New York Archives

Influencer Marketing

Creator Authority’s Brendan Gahan to Record Live Podcast on...

Creator marketing has become an established part of how sports organizations reach fans...

Influencer Marketing

Creator partnerships have earned a prominent place in marketing budgets. Scaling their...

Influencer Marketing

AI can help influencer teams assess more creators, process more data, and make campaign...

Influencer Marketing

A year ago, AJ Eckstein was sitting in the audience at Creator Economy Live West in Las...

Influencer Marketing

Scaling a creator program usually begins as a numbers exercise. More creators produce...

Influencer Marketing

Creator marketing has grown into a serious business channel. Budgets are rising, creators...

Influencer Marketing

Influencer marketing firms help brands execute creator campaigns at scale, from sourcing...

Influencer Marketing

Influencer marketing companies in the U.S. play a central role in how brands scale...

Influencer Marketing

Social media influencer agencies help brands plan, execute, and measure campaigns with...

Influencer Marketing • Social Media

Target swaps studio shoots for influencer-led storytelling, redefining how luxury...

Influencer Marketing

Start with the uncomfortable math: roughly 9 out of 10 token unlocks put downward...

Influencer Marketing

Hiring a “brand awareness” influencer agency isn’t about running a few creator...

Social Media

Hailey Bieber’s minimalist skincare brand dominates Sephora’s retail landscape with...

Social Media

A strategic tie-up aligns her album launch with the brand’s push to stay culturally...