LinkedIn Study Finds Thursday Evening Is the Best Time to Post

The timing of your posts on LinkedIn has never been more critical. According to a 2025 LinkedIn study by Metricool, Thursday at 5:12 PM is the best time to post for maximum engagement on the platform.

This specific timing boosts impressions, interactions, and click-through rates, offering marketers a concrete opportunity to enhance their LinkedIn strategy and reach a broader audience.

Why Timing Matters on LinkedIn

LinkedIn's algorithm is designed to reward posts that gather immediate engagement. When your content receives attention shortly after it's posted, it increases the likelihood that it will continue to be shown to a wider audience throughout the day.

The LinkedIn study confirms that posts made at optimal times, like Thursday at 5:12 PM, consistently outperform others in terms of visibility and engagement.

Why Thursday at 5:12 PM?

This time period, just before the weekend, aligns with a time when professionals are winding down and reflecting on their week. This makes them more likely to engage with relevant content before they shift focus to the weekend.

For marketers, posting at this exact time gives your content a significant advantage in the highly competitive LinkedIn feed, ensuring that your posts don’t get lost in the shuffle.

Key Findings from the Study: Engagement Peaks at the Right Time

The Metricool study also provides valuable data supporting the importance of posting at the right time:

• Posts made at 5:12 PM on Thursday consistently show the highest engagement in terms of comments, likes, and click-through rates.
• The study found that click-through rates increased by 55.36% for accounts with over 100K followers when posts were timed correctly, highlighting that well-timed posts are more likely to drive traffic and lead to better conversion opportunities.
• Even accounts with fewer than 1,000 followers saw a 22.39% increase in impressions when posts were scheduled during this peak period, proving that even smaller accounts can benefit from leveraging the right posting time.

Why Consistency Is Less Important Than Timing

While consistency in posting is traditionally emphasized in social media strategies, the LinkedIn study suggests that timing may be more crucial for engagement than previously thought.

The study reveals that even small accounts—those with fewer than 1,000 followers—saw a 22.39% increase in impressions by simply posting at the optimal time. This illustrates that timing your posts correctly has a direct impact on how many people see and interact with your content, making it a more immediate lever for increasing visibility than simply posting consistently.

It’s not about posting more often; it’s about posting when your audience is most likely to engage. The Thursday at 5:12 PM window gives you a moment of visibility where professionals are more likely to interact with your posts, whether they’re wrapping up their week or looking to engage with insightful content before disconnecting for the weekend.

Leveraging Data for Maximum Impact

The LinkedIn study also points out that using LinkedIn’s analytics is a powerful tool to refine your posting strategy. By analyzing engagement metrics such as impressions, clicks, and comments, you can verify whether posting at the optimal times truly works for your specific audience.

Practical Tips for Marketers:

• Use Analytics: Regularly monitor your post-performance data to confirm that you’re hitting the best times for your audience.
• Test and Learn: While Thursday at 5:12 PM is proven to be the best time, don’t be afraid to experiment with different time slots and monitor how your audience engages with your content.
• Optimize Calls to Action: Timing alone isn’t enough—combine the right posting time with clear calls to action in your posts to encourage user interaction.

Time Your Posts for Maximum Engagement

The LinkedIn study has made it clear that Thursday at 5:12 PM is the best time to post for engagement, marking a shift in how marketers should approach timing on the platform. By strategically scheduling posts during this window, marketers can significantly boost visibility and interaction on LinkedIn, whether they are working with a small or large account.

The key takeaway from the LinkedIn study is that timing your posts correctly can directly impact how your content is received, making it far more effective than simply relying on consistent posting. Marketers should use LinkedIn’s analytics to tailor their posting schedules, experiment with different time windows, and optimize their content strategy for peak engagement.

About the Author

Kalin Anastasov

Writer

Kalin Anastasov plays a pivotal role as an content manager and editor at Influencer Marketing Hub. He expertly applies his SEO and content writing experience to enhance each piece, ensuring it aligns with our guidelines and delivers unmatched quality to our readers.