167 Global Social Media Statistics for 2024

Social media has snowballed in importance over the last decade. However, just how much do people love their Facebook, Instagram, YouTube, and lately TikTok accounts? 

We’ve looked at the numbers and come up with some key social media statistics and facts. The figures are truly mind-boggling. While some might still shun this new type of media, there are undoubtedly many people who have embraced social media and use it daily.

While we have gathered the most up-to-date statistics and facts for this article, social media is always evolving. Before we explore each of the main platforms in more detail, here are a few stats about social media use in general. This way, you can evaluate each network's strengths in context.

General Social Media Statistics

To give you an overview, here are the latest findings from authoritative sources about the general state of social media:

1. As of July 2024, 5.17 billion people around the world were using social media. 

2. About 64% of the global population is active on social platforms.

3. China held the top spot for social media users in 2023, with over a billion individuals active on various platforms.

4. The average daily time spent using social media is 2 hours and 23 minutes. Right now, Brazil leads in daily social media use, with users spending an average of 3 hours and 49 minutes online daily.

5. People spend about 14% of their waking hours on social media. In total, the world spends over 12 billion hours on social platforms every day, which equals more than 1.38 million years of human life.

6. On average, people use 6.7 social platforms per month. 

7. The main reason people use social media platforms is to stay in touch with friends and family, with over 49% saying this is why they're online. About 38% use social media to pass the time, and 34.3% to read news. One in five users follow celebrities and influencers on these platforms.

8. People don’t just spend more time on social media; they also use it more to interact with brands. Social media use went up by 43% to discover new products, 42% to learn about them, and 36% to buy products and services.

9. Trust in influencers is growing. The number of Gen Z and millennials who trust social media influencers rose from 51% in 2019 to 61% in 2023. This highlights the significant impact and reach of influencer marketing platforms. Brands rely on influencers to connect with Gen Z, with 46% of them following more than ten influencers on social media.

10. Facebook remains the dominant social media platform in 2024, with over 3 billion monthly active users. Chinese platforms, such as WeChat, Weibo, QQ, and Douyin, collectively boast 3.9 billion users.

11. After Facebook, YouTube has 2.5 billion monthly active users. Instagram and WhatsApp share third with 2 billion. Tik Tok 1.6 billion is on the rise, while WeChat's 1.3 billion is mainly in China.

12. Nearly nine out of ten adults globally use social media.

13. YouTube has the largest social media advertising audience, reaching 2.5 billion users per month. This is over 10% more than Facebook's 2.24 billion users. Instagram ranks third with ads reaching 1.68 billion users in July 2024. TikTok ads now reach 1.60 billion users over 18 each month. LinkedIn reports an ad reach of 1.10 billion, but this includes all registered members, not just monthly active users.

14. Social media affects mental health in various ways and often gets criticized for addiction. Social media often fuels comparisons and a constant need for validation. FOMO contributes to anxiety and depression, as exclusion can impact thoughts, feelings, and physical well-being.

15. Social media ad spending is expected to hit $219.8 billion in 2024. The US will lead with $76.4 billion in spending. By 2028, mobile will account for $255.8 billion of total ad spending.

Growth of Social Media Statistics

In this section, we’ll tackle the growth of social media over the years:

16. In 2024, 5.17 billion people use social media, up 4.44% from 4.95 billion in 2023. This is a 2.49x increase from the 2.08 billion users in 2015.

17. As of 2024, people spend an average of 143 minutes daily on social media. From 2012 to 2018, daily usage grew from 90 to 142 minutes. It held steady at 145 minutes from 2019 to 2021, rose to 147 minutes in 2022, and reached 151 minutes in 2023 before decreasing slightly this year.

18. Social media users have grown exponentially, from 25 million in the 2000s to over 5 billion in 2024. Early sites like Friendster and MySpace set the stage, with MySpace reaching one million monthly users in 2004. Facebook's launch that same year further boosted social media growth.

19. Social media users grew by 5.6% last year, with 266 million new users joining in 2023. This averages out to 8.4 new users per second.

