Etsy is synonymous with vintage and handmade items. While there’s a niche for vintage items, you definitely don’t want your listings to be described as “vintage” too.
Keyword research and trending terms are pivotal for better listings visibility. Just as platforms like Amazon prioritize SEO practices, Etsy sellers also benefit from understanding the nuances of on-site optimization.
In fact, one of the pros of using Etsy is that your products will also be searchable on search engines. This helps to explain the fuss about keywords, giving you one more reason to take it seriously.
While you can use Etsy’s own search bar, there are various other valuable tools that offer a wide range of features to help with tasks like product research and shop management too. Here are 15 tools that you can trial before you add your next product.
15 Popular Etsy Keyword Research Tools:
Semrush is one of the top SEO tools, not only for Etsy but basically for all things related to digital marketing. From competitor research to content marketing to listing management to link building, it’s a tool that any online business will find valuable. If you’ll be using it specifically for selling on Etsy, you can use Semrush for organic research, helping you to drive traffic from Google searches to your Etsy shop. It will give you an overview report of the marketplace which lists the terms that drive traffic to it. You can then break down these keywords by country, if you want to target potential buyers from specific demographics. You can also filter the list by using terms linked to your brand. This can give you better insight into popular product ideas that you can try out. Then, to help you determine which words about a product to incorporate into your individual listings, you can also apply filters like intent and keyword difficulty. Key Features Pricing After a free seven-day trial, pricing starts at $129.95 per month. Marmalead is rated as one of the top Etsy tools to grow your business, which it has helped hundreds of thousands entrepreneurs to do. With the help of machine learning, Marmalead makes it easier for Etsy sellers to get found on the marketplace. It has powerful features to uncover more keyword suggestions. That said, it can help you with many other tasks after you’ve identified the best keywords for your listings and also includes tools to help you analyze keywords, for instance. You can, for example, use it to study search volume and seasonality as well as let it grade your listing. Key Features Pricing Pricing starts at $19 per month when billed monthly. Along with Marmalead, eRank is another top-rated Etsy business tool. On Reddit, users have praised it for its keyword research specifically, but that’s just one of its many features. Aside from using it for your own research, you can also use it to keep tabs on the phrases that your competitors are using. It can also be applied for broader research and with its monthly trends, you can browse the most-searched words from 12+ categories. Some of its other useful features to help you with keywords include its bulk rank checker, keyword lists, and keyword comparison. For example, you can use the lists to organize words according to search data and then use the bulk rank checker to zoom in on your top-performing keywords. You can also keep track of the latest keyword trends via your dashboard. Here, you’ll also find an overview of your shop and many other useful tools along with reports. Key Features Pricing It offers a free plan and three subscription options. Pricing starts at only $5.99 per month. Koalanda offers a keyword tool that lets you identify long-tail keywords as well as other SEO tools. From listing editing to optimization to fixing common SEO problems, you can do all of this conveniently via its built-in listing editor. One feature that deserves specific mention is its search volume. What makes its search volume feature special is that it also includes a search score. This score is based on merging multiple key factors like conversion rate and click-through rate (CTR) to give you more than merely search volume. You can also use it to uncover new trends in real time. Once you’ve found your best keywords (which is also easier thanks to filtering options like category and search score), you can use its keyword lists feature to save and organize them. You can create unlimited lists and use the same word across various lists. Key Features Pricing Koalanda offers a limited free plan. For unlimited searches and keyword lists, pricing starts at $11.99 per month after a free 14-day trial (no credit card required). For help specifically with Etsy SEO, there’s MakerWords. Unlike several of the other tools featured in this listicle, MakerWords labels itself as only a keyword research tool. While it focuses on a single feature, it can also be used for Amazon and is brought to you by MerchantWords, one of the top Amazon SEO tools and services. It offers an analysis of all the phrases. What’s more, you can compare the keyword data for Etsy and Amazon side-by-side, making