We have written many articles about influencer management platforms. However, the platforms do not all provide an identical service. One area that some of the platforms specialize in is offering influencer relationship management tools.
As the influencer marketing industry is set to grow to nearly $24 billion by the end of 2024, effective management of influencer relationships is becoming increasingly important. All the platforms profiled in this post include tools to help their clients with their everyday influencer marketing management. If you work with plenty of micro-influencers, you may have experienced difficulty keeping track of everybody's progress or communication. It’s unlike traditional marketing where you may only have to communicate with a couple of media outlets or even just an advertising agency. Large firms may have to manage hundreds, possibly thousands of influencers.
Yet you can't just engage with your influencers en masse. You need to personalize the way you keep in touch with each influencer.
Influencer relationship management tools can help ease this process for you. Influencer relationship management includes anything necessary to strengthen relationships with your social media influencers. These tools can store essential information to ensure smooth influencer management in your social media campaigns.
Top Influencer Relationship Management Tools:
1. Brandwatch Influencer Marketing Software
Integrations: Salesforce, Zendesk, Neurons, Sociuu, QBank, StoryStream
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
Brandwatch embodies the belief that successful influencer marketing starts with effective relationship management. It specializes in influencer management, offering a unified platform for securing all influencer relationships and campaign data. It integrates with key social platforms, ensuring seamless connectivity and data access. You can import contacts and manage your historical relationship information with ease.
Brandwatch presents a full suite of tools for nurturing influential brand connections at every stage. These features encompass tailored campaign management and comprehensive campaign performance tracking. Understanding the significance of long-term collaborations with relevant, genuine influencers, Brandwatch enables you to create, share, and manage influencer interactions with complete tracking, contract management, and much more.
Regardless of the number of influencers you collaborate with, Brandwatch can manage multiple brands, influencer programs, and campaigns simultaneously in one place. It allows you to organize relationships based on stages, managers, agents, or even custom-defined properties.
Brandwatch is also a powerful tool to expand your influencer network. Its unique discovery tool tracks over 30 million global creators, helping you identify influencers who best align with your brand identity or campaign objectives. You can easily filter your search by interests, brand affinities, past brand collaboration, credibility, and more.
This solution also facilitates the building of a thriving private influencer network. Here, you can effortlessly manage crucial details like payment information and contracts. The result is an end-to-end influencer management solution that centralizes all your influencer marketing activities, while maintaining data security and facilitating seamless management.
Pricing:
Brandwatch provides quotes for influencer marketing, social media management, and consumer intelligence services tailored to your goals and budget.
Key Features: Global Influencer Payment, Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
2. Modash
Integrations: Shopify, Gmail, Mailchimp, HubSpot, Zapier, Google Apps, Notion
Channels: TikTok, Instagram, YouTube
If you’re tired of managing your influencer relationships through messy spreadsheets, Modash is the tool you need. This influencer relationship management tool streamlines your workflows from influencer discovery to campaign tracking, all in one place.
One of Modash’s standout features is its ability to create unlimited lists to organize your influencer relationships. Save your shortlisted influencers who meet your criteria to these lists, and manage everything from there. Unlock contact details, send emails, attach relevant documents, and collaborate with your team seamlessly. The tool allows you to share notes, add labels, and kick off content collection and campaign tracking in just a few clicks, making your workflow smooth and efficient.
Moreover, reaching out to influencers has never been easier. With Modash, you can build a list of creators or import your own, and start outreach with just two clicks. Unlock contact details and send your first email effortlessly. If you prefer a different outreach tool, you can export the entire list or only those that match your filters, grabbing contact emails in bulk.
Modash also offers the ability to apply custom labels and add notes, making it easy to share comments and details with your team. Create tags for quick sortings, such as ‘vegan’, ‘student’, or ‘UK’, to find the right influencers efficiently.
The tool also allows you to assign statuses like ‘Outreached’, ‘Hired’, or ‘Rejected’ to each creator in your list, ensuring you never miss a follow-up or waste time on declined contacts. Finally, you can attach invoices, briefs, contracts, and other documents to each collaboration, keeping everything in one place. Sort and filter through these documents quickly, ensuring you have what you need at your fingertips.
