London Archives

Influencer Marketing

SAMY Acquires Get Engaged to Accelerate U.S. Expansion

Global social-first marketing agency SAMY has acquired Atlanta-based Get Engaged in a...

Influencer Marketing

Influencer marketing firms help brands execute creator campaigns at scale, from sourcing...

Influencer Marketing

Social media influencer agencies help brands plan, execute, and measure campaigns with...

AI Marketing • Influencer Marketing

Influencer marketing is one of the fastest-growing channels for marketers, but for many...

Influencer Marketing

Creator marketing does not operate exclusively online. Some of the most structured brand...

Influencer Marketing

Twirl has the kind of origin story that only makes sense in 2022-and-beyond marketing: a...

Crypto Marketing

Start with the uncomfortable math: roughly 9 out of 10 token unlocks put downward...

Influencer Marketing

Hiring a “brand awareness” influencer agency isn’t about running a few creator...

Social Media

A strategic tie-up aligns her album launch with the brand’s push to stay culturally...

Digital Marketing

Data-first planning meets AI tooling as two award‑winning independents unite under one...

eCommerce

An immersive “Prime in a Box” experience brings surprise performances and football...

Social Media

The CreatorIQ Connect Europe Summit hosted some of the leading voices from TikTok...

Social Media

The world of influencer marketing is exploding—like, “blow-up-your-feed” kind of...

Influencer Marketing

Influencer marketing is officially having its moment—and it’s not slowing down. With...