Hiring a “brand awareness” influencer agency isn’t about running a few creator...
USA
LATEST
Staying Ahead of the Regulators: An Influencer Marketer’s...
What happens when every major market starts rewriting the rules for influencer marketing...
Google Analytics Adds Meta and TikTok Cost Data Imports
Advertisers can now sync ad spend from Meta and TikTok directly into Google Analytics for...
Duolingo Turns Its App Into a Brand Playground With “Duolingo...
The language-learning giant debuts an in-house ad platform blending humor, character...
Instagram Launches “Rings” to Celebrate Creative Courage
The new award honors creators who shift culture through originality and risk-taking...
Universal Music Group Launches “House of Carmen” to Power...
UMG’s new app lets micro-influencers post paid TikTok and Instagram content directly...
More Articles
TikTok Shop Fulfillment & Returns Math: Net Payout &...
Sellers on TikTok Shop are learning that profitability isn’t decided at...
Taxes & Invoicing Guide for Creators (Global Basics)
Why are so many creators shocked when tax season rolls around? Our analysis reveals the...
Oracle and U.S. Investors Set to Control TikTok Algorithm
Proposed deal puts algorithm retraining on American data at the heart of national...
TikTok Creator Rewards Program: RPM & Additional Reward Math
TikTok’s Creator Rewards Program has become one of the most misunderstood revenue...
Ralph Lauren Launches Ask Ralph, an AI-Powered Stylist
The brand’s app now delivers personalized outfit recommendations using Microsoft’s...
Sports Fans Trust Meta More Than Any Other Platform for...
Meta’s report shows 60% of fans rely on its apps over rivals like YouTube and TikTok...
Oracle’s Market Value Climbs on TikTok Acquisition Buzz
The prospect of acquiring TikTok’s U.S. unit reinforced Oracle’s positioning in...
China Confirms the U.S. TikTok App Will Use Chinese Algorithm
Beijing says the U.S. spin-off will operate under a licensing deal, keeping ByteDance’s...
Rolling Stone Owner Penske Sues Google Over AI Overviews
The lawsuit argues Google’s AI summaries siphon traffic and undermine publishers’...