Pricing:
Starts at $99/month.
Key Features: Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,
3. Upfluence
Integrations: Shopify, WooCommerce, Magento, BigCommerce, Hootsuite, Klaviyo, Zapier, MS Outlook, Gmail, PayPal
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
Upfluence is built on a massive database — nearly 3 million influencers with a collective reach of 82 billion followers. Brands and agencies can search through Upfluence to find influencers using as many keywords as necessary. You can place a relative weight on each keyword and end up with some very precise results. Moreover, the platform’s free Chrome plug-in lets you dive deep into the creator’s data from follower size, fake follower percentage, average engagement, and more.
All email correspondence is archived into Upfluence for easy reference. Team members can see any message sent to or from each influencer. A lifecycle management component shows you your progress for each influencer—who you’re negotiating with, who you’re waiting for to complete content, and who’s waiting for payment. Meanwhile, the platform’s ChatGPT Reply and Compose can help you send feedback to creators quickly and clearly.
Upfluence includes a social listening component that’s more flexible than most. You can create several streams for different purposes. You can monitor your competitors, their activities, and their mentions. You can even listen for campaign-specific hashtags used by influencers with whom you’re working.
Pricing:
Upfluence offers a flexible pricing model tailored to the needs of businesses, with options to request a custom quote for influencer marketing software and services.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
4. Creator.co
Integrations: Shopify
Channels: YouTube, Instagram, TikTok
Creator.co, formerly known as ShopandShout, is an influencer relationship management tool designed for brands and creators.
It offers two ecosystems for brands: collaborations for influencer campaigns and managed services, which is Creator.co’s digital services arm. Two other ecosystems, affiliate programs, which allow brands to connect their online stores and help creators drive sales, and marketplace +, which lists brands so creators can select and help promote your brand, are currently in the works.
For collaborations, this online solution lets brands build customized and automated influencer campaigns with access to Creator.co’s more than 175,000 registered creators. It also offers paid ads that can grow your ROAS up to 3x. Creator.co has an extensive database of creators. You can start your search by filtering creators and inviting one or more from Creator.co’s over 500 million social profiles. The great thing about these profiles is they each come with advanced insights, giving you an idea of a creator’s performance.
Creator.co’s managed services feature can grow your digital presence through digital ads, social media, and other powerful marketing strategies.
For creators, Creator.co is a one-stop shop that lets you find and join collaborations, access affiliate programs, look for marketable products, and even mint your NFTs through the Creator Passport NFT.
Creator.co provides creator resources like webinars and discounts on creator tools to help increase your earnings. As a creator, you’ll get access to Creator.co’s various brand partners across different niches. You’ll also have access to an ecosystem that offers a range of programs such as paid collaborations, referral revenue, team selling, and recurring affiliate commissions. The best part is signing up as a creator is free.
Pricing:
Creator.co offers four plans with a 15% discount for full-year payments: Self-serve, Start-up, Trailblazer, and Bespoke (customized for companies working with over 50 influencers monthly). Affiliate integration, social media ads management, and social media content management are available as add-on services.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
5. LTK (formerly rewardStyle)
Integrations: Shopify
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
LTK has amassed a global community that brings together over 1 million brands spread out across more than 100 countries, as well as 165,000+ top-tier creators and over 700 team members. The company is more than monetize Creator—by becoming a pioneer of a proprietary ecosystem made of innovative technology and a leader in expert growth consulting and worldwide brand partnerships, LTK has created the industry and continues to define it for the next decade.
The company provides brands with in-depth data and end-to-end strategic guidance to create maximum impact. In line with LTK’s mission, creators sit at the center of their operations as they define trends and drive purchase confidence. LTK helps creators authentically inspire shoppers through curated messaging.
By creating formidable relationships between creators and brands, LTK has become instrumental in creating more specific content for shoppers. By doing so, the company has forever changed shoppers’ buying experience. LTK’s creator ecosystem provides benefits not just to brands but buyers as well, courtesy of an efficient purchasing process.
Pricing:
You can choose from three plans—Connect Launch, Connect Pro, and Connect Scale. LTK suggests the most basic plan—Connect Launch—for companies with annual campaign budgets of around $25,000 or less.
