Advertising Disclosure
Top 15 NYC Influencer Marketing Agencies That Can Elevate Your Brand
Advertising Disclosure
WHY TRUST INFLUENCER MARKETING HUB?
Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like The Influencer Marketing Factory, Moburst, and The Goat Agency undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Forbes has referenced our comprehensive research and analysis, highlighting our contributions to understanding market trends and digital marketing strategies.
McKinsey & Company has relied on our data to support their insights on digital consumer behaviors, acknowledging our role in providing in-depth market analysis.
CNN has turned to us for expert opinions on the evolving landscape of social media and influencer marketing, showcasing our expertise in these critical areas.
BBC has utilized our findings to discuss the impact of digital marketing on global business practices, underlining our influence on international marketing discourse.
Copenhagen Business School incorporates our studies into their academic curriculum, emphasizing the educational value of our content.
Digital Marketing Institute partners with us to provide up-to-date content and resources, further establishing our authority and trustworthiness in the field.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like The Influencer Marketing Factory, Moburst, and The Goat Agency:
Strategic Analysis of Agency Capabilities: We start by examining each Influencer Marketing agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Influencer Marketing that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Influencer Marketing campaigns.
Client Name
Small and Medium Size Businesses
United States
$1.000+
From $100/hr
View
Client Name
Small and Medium Size Businesses
United States
$1.000+
From $100/hr
View
Client Name
Small and Medium Size Businesses
United States
$1.000+
From $100/hr
View
Client Name
Small and Medium Size Businesses
United States
$1.000+
From $100/hr
View
Client Name
Small and Medium Size Businesses
United States
$1.000+
From $100/hr
View
Client Name
Small and Medium Size Businesses
United States
$1.000+
From $100/hr
View
Client Name
Small and Medium Size Businesses
United States
$1.000+
From $100/hr
View
Client Name
Small and Medium Size Businesses
United States
$1.000+
From $100/hr
View
As more influencers gravitate toward New York City, the Big Apple is fast becoming the new capital of these digital content creators. The city gives these online stars—many of whom have sucked the marrow out of Los Angeles and Atlanta—plenty of fresh material for their audiences.
Among New York's main draws are its hustle-and-bustle vibe and more distinct seasons than the West Coast, which makes for great street fashion exploration. Thus, influencers energized by the City that Never Sleeps have moved their cross-promotions and content houses there.
This shift is timely, as our latest survey projects brands to increase their budgets for influencer marketing to 45.8% in 2024, compared to last year, further fueling the city's appeal to digital creators.
Top NYC Influencer Marketing Agencies
Working with an influencer marketing agency gives you an edge in finding the best talents in NYC. Their familiarity with the local influencer scene can help you find the best person to collaborate with, depending on your preferred audience size, content, and platform. More than influencer discovery, these companies have the expertise to create a strategy and oversee its execution. Besides managing your marketing campaign, they can track its performance and ensure you nurture a lasting relationship with current influencers and prospective ones for future projects.
We have listed 15 agencies to help you partner with the best influencers and optimize your relationship.
The Influencer Marketing Factory (IMF) is a leading influencer marketing agency, renowned for its strategic approach to maximizing brands’ return on investment (ROI) through influencer campaigns. With a strong focus on key performance indicators (KPIs), IMF helps brands effectively reach their target audiences on platforms like TikTok, YouTube, and Instagram. As pioneers in TikTok influencer marketing, they have an impressive client roster, including Google, Snap, Sony Music, and Warner Music Group. Here’s a closer look at their capabilities, particularly in New York City. IMF excels in managing influencer campaigns from start to finish. Their process begins with a detailed understanding of the client’s goals, needs, and KPIs, followed by the creation of a tailored timeline. They meticulously select influencers based on target demographics such as country, interests, gender, and age. This ensures that the selected influencers resonate with the intended audience, enhancing engagement and conversion rates. One of the key strengths of IMF is their ability to create compelling storytelling that can go viral. By leveraging the creativity and reach of vetted influencers, they craft engaging campaigns that maximize conversions. Their tracking capabilities are robust, encompassing reach, impressions, likes, comments, swipe-ups, and link clicks. This comprehensive tracking enables them to provide detailed reports and calculate the precise ROI of each campaign, ensuring transparency and measurable success. Operating in the dynamic and diverse market of New York City, IMF offers specialized services that tap into the city’s unique creative flair. Their NYC-based team leverages local influencers who cover a wide range of industry niches, including fitness, finance, gaming, music, and pets. This localized approach helps brands connect more authentically with their