:
- Strong media relationships
- Involvement in industry conversations
- Focus on blockchain education and adoption
Cons:
- Limited range of marketing services
Melrose PR
Melrose PR employs long-term marketing practices to bring cryptocurrency and blockchain technology to the forefront. With a passion for innovation, this marketing agency uses the power of information and persuasive communication to command the attent...
10 - 50
Santa Monica, CA
Best for:
Medium Brands
Melrose PR
Melrose PR employs long-term marketing practices to bring cryptocurrency and blockchain technology to the forefront. With a passion for innovation, this marketing agency uses the power of information and persuasive communication to command the attent...
13. Lunar Strategy
Notable Clients: Rebus Chain, Robo Inu, Kounotori, Sahara Protocol, and JPEGvault
The Swedish company Lunar Strategy is regarded as one of the best blockchain advertising agencies today. It comprises a team of specialists who know a great deal about the blockchain and cryptocurrency industries. Its website contains a series of case studies that illustrate the results that Lunar Strategy can deliver.
The agency solely works with businesses in the crypto, NFT, GameFi, and Defi sectors, which has helped it build an extensive network of connections. As a result, it has positioned itself as a go-to agency for clients who want to start a cryptocurrency project and see it through to the end.
In addition to offering full-service marketing, Lunar Strategy focuses on helping customers understand how quickly the cryptocurrency landscape is moving and how to adapt to its changes seamlessly and effectively.
Client Success Story:
Rebus Chain, a blockchain on the Cosmos network, went from zero to hero with the help of Lunar Strategy. Having just entered the crypto space, Rebus Chain had no following, no brand reputation, and no ICO strategy. Lunar Strategy implemented a full spectrum of services that included selecting influencers to amplify the project’s reach, identifying key publications for targeted paid press releases, creating on-brand content to showcase the project’s USP, and managing a growing community. Through this strategy, Rebus Chain acquired +23,700 Twitter followers, +19,000 Discord members, and +4,000 Telegram members. Most impressive of all, it raised $30 million during its ICO fundraising.
Crypto Marketing Services:
- Crypto influencer marketing
- Crypto paid ads
- Blockchain PR
- Web3 community management
- Web3 social media management
Pros:
- Agile project management methodologies
- Flexible and adaptable approach
- Strong work ethic and genial attitude
Cons:
- Price may be prohibitive for small businesses
Lunar Strategy
Lunar Strategy is a top-rated marketing agency whose services are tailored for cryptocurrency, NFT, and the metaverse. With flexible marketing solutions to offer its clients, Lunar Strategy is a crowd favorite among blockchain firms and projects like...
10 - 50
Funchal
Best for:
Small and Medium Business
Lunar Strategy
Lunar Strategy is a top-rated marketing agency whose services are tailored for cryptocurrency, NFT, and the metaverse. With flexible marketing solutions to offer its clients, Lunar Strategy is a crowd favorite among blockchain firms and projects like...
14. Cryptoken Media
Notable clients: Nexo, Apeswap, Binance, BTCMEX, and Liquid.com
Cryptoken Media is a full-service cryptocurrency and blockchain advertising agency that pushes the limits of SEO, PPC, influencer, and creative content marketing. With offices in the UK and Bulgaria, the agency is composed of a team of experienced professionals passionate about digital marketing and blockchain technology.
Cryptoken Media focuses on clever data-driven promotion and converting clicks into clients. Its team of experts can help businesses with everything from creating a marketing plan and boosting organic traffic to offering guidance on cryptocurrency advertising regulations.
Crypto Marketing Services:
- Digital PR and Outreach
- Pay Per Click
- Marketing (Content, Email, Social Media, and Influencer)
- Optimization (SEO and CRO)
- Advertising (Mobile, Video, Native, and Programmatic)
Pros:
- Good ROI on results
- Impressive, customized services
- Creative and effective solutions
Cons:
- Limited range of marketing services
15. Blockwiz
Notable clients: CoinDCX, C-Trade, Crypto Locally, Hubble, CryptoBiz, and NFT Alley
Blockwiz is a crypto marketing agency based in Canada specializing in developing big, active communities via an unmatched spectrum of marketing services and solutions. It offers data-driven cryptocurrency marketing strategies to assist crypto firms in getting the most bang for their buck.