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
6. Influencity
Integrations: Shopify, Outlook, Hotmail, Gmail, and messenger services, such as Yahoo, GMX, and Zoho
Channels: Instagram, YouTube, and TikTok
Since it launched in 2014 as an influencer marketing solution, Spain-based Influencity has evolved from connecting brands on Twitter to multiple social media platforms such as Instagram, Snapchat, YouTube, and TikTok.
Influencity offers a wide range of services that can be tailored to your needs. For example, the platform’s automated features hasten and ease influencer identification for your business or clients and campaign management—whether it’s just one or multiple campaigns happening at once.
In addition, Influencity offers an array of analytical tools that track your campaigns’ progress and ROI. This online solution can track an influencer’s engagement rate, average likes, and top hashtags used—valuable data that you can share with your clients to show them the progress of their campaign.
Influencity also makes it easy to personalize your process of finding, connecting, and engaging with the most relevant influencers. Its database contains a comprehensive list of prospective ambassadors, and you can filter them by location, language, niche, or audience size. You can create up to 1,000 message templates for different situations, such as product seeding, birthdays, and other events. Furthermore, you can integrate Influencity with Shopify for influencer seeding, which can broaden your market by sending your products to influencers first. Your collaborators can later elevate your product presentations when they produce content for loyal followers to watch.
Moreover, the platform makes it easy to track your influencers’ campaign content development and progress. Historical data is readily available for you to review and compare, and you can also see the top posts of each influencer. This is helpful because it lets you quickly identify the influencers who deliver results and adjust your strategy accordingly.
Finally, Influencity offers excellent customer service and is always willing to help its clients with whatever they need. The company lives up to its people-first philosophy with its top-notch service to both clients and influencers.
Pricing:
Influencity’s Basic, Professional, and Business plans come with a free seven-day trial. You get 20% off on yearly plans.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, TikTok, Twitch
7. indaHash
Integrations: WooCommerce, Shopify (coming soon)
Channels: Instagram, Facebook, YouTube, TikTok, Snapchat
IndaHash revolutionizes Influencer Relationship Management by seamlessly blending advanced data-driven tools with expert services. This platform is uniquely designed to drive significant revenue growth, potentially quintupling sales through influencer engagement.
Your journey with IndaHash begins with its robust eCommerce API integration, supporting a range of well-known platforms. This feature allows you to track influencer sales impact effectively and connect coupons with influencers, ensuring targeted and efficient campaigns.
IndaHash’s Influencer Relationship Management capabilities are further enhanced by its Agnostic Platform Integrations. This feature supports several social media platforms, providing real-time analytics to monitor campaign performance. The platform’s Creator Discovery Tool is a standout, enabling you to find the most relevant creators from a vast pool of approximately 5 million profiles worldwide. This tool, coupled with the advanced CRM solution, grants you full control over campaigns, agreements, and payments, ensuring a streamlined influencer management process.
Moreover, IndaHash offers a range of other features, including white-label solutions for brand customization, native post boosting for extended reach, and detailed reporting and analytics for insightful campaign assessments.
Pricing:
Pricing at IndaHash is as bespoke as its services. You are invited to schedule a consultation with their experts, who will analyze your specific influencer marketing needs and recommend the ideal package. Free trial available.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, E-commerce Tools, Fake Follower/Fraud Detection, Visual Discovery,
Channels: Instagram, Snapchat, Facebook
8. Klear
Integrations: Shopify, Salesforce, Magento, WooCommerce, Slack, Bitly
Channels: YouTube, Instagram, TikTok
Klear, formerly called Twtrland, now has a database of 30+ million influencers and accounts on Twitter, Facebook, and Instagram. It used to be an analytics tool for Twitter but has since expanded into an influencer marketing platform.
This platform offers the A to Z for your marketing campaigns, with an advanced and easy-to-use discovery tool to find the most relevant creators that suit your brand’s values to campaign analytics and reports. You can narrow down your results based on audience demography, category, and influencer tier.
Klear’s inbuilt AI algorithm allows you to identify influencers that produce the best result using different metrics, ensuring that you engage only influencers that drive the most impressions and have an audience that aligns with your goals.