audience. IMF’s services extend beyond influencer marketing to include content creation, advertising, talent management, and creator economy market research. Their content creation services help brands expand their content libraries with user-generated content tailored for platforms like TikTok, Instagram, and YouTube. Their advertising solutions are crafted to reach targeted demographics while maintaining brand voice and maximizing reach. Talent management services ensure that influencers receive optimal deals and enhance their personal branding through PR efforts. Additionally, IMF provides in-depth market research, offering valuable insights and opinions from creators about the brand and its products. The Influencer Marketing Factory (IMF) partnered with Poppi to revolutionize the brand’s social media presence and promote its nostalgic, gut-health-focused sodas. Poppi faced the challenge of standing out in a competitive beverage market and attracting Gen Z and Millennial consumers. To address this, Poppi sought IMF’s expertise in influencer marketing and innovative content strategies. IMF crafted a dynamic marketing campaign that leveraged organic social media and influencer partnerships to highlight Poppi’s unique value proposition. They collaborated with influencers to create engaging content such as mukbangs and “day in the life” vlogs, which resonated with Poppi’s target audience. The agency utilized a mix of creative activations, including the “Poppy Mar” event, to generate buzz. IMF’s strategic use of authentic and relatable influencer content helped build a strong community around the Poppi brand. The campaign yielded impressive results, with over 204 million impressions and 2.3 million engagements reported by Forbes. This surge in social media activity helped Poppi expand its reach to over 5 million new monthly households in 2024. The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. 10 - 50 New York, Miami Best for: Enterprises and Large brands The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. Moburst is a full-service, mobile-first digital marketing agency that has established itself as a formidable player in the marketing industry. With a robust portfolio that includes partnerships with renowned brands like Google, Uber, Samsung, and Reddit, Moburst has demonstrated a consistent ability to drive success through innovative digital solutions. Their New York City operations, in particular, have made significant strides in the realm of influencer marketing, transforming it into a powerful performance generator for brands. Moburst’s influencer marketing approach is deeply rooted in data analysis and strategic planning. They utilize advanced technology to gain comprehensive insights into an influencer’s audience demographics, ensuring that the selected influencers are the perfect fit for the brand’s target market. This meticulous process begins with a detailed client brief, developed in collaboration with the client to clearly define goals and KPIs. By leveraging audience data and past campaign insights, Moburst bridges the gap between brands and creators, fostering authentic and effective brand messaging. Their data-driven strategy doesn’t end with influencer selection. Moburst also excels in repurposing influencer content to create multiple assets, such as ads, thereby streamlining the creative process and making it more cost-effective for clients. This holistic approach ensures that every campaign is not only authentic but also efficient, delivering high conversion rates and exceptional ROI. Moburst’s strength lies in their superior planning and execution capabilities. Each campaign is meticulously crafted from the ground up, starting with a thorough definition of the target audience and creative strategy. This initial phase is critical to ensuring that all subsequent steps are aligned with the client’s objectives. Moburst handles every aspect of the campaign in-house, from influencer recruitment to content creation and management. They use powerful tools to gain deep insights into influencer reach and engagement, ensuring that every dollar spent is wisely invested. Their comprehensive reporting includes weekly and monthly updates, providing transparency and allowing for real-time adjustments to maximize campaign effectiveness. The agency’s ability to provide a personal touch, combined with an objective perspective, ensures that brands receive tailored solutions that resonate with their audience. This results in high-performing creatives and exceptional conversion rates, making Moburst a standout choice for brands looking to leverage influencer marketing in New York City. Moburst’s NYC influencer marketing capabilities are characterized by their data-driven methodology, strategic planning, and comprehensive in-house execution. Their ability to deliver quantifiable results and high-performing campaigns makes them a reliable partner for brands aiming to enhance their digital presence through influencer marketing. PreVue, an innovative video-based dating app, collaborated with Moburst to revolutionize the dating industry. Aiming to foster authentic connections through real-time videos, PreVue sought Moburst’s expertise for a successful market entry. The partnership focused on building and launching the brand, starting in Boston due to its dense target demographic and affordable media rates. Moburst employed a multifaceted strategy that leveraged influencer marketing, especially in the influential market of New York City. By collaborating with NYC-based influencers, Moburst ensured PreVue’s unique concept reached a broad and diverse audience. The campaign