it a great tool if you list on both these eCommerce marketplaces. In addition to their 10+ years of experience, they also rely on artificial intelligence (AI) and machine learning to create detailed data. Key Features Pricing Pricing is $9.99 per month. For access to keyword search volume, there’s Sale Samurai. It describes its software as an “all-in-one tool for SEO growth”. You can use it to identify long-tail keywords that pop up in Etsy shoppers’ searches. Its AI-driven keyword tool can also be used for discovering other high-volume keyword opportunities. It can also be used for search volume, one of its advanced filters that you can apply. In addition to search volume, you can also use other customer-driven research data like views per product, to make more informed decisions about how to grow your Etsy business. Key Features Pricing Sale Samurai costs $9.99 per month (or $99.99 per year with its yearly plan). You can claim its free three-day trial before you sign up. Alura is a comprehensive tool for Etsy businesses. In addition to using it for keywords, you can also use it for competitor research and listing optimization, among other things. If you’ll be using it for keyword research, you can confidently incorporate its suggestions, knowing that it’s based on data (Etsy’s own data as well as Google’s trends). Then, to help you narrow down your search further, there are reporting tools that can evaluate demand and competition. Key Features Pricing Alura offers a free plan (which includes its keyword finder tool) aimed at new sellers and two subscription options. Pricing starts at $29.99 per month. However, if you opt to be billed annually instead, you can save up to 40%. Keyword Tool Dominator is a free tool that you can use for various popular eCommerce marketplaces as well as a number of other channels. In addition to Etsy, you can also use it for Amazon, Walmart, and eBay. All for free. With its Etsy tool, you can discover long-tail words. All you need to do is type in your product name or keyword. You can then filter the results using a score that represents the search popularity and create a list using your top picks. All in all, it’s very basic. It basically leverages Etsy’s own auto-complete service. Key Features Pricing It’s available free of charge. The Keysearch tool is another free solution that Etsy sellers can check out. You simply type in your product into the search box and it will generate relevant Etsy tags and phrases that you can incorporate into your title, product listings, or shop page. Unlike Keyword Dominator tool, though, it also gives you access to search volume gathered from Google Adwords. Aside from using this info to optimize your content, it can also be useful for product research. Key Features Pricing It offers a free trial and several free SEO tools and keyword lists. For more advanced features, pricing starts at $17 per month. Mangools offers a number of SEO tools. Included in its suite is the KWFinder, a tool for uncovering location-specific, long-tail words with low SEO difficulty. You can also use this tool to gain insight into the words that competitors rank for by entering their domain into the search bar. If you’re more concerned about general trends than what specific competitors are up to, you can use it to access historical search volumes. You can either focus on more long-term trends or zoom in on seasonal topics. Key Features Pricing It offers a free 10-day trial and a number of pricing plans. Pricing starts at about $30 per month, but if you sign up for an annual plan you can save up to 35%. Along with Semrush, Keywords Everywhere is one of the best SEO tools. It’s a browser add-on that you can use to improve your rankings on search engines like Google and Bing as well as marketplaces such as Etsy. If you want to use it for Etsy, it will give you access to search volume, cost per click (CPC), and competition data. You can then import and download the data as an Excel, CSV, or PDF file. Key Features Pricing Keywords Everywhere’s pricing works a bit differently. Instead of being billed a monthly subscription, you have to buy credits. Pricing starts at only $1.25 per month for 100,000 yearly credits, with one credit equalling one keyword. Roketfy is a listing optimization tool created specifically for Etsy sellers. Its data-driven platform offers a number of tools that you can use to increase your sales. Included in its toolkit is a keyword research tool. Whether you want to do some general market research or improve your own visibility, it uses real-time data to serve up the most suitable keywords. What sets it apart from other similar tools is that it also includes more than just keyword data. You can, for example, also use it to browse unique visitors and number of views. Key Features Pricing If you want to use it only for keyword research, pricing is only $5 per month. For access to other features, pricing starts at $24 per month after a free 14-day trial. EtsyHunt is another free tool that you can use to boost your store’s visibility and