This tool has a lot of features that offer influencer management relationships. For example, Klear Connect is a communication platform where brands can invite, chat, and collaborate with influencers. This feature makes it easy for you and the influencer to discuss briefs, payments, and other details that help run a successful campaign.
With Klear’s fully integrated CRM, you can confidently run and monitor your influencer campaign from start to finish. Prioritize your tasks and deadlines; no more guesswork with all the data you need at your fingertips.
Pricing:
Klear has three subscription plans without payment details.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,
Channels: Instagram, YouTube, TikTok
9. Insense
Integrations: none
Channels: Instagram, TikTok, Facebook
On Crunchbase, Insense shares a to-the-point summary of their platform — it’s a creator marketplace for UGC and creator content at scale. While this description is modest, this tool has plenty to boast about. For starters, there are more than 20,000 vetted creators in their network. What’s more, over 1,500 brands rely on the platform.
The sheer number of creators in their network would be useless, though, if brands weren’t equipped to communicate with their selected collaborators. After all, the success of creator marketplaces like Insense hinges on its ability to streamline workflows. To help with this, Insense kept interface design intuitive, making it straightforward to complete common actions like finding a new creator. Then, to help you remain organized, you can add shortlisted candidates to a favorites list.
Once you’re ready to start chatting, Insense makes it easy to communicate directly with your chosen creators via the platform’s chat function. One team member can chat with as many as 50 creators in one space. To help you keep all your messages organized, you can sort your conversations using filters like delivery status and unread messages.
It’s great that its platform is so intuitive, but you can’t be glued to it 24/7. To ensure you stay up to speed with what’s going on in the Insense’s chat function even when you’re not using it, you’ll get notified via email whenever a creator sends you a message about a campaign.
That being said, effective influencer relationship management is much more than simply striking up a quick chat. If you had to send your creators a message every time you wanted a quick update, it would have the opposite effect. Insense realizes this and offers a centralized campaign dashboard where you can track key statuses like product shipments, your budget, and the results.
Pricing:
Insense offers flexible pricing plans tailored to your influencer marketing needs, starting with a free option and scaling up to more comprehensive packages. Whether you’re just starting or need advanced features, Insense provides a range of options to suit various campaign goals and budgets.
Key Features: Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: TikTok, Instagram, Facebook
10. CreatorIQ
Integrations: PayPal, Shopify, Amazon, Tipalti, Google Analytics, DocuSign, Looker, Tableau, Avantlink, Impact.com, Commission Junction, Awin
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
CreatorIQ integrates directly with the social platform APIs and its AI-powered algorithm analyzes millions of public social accounts. There are currently more than 20 million creator accounts indexed on the system. CreatorIQ takes a “content first” approach to its discovery. The AI looks at all the discrete parts of any given piece of content—the image, the location, mentions, and even emojis—and makes logical inferences. The AI assigns each influencer an “Integrity Quotient,” which can help you discern just how authentic an audience is.
You can invite your selected influencers via email to join your network. They can register with you and go through an onboarding process. Influencers create an account, fill out any tax and compliance forms, self-identify their interests, and set up their payment options. They also connect their social accounts to your portal and authorize CreatorIQ to ingest all the data that the public APIs can’t get you. With the one-to-one connection between the account and platform, the AI can look at how many people are seeing content and make more accurate predictions as to what their reach will look like.
With CreatorIQ’s built-in CRM, there are plenty of opportunities for active users to communicate, annotate, and otherwise share information. You can share certain aspects of a campaign using private links. Furthermore, you can automate your talent pitch and approval process using templates while securely accessing proprietary data from your dashboard.
Pricing:
You must answer CreatorIQ’s “Request Pricing Now” form to schedule a call and discuss rates.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
11. Brandbassador
Integrations: Shopify, Magento, Wix, BigCommerce, Centra, Salesforce, WooCommerce
Channels: Instagram, TikTok, Twitter, Facebook, Snapchat, YouTube
Brandbassador brings you the benefits of both worlds when it comes to influencer and affiliate marketing. As a tool, it helps you find, connect, and engage with influencers who can promote your brand. But it also has an affiliate network of over 1 million people that you can tap into to help drive sales.