included creative influencer videos and user-generated content, which highlighted the app’s 22-second “PreVue” video feature. Additionally, Moburst tested various platforms such as Meta, Snap, Google, TikTok, and influencer channels to determine the most effective methods for visibility and user acquisition. This approach allowed for agile adjustments to optimize performance. The influencer marketing campaign in NYC and beyond yielded impressive results. Within six weeks, Moburst reduced Cost Per Install (CPI) by 370% and improved Cost Per Sign-Up by 270%. The campaign exceeded KPI targets by 27%, significantly enhancing both organic and paid downloads. The strategic use of NYC influencers played a crucial role in establishing PreVue’s presence in the competitive dating app market, setting a solid foundation for future growth and engagement. PreVue campaign results Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. 50+ New York, Tel Aviv, San Fransisco, London Best for: Startup & Enterprise Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. The Goat Agency is a renowned global influencer marketing powerhouse. Established in 2015, the agency has consistently demonstrated expertise in driving brand awareness, engagement, and conversions through strategic social-first marketing initiatives. With its recent acquisition by WPP in 2023 and subsequent merger with INCA under GroupM Nexus, Goat has solidified its position as a leading influencer marketing solution with a truly global reach and a substantial team of over 350 professionals. In the realm of NYC influencer marketing, The Goat Agency stands out for its comprehensive and data-driven approach. Goat’s ability to deliver full-funnel influencer campaigns across all major social platforms, including Instagram, TikTok, YouTube, and Facebook, sets it apart. The agency’s extensive database of over 100,000 influencers allows it to match brands with the most suitable creators, ensuring campaigns resonate with the target audience and achieve desired outcomes. The agency’s case studies highlight its success in generating significant results for various brands. For instance, their campaign for Kraken Rum generated close to 300,000 clicks to the brand’s website, while their work with TurboTax achieved 126% of the media views target with over 2.2 million views. Such results underscore Goat’s proficiency in crafting campaigns that not only capture attention but also drive measurable impact. Beyond influencer marketing, The Goat Agency excels in offering a full suite of social media services, making it a one-stop-shop for brands looking to enhance their digital presence. Their capabilities include social media strategy, paid media activation, content production, and social media management. Goat’s in-house video production, editing, and design teams enable the creation of bespoke creative assets tailored to each brand’s needs. Additionally, their expertise in social commerce, particularly on platforms like TikTok Shop and Instagram Shop, allows brands to leverage creator-led commerce strategies effectively. Operating in NYC, Goat is well-positioned to cater to a diverse range of industries, from fashion and beauty to technology and food & beverage. Their ability to deliver tailored, data-driven campaigns that align with industry-specific goals ensures that brands can achieve significant returns on investment. The agency’s work with brands such as Tesco, which achieved a 9.9% engagement rate. Tesco campaign results Arm & Hammer, which garnered 96.5 million impressions, demonstrates their capability to drive substantial engagement and reach. Arm & Hammer campaign results The Goat Agency’s robust NYC influencer marketing capabilities, combined with their comprehensive social media services, make them a formidable partner for brands looking to excel in the digital landscape. Their proven track record, extensive influencer database, and full-service approach ensure that brands can achieve impactful and measurable results. The Goat Agency partnered with ODEON to enhance the cinema brand’s presence on TikTok through the #FeelsGoodToFeel campaign. Following the pandemic, ODEON faced the challenge of re-engaging audiences who had become accustomed to streaming services. ODEON approached The Goat Agency to leverage TikTok’s platform to rekindle the excitement of the cinema experience and attract new customers. The Goat Agency’s strategy centered around the #FeelsGoodToFeel campaign, designed to bring the sensory experience of cinema to life on TikTok. Goat x Odeon campaign They created engaging, creator-led content featuring VFX, animation, comedy sketches, themed playlists, and brand challenges. High-profile creators like Max Balegde and family influencers participated in interactive content, including interviews and themed dress-up activities. The campaign was meticulously timed with key calendar events and movie releases, supported by paid media, spark ads, and continuous optimization based on performance metrics. The campaign successfully grew ODEON’s TikTok followers from 4,000 to 100,000 ahead of schedule, achieving over 20 million impressions and 1 million engagements within the first two quarters. The average engagement rate was 10.5%, with a 10.3% view-through rate and over 109,000 link clicks. The impressive £14.70 return on ad spend demonstrated TikTok’s value as an acquisition channel, earning The Goat Agency the Best Use of TikTok award at the Digiday Awards. Odeon campaign results Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ... 