USA Archives

Influencer Marketing

Brandwatch Turns World Cup Buzz Into Campaign Intelligence

World Cup marketing has always been a sponsorship game. Brands buy visibility, plan...

Digital Marketing

Podcast sponsorship has evolved far beyond simple audio advertising. Brands now treat...

Influencer Marketing Platforms

Linqia is the leading independent influencer marketing agency in the US, while Resonate...

Influencer Marketing

Urban Outfitters is rethinking what a creator program looks like and who gets to...

Influencer Marketing

Influencer marketing firms help brands execute creator campaigns at scale, from sourcing...

Influencer Marketing

Influencer marketing companies in the U.S. play a central role in how brands scale...

Social Media

In most industries, viral short-form reach is associated with influencers, paid...

eCommerce • Influencer Marketing

Shipping automation has become a core operational requirement for modern businesses...

Social Media

The core recommendation engine faces a structural overhaul, and experts warn a copy may...

Influencer Marketing

Twirl has the kind of origin story that only makes sense in 2022-and-beyond marketing: a...

Crypto Marketing

Start with the uncomfortable math: roughly 9 out of 10 token unlocks put downward...

Influencer Marketing

Hiring a “brand awareness” influencer agency isn’t about running a few creator...

Influencer Marketing

What happens when every major market starts rewriting the rules for influencer marketing...

Digital Marketing • Social Media

Advertisers can now sync ad spend from Meta and TikTok directly into Google Analytics for...