Brandbassador’s business model works differently than other types of social media marketing. It relies on the power of connecting brands with customers who are already aware of and interested in what they offer. So, instead of opting for macro-influencers whose communities generally don’t engage or respond similarly to micro-influencers, they focus on connecting you with people who have a higher chance of becoming brand ambassadors and promoting your products to their audience.
Interestingly, the process by which the company can help you manage your influencer relationships is quite simple. With access to engage and partner with unlimited ambassadors, all you need to do is provide them with creative briefs for each campaign. You can track their progress, and then pay them based on the results that they deliver.
Furthermore, you can engage your ambassadors through gamification. When they complete the brand-centric missions that you set for them, they can earn rewards like points, cash, and other prizes. Brandbassador makes it easy and fun for influencers to promote your brand, which is why it’s such an effective tool.
Overall, Brandbassador is an excellent tool for managing your influencer relationships. They make it easy for you to find and work with influencers who will be excited to promote your brand. This is done by focusing on connecting you with the right people. If you’re looking for an influencer marketing tool that can also help you with affiliate marketing, Brandbassador is the way to go.
Pricing:
You must complete Brandbassador’s contact form to determine the exact rates for their four plans: Growth, Pro, Co-Pilot, and Auto-Pilot.
Key Features: Search/Discovery, Automated Recruiting, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Payment Processing,
12. Current (formerly Peg)
Integrations: Shopify
Channels: Facebook, Instagram, YouTube, TikTok, Twitter
Current, which acquired Peg in 2021, is an “all-in-one” solution for running influencer marketing campaigns, from ambassador management to payment processing.
As an ambassador hub, Current lets you analyze your eCommerce data and filter UGC to identify and invite potential ambassadors. You can customize application forms and provide your ambassadors with product-related content, discount codes, and referral links.
Meanwhile, its one-on-one messaging, community chats, and email integration allow for active ambassador engagement.
Also, Current has a hassle-free payment system, which enables you to keep transparent records and set up flat fee payments, fee-per-sale payouts, direct deposits, automatic W-9 collection for tax documentation/filing, and IRS integration. Its reporting dashboard also gives you access to sales performance, audience insights, and campaign ROI.
You can also outsource your ambassador program management to Current’s team. Its staff can develop ambassador personas, deliverable guidelines, compensation structure, and branded outreach so your brand acquires the most qualified candidates. Current’s team can also handle operations-related tasks, from budget allocation, content calendar management, and campaign management including contracting, content approvals, and UGC amplification.
You can particularly tap Current’s TikTok Shop management services to further widen your sales opportunities. Its team can take care of everything from content creation, affiliate scouting, shop optimization, product fulfillment, and TikTok advertising.
Pricing:
You can send a request when filling out the contact form or email them to ask about rates.
13. Later Influence
Integrations: Microsoft BI, Tableau, SAP Analytics Cloud, Oracle Analytics Cloud, PayPal, Olapic, Bazaarvoice, Curalate, Power Reviews, Slack
Channels: Facebook, Instagram, YouTube, Pinterest, TikTok, Twitter, Twitch, Blogs
Later Influence flips the usual premise of influencer marketing around. Instead of trying to find influencers who can bring you more customers, Mavrck finds those existing customers who have the most influence.
Customers log into your site using their Facebook profile. Later Influence grabs all the public and opt-in data associated with the account and measures each customer’s influence. It automatically activates any campaign in which the customer can participate.
Later Influence has 20 predefined “digital activities” that your influencers can do, allowing them to earn rewards allocated to a campaign. You can choose from various criteria to segment your influencers and assign digital activities per segment.
All the content that influencers create on your behalf is designed to get people back to your site so they can register or buy something. At that point, they can sign into your creator program, giving you direct access to them.
Pricing:
Later offers a range of pricing plans, starting with a free plan for individuals or small teams. Paid plans start at $16.67 per month.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,
Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs
14. Sideqik
Integrations: Google Analytics, Gmail, Mailchimp, Shopify, Partnerize
Channels: Facebook, Instagram, Pinterest, Twitch, Twitter, YouTube
Sideqik is a fully fleshed–out automated influencer marketing platform, aimed at growing and engaging audiences for brands in eCommerce as well as the gaming, e–Sports, sporting goods, lifestyle, and entertainment industries. It includes all the essential things you would expect from a campaign management platform – influencer management, campaign creation and management, payments, automation, and in-depth reporting.
