The Top 6 Influencer Marketing Services to Grow Your Business

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Influencer marketing is a type of social media marketing that uses endorsements and product placements from influencers who have a large following on social media. These influencers can help promote your brand or products to their followers, who are likely to be interested in what they have to say. 

To be successful in influencer marketing, careful planning and execution are required. You need to identify the right influencers for your brand, then craft a pitch that will appeal to them. You also need to ensure that your products or services can meet the expectations of their followers. When done well, influencer marketing can be an incredibly effective way to reach new customers and grow your business.


Top Influencer Marketing Services to Grow Your Business:


Importance of Influencer Marketing

Influencer marketing is one of the most effective ways to reach potential customers. By partnering with influential people in your industry, you can tap into their audience and get your message in front of a new group of people. And because influencers have already built up a relationship of trust with their followers, you can be sure that your message will be well-received. 

Moreover, influencer marketing can be highly cost-effective, making it an attractive option for businesses of all sizes. So if you're looking for a way to reach more customers and promote your brand, influencer marketing should be on your radar.


Top Influencer Marketing Services

Check out these top influencer marketing service providers to get started. 

    1. NeoReach

    NeoReach

    Ideal for Large Brands | Price Available Upon Request

    From the brainchild of a Stanford student comes NeoReach, a respected influencer marketing platform tailored for big brands needing on-point influencer discovery tools. NeoReach began as an idea for an influencer marketplace where brands can meet influencers and negotiate rates on a pay-per-click payment model. 

    After becoming profitable two years since it launched, the app has evolved into more than just a marketplace and included a proprietary algorithm that scours the social web for influencers. Influencers and brands can also directly negotiate with each other on the rates for their campaign involvement.

    The highlights of the influencer marketing platform are the highly detailed and precise discovery tools and influencer recommendations. However, some customers have complained that the search results exclude micro-influencers. 

    Features:

    • Campaign Management
    • Influencer Relationship Management
    • Audience Analysis
    • Team Collaboration Tools
    • Search/Discovery
    neoreach logo

    Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,

    Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat


    2. Find Your Influence

    Find Your Influence

    Ideal for Small, Medium, and Large Brands and Marketing Agencies | Price Starts at $199

    Find Your Influence (FYI) is an end-to-end influencer marketing platform built by seasoned marketers who wanted a tool to match their needs. FYI was built in 2013 and is an elegant influencer marketing solution that helps marketers manage ad campaigns and the creatives who run them. It’s a mid-range solution designed to grow with a brand’s needs. 

    There are two ways to find influencers from the platform: Influencer Search and Influencer Discovery. Influencer Search allows you to filter through the number of influencers registered on the platform who connected their social media accounts. You can easily reach out to these influencers, invite them to your campaign, and track their results. Discovery allows you to cast a wider net and search among influencers indexed by the platform. You reach out to them separately, and they need to join the platform to participate in your campaign. 

    FYI also offers users a survey tool to send surveys to influencers and ask them questions that may not be captured in their profiles. This functionality helps you further decide on the right influencers for your campaign. 

    Features:

    • Campaign Management
    • Search and Discovery
    • Automated Recruiting
    • Content Review
    • Product/Gifting Tools
    • Influencer Marketplace
    Find Your Influencer

    Key Features: Campaign Management, Influencer Marketplace, Search/Discovery, Automated Recruiting, Content Review, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing,

    Channels: Instagram, TikTok, Facebook, Pinterest, Youtube


    3. Influencity

    Influencity

    Ideal for Small, Medium, and Large Brands and Marketing Agencies | Pricing Starts at $48

    Influencity has a wealth of information from millions of Instagram influencers. It’s a platform with big business tools but is designed to be affordable for small businesses. It has a vast database with extensive data about every influencer but has a simple and intuitive interface that doesn’t overwhelm users. 

    Influencity has been around since 2014, when influencer marketing started thriving. The tool initially cataloged influencers on Twitter, but as influencer marketing evolved to involve Instagram, the tool also developed. From having 100 Twitter influencers, the platform now indexes 55 million Instagram accounts. With that many profiles, you’ll find an influencer for your brand using its precision discovery tools. 

    Some notable features include look-alike tools and influencer lists that help brands predict and yield high results. The only downside is that you won’t be able to contact influencers directly from the platform, and you’d have to do that separately. 

    Features:

    • Search/Discovery
    • Influencer Lifecycle Management
    • Influencer Relationship Management
    • Campaign Management and Reporting
    • Influencer and Audience Analysis
    • Fake Follower/Fraud Detection

    Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,

    Channels: Instagram, YouTube, Tik Tok


    4. Audiense

    Audiense

    Ideal for Large Brands | Price Starts at $0

    Audiense is not like other influencer marketing platforms. Its main goal is to help you understand audiences first using a deep analysis algorithm that produces rich insights. You can then use this audience analysis to find the right influencers since you’d discover the people they are already following. It’s an intelligent reverse engineering solution guaranteed to drive your desired results.

    Audiense also has smart audience segmentation that categorizes audiences into logical subgroups and an insightful social listening tool that provides context to numbers. The tool uses AI to help uncover audience demo and psychographics. 

