The latest rollout redefines how businesses connect with customers across Facebook...
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Sora 2 Launches With Realistic AI Video and a Social App
OpenAI unveils its most advanced video model yet, packaged inside a feed-driven app built...
Meta Adds Custom Badges and Challenges for Creator Communities
New tools aim to personalize recognition and encourage deeper fan interaction on...
Meta Launches Vibes: AI Video Feed With Remix Tools
Meta introduces Vibes, a new AI video feed enabling users to create, remix, and share...
Paid Media Agency Services to Scale Brand Growth
How do brands cut through an ad ecosystem where automation handles bidding, but creative...
The Marketer’s Guide to Social AI: Tools, Tactics, and Trends
How much of social media marketing will still be in human hands three years from now? And...
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Meta and Oakley Unveil Next‑Gen Smart Sports Glasses
A collaboration that marries iconic Oakley design with Meta’s AI hardware, built for...
Balancing Brand-Lift vs Direct Sales ROI
As influencer marketing matures, agencies and brands face two pivotal questions: How...
Scaling With Micro‑Affiliates: Automate Approval &...
Micro‑affiliate recruitment is exploding around a promise: zero friction. Creators say...
Generative AI Adoption Surges for Video Creative
According to the Interactive Advertising Bureau’s (IAB) July 2025 Digital Video Ad...
Fraud Prevention in Affiliate Programs: Bot Filters & Audits
Influencer and affiliate campaigns are under siege from increasingly sophisticated fraud...
Licensing Emerging Formats: Shorts, Reels, Live Shopping
As short‑form video and live commerce surge to the forefront of digital marketing...
Paid Amplification Clauses: Budgeting for Usage Fees
Effective paid amplification strategies bridge the gap between creator creativity and...
Clearing Music & Third-Party IP in Creator Content
How do you scale influencer campaigns without triggering takedowns or demonetization...
FTC Urges Court to Break Up Meta’s Social Networking Monopoly
The FTC argues Meta used its Facebook, Instagram, and WhatsApp dominance to load more ads...