It doesn’t rely on an internal database of influencers who’ve opted-in, or whose profiles were scraped off the social web. Instead, it analyzes your existing social followers, evaluating each of them for their influence. You can use the influencer dashboard to gain deeper insights into all these people. You can also add influencers who may interest you.
You can segment these followers in multiple ways: reach, topics, location—you name it. When you’ve identified those you’d like to activate, Sideqik sends out an email to them with an invitation to apply to participate in your social campaigns for rewards. Also, Sideqik looks for additional recruits—new followers to your social accounts or people who’ve engaged with one of your campaigns.
The platform provides users with “blueprints” for more than a dozen different campaign types, each with different goals and actions. If you’ve set everything up properly upfront, these campaigns effectively run themselves. You can find, activate, and manage hundreds or even thousands of influencers simultaneously and market at scale.
Pricing:
Sideqik’s subscription fees don’t appear on its website. Answer their “Request a Demo” form so you can ask for pricing details with their team.
Key Features: Search/Discovery, Automated Recruiting, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Influencer Content Amplification,
Channels: Facebook, Instagram, Pinterest, Twitch, Twitter, YouTube
15. Grin
Integrations: BigCommerce, DocuSign, Klaviyo, Slack, Instagram, Magento, Salesforce Commerce Cloud, WooCommerce, Shopify, MS Outlook, Gmail
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
Grin follows the philosophy that influencer marketing is marketing to the influencer. The online solution recognizes that if brands build a trusting relationship with their influencers, all else falls into place.
Grin’s integrations allow you to import your current contacts and previous communications with them.
This platform also provides all the tools you need to nurture authentic brand relationships at every stage, including email sequencing and tracking opens, clicks, and replies.
To promote long-term partnerships with relevant, authentic influencers, you can create, share, and manage one-on-one promotions, complete with deliverable tracking, product management, contracts, and much more.
It doesn’t matter how many influencers with whom you choose to work. You can manage multiple brands, influencer programs, and campaigns all in one place and organize relationships by stage, managers, agents, or custom properties.
If you already have brand champions, Grin helps you expand your influencer network with similar people. With its lookalike tool, you can input your current best influencers and find new creators with similar audiences, engagement, demographics, and reach. Grin also recognizes the power of your existing influential customers. The platform pulls all the registered users from your eCommerce site in, then goes out and finds their social profiles. You can use the “influential customers” tool to find devoted customers with highly engaged followings and recruit them as influencers for your brand.
Grin makes it easy to measure the success of your campaign. You can track all your influencer marketing campaign KPIs—such as budget, spending, revenue, conversions, media value, and more—to identify every campaign’s true ROI. Its influencer performance breakdown allows you to track content posts, total spend, revenue, conversions, influencer media value, and ROI for each influencer.
Pricing:
You must contact the Grin team to get a customized quote.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
16. Traackr
Integrations: Shopify, MS Office, MS Exchange, Gmail, Outlook, Yahoo Mail, Okta, MS Azure
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs
Founded in 2008, Traackr is as old as the industry itself. The platform includes a wealth of campaign management tools, but the real focus is on the relationship side of things. People gain access to the platform through annual or multi–year subscriptions.
The influencer discovery function offers 15+ criteria by which to search and filter. The influencer database isn’t an opt-in network, but it’s also not entirely automated, either. Humans are involved in its curation. Each person in their database gets a score on two metrics—Reach and Resonance. You can also find creators by posting vacant or new influencer marketing roles in your business through Traackr’s job board launched in mid-2022.
Once you’ve added influencers to your network, Traackr gives you plenty of ways to organize them. You can group them according to topic, tier, and brand affiliations, among others. You can also group influencers by how close you are to them. This simplifies collaboration across the marketing team. Anyone in your organization can see where you’re at with an influencer and adjust his/her approach accordingly.
Traackr offers plenty of space to customize the data you store about each influencer. Team members can add notes about interactions and save any other relevant information. All communications, including emails and social interactions, are stored on Traackr.
The platform includes a social listening tool that can track influencer content in real time. It also features a network visualization map showing how influencers connect to other people in and out of your network.