20. Comparing social media use among US adults from May 2023 to January 2024, YouTube saw a rise from 68% to 71%, and TikTok grew from 34% to 37%. Facebook usage fell from 71% to 68%, while X (formerly Twitter) dropped significantly from 30% to 23. Instagram’s usage edged up slightly from 40% to 42%. Other platforms like Reddit, LinkedIn, Tumblr, Twitch, Snapchat, and Pinterest showed minor changes or stayed stable. 

21. Lemon8, a photo-sharing app owned by ByteDance, saw a 200% increase in usage from consumers surveyed in HubSpot's 2024 Consumer Trends Survey. Tumblr, launched in 2007, grew by 8% since 2023. Despite regulatory issues, TikTok’s usage increased by 20% from May 2023 to January 2024. The growth encompasses all age groups, including older users.

22. Almost all major platforms, except Snapchat, have seen their average user age rise significantly, especially since 2022. This shows that social media is reaching all age groups, not just the young. Specific insights include:

• Facebook & LinkedIn: Have older user bases with steadily increasing average ages.
• Pinterest: Also skews older with a gradual age increase.
• X: Originally younger, but the average age is climbing.
• Instagram: Initially popular with young users, now attracting a wider age range.
• Tumblr: Has a slightly younger audience with a less pronounced age increase.
• Snapchat: Still has the youngest demographic, though age is rising.
• TikTok: Started young with a slight age increase due to rapid growth and broader appeal.

Social Media Usage and Demographics Statistics

In this section, we'll explore social media usage and demographics in more detail. 

23. Globally, 37.8% of internet users use social media for work. 

24. Globally, social media users are 53.4% men and 46.6% women.

25. Millennials remain the largest social media user group, and their number is expected to rise to 68.8 million in 2024, marking a 0.44% increase from 2023. Gen Z follows closely behind.

26. Most U.S. social media users are Millennials aged 27 to 42. They make up 68.5 million users or 30.3% of the total. Gen Z (ages 11-26) has 56.4 million users. Gen X (ages 43-58) has 51.8 million. Baby Boomers (ages 59-77) have the lowest usage, with 36.9 million users.

27. By the end of 2024, over 6.5 million Gen Alpha Americans will be using social networks. As older users raise the average age of social media users, the youngest generation, born in 2010, is starting to join social platforms with their own accounts.

28. People aged 16 and above use an average of 6.7 social media platforms per month globally. This average increases to 7.4 platforms for those aged 16-24. In a study of 53 countries, Japan had the lowest average at 3.5 platforms, while Brazil had the highest at 8.0 platforms.

29. Northern Europe has the highest social media penetration among internet users at 80.2%. This is followed by Western Europe at 78.2% and Eastern Asia at 74.9%.

30. China has the most social media users at 1.07 billion, followed by India with 862 million and the U.S. with 308 million. India's social media audience is expected to surpass 1.3 billion by 2029, making it the largest globally. 

31. Nigeria is experiencing the fastest growth in social media users, with numbers expected to rise from 47.5 million in 2023 to 114.8 million by 2029.

32. In the UK, social media usage varies widely among Gen Z, Millennials, and Gen X. Younger users favor Reddit and Discord, partly due to gaming, while Facebook remains dominant among older age groups.

Social Media in the US Statistics

Let’s dive deeper into social media stats in the United States:

33. American users per key platform:

• Facebook: 243.58 million
• YouTube: 247 million (2nd after India)
• WhatsApp: +85.8 million by year-end
• Instagram: 149 million 
• TikTok: 113 million 
• Pinterest: 85 million
• LinkedIn: 194 million 
• Snapchat: 750 million global users, 30% US.

34. LinkedIn and X have higher male user rates in the US. Conversely, Facebook, YouTube, Instagram, TikTok, and Snapchat are more female-oriented. Pinterest leads with roughly 70% female users.

35. Nearly all (93%) US adults aged 18 to 29 use YouTube. Instagram follows with 78%, while Facebook captures 67% of this age group. Snapchat has 65% usage, and TikTok is used by 62% of young adults.