50+ London, New York, Singapore Best for: Medium and Large Brands Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ... Obviously stands as a premier influencer marketing agency known for its comprehensive services and cutting-edge technology. Specializing in cultivating genuine influencer communities for some of the world’s most iconic brands, Obviously leverages its deep expertise to deliver impactful, measurable results. This review delves into Obviously’s capabilities and effectiveness in the NYC influencer marketing landscape. Obviously distinguishes itself through its advanced technology and data analytics. Utilizing 15 technology products and actively employing 42 technologies for its website, including Google Analytics and jQuery, Obviously ensures a seamless and effective user experience. Their proprietary AI and interactive client dashboard provide real-time reporting and advanced data analytics, offering clients key insights to optimize their campaigns. This robust technological backbone allows brands to monitor all aspects of their influencer marketing efforts through a custom dashboard, facilitating efficient campaign management and progress tracking. The agency’s capacity to execute large-scale campaigns is unmatched, boasting over 152,000 influencer collaborations and more than 5 billion organic impressions. This extensive reach is crucial for brands aiming to engage with a global audience through NYC’s vibrant and diverse market. Obviously’s technology-driven approach not only ensures on-brand safety checks but also delivers dynamic content at an incredible scale, maximizing ROI for their clients. Obviously excels in providing bespoke influencer marketing services tailored to each brand’s unique needs. Their custom creator network is exclusive to each client, ensuring that the influencers chosen are a perfect fit for the brand’s objectives. Whether activating a handful of creators or tens of thousands, Obviously guarantees that all first-party data remains the client’s property, maintaining a high level of transparency and control. Their strategic capabilities extend to competitive analysis and share of influence insights, leveraging proprietary AI to provide a comprehensive understanding of the competitive landscape. This includes insights into competitors’ influencer spending, creator volume, and top-performing content trends, enabling brands to make informed decisions and refine their strategies. In addition, Obviously’s always-on ambassador programs foster long-term relationships between brands and influencers, resulting in a significant lift in engagement compared to one-off campaigns. Their expertise in quick-turn content creation allows brands to stay relevant and responsive to viral moments, while their seeding and custom box services ensure that influencer collaborations are perfectly aligned with campaign goals and brand aesthetics. Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana... 50+ New York, Los Angeles, San Francisco, Paris, Sydney Best for: Enterprises and Large brands Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana... Social Studies stands out in the influencer marketing arena by combining a white-glove agency approach with proprietary technology, delivering a seamless and data-driven experience. Founded in 2015 as The Gramlist, the company has evolved to transform raw data into actionable intelligence, fostering authentic connections between brands and social content creators. Their meticulous focus on the “study of social” sets them apart in a crowded market. Social Studies excels in crafting influencer marketing strategies that are both innovative and effective. They extend existing brand strategies into the influencer space or build new frameworks tailored to specific audience needs. Their approach begins with a comprehensive audit of your brand and competitors to identify opportunities for resonant content and talent. This ensures that every campaign is optimized for visibility, reach, conversion, and community engagement. Their proprietary talent identification methodology, Community Clustering™, is a standout feature. This human-driven, data-enhanced approach focuses on the communities your customers belong to, identifying the most influential voices within these groups. This method not only amplifies brand resonance but also ensures authentic engagement, regardless of follower count. Whether integrated into larger campaigns or used as a standalone service, Community Clustering™ helps brands grow organically and meaningfully. Social Studies has a proven track record of activating influencers of all sizes for leading brands, handling everything from short-term campaigns to recurring, seasonal refreshes. Their expertise in managing limited-time offers, product launches, and audience expansion strategies is well-documented, ensuring that every campaign delivers tangible results. Their Always-On Brand Ambassador Program fine-tunes relationship-building into a continuous system of content creation and distribution. By integrating talent into a brand’s marketing calendar and channels, Social Studies streamlines onboarding, management, planning, approvals, communication, and reporting. This program ensures that the best talent remains engaged with your brand, both online and in real life, creating a sustainable and scalable influencer marketing strategy. Moreover, Social Studies enhances campaign reach and performance through paid amplification and asset development. Recognizing the limitations of organic distribution, they incorporate paid channels and optimize assets to target hyper-specific audiences. Their investment in studio services and paid media management ensures that natively-created influencer content consistently