ranking. According to its website, it has the biggest database of Etsy products (nearly 50 million product listings). This huge collection simplifies the process of improving your store’s SEO. If you specifically want to use it for keyword research, you can use it to uncover the keywords that your target audience is searching. In addition to uncovering the most-searched terms, it can also identify low-competition keywords, helping you to leverage gaps in the market. Key Features Pricing It offers a free plan and a basic subscription plan that starts at only $3.99 per month. InsightFactory is another tool that’s aimed solely at Etsy sellers. From product discovery to product description writing, it can come in handy at various steps along the way. To help new Etsy stores, it suggests low-competition products. These product recommendations will be shared on a daily basis and will be tailored to your shop. Then, to help you create product titles, descriptions, and tags, it will analyze the marketplace and display top-performing listings in your category. As it uses Etsy’s real-time data instead of Google’s search data, the results are more accurate and extend beyond the United States. In addition to the US, you can also tailor your searches to Canada, Australia, Germany, and the United Kingdom. Key Features Pricing It offers a free basic plan (no credit card required). For more features and daily searches, pricing starts at $19.99 per month. Aimed at small and medium-sized eCommerce businesses, EverBee is an Etsy product research tool. On top of keyword research, it can also offer useful data to help with shop and product analysis. If you want to use it specifically for keyword research, it will give you insight into metrics like search volume, trends, and competition. It also scores the words based on which words are popular among buyers, yet have little competition. Key Features Pricing EverBee offers a free plan and two paid plans. Pricing starts at only $7.99 per month. 1. SEMrush
2. Marmalead
3. eRank
4. Koalanda
5. MakerWords
6. Sale Samurai
7. Alura
8. Keyword Tool Dominator
9. Keysearch
10. KWFinder by Mangools
11. Keywords Everywhere
12. Roketfy
13. EtsyHunt
14. InsightFactory
15. EverBee
Wrapping Things Up
Whether you’re using your own website or a marketplace like Etsy to sell your products, word choice matters. Not only will the right words show off your product’s best features, but it will also make it easier for search engines to “show it off” on your behalf.
To do this, though, you need to factor in metrics like competition, search volume, keyword difficulty, etc. when you write your product descriptions. You might have your favorite words, but if you want to boost your sales, you’ll need to base your word choice on data instead of personal preference. Anyone of these tools can offer the unbiased suggestions that you need to optimize your content for Etsy’s algorithms.
Frequently Asked Questions
Why is Etsy popular?
Etsy is a well-known eCommerce platform that competes with leading names like Amazon and Walmart. Here, independent creators and entrepreneurs can sell personalized and unique products like handmade crafts, jewelry, and ceramic ware. It’s this focus on handmade and vintage items that has helped the platform to carve out its niche and distinguish it from other major eCommerce marketplaces.
How can you market your Etsy products?
On top of prioritizing Etsy SEO, you can also experiment with the following Etsy marketing strategies:
- Partner with an influencer in your niche
- Create accounts on TikTok, Facebook and Instagram where you promote some of your products
- Set up a Pinterest Business account and grow your presence on the platform
- Use Etsy Advertising
What makes a good Etsy store name?
Good Etsy store names are not too long, unique, and creative. It should also be memorable as well as easy to spell and pronounce. While you can be creative, online shoppers should still be able to tell which types of products you’re selling instantly. It’s also a good idea to check that the name is still available as a domain. In addition to selling on Etsy, you might also want to create an official business website at a later stage.
How can you improve your rankings on Etsy?
Here are some SEO best practices that you can try which can help you to appear higher in Etsy’s search results:
- Change your store name so that it’s more representative of the types of products that you’re selling
- Try to make the first words in your title tags as relevant as possible
- Use a keyword research tool when you write your product descriptions
- Incorporate a variety of relevant keywords (including long-tail ones)
- Use all the title tags that you’re allowed
- Update your listings regularly
What are some useful tools for Etsy sellers?
Aside from keyword tools, there are various other types of tools that Etsy sellers can use to grow their businesses. They can, for example, check out:
- Printful
- Portent Idea Generator
- Google Trends
- Google Analytics
- WorthPoint
- Craft Maker Pro
- Handmade Newsletter