36. For the last four years, the percentage of US adults getting news from social media has been stable. Only minor fluctuations have occurred. The "never" category fell from 32% in 2020 to 28% in 2024. In 2022, 17% often got news from social media. In 2024, it rose to 25%, the highest level recorded.

37. More Americans are using social media, especially short videos, for election news. Half of Gen Z and millennials have followed US politics this way in the past month. Concerns about AI's impact on campaigns and news have risen, alongside a 26% drop in media trust since 2020.

Social Media Advertising Statistics for Marketers

In this section, we’ll focus on social media marketing and advertising, covering SMM platforms and effective tactics.

38. Social media advertising spending has surged from $51.3 billion in 2017 to a projected $255.8 billion by 2028.

39. The mobile segment leads this growth, with expected spending reaching $212.68 billion by 2028.

40. Mobile advertising has rapidly overtaken desktop, becoming the dominant force in social media advertising. By 2023, it accounted for the majority of social media ad spending. This trend is expected to continue, with mobile's market share increasing further.

41. As the social media advertising market grows, desktop advertising's share is shrinking, reflecting the shift in user behavior towards mobile devices for accessing social media and the internet overall.

42. Social media ads make up 28.8% of total digital advertising spending.

43. The US generated approximately $76 billion in social media ad spend in 2024.

44. Social media plays a key role in brand discovery. Ads on social media contribute to 27% of discoveries, while 22% find brands through recommendations or comments, emphasizing the power of social proof. 

45. Globally, 73.8% of internet users search for brand information on social platforms. Here's the breakdown by platform type:

• Social Networks: 45.5%
• Q&A Sites (e.g., Quora): 18.9%
• Messaging Apps and Live Chats: 14.5%
• Forums & Message Boards: 13.8%
• Micro-blogs: 13.4%
• Vlogs: 12.3%
• Online Pinboards (e.g., Pinterest): 9.4%

46. Brand posting frequencies across various social media platforms:

• Facebook: Brands post a median of 5.04 times per week, slightly down from last year. Media companies and sports teams post more frequently.
• Instagram: Brands post a median of 4.6 times per week, slightly up from last year. Sports teams post more often.
• X: Brands tweeted a median of 3.91 times per week in 2022, down about 20% from the previous year. Media companies and sports teams are more active.
• TikTok: Brands post a median of 1.75 videos per week. Media companies and health & beauty brands post more frequently.

47. In Q4 2023, social media advertising cost-per-mille (CPM) was $6.06. CPM usually increases in the final quarter due to higher demand for ad space.

48. In Q4 2023, the click-through rate (CTR) for social networks was 0.98%, up from 0.92% in the previous quarter.

49. In Q4 2023, social media ad impressions were 324% higher than in Q4 2022, marking the largest increase compared to any previous quarter.

50. 51% of app developers noted that full-screen video ads are the most effective for acquiring new users. Social video ads followed, with 46% considering them highly effective. In-feed video ads ranked third, with 41% of developers finding them effective for user acquisition.

51. Over 20% of global social media users cite livestreaming as their main reason for using platforms. In APAC, this interest is even more pronounced: consumers are 51% more likely than the global average to make purchases during live shopping events. Live shopping offers high ROI for brands by creating an engaging, inclusive experience that boosts sales. APAC shoppers also tend to advocate more for brands that provide live shopping options.

13 Facebook Statistics

52. According to data shared by Statista, Facebook had 2.1 billion active users as of Q4 2023. In other words, these users visit Facebook (or one of its other core products) at least once a day.

53. With regards to Facebook’s monthly active users, according to the Global Overview Report, it’s 3.05 billion.

54. India is the country with the most Facebook users. As of April 2024, the country had the biggest Facebook audience with 378.05 million users. The United States has the second biggest audience with 193.8 million Facebook users, followed by Indonesia with 119.05 million users.

55. While the US doesn’t have the biggest Facebook audience, it’s still the leading social media website by far in the United States. In March 2023, it accounted for about 45% of all social media site visits.