outperforms traditional media assets, driving superior results. Social Studies’ NYC influencer marketing capabilities are robust, innovative, and deeply rooted in data-driven strategies. Their unique blend of white-glove service and proprietary technology positions them as a leader in the influencer marketing space, making them a valuable partner for any brand looking to engage authentically and effectively with their audience. Social Studies partnered with Truly to launch their Margarita-Style Hard Seltzer, aiming to transform it from a seasonal beverage to an anytime drink of choice. Truly sought to increase awareness and drive purchase consideration among adventurous, open-minded individuals aged 25 and older through an influencer-led campaign. Social Studies devised a comprehensive influencer activation strategy that involved 19 niche creators with audiences ranging from 20k to 100k followers. The campaign had two creative themes: “Margaritas for Any Occasion,” promoting the Truly Margarita-Style Mix Pack as a versatile drink, and “Slice of Summer,” focusing on National Margarita Day. Influencers shared a mix of reels, in-feed static images, and Instagram stories, tagging @truly and using #TrulyMargs and #TrulyPartner. This approach allowed influencers creative freedom to produce authentic content that resonated with their audiences. The campaign generated 76 social assets, achieving over 1,048,579 organic impressions—exceeding the goal by 448%. Sentiment analysis of over 1,309 comments showed a 99.9% positive response. Reels outperformed static images, garnering twice as many impressions, while micro-creators with 10-20k followers delivered the best-performing content. The success was attributed to engaging, native-style content and partnering with influencers who could drive conversions effectively. Truly campaign results Founding year: 1991 Kaplow Communications enables you to form emotional connections with consumers through customized influencer criteria and engagement strategies. This process includes the stringent vetting of influencers—recommending personalities who matter to your target audience and can enhance your brand narrative. Its industry relationships cover individual creators, influencer networks, and talent managers. To ensure that influencer marketing won’t be a siloed distribution channel, Kaplow works to operate as an extension of your marketing team. The agency develops campaigns and establishes connections that motivate influencers to stay committed to achieving their clients’ marketing goals. Kaplow does the back-end work for you from initial consultation to final delivery. Founder Liz Kaplow is a former president of New York Women in Communication and a recipient of the organization’s coveted Matrix Award. Skype, Target, eBay, Cosmetic Executive Women, Warners, and CVS Beauty Mark Founding year: 2004 AMP3 is a boutique PR company specializing in fashion, beauty, culture, food, beverage, entertainment, and travel brands. Its influencer marketing services include influencer list creation, pitch development to attract the talents that match your brand, influencer outreach (including engagement with celebrity influencers’ managers and agents), ambassador campaign development, gifting through sampling and demos at key events, repurposing content, and campaign performance analytics. The agency has received awards from O’Dwyer’s (Top 10 Fashion PR Agencies) and PR Couture (Communicator of the Year award for co-founder Alyson Roy, Agency of the Year award, and Influencer Campaign of the Year). Fossil Group, Wrangler, TENCEL, KEF, QC Terme Spas & Resorts, Nolcha Shows, and Warner Bros Founding year: 2011 Socialfly is a Gen Z marketing agency that caters to all verticals and various target audience sizes, from niche to broad markets. The agency offers paid partnerships, ambassador programs, whitelisting (running paid ads on influencers’ social media accounts), gifting, product seeding, and influencer event management. The agency defines the most suitable influencer tier for your campaign (from nano to celebrity tier), then handles every aspect of it—from outreach to onboarding and communications with your influencer beyond signing your partnership. In 2022, Socialfly acquired editorial and digital marketing firm Townhouse Digital, which focuses on financial services, travel, and hospitality brands. HGTV, TRVL Channel, Univision, Hudson Yards, BASF, and Girl Scouts Founding year: 2008 New Moon makes brands relevant by creating strategies that are in tune with the ever-changing culture of their markets. The agency aims to make your consumers’ digital and in-person experiences seamless through artful collaboration with influencers. Founder Jack Bedwani says that for campaigns to spur conversation, businesses must achieve “deeper levels” of engagement that touch the nuances and localization of entities that consumers relate with—from upstarts to resellers. He believes that brands become leaders—instead of followers—in their industry when they provide their markets with immersive experiences, which aren’t copies or recreations of past successful campaigns. Thus, interactions can take an experimental approach, which Gen Zers prefer compared to the millennials’ more curated peg. Bedwani is an Experiential Guild of America founding board member and a YPO Liberty New York member. PUMA, Porsche, Target, i.am+ BUTTONS, Life Coach, and TAG Heuer Founding year: 2012 Amra & Elma is the namesake digital agency of sisters Amra and Elma Beganovich. The siblings left their former jobs—as economist and lawyer—to establish their brand, which now works with over 800,000 