PR packages have become one of the most misunderstood yet high-leverage tactics in...
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Urban Outfitters Turns Fans Into Creators With Me@UO Program
Urban Outfitters is rethinking what a creator program looks like and who gets to...
Linktree Turns Creator Identity Into Strategy With New...
The creator economy has no shortage of analytics dashboards. If anything, there are too...
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Influencer marketing is entering a new phase. For years, brands relied on platforms that...
Best AI Agents for Influencer Marketing in 2026
Influencer marketing is moving toward automation, but execution still depends heavily on...
Kuli
Kuli is an AI influencer marketing agentic platform founded in 2024, with headquarters in...
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When Wicked: For Good arrived in theaters, it did so alongside a wave of brand tie-ins...
Breaking Down PepsiCo’s Multi-Brand Strategy for Formula 1
As Formula 1 continues its transformation from elite racing competition into a global...
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UGC video has become one of the most effective formats in social and performance...