Social media generates an enormous amount of data every day. Marketers can track...
eCommerce
LATEST
TikTok Shop’s European Expansion Signals the Next Phase of...
TikTok Shop officially launched in Austria, Belgium, the Netherlands, and Poland on June...
Amazon CPCs Are Rising. Most Sellers Are Solving the Wrong...
Amazon CPC inflation is no longer just an advertising friction point; it has matured into...
Why Your Affiliate Program Has a Retention Problem (And What to...
Most affiliate managers measure their program by the number of people in it. That...
Creator Marketing Earned the Budget, Now It Has to Justify It at...
Why the creator programs that proved the channel works are the same ones now struggling...
Influencer marketing isn’t broken. Your measurement model...
Ask any marketer how they evaluate an influencer campaign and you'll likely hear the same...
More Articles
Impact.com and Rakuten Join Forces to Build a Unified...
Affiliate and partnership marketing is entering a new phase, one defined less by...
TikTok and Visa Launch Creator Card to Fix Influencer Cash Flow...
Nearly half of creators struggle with delayed payments, a friction point that directly...
TikTok Is Now the #1 Platform for Beauty Influencer Marketing
New data from WeArisma signals a clear shift in beauty influencer marketing: TikTok is...
GRIN Opens the Door to Self-Serve Creator Marketing
GRIN is removing one of the longest-standing friction points in influencer marketing:...
PR Packages: How Brands Use Product Seeding to Drive Awareness...
PR packages have become one of the most misunderstood yet high-leverage tactics in...
Urban Outfitters Turns Fans Into Creators With Me@UO Program
Urban Outfitters is rethinking what a creator program looks like and who gets to...
Best Pinterest Automation Tools to Scale Your Growth
Pinterest rewards consistency, but maintaining that consistency manually is difficult at...
Best Agentic Influencer Platforms for Brands and Agencies
Influencer marketing is entering a new phase. For years, brands relied on platforms that...