influencers from different tiers and niches, from fashion and beauty to gaming and real estate. The agency boasts the capability to grow social media accounts organically—as many as an additional 10,000 followers per month—through content creation (photo and video production) and community management expertise. Amra & Elma also specializes in hosting cost-effective but productive influencer events. The company can take care of managing activity, from locating venues and developing guest lists to ensuring attendance and tracking media coverage success after the event. Amra & Elma can connect your brand to celebrity influencers, major media sources, event performers, and industry experts to optimize exposure. Nestle, Wells Fargo, NET-A-PORTER, Netflix, Huawei, Johnson & Johnson, BULGARI, HTC Founding year: 2007 Talent Resources is a 360-degree marketing agency that gives brands access to the top celebrities and influencers in New York and beyond. Michael Heller, a former lawyer to the stars, founded the company a year after successfully securing a deal with LG to sponsor Mariah Carey’s 2006 Grammy Awards party. It was a win-win event—the pop songbird used the smartphone giant’s first-ever camera phone at that time to send a personalized message to her guests. In return, media coverage for the party boosted LG’s sales. Since then, however, Heller’s strategy has evolved into unobtrusive campaigns involving celebrities with high engagement levels in your target audience or field. In 2022, Financial Times listed Talent Resources in its “America’s Fastest Growing Company List for 2023.” To succeed in its partnership with you, the agency learns as much as it can about your brand’s DNA before setting goals and deliverables for a campaign. After establishing expectations and requirements, Talent Resources presents its strategy (including findings and opportunities), implements campaign elements, and reviews ROI and key learnings. Dahi Organic, Amazon, Teami, Fabletics, and Dunkin’ Donuts Founding year: 2000 CMM is a lifestyle PR and beauty influencer marketing company that has assisted brands with their product launches and talent relations in both virtual and offline settings. One of its most successful campaigns was for KVD Beauty, which featured Alabama Barker applying the brand’s new Good Apple Skin-Perfecting Foundation Balm on the tattooed face of her dad, Blink-182 drummer Travis Barker. Another notable project was for Jennifer Aniston’s LolaVie hair care line. CMM worked with seven top media editors to test and post their reactions about the brand’s Glossing Detangler as part of the product’s launch. OPI, OLEHENRIKSEN, got2b, Revlon Founding year: 2016 Shade’s mission is to help brands stay relevant among diverse audiences through its network of over 1,000 black and brown creators, who include authors, chefs, speakers, athletes, musicians, and actors. These talents belong to diverse niches as well, including beauty, fashion, lifestyle, fitness, tech, travel, food, and entertainment. Shade has connected brands with social media celebrities, artists, and entrepreneurs. The agency’s partners receive a media kit about the recommended influencer, a social media plan for the influencer to follow (content types required, best times to post, subjects or themes that get positive or high engagement from the target audience), and quality content creation (with photography and videography services). McCafe, TIDAL, Bevel, Marriott, CVS Pharmacy, SoulCycle, Square, Sally Beauty Founding year: 2017 Mayple has a network of over 600 marketing experts, including influencers, who are vetted based on “proven results, not sales pitches.” The company’s influencer marketing plans include campaign planning (including audience audit and strategy survey), influencer outreach, influencer onboarding (including influencer agreement and fee negotiation), and influencer management (approval and editing, gifting management, and monthly or post-campaign report). Once you sign up with Mayple, you get access to its dashboard to monitor your campaign and influencer’s performance. To help you find the right influencer, the agency asks you to fill out a marketing brief about your business, in which you describe your ideal customer personas, business goals, past campaigns, and expectations about working with them. The agency then uses an AI-driven algorithm with up to 50 matching factors to search for the right influencer, a process that can take around four business days. Once Mayple finds a match, its marketing expert presents its campaign plan for your business. Google, Audible, Twitter, Apple, American Express, Tiffany & Co., Macy’s, 3M, NHL Founding year: 2005 Amsive Digital’s influencer and creator database consists of over 4,500 members with expertise in fitness, nutrition, wellness, and healthcare. The company—formerly Path Interactive—uses a data-driven process to select an influencer who doesn’t only have an army of followers but also has in-depth knowledge of your niche and can align with your brand values. Amsive aims to facilitate campaigns that lead to creative storytelling, which it amplifies from your influencer’s accounts. It also takes care of real-time analysis and optimization after launching your campaign. Hello, CityMD Urgent Care, Clover Health, Birchbox
Top
influencer marketing agencies nyc
2024
1. The Influencer Marketing Factory
Comprehensive Campaign Management
Specialized NYC Influencer Marketing Services
Case Study
Strategic Approach:
The Influencer Marketing Factory
Company
Channels
Services
Company
Minimum Campaign Size:
$20.000+
Channels
BlogFacebookInstagramTikTokTwitchTwitter (X)YouTube