The agency employs more than 70 crypto marketing specialists who have worked on more than 150 lucrative crypto projects. Blockwiz’s award-winning community moderating team makes managing its customers’ blockchain networks on Telegram and Discord a breeze. Its video production team can assist companies in producing high-quality visual content to increase social media engagement.
Client Success Story:
KuCoin, a cryptocurrency exchange hosting over 700 cryptocurrencies and boasting 20+ global communities, sought to elevate its presence on Instagram and TikTok. The ambitious goal was to reach 600K followers across these influential social media platforms. It enlisted the services of Blockwiz in designing and implementing a dynamic strategy. Blockwiz onboarded crypto influencers and created content for promotional campaigns. The outcomes of these campaigns exceeded all expectations. KuCoin surpassed its goal within 29 days. While aiming for just 600K in reach, it garnered a total reach of 801.7K on Instagram and TikTok combined.
Crypto Marketing Services:
- Social Media Marketing
- Discord And Telegram Community Growth
- PR and Sponsored Articles
- Crypto, NFT, and Web3 Consulting Services
- SEO and PPC Marketing
- Influencer Campaigns
- Web3 PR and Content Writing Services
- Web3 Design UI/UX
- Web3 Influencer Marketing
Pros:
- Focus on multi-channel media exposure
- Partnership with verified influencers
- High level of professionalism and specialization
Cons:
- Limited client reviews to assess their track record
16. BDC Consulting
Notable clients: Bitcoin Exchange, Blockchain.com, and OKX
BDC Consulting is a research, marketing, and consulting blockchain agency founded in 2011. Six years later, the firm has solely specialized in cryptocurrency projects. Since then, BDC has attracted over $70 million in investments and over 3 million leads in the field. It has helped clients transition from startups to enterprises.
BDC Consulting works with crypto exchanges, metaverse ventures, crypto wallets, payment services, gaming portals, and various other entities. BDC creates custom growth hacking models for each client using its proprietary scaling hypothesis method. The team uses in-depth interviews, game-based focus groups, and polls to identify the actual needs and concerns of the target demographic to create more effective laser-focused marketing strategies.
Client Success Story:
BDC Consulting was approached by an iGaming company facing challenges in acquiring users and struggling against fraudulent activities. It was tasked with achieving ambitious KPIs over a nine-month period: 7,540 registrations, 2,280 deposits, and a deposit amount of $525,000.
BDC Consulting crafted an integrated approach that combined SEO, paid traffic strategies, and reputation management. It launched targeted campaigns across banner ad networks, created new websites optimized for search engines, and leveraged YouTube as a source of shareable organic traffic.
In just nine months, BDC Consulting not only met but exceeded the set KPIs. The iGaming company witnessed 2,955 deposits, totaling almost $1,678,277 and marking a remarkable 300% increase against the initial targets.
Crypto Marketing Services:
- Social Media Marketing
- Community and Influencer Marketing
- SEO and ASO
- PR and Brand Awareness
- Whitepaper Creation
Pros:
- Strong connections with investors, VCs, and other crypto market players
- Research-based approached to crypto marketing
- Vast experience in analytics and strategy
Cons:
- Community management is not always consistent
17. Coinzilla
Notable clients: Huobi, Crypto.com, BitPanda, CoinGecko, and KuCoin
Coinzilla, unlike the other agencies mentioned above, is not a traditional crypto marketing agency. The organization stands out among crypto marketing agencies for its emphasis on results and efficiency. At its core, Coinzilla is a financial and cryptocurrency ad network with a plethora of partner websites that create effective public relations campaigns.