56. Over 10 million advertisers actively use Meta’s ad services for ads on Facebook.

57. Only 1.5% of the advertising audience uses their laptop or desktop computer to access the platform.

58. 64.1% of Facebook Android users open the app daily. On average, users spend 19 hours and 47 minutes per month on the Facebook Android app, making it the third most time-consuming social media platform after TikTok and YouTube.

59. In Q3 2022, more than 382 million hours of live streams were watched on Facebook Gaming. While it’s a lot, it doesn’t come quite close to the 1.29+ billion hours of streaming content that were watched on Facebook Gaming in Q3 2021. In 2024, the top three Facebook Gaming streamers are:

• Strawhat TV: Average viewership of 348,520
• Akosi Dogie: Average viewership of 254,500
• Tarboun: Average viewership of 246,530

60. Facebook is also clearly a favorite platform for businesses. 91% of organizations around the globe have a Facebook account.

61. Facebook is still the social network that people use most for news, though it has been declining in recent years.

62. The brand with the most-followed Facebook page is Facebook itself with 188 million followers, while Cristiano Ronaldo is the most-followed Facebook person with 170 million followers. Netflix has consistently held the top spot for the most likes, comments, and shares on Facebook in the US for several years now.

63. Shakira is the musician with the most Facebook followers (with over 124 million). Rihanna is in second spot with 104 million followers and Eminem takes third place with 95 million followers.

64. In Q4 2023, Facebook removed 691 million fake accounts or accounts that are created to represent non-human entities or with malicious intent.

9 X Statistics

65. X has 528.3 million monetizable monthly active users (mMAUs), which are accounts that log in monthly (not bots) and see ads.

66. X's US ad revenue is projected to be $1.10 billion in 2024, down from $1.13 billion in 2023 and significantly lower than $2.36 billion in 2022. This will represent just 1.6% of US social media ad spend, making X the only major platform expected to see a decline in ad revenue in 2024.

67. In 2022, X generated $4.73 billion in ad revenue. This is expected to drop to $2.7 billion by 2027. X currently accounts for about 1% of global ad revenue.

68. Unlike Facebook, Twitter’s biggest user base is located in the United States with 76.9 million users. Japan has the second biggest audience based on the number of Twitter users (58.95 million), followed by India in third place (23.6 million) and the Brazil in fourth (19.05 million).

69. As of August 2023 Elon Musk had the most X followers, with over 140 million followers. Former US president Barack Obama has the second most with 132.6 million followers, and Justin Bieber is in third place with 112.73 million followers. The athlete with the most followers is none other than Cristiano with 108.59 million followers.

70. In the US, 48% of users turn to X for the latest news and entertainment. Additionally, 34% use it to contact friends, while 33% follow brands and companies.

71. The most-liked tweet ever was posted in August 2020 to announce the death of Chadwick Boseman. To date, the tweet has received 6.7 million likes. The tweet with the second-most likes was posted by Elon Musk. The tweet that reads, “Next I’m buying Coca-Cola to put the cocaine back in,” was posted at the end of April 2022 and has received 4.5 million likes. 

72. As of January 2024, 60.9% of X’s users are male and 39.1% are female. There is no current data on non-binary users and other gender identities.

73. X is the 12th most popular social network.

22 YouTube Statistics

74. India has the biggest YouTube audience size. As of July 2024, there were 476 million subscribers, followed by the United States with 238 million and Brazil with 147 million.

75. In 2024, global users spent around 29 hours per month on the YouTube mobile app. Users in Thailand spent about 49 hours monthly, while those in Switzerland spent under 10 hours. In the US, users averaged 26.21 hours per month on the app.

76. The average time spent per user via Android mobile app per month is 23.1 hours. In South Korea, it’s the highest—at 40 hours per user per month, while in Germany it’s the lowest at 10.8 hours.

77. Brand awareness of YouTube is estimated at 94% in the US, making YouTube the leading social networks ranked by brand awareness in the US in 2023.  Of the 94% who were familiar with YouTube, 67% indicated that they liked it.