Services
Influencer MarketingSocial Media MarketingSocial Media ManagementDigital Marketing
Minimum Campaign Size:
$20.000+
The Influencer Marketing Factory
2. Moburst
Data-Driven Influencer Marketing
Superior Planning and Execution
Case Study
Strategic Approach:
Moburst
Company
Channels
Services
Company
Minimum Campaign Size:
$20.000+
Channels
BlogFacebookGoogleInstagramLinkedInPinterestSnapchatTikTokTwitchTwitter (X)YouTube
Services
Influencer MarketingUser Generated ContentSocial Media MarketingSocial Media ManagementDigital MarketingTalent ManagementFull Service Production
Minimum Campaign Size:
$20.000+
Moburst
3. The Goat Agency
Expertise in Influencer Marketing
Comprehensive Social Media Services
Case Study
Strategic Approach:
The Goat Agency
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
FacebookInstagramLinkedInPinterestRedditSnapchatTikTokTwitchTwitter (X)YouTubeYouTube Advertising
Services
Influencer MarketingSocial Media StrategyPaid SocialContent ProductionSocial Media ManagementCommunity Management
Minimum Campaign Size:
$50.000+
The Goat Agency
4. Obviously
Robust Technology and Data-Driven Approach
Customized Solutions and Strategic Insights
Obviously
Company
Channels
Services
Company
Minimum Campaign Size:
$100.000+
Channels
BlogFacebookInstagramPinterestSnapchatTikTokTwitchTwitter (X)YouTube
Services
Influencer MarketingTalent Management
Minimum Campaign Size:
$100.000+
Obviously
5. Social Studies
Influencer Marketing Strategy and Talent Discovery
Campaign Activation and Continuous Engagement
Case Study
Strategic Approach:
6. Kaplow Communications
What it does:
Some of its clients include:
7. AMP3 PR
What it does:
Some of its clients include:
8. Socialfly
What it does:
Some of its clients include:
Read also:
9. New Moon
What it does:
Some of its clients include:
10. Amra & Elma
What it does:
Some of its clients include:
11. Talent Resources
What it does:
Some of its clients include:
12. Creative Media Marketing (CMM)
What it does:
Some of its clients include:
13. Shade
What it does:
Some of its clients include:
14. Mayple
What it does:
Some of its clients include:
15. Amsive Digital
What it does:
Some of its clients include:
How Much Does It Cost to Hire an Influencer Marketing Agency in NYC?
In the bustling and competitive landscape of New York City, influencer marketing stands as a pivotal element for brands aiming to enhance their visibility and engagement. Understanding the cost of these specialized services is essential for making an informed decision. We have categorized some of the top NYC influencer marketing agencies into different price brackets, helping you navigate through the choices based on your budget and business needs.
Budget-Conscious Influencer Marketing
Pricing: $500 - $1,000
Agencies: Social Studies, Socialfly
Best For: Small businesses or startups looking for entry-level influencer marketing campaigns within a modest budget.
Services Offered: These agencies typically focus on micro-influencer campaigns, basic strategy development, and initial brand-influencer matchmaking.
Mid-Range Influencer Engagement
Pricing: $1,000 - $5,000
Agencies: AMP3 PR, Mayple
Best For: Medium-sized businesses seeking more comprehensive influencer campaigns with a broader reach and strategic planning.
Services Offered: Offering services like influencer identification and vetting, campaign management, and content strategy, these agencies provide a more robust approach to influencer marketing.
Premium Influencer Marketing Firms
Pricing: $5,000 and above
Agencies: The Influencer Marketing Factory, The Goat Agency, Obviously, Moburst, New Moon, Amra & Elma, Talent Resources
Best For: Large corporations or brands seeking high-impact influencer campaigns with top-tier influencers and full-service campaign management.
Services Offered: These agencies specialize in comprehensive campaign strategies, including global influencer partnerships, advanced analytics, and integrated marketing efforts.
Customized Pricing Plans
Pricing: Agreed upon request
Agencies: Kaplow, CMM, Amsive Digital
Best For: Businesses requiring tailor-made influencer marketing strategies and those with unique campaign requirements.
Services Offered: These agencies excel in creating personalized influencer marketing plans, custom-tailored to the specific goals and needs of each client.
Average Cost of Hiring an Influencer Marketing Agency in NYC
Based on our research and data collection, the average cost of hiring an influencer marketing agency in New York City is around $7,749 for a full campaign, with the typical hourly rate hovering around $108.
Navigating the diverse landscape of influencer marketing agencies in New York City can be a complex task, but understanding the pricing structures and services offered by these agencies is a crucial step. Whether you're a small business seeking to dip your toes in the world of influencer marketing or a large corporation aiming for a high-impact campaign, there's an agency in NYC to meet your needs and budget.
Factors to Consider in Choosing an Influencer Marketing Agency
After sharing 15 options with you, go through the following points to ease your selection of the best influencer marketing agency:
-
Type of influencer marketing services on offer
A full-service firm typically manages your campaign from ideation to content production. Meanwhile, some companies may only provide a creative strategy and help connect you with the right influencer.
Depending on the platforms you use, campaigns may be more labor-intensive on the planning and execution side, especially for video productions. Ask what services they will cover when you sign up with them.