Pricing:
Traackr offers three pricing tiers: Growth at $20,000/year for small teams, Standard at $32,500/year with advanced analytics, and Plus at $55,000/year for large programs with dedicated support and data integration. Each plan is tailored to different business needs, with additional add-ons available.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs
17. Aspire (formerly AspireIQ)
Integrations: Gmail, Outlook, Slack, Gorgias, Shopify, WooCommerce, Impact.com, ShareaSale, Klaviyo, PayPal
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
Aspire quickly identifies high–performing influencers and provides the tools to nurture those relationships. Besides using its influence search engine, the platform lets you find collaborators through its image search tool (where you can drop your favorite visual content and discover UGC matching those photos), social listening tool, Creator Marketplace, and your eCommerce platforms.
Aspire includes a robust set of management tools. These include Digital Term Sheets, which define the terms and conditions of each deal. They function as contracts, spelling out the work required and the money owed. There is also Creator Management for campaigns where brands supply creators with free products. This allows brands to automate product selection, and creators can submit a proposal to select products, sizes, colors, etc.
The Content Collaboration tool allows creators to submit content to the brands/agencies, which can then check off each requirement listed in the digital term sheet or request changes.
Pricing:
Aspire provides custom pricing tailored to each business’s needs. Contact them directly for a personalized quote.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
Platform Key Features at a Glance Pricing Grin Content amplification, search/discovery (including curated lists generated by Grin’s expert team), influencer recruitment and lifecycle management, fake influencer and follower check, mobile-first content management, content review, content library, campaign management and reporting, influencer and audience analysis, eCommerce tools, product/gifting tools, payment processing, forms and compliance Upon request Creator.co Search/discovery, automated recruiting, Influencer Marketplace, content review, content library, campaign management and reporting, influencer and audience analysis, Collaboration Hub, eCommerce tools, product/gifting tools, fake follower/fraud detection, payment processing, social listening, competitor research, Creator Marketplace, Creator Passport NFT Starts at $460/month or $391/month if billed annually (Self-serve plan) Brandwatch Influencer discovery and vetting, influencer directory management, creation of private influencer network, onboarding customization, campaign management and reporting (including social media post analysis), influencer and audience analysis, broad platform coverage, multi-language detection (25 languages), AI-powered consumer research Upon request Upfluence Influencer search and discovery, free influencer analysis Chrome extension, Instagram fake follower check, campaign management, third-party analytics, automated recruiting, influencer lifecycle management, ChatGPT-aided workflow (including budget and ROI tracking) and content development (ChatGPT Reply and ChatGPT Compose), content review, campaign reporting, audience analysis, eCommerce tools, product/gifting tools, payment processing, campaign analytics, social listening, affiliate management, affiliate campaigns Upon request LTK Search/discovery, content review, campaign management and reporting, influencer and audience analysis, 12 years of insights (LTK Benchmark), content licensing product/gifting tools, forms and compliance, payment processing Starts at $417 per month (Connect Launch plan) Influencity Search/discovery, influencer lifecycle management, campaign management and reporting, influencer and audience analysis, fake follower/fraud detection, exportable reports, team/collaboration tools, influencer seeding, KPI tracking and reporting Starts at $198/month or $158/month if billed annually Klear Search/discovery, fake follower/fraud detection, automated recruiting, PriceBox for estimating influencer rates, onboarding, Influencer Marketplace, content review, content library, campaign management, in-app communication, “Predictive Mode” of campaigns can forecast influencer reach and engagement, campaign reporting, influencer and audience analysis, eCommerce tools, product/gifting tools, forms and compliance, payment processing, social listening, competitor research, visual discovery Book a demo using Klear’s contact form to get pricing information. Insense Content amplification, search/discovery, fake follower/fraud detection, automated recruiting, Influencer/Creator Marketplace, automated creative brief, direct chat with creators, content review, content library, campaign management, A/B testing of ad copy (Facebook and TikTok), campaign reporting, influencer analysis, audience analysis, eCommerce tools, product/gifting tools, payment processing, influencer whitelisting Starts at $500/month CreatorIQ Search/discovery, fake follower/fraud detection, automated recruiting, onboarding, community segmentation, content review, campaign management and reporting, influencer and