Brands are rethinking community strategy in 2025. Organic reach is shrinking across major...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Affiliate Attribution Integrity: Link Hygiene, Coupon Poaching...
Affiliate attribution has never been more contested than it is in 2025. As browser...
Ad Transparency Centers & Libraries for Compliance Audits
What happens when the ad a brand thinks it ran doesn’t match the one shown in a...
Impersonation & Identity Defense For YouTube, Meta, and...
Impersonation has quietly become one of the fastest-growing risks for brands on YouTube...
Cross-Platform Brand Suitability: Automation, Filters, and...
Brands are publishing more creator content, more frequently, across more platforms than...
Social Media Security in 2026: How Brands and Creators Can...
Most brands don’t realize they’ve been targeted until the damage is already...
More Articles
TikTok’s “See Where Music Takes You” Campaign Doubles Down...
A global push underscores TikTok’s dominance as the launchpad for viral hits and...
5 Reddit Influencer Marketing Agencies That Get It Right
On Reddit, influence is earned in comment threads, not shot in 4K. That shifts the agency...
Stricter Oversight for Influencers in Ireland Under the New...
Enhanced regulatory coordination underscores rising scrutiny of creator-led...
Instagram Reels Linking Rolls Out Globally
The update helps brands and influencers guide viewers through tutorials, recipes, or...
HI-CHEW Expands Fortnite Presence Through Influencer Partnerships
By leveraging influencers as judges and amplifiers, the campaign bridges gaming fandom...
Influencer Scorecards for Modern Campaigns: From Brand Fit to...
How do you compare a creator quoting $60,000 for a single TikTok to one offering a $100...
How Social Media Attribution Modeling Powers Influencer Campaigns
What if your highest-performing influencer never gets credit in the report? What if the...
ATP Bets on TikTok to Bring Tennis Closer to Young Fans
Partnership launches a Tennis Creator Network and boosts player presence to spark...
6 Game-Changing Twitch Influencer Marketing Campaigns That Got...
When MARVEL SNAP prepared to launch its PC version, it didn’t just plan another game...