-
Relevant experience
Some positive indicators are their long and proven track record in serving companies in your niche (including your audience's location and other demographics) and their ability to help you figure out your marketing goals.
-
Influencer network size and member types
An agency with connections to diverse and authentic personalities is a big plus. Determine if their network involves influencers from all engagement tiers from nano to celebrity influencers.
-
Clear communication
Pick a company that values transparency to ensure you stay informed during every step of your campaign.
-
Customized strategy
Before signing an agreement, you should get a good idea of the strategy the agency plans to pursue, including its choice of influencer relations, content, and social channels to be used.
-
Analytical capabilities
Companies with automated or AI-driven analytics tools can help you accurately assess your campaign's performance and make adjustments to maximize your ROI.
You can find more tips in our article "How to Choose the Right Influencer Marketing Agency."
Methodology
With our extensive expertise spanning over six years in the digital marketing domain, and having reviewed more than 14,000 agencies while crafting over 3,000 articles, we have meticulously designed a comprehensive methodology to identify the Top 15 NYC Influencer Marketing Agencies. Our approach is tailored to the unique dynamics of influencer marketing in the vibrant New York City landscape, known for its diverse influencer community and innovative marketing strategies.
Our thorough evaluation concentrates on agencies that specialize in influencer marketing within the NYC area. Key criteria include their expertise in influencer collaboration, audience engagement, campaign creativity, and their ability to drive brand awareness and customer engagement effectively.
We assess each agency's proficiency in navigating the NYC influencer scene, understanding local trends, and delivering measurable results for their clients. Client testimonials and case studies are vital components of our analysis, providing insights into the agencies' real-world impact and client satisfaction.
Our rigorous methodology ensures the selection of the Top 15 NYC Influencer Marketing Agencies, each distinguished by their localized expertise and proven track record of influencer marketing success in the dynamic New York City market.
Agencies Build Bridges That Can Grow Your Brand Faster
Although influencers have flocked to New York City in droves, you'll also find them—mostly Instagrammers—in California, Texas, Florida, Illinois, and Georgia. To support your influencer search across America, read our article "55 Influencer Marketing Agencies to Work With in 2024."
Meanwhile, if you're looking for more NYC-based agencies that can combine influencer marketing with email, SEO, and other strategies, check the companies in our other guide titled "Top 24 NYC Digital Marketing Agencies to Help You Make It Anywhere."
Frequently Asked Questions
Comparing NYC Influencer Marketing Agencies
These agencies operate across various sectors, including Business Services, Advertising & Marketing, eCommerce, Consumer Products & Services, Healthcare, and more. Discover the sections below for an overview of NYC Influencer Marketing Agencies categorized by:
- 9 Best NYC SEO Agencies
- 11 of the Best Web Development Agencies in New York
- Top 13 Global Marketing Agencies for Global Success
- 30 Best Influencer Marketing Agencies in the USA
- Social Media Marketing Agencies in New York
- Top 42 Branding Agencies You Should Work With in 2024
- Top Digital Marketing Agencies in the United States 2024
- Best Marketing Strategy Agencies in the USA 2024
What are the key benefits of hiring an influencer marketing agency in NYC for B2B companies?
Hiring an influencer marketing agency in NYC offers B2B companies access to a diverse talent pool, strategic expertise, and local market insights. These agencies can craft targeted campaigns that enhance brand credibility, drive lead generation, and provide measurable ROI. Their deep understanding of the NYC market dynamics and trends ensures campaigns resonate with the right audience, maximizing impact and engagement.
How do NYC influencer marketing agencies measure the success of their campaigns?
NYC influencer marketing agencies measure campaign success through various metrics such as engagement rates, reach, conversions, and ROI. They utilize advanced analytics tools to track these metrics and provide detailed performance reports. This data-driven approach helps in optimizing strategies, ensuring that campaigns are not only creative but also highly effective in achieving business goals.
What types of influencers do NYC agencies typically work with for B2B campaigns?
NYC agencies often collaborate with a wide range of influencers for B2B campaigns, including industry experts, thought leaders, and micro-influencers. These influencers have niche audiences and can provide authentic endorsements that resonate with potential business clients. Agencies carefully select influencers whose audience demographics align with the target market of the B2B brand to ensure maximum relevance and impact.
How can B2B brands ensure authenticity in influencer marketing campaigns managed by NYC agencies?
To ensure authenticity, B2B brands should work with NYC agencies that prioritize transparency and genuine partnerships with influencers. This involves thorough vetting of influencers, ensuring their values align with the brand, and encouraging influencers to create organic and honest content. Agencies should also focus on long-term collaborations rather than one-off promotions to build trust and credibility with the audience.