78. The most watched video on YouTube is "Baby Shark Dance" by Pinkfong Kids’ Songs & Stories. As of January 2024, it has had 13.93 billion views. What’s more, it was the first YouTube video to exceed 10 billion views. It’s followed by “Despacito” by Luis Fonsi ft. Daddy Yankee (8.54 billion views), while “Johny Johny Yes Papa” by LooLoo Kids was in third spot with 6.86 billion views.

79. “Dynamite” by BTS earned more than 101 million views in its first 24 hours, setting a new record for the biggest music video debut. In fact, nine of the top 10 24-hour debuts are from Korean pop artists. Equally impressive is that when it premiered in August 2020, 1.54 million concurrent viewers tuned in to watch it, another new record for the biggest YouTube premiere. Since then, it has been watched over 1.8 billion times and received 37 million likes.

80. In 2024, the top global search queries on YouTube are BTS, pewdiepie, ASMR, Billie Eilish, and baby shark. The top five YouTube searches in the US are pewdiepie, ASMR, music, markiplier, and old town road.

81. According to Awesome Creator Academy, there are approximately 59,340 YouTube channels with over 1 million subscribers. 

82. In 2023, YouTube rated MrBeast as the #1 Top Creator in the US for the fourth year in a row. Across his channels, there are over 317 million subscribers. MrBeast's videos have nearly 60 billion views to date.

83. MrBeast is the most-subscribed YouTube channel. The American videographer and internet personality surpassed T-Series, the biggest music label and movie studio in India. To date, it has 274 million subscribers. YouTube Movies rounded the top three with 183 million subscribers.

84. According to the Digital 2023: Global Overview Report, the potential reach of ads on YouTube is 2.51 billion, a 1.4% decrease from the year before.

85. In Q1 2024, YouTube earned worldwide advertising revenues of $8.1 billion. This represents a 21% increase compared to Q1 2023.

86. As of August 2024, Swedish YouTuber PewDiePie (Felix Kjellberg) leads with 111 million subscribers, making him the top gaming channel. PANDA BOI from Italy is second with 55.2 million subscribers.

87. In Q1 2024, YouTube users watched about 922 million hours of live-streamed gaming content and 41.5 million hours of gaming release live content.

88. While Gen Z viewers have listed video games as their favorite, in 2024, it’s all about fandoms. 80% of online fans aged 14-44 use YouTube weekly to engage with content about their interests, including trends, memes, fancams, and more. This content often evolves into its own fan base, extending beyond the original material.

89. As of July 2024, T-Series was the most-viewed YouTube channel owner of all time, with over 260.12 billion views.

90. YouTube is more popular among men. As of July 2024, about 54.3% of users were male compared to 45.7% who were female.

91. 47% of Gen Z have watched fan-made videos about specific content, artists, or public figures in the past year.

92. As per YouTube's Culture Trend 2023 report, videos about generative AI tools surpassed 1.7 billion views. The rapid production of this content ensures that videos on this topic are frequently updated and widely accessible.

93. Launched 17 years ago, YouTube’s Partner Program had over 2 million members. To qualify, you need a minimum of 1,000 subscribers and 4,000 watch hours over the past year or 10 million valid public Shorts views in the last 90 days during the past year. 

94. 36.9% of people aged 18+ around the world use YouTube today.

95. In Q2 2024, more than 842.8 million comments were deleted from YouTube. The biggest reason was spam, with 80% of the comments that were removed being classified as spam or misleading content. Child safety reasons accounted for only 5%.

12 Instagram Statistics

96. According to data shared by Statista, Instagram had just over 1.4 billion monthly active users. It’s predicted that it will have 1.44 billion users by 2025. To give you a better idea of its impressive growth rate, DataReportal reveals that the platform’s audience grew by 310 million users in Q1 of 2023.

97. As of January 2024, India is the country with the biggest Instagram audience size (362.9 million users). This followed a significant increase over the last year and is now noticeably higher than the audience size in the United States where 169.65 million users access the photo-sharing and editing app. Brazil is in the third spot with 134.6 million users.

98. The potential audience that marketers can reach with ads on Instagram is 1.63 billion. Instagram Stories ads can reach nearly 1 billion users each month and Instagram Reels ads can reach just shy of 800 million users each month.