The Coinzilla network carefully chooses publishers eligible to join the platform. The network company also establishes exclusive contracts with websites and influencers to ensure that its client’s display ads reach the right audience with an emphasis on practical implementation.
Client Success Story:
Etherscan, a platform offering a block explorer, search, API, and analytics services for Ethereum, boasted over 5 million users. However, it wasn’t effectively monetizing its user base. It sought the services of Coinzilla to optimize monetization while maintaining a positive user experience.
Coinzilla created and published a combination of banner ads and programmatic native ads to balance revenue generation and an unintrusive user experience. The aim was to implement a monetization solution that complemented the platform’s core offerings. The strategy proved effective as Etherscan’s earnings grew exponentially, surpassing initial results by more than 10 times.
Crypto Marketing Services:
- Advertising Campaign Management
- Banner and Content Creation
- Cryptocurrency Project Promotion
- Lead Generation
- Paid Ads
Pros:
- Results-driven advertising
- Exclusive partnerships with top cryptocurrency websites
- Effortless setup of campaigns
Cons:
- Relatively expensive for smaller brands or businesses
What Is a Crypto Marketing Agency?
A crypto marketing agency is a company that provides marketing services to businesses with crypto-related products or services. They focus on crafting and executing marketing strategies for cryptocurrency and blockchain projects. These strategies are tailored to promote crypto projects in the right channels, attract more investors, and build a community around the project. They provide brand awareness campaigns, press release publications, token sales, blockchain promotions, community management, and other services that help crypto companies gain attention and generate revenue.
What Are the Benefits of Working with a Crypto Marketing Agency?
There are various advantages to working with a crypto marketing agency:
Expertise
In a dynamic and rapidly changing market, a crypto marketing agency has the expertise and knowledge necessary to create efficient marketing strategies.
Time-saver
By supervising all areas of advertising, a cryptocurrency agency can help you save time and money while allowing you to focus on other aspects of your business.
Connections
Crypto marketing agencies have strong ties to industry thought leaders and key influencers. Startups can benefit greatly from this type of access.
Value offer
The crypto market has become more saturated, making it challenging to stand out. A professional marketing agency can help you build a clear and distinct value proposition to help you stand out in a crowd and gain market share.
Ultimately, working with a crypto marketing agency can assist you in achieving your marketing goals more quickly and effectively.
What Should You Look for in a Crypto Marketing Agency?
When searching for a crypto marketing agency, there are several factors to consider. Your first task is to define your goals for working with an agency. Do you need crypto affiliate marketing programs? Do you want to attract more investors?
Additionally, reputation, company size and location, team availability and flexibility, and price and payment options are important factors to consider when picking a crypto marketing agency. In general, a competent crypto marketing agency has:
- A solid understanding of cryptocurrency and how it can be used to market your project.
- Proven a unique marketing approach that reaches potential investors and clients all over the globe.
- A good track record of successful crypto marketing campaigns.
- Employed a team of skilled experts who are passionate about the industry.
What do Crypto Agencies Charge?
The cost of crypto marketing services can vary significantly, and there is no standard price across the industry. Crypto marketing agencies often have diverse pricing models that are based on their specific product or service offerings. On average though, monthly subscription plans are at $5,000 to $10,000 per month.
For crypto influencer marketing, partnerships with crypto influencers can cost around $500 to $1,500 per thousand views. The amount depends on the type of influencer and their reach, while the project requirements and scope determine the actual costs. Many crypto marketing agencies offer customized services with flexible pricing plans to meet the needs of businesses with budget constraints.
Red Flags to Look for Before Hiring a Cryptocurrency Marketing Agency
The crypto space is still relatively new and is prone to threats. In the third quarter of 2022 alone, losses due to hacks and exploits reached $383 million. The crypto marketing sector is not impervious to unscrupulous activities, and the unwary can fall victim to shady or inexperienced agencies.