    However, the tool only gathers data from Twitter. But since this social media platform holds a wealth of information, if you are targeting the demographics that populate Twitter, this app can be the perfect tool for you. 

    Features:

    • Audience Analysis
    • Social Listening
    • Competitor Research
    • Search/Discovery

    Key Features: Search/Discovery, Audience Analysis, Social Listening, Competitor Research,

    Channels: Instagram, Facebook, YouTube, TikTok


    5. Influsoft

    Influsoft

    Influsoft was created by Viral Nation, one of the top influencer marketing agencies that have been around since influencer marketing began. It was the agency’s internal software that was perfected through the ups and downs they experienced as influencer marketing evolved to what it is today. Now marketed as a standalone product, the enterprise software is trusted by big brands like Facebook Oculus, Activision Blizzard, Canon, and Tencent Games to run their influencer marketing campaigns. Viral Nation, of course, continues to use it to fuel its influencer marketing campaigns. 

    As an enterprise software, it’s not cheap and designed with large companies in mind. This focus allows the tool to deliver robust features that don’t cut corners. For every influencer that joins your campaign, you can mine deeper analytics from the social media channels they used to run your campaign. 

    The tool uses AI to uncover deep content engagement insights that show even the precise emotions audience had when interacting with your creatives. This deep data analysis allows you to see exactly whether your campaigns are performing or not and make strategic and logical changes. There are also incredible details and thought placed on creating the various features, such as the collaboration and internal communication tools. 

    Features:

    • Influencer Relationship Management
    • Campaign Management and Reporting
    • Influencer and Audience Analysis
    • Fake Follower/Fraud Detection
    • Competitor Research
    • Team/Collaboration Tool
    • Search/Discovery
    • Social Listening

    Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Social Listening, Competitor Research, Team/Collaboration Tools,

    Channels: Instagram, Facebook, YouTube, Twitter, Twitch, TikTok


    6. Julius

    Julius

    Ideal for Large Brands | Price Starts at $0

    Julius began as a web-based talent agency to help former athletes make money from endorsing products. It was named Thuzio back then, but the demand and the app started to grow. Rebranded as Julius, it began to develop a purpose-built influencer discovery engine with a deep analysis of over 2 million influencers. These influencers are personally vetted by humans instead of AI and automated processes. The human touch ensured that each influencer was of top-notch quality, and the resulting data was as rich and as genuine as it can get. 

    Julius built robust campaign management tools from a specialized discovery engine that rivaled its competitors. Today, the platform offers full-service influencer marketing tools that allow marketing agencies and large brands to discover influencers, launch their campaigns, manage engagement, and track results. 

    The search feature allows for over 50 criteria to help you narrow a search, so you’d gain precisely the kind of influencers your brand needs. There’s an Influencer Relationship Management tool boosted by contracts and compliance tools and an Influencer Comparison feature to help you make tough decisions easier.

    Features: 

    • Search/Discovery
    • Influencer Relationship Management
    • Audience Analysis
    • Forms and Compliance
    • Campaign Management and Reporting

    Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance,

    Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Twitch, TikTok, Snapchat


    Final Thoughts

    Influencer marketing has rapidly developed from its infancy in the early 2010s. As social media platforms evolve and the number of influencers increases, the potential to reach your target market through vetted and well-suited influencers is enormous. In today's age, a brand without an influencer marketing strategy is headed for obsolescence. Adding influencer marketing to your marketing strategy is no longer an option. It's a must. 

    The good news is the industry has graduated from the days of excel spreadsheets, unregulated marketplaces, and fraudulent influencers. Many tools these days allow you to conveniently manage an influencer campaign, find the right influencers, weed out any fraud, and measure your campaign's success metrics. It's just a question of which tool works for your team and your budget. 

    While there are tons of influencer marketing platforms developed by software developers who knew nothing about marketing, it's comforting to know that many choices are produced by actual digital marketers who've had hands-on experience running influencer marketing campaigns. Their years of experience and extensive knowledge have helped create tools that respond to the needs and demands every marketing team faces today. 

    The tools in this list are just the tip of the iceberg. We regularly test and review the latest influencer marketing software and re-assess the ones we've already used. Check out our extensive list here. We guarantee you'd find the right tool you're looking for to jumpstart your influencer marketing strategy. 

    Frequently Asked Questions

    What is influencer marketing?

    Influencer marketing is a marketing strategy that taps influencers to promote a brand's products and services. Influencers demonstrate knowledge and expertise in a specific niche and are characterized as having a sizable, engaged audience who follows them. The exact number of audience required is not well-defined, as there are various factors, such as the size of the niche, that determine the actual audience size. 

    What is the best tool to find social media influencers?

    Some of the best tools to help find social media influencers are:

    • Julius
    • Influsoft
    • NeoReach
    • Find Your Influence
    • Influencity
    • Audiense
    • IMAI

    What platform is most used for influencer marketing?

    Facebook remains the number one platform for finding influencers since it is the world's largest social media site. Other contenders are Instagram, TikTok, and Twitter, and most influencers have accounts on all the major social media platforms.