99. Instagram ad revenue is projected to reach $71 billion by the end of 2024.

100. As of April 2024, Bahrain had the highest Instagram audience reach, with 95.6% of the population on the app. Kazakhstan followed with 90.8%. In the UAE, Turkey, and Brunei, over 85% of people use Instagram.

101. More than half of the platform’s global population worldwide is younger than 35. About 16.5% of Instagram's global active users were men aged 18 to 24.

102. As of April 2024, Instagram users aged 18-24 are 16.5% male and 15.2% female. For ages 25-34, males make up 16.4% and females 14.2%. In the 35-44 group, it's 8.1% female and 7.9% male. Female users dominate for users 45 and above.

103. In 2024, the average time spent on Instagram is 33 minutes per day, doubling from 15 minutes in 2019. Additionally, over 500 million users now open the app daily.

104. For posts published by Instagram business accounts, the average engagement rate is around 0.56%. Carousel posts have the highest engagement rate (0.69%), while photo posts have the lowest average engagement rate (0.50%).

105. The most popular post on Instagram as of April 2024 is of Lionel Messi sharing the Argentinian team’s World Cup 2022 win with 75.4 million likes. In second place, the previous record holder was posted in January 2019 and has 60.1 million likes. The third most popular post on Instagram is a photo of Messi in bed with a Mate drink and the FIFA World Cup trophy, which garnered 54.5 million likes.

106. As of September 2024, Instagram itself is the user with the most Instagram followers (676 million followers). The top three people with the highest follower count on Instagram are Cristiano Ronaldo with 640 million followers, Lionel Messi with 504 million followers, and Selena Gomez with 424 million followers.

107. As of January 2024, #love was the most popular hashtag on Instagram, appearing in over two billion posts. #Instagood and #instagram were each used more than one billion times.

14 TikTok Statistics

108. TikTok is one of the fastest growing social media apps, especially among younger users. By the end of 2024, TikTok is projected to have 1.8 billion monthly active users.

109. The potential audience that marketers can reach with ads on TikTok is estimated at about 1.092 million.

110. TikTok's ad revenue is expected to hit $17.2 billion in 2024. That's a 30.7% increase from last year. But, it's a slowdown from the 155% surge in 2022. Analysts predict that TikTok's ad revenue will grow to $22 billion by 2025.

111. As of July 2024, Indonesia had the biggest TikTok audience with about 157.6  million users. It was followed by the US with approximately 120.5 million and Brazil with 105.2 million users.

112. According to data shared by Business of Apps, TikTok was the top grossing app of 2023. It generated $2.7 billion in revenue.

113. The average number of hours per month that each TikTok user spends on the app via Android devices is about 23.5 hours. It’s the highest in Australia with an average of 29.6 hours.

114. With regards to age, as of July 2024, 16% of the platform’s global audience were women between the ages of 18 and 24. Male users in the same age group made up about 19% of the platform’s audience.

115. Khabane Lame has the greatest number of TikTok followers (161.8 million). In second spot, it’s Charlie D’Amelio with 151.6 million followers, and Bella Poarch in third place (93.7 million).

116. It's estimated that over 100,000 influencers are on TikTok, with most having fewer than 10,000 followers. 66.96% of TikTok influencers had between 1,000 and 10,000 followers. Micro-influencers with between 10,000 and 50,000 followers accounted for 23.06%, while mid-tier influencers with 50,000 to 500,000 followers were at 9.04%.

117. Globally, users spend an average of 95 minutes per day on TikTok, the highest among social networks.

118. The all-time most popular hashtags that have been used in the greatest number of TikTok posts are #fyp (For You Page) with 55.2T views, #foryou with 31.6T views, #viral with 21.5T views, and #foryoupage with 19.4T views.

119. In 2024, TikTok remains the most popular brand on TikTok with 81+ million followers. Real Madrid with 49+ million followers and ESPN with 47+ million followers came in second and third, respectively.

120. In Q1 2024, about 129.33 million TikTok videos were removed automatically from the platform. Automation accounted for 72% of the total videos removed from TikTok.