audience analysis, competitor benchmarking, eCommerce tools, product/gifting tools, paid social and ad permissions, forms and compliance, payment processing Upon request Brandbassador Search/discovery, automated recruiting (including signup page customization), content library, campaign management and reporting, eCommerce tools, product/gifting tools (including gamification), payment processing Published rates aren’t available. Inquire about pricing when you answer Brandbassador’s contact form. Current (formerly Peg) Ambassador hub (search, application forms, communications), payments, messaging, analytics, ambassador program management, TikTok Shop management Published rates aren’t available. You can ask about rates when you answer Current’s contact form. Later Influence AI-enhanced search/discovery, recruitment, campaign management, content syndication, campaign reporting, influencer and audience analysis, eCommerce tools, incentives, payment processing, referral program, research (including campaign—message or visuals—testing), surveys Starts at $16.67/month Sideqik AI-powered search/discovery (including look-alike search), automated recruiting, team collaboration tools (including influencer segmentation), campaign templates, content review, content library, campaign management and reporting, influencer analysis, audience analysis, influencer content amplification, branded promotions (giveaways, contests, sweepstakes), payment processing, commissions Published rates aren’t available. Fill out the contact form so you can hear from Sideqik’s team and ask about their rates. Traackr Search/discovery, Influencer Marketing Job Board, fake follower/fraud detection, team collaboration tools, campaign management and reporting, influencer and audience analysis, product/gifting tools, payment processing, ROI calculator, forms and compliance, Brand Vitality Score, competitor research Starts at $20,000/year Aspire Search/discovery, (including visual discovery), Influencer Marketplace, influencer CRM, team collaboration tools, content creation, review, and licensing, content library, campaign management and reporting, eCommerce tools, product/gifting tools (including product fulfillment), forms and compliance, payment processing, social listening, competitor research, Meta branded content ads, influencer content amplification Upon request
Strategic Platform Selection Crucial in Brand-Influencer Ties
With influencer marketing becoming more effective than social ads, now's the time to get serious about recognizing and nurturing bonds with digital creators who are already loyal to your brand. Using an influencer relationship management solution can strengthen your product or service's fandom through transparent and easy workflows that spark creativity and the drive to succeed. To learn more about this craft, read our article "How to Scale Enterprise Influencer Marketing".
Frequently Asked Questions
What is an influencer management platform?
An influencer management platform helps brands streamline and automate the search, selection, collaboration, and performance-tracking of social media influencers. Their analytics features provide insights for creating and improving campaign content and delivery.
What does an influencer relationship management tool do?
An influencer relationship management tool offers anything that is needed to create strong and positive relationships with your social media influencers. From keeping track of communication to the progress of influencers, it helps you store important information to ensure that everything goes smoothly. As you cannot communicate with your influencers as a group, an influencer relationship management tool can help you personalize the way you stay in touch with your influencers.
What is the most effective platform for influencer marketing?
The curated list of platforms discussed above is among the industry's best solutions for reaching out and working with influencers:
- Grin
- Creator.co
- Brandwatch
- Upfluence
- LTK
- IndaHash
- Influencity
- Klear
- Insense
- CreatorIQ
- Brandbassador
- Later Influence
- Mavrck
- Sideqik
- Traackr
- Aspire
- Modash
Which platform do influencers use?
The 17 tools we suggested above have their respective pages or sections for creators. If you're searching for more options, you can check out our other guide, "Top 11 Influencer Apps for Brand Collaborations," where the first five recommended solutions include:
- indaHash
- SocialBook
- ExpertVoice
- Skeepers
- Collabor8
Why do brands need influencer relationship management tools?
Brands need these tools to efficiently manage multiple influencer partnerships, especially as influencer marketing programs grow. By using an influencer relationship management tool, brands can personalize their communication, track engagement metrics, and ensure that no important tasks fall through the cracks, ultimately leading to more successful campaigns.
What are some key features to look for in influencer relationship management tools?
Key features to consider include influencer discovery and vetting, communication tracking, performance analytics, campaign management, contract management, and payment processing. These functionalities help brands streamline their influencer marketing efforts and improve overall campaign effectiveness.
