New York Archives

Influencer Marketing

SAMY Acquires Get Engaged to Accelerate U.S. Expansion

Global social-first marketing agency SAMY has acquired Atlanta-based Get Engaged in a...

Influencer Marketing

Snapchat is bringing its Performance Summit to two U.S. cities this September, with...

Influencer Marketing

Creator marketing has become an established part of how sports organizations reach fans...

Influencer Marketing

Creator partnerships have earned a prominent place in marketing budgets. Scaling their...

Influencer Marketing

AI can help influencer teams assess more creators, process more data, and make campaign...

Influencer Marketing

A year ago, AJ Eckstein was sitting in the audience at Creator Economy Live West in Las...

Influencer Marketing

Scaling a creator program usually begins as a numbers exercise. More creators produce...

Influencer Marketing

Creator marketing has grown into a serious business channel. Budgets are rising, creators...

Influencer Marketing

Influencer marketing firms help brands execute creator campaigns at scale, from sourcing...

Influencer Marketing

Influencer marketing companies in the U.S. play a central role in how brands scale...

Influencer Marketing

Social media influencer agencies help brands plan, execute, and measure campaigns with...

Influencer Marketing

Influencer agency services provide an essential marketing service as more brands seek to...

Influencer Marketing

Choosing the right influencer marketing partner is rarely about replacing one agency with...

Influencer Marketing • Social Media

Target swaps studio shoots for influencer-led storytelling, redefining how luxury...

Influencer Marketing