121. In Q1 2024, TikTok removed about 21.6 million accounts suspected of being used by users under 13. In total, around 171 million fake accounts were removed.

15 Pinterest Statistics

122. Pinterest is the fastest social network to have reached 10 million unique monthly visitors. Considering that it was invite-only for a long period during its initial launch, this achievement is even more impressive.

123. In Q2 2024, Pinterest had 522 million monthly active users globally, an increase from 518 million in the previous quarter.

124. As of January 2023, Pinterest was ranked as the 15th most-used social network across the globe based on global active users.

125. There are considerably more female Pinterest users than male users. As April 2024, 69.4% of its user base were women and over 22% were men.

126. While it was ranked only the fifth most popular social media network in the US, the US boasts its biggest user base by far. As of April 2024, it had nearly 90 million users in the United States. To put this into perspective, while Brazil has the second most Pinterest users, there are only 38.9 million users across Brazil. Mexico, Germany, and France rounded the top five.

127. The potential audience that marketers can reach with ads on Pinterest is estimated at nearly 282.5 million.

128. It’s anticipated that its global ad revenue will be $5.1 billion by 2027. To put this into perspective, in 2021, this was slightly more than $2 billion.

129. By the end of fiscal year 2023, Pinterest had 4,014 full-time employees, up by 27 from the previous year. Pinterest exceeded its 2025 goal for women in leadership, with women now making up 40% of the company's leaders. Additionally, women hold 50% or more of management positions in Pinterest's offices outside the US.

130. Each year since 2016, the visual bookmarking website managed to increase its annual revenue steadily. 2023 closed with an annual revenue of $3 billion.

131. Gen Z is Pinterest's fastest-growing group, making up 42% of its users. They primarily use Pinterest to discover products and brands and are more active in searching and saving compared to other generations.

132. According to SimilarWeb, the average visit duration is 7 minutes and 24 seconds.

133. 96% of the top Pinterest searches are unbranded.

134. 80% of weekly Pinterest users feel inspired by their shopping experience on the platform.

135. Pinterest is no longer just a platform for static images. Pinners are 55% more likely to buy a product after seeing a video about it on Pinterest compared to other platforms.

136. Pinterest posts have a lifespan of six months to a year, but it could go beyond that as well. To put this into perspective, the lifespan of posts shared on other platforms like Facebook, Instagram, and TikTok is merely a few hours. Pinterest is unique because it's not just a social media platform—it's also a search engine. People use it like Google to search for topics and ideas that interest them.

10 Snapchat Statistics

137. As of Q2 2024, Snapchat had 432 million daily active users globally, up from 422 million in Q1 2024. In fact, numbers have increased every quarter since Q4 2018.

138. It’s anticipated that the photo-sharing platform will reach over 500 million global users by the end of 2024.

139. India boasts the biggest Snapchat audience, as of April 2024, with 202.51 million users. The United States is in second spot (106.7 million users). There’s a huge jump between the second and third spots, though. While Pakistan has the third biggest audience, it has just 31.93 million users.

140. The potential audience that marketers can reach with ads via Snapchat was estimated at 654.4 million as of April 2023.

141. The brand awareness of Snapchat is estimated at 91% in the US.

142. A semi-annual survey of 10,000 US teens has revealed that Snapchat is the second favorite social platform among this age group, being beat out by TikTok. 28% of the teen respondents favored Snapchat. Instagram is in third spot.

143. There’s a slight difference in the distribution of Snapchat users by gender. Statista reports that, as of April 2024, 49.1% of users were female, and 50% were male.

144. In Q2 2024, Snapchat's revenue was $1.237 billion, up 16% from $1.068 billion the previous year.

145. US adults spend an average of 8 minutes per day on Snapchat. However, younger adults use it more: those aged 18-24 will average 28 minutes, 25-34 year-olds will spend 15 minutes, and users 35 and older will spend less than 6 minutes daily.

146. Snapchat introduced Snapchat+ in 2022 to diversify its revenue. By December 2023, the subscription service had over 7 million subscribers, up from 5 million in September 2023.

