Finance Archives

Digital Marketing

$13.5 Billion Omnicom-IPG Merger Gets FTC Approval With an Ad...

The deal moves forward provided the combined holding group doesn’t collude to favor or...

Influencer Marketing

How can B2B brands cut through LinkedIn’s noise and ignite authentic advocacy among...

Influencer Marketing

In an era where health and financial brands must navigate a minefield of regulatory...

Digital Marketing

With Mars and Coca-Cola lost to Publicis, WPP is hitting back, accusing its rival of...

Influencer Marketing

Are your Net-30 terms really Net-90 in disguise? Have you ever delivered on a campaign...

Influencer Marketing • Social Media

Mashreq’s recent SMASHREQ campaign, an augmented reality (AR) game released on TikTok...

Digital Marketing

AI has changed search in more than one way. While AI Overviews have pushed down organic...

Digital Marketing • Influencer Marketing

Now that AI has made its way into SEO, over 57% of marketers are reporting that the...

AI Marketing • Digital Marketing

AI is reshaping how brands are discovered. Search engines no longer just display ranked...

Social Media

On March 6, 2025, China’s startup Butterfly Effect unveiled Manus, a fully autonomous...

Social Media

Consumer research has always been at the core of every successful company. We vividly...

Influencer Marketing • Social Media

Getting noticed on social media is a challenge many brands face. But for Houston Public...

Social Media

In the high-stakes world of Facebook marketing, standing out isn't just about throwing...