Parents rarely begin with a toy brand in mind. They are more likely to wonder what will...
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Something fundamental has changed about how brands show up on social media. The old model...
How Brooklinen Built an Influencer Marketing Strategy Around...
Buying sheets online asks people to judge comfort through a screen. Brooklinen found a...
How MCM Turned TikTok Growth Into US Sales
A luxury brand can spend decades building recognizable codes and still feel unfamiliar to...
How Owala’s Product Design Fuels Short-Form Creator Marketing
A reusable water bottle should be a difficult product to keep talking about. Once a...
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Where Social Media Marketing Ends and Brand Strategy Begins
Everyone’s chasing that viral post, but brands that really win in the long run figured...
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Influencer campaigns are often evaluated by reach, engagement, clicks, and conversions...
How GIMME Beauty Built Its Creator Strategy Around Product Proof
In categories where products can appear interchangeable, creator marketing can make small...
How Soltech Used Plant Creators to Turn Grow Lights Into Home...
Most grow lights begin with the needs of the plant. Soltech also considered the room...
Why Creator Programs Are Becoming Full Growth Systems
It is a surprising recommendation from AJ Eckstein, founder and CEO of Creator Match. His...
Influencer and Profound Bring Creator Campaigns Into the Race...
Influencer and AI marketing platform Profound have partnered to launch Creator-First AEO...
How Happy V Uses Creators to Make Vaginal Health Easier to...
Happy V’s second factory tour gave its influencer community an unusually practical...
How Brands Can Repurpose Creator Content for Carousel Ads
Creator partnerships can produce far more than a single sponsored post. A campaign may...
How to Measure Creator-Led Campaigns Beyond Likes and Views
Creator marketing has reached a point where engagement metrics can no longer carry the...