15 LinkedIn Statistics

147. According to LinkedIn’s own statistics, LinkedIn is the world’s largest professional network, with more than 1 billion users in over 200 countries and territories across the world.

148. The United States is the country with the most LinkedIn users. As of April 2024, there were 230 million users across the US. India has the second biggest network of users with 130 million.

149. While the US boasts the most LinkedIn users, the platform’s brand awareness in this country, it’s only 76%. Only 30% like the brand and 23% of US social media users in the US use it. 

150. The potential audience that marketers can reach with ads on LinkedIn is estimated at just over 922.3 million. 

151. The platform  is expected to reach $10.35 billion ad revenue by 2027. In 2024, LinkedIn's Premium subscription revenue reached $1.7 billion, marking a 25% increase from the previous year.

152. Across all age groups, LinkedIn is more popular among male users. As of January 2024, just over 56% of all its users worldwide were male. Around 43% users were female.

153. The LinkedIn influencers with the most followers are: Bill Gates (36.1 million followers), Richard Branson (18.7 million followers), and Satya Nadella (11 million followers).

154. Every minute, about 138 hours of learning content is consumed on LinkedIn.

155. Every minute, 9 thousand job applications get submitted, while 7 people get hired every minute on LinkedIn.  

156. In addition to being popular among job seekers, it’s also used by companies for marketing. According to the platform’s most recent statistics, there are more than 67 million company profiles on the platform and 136,000 schools listed.

157. It’s also used by companies to find new talent. Companies on LinkedIn use skills features to identify job candidates (there are over 41,000 skills listed).

158. Compared to Pinterest, LinkedIn has a much bigger workforce. According to their own data, they have 18,500 full-time employees and 38 offices in over 30 cities across the globe.

159. X, TikTok, and Instagram aren’t the only social media networks where hashtags are used often. On LinkedIn, the most popular hashtags are: #innovation, #Management, #HumanResources, #DigitalMarketing and #technology.

160. Wyzowl found that 76% of video marketers include LinkedIn in their video marketing strategy.

161. For LinkedIn company pages, the best days to post are Tuesday through Thursday. The optimal time is between 10 AM and noon. Weekends are the least effective for engagement.

Influencer Marketing on Social Media Statistics

162. Globally, only 13% of consumers say “influencer recommendations” would most increase their likelihood of buying a product online, while 40% prefer “discounts.” Additionally, 84% of those who buy from influencers often avoid affiliate links and prefer visiting the brand’s official website.

163. TikTok is the leading platform for influencer marketing, used by 69% of brands. It surpasses Instagram (47%), YouTube (33%), and Facebook (28%) in popularity.

164. In a survey, most brands prefer to work with small influencers. 44% of brands prefer nano-influencers, up from 39%. Micro-influencers are chosen by 25.7% of brands, down from 30%. Fewer brands focus on larger influencers.

165. In 2017, only 37% of brands planned to dedicate a budget for influencer marketing. By now, 85.8% of brands have set aside funds for it.

166. Instagram leads in sponsored content. As of June 2023, 98% of US creators use Instagram for brand content through feed posts, Stories, and Reels, with 69.1% going live. Globally, more creators are paid for Reels (98.0%) than TikTok videos (89.6%).

167. While the majority of influencers promote what to buy, some influencers are telling their followers what not to buy. As of January 2024, TikTok's #deinfluencing videos have amassed around 1.3 billion views, a significant increase from 208 million in February 2023.

Wrapping Things Up

Social media statistics are in constant flux, reflecting the dynamics of online platforms. Active users, demographics, usage, engagement patterns, and content types evolve rapidly. Different social media ideas rise and fall. As a marketer, it's important to remain agile and adaptable. Paying attention to social media trends and using analytics is needed. By being updated with the ins and outs of social media, you'll be able to optimize your strategies to ensure continued success.

About the Author

Chloe West

Writer

Chloe West is a digital marketer and freelance writer, focusing on topics surrounding social media, content, and digital marketing. She's based in Charleston, SC, and when she's not working, you'll find her reading a romance novel or watering her plants.