With the crypto sector in its early stages, it's easy for agencies to claim expertise and experience. To separate the wheat from the chaff, conduct thorough due diligence. Verify an agency’s track record, client testimonials, and the actual results they've delivered.
Avoid wasting your time and money on these agencies by properly vetting them before taking their services. Here are key red flags to be aware of before engaging a cryptocurrency marketing agency:
1. Unrealistic Guarantees and Promises
The crypto space is inherently volatile, making it challenging to predict outcomes. There are just too many variables to consider, many of which are beyond anyone’s control. So, beware of agencies that guarantee specific results or make unrealistic claims. The unpredictability of market conditions and consumer sentiments makes it impossible to promise certain sales figures or rapid success. If an agency promises to get you $100M in ICO, veer away.
2. Reluctance to Accept Fiat Currency
While crypto transactions are common in the industry, legitimate crypto marketing agencies should be able to transact in fiat currency. Registered companies are required to provide their bank accounts when acquiring permits and licenses for their business. If an agency refuses to accept or provide the option for fiat transactions, it raises concerns about their legitimacy. You don’t actually have to pay in fiat, but this is a good way to weed out scammers.
3. Lack of Transparency
In any sector, trust is crucial when choosing a marketing partner. Red flags include agencies that are vague in answering questions, unwilling to disclose their processes or rely on overly aggressive sales pitches. A reputable agency should inspire confidence by providing a clear plan and demonstrating transparency. They should be able to explain fully how they intend to help you achieve your marketing goals.
4. Use of Fictional Names
Scammers often hide behind fictional names or use the identities of other people. Verify the agency's legitimacy by cross-referencing any provided contact information with the agency's published details. Lack of information about the team or company on their website is a significant warning sign, too.
5. No Track Record or Portfolio
A reliable crypto agency should have a discernible track record and portfolio. Evaluate their competency and experience by checking client testimonials, reviews, and ratings. Even in a nascent industry, a credible agency should have garnered feedback from a handful of clients.
Final Thoughts
Working with a professional crypto marketing agency is essential whether you're just starting in cryptocurrency or want to take your project to the next level. The good news is that there are several crypto marketing firms all around the globe that can assist you with your needs. You simply need to outline your goals and look for an agency specializing in your business, interests, and objectives.
Frequently Asked Questions
What does a crypto marketing agency do?
A crypto marketing agency provides specialized marketing services tailored to blockchain and cryptocurrency projects. This includes creating and executing marketing strategies to promote projects, attract investors, and build a strong community around crypto initiatives. These agencies focus on helping cryptocurrency companies effectively promote and sell their products and services within the crypto and blockchain industry.
What does a crypto marketer do?
A crypto marketer is responsible for promoting and selling products or services related to crypto businesses, such as crypto exchanges, wallets, lending banks, and communities. Their tasks include building brand awareness, acquiring customers, increasing customer retention, improving sales, creating, and distributing valuable content to engage the target audience.
Why hire a crypto marketing agency?
Hiring a crypto marketing agency gives you the advantage of leveraging their deep understanding of the crypto space. These agencies have the capabilities for conducting extensive market research, staying informed about market trends, and identifying challenges and opportunities within the crypto sector. Their industry expertise, niche focus, regulatory compliance knowledge, and targeted marketing strategies make them valuable partners for businesses navigating the world of crypto.
How much does marketing cost for crypto?
The cost of crypto marketing is variable and hinges on factors like the size of the agency, its service coverage, and the specific project requirements. According to Clutch, crypto marketing services may range from $100 to $200 per hour. However, crypto marketing agencies do not typically charge by the hour and instead offer monthly plans or flexible pricing options that can range from a few hundred to several thousand dollars a month.
Is hiring a digital marketing agency worth it?
Investing in a digital marketing agency for crypto can be a sound decision. This approach is cost-effective, providing businesses with access to tools and platforms that might be prohibitively expensive to procure independently. By outsourcing marketing efforts, businesses can redirect their focus toward developing their crypto products or services. This enables them to compete more effectively with larger brands in the market.
