34 Best Influencer Marketing Software For 2026 [Updated]

The platform now connects AI-powered creator search, outreach, campaign workflows, affiliate links, product gifting, payments, and sales attribution in one workspace.

You can see the creator’s number of followers and social reach. Plus, the platform shows you the countries from which the influencer’s audience comes and the languages they speak. You can also check the audience’s age and gender distribution before sealing the deal.

Upfluence facilitates influencer partnerships across a wide range of platforms, including Twitch, YouTube, TikTok, Pinterest, Instagram, WordPress, and X. You can vet influencers based on audience size, demographics, engagement rates, and similar factors. Its Marketplace gives teams access to 12M+ performance-verified creators, while Jaice AI helps interpret audience demographics, engagement quality, brand affinity, and content behavior patterns. That moves the software beyond a static influencer database and closer to a campaign operating system for creator marketing teams.

It’s also easy to find influencers who already love your brand since they are 7x more likely to accept a collaboration with you.

Upfluence’s customer-to-creator discovery is one of its most useful software features because it lets brands find influential people inside their existing customer, subscriber, and CRM data.

That changes the economics of influencer recruitment. Upfluence reports that organic advocates are 7x more likely to accept a free collaboration and 52% cheaper for ads, which is a stronger starting point than cold outreach. For e-commerce brands, this means your customer base can become a creator recruitment pool. For agencies, it gives clients a more efficient way to activate people who already know the product.

You can then use Upfluence’s verified email addresses to connect with influencers or send them a message through the platform. Upfluence’s drip email campaigns help you nurture relationships with influencers and improve collaboration.

If you’re looking for local influencers, Upfluence also offers geotag searches. You can also use location-based hashtags in the platform’s search function to find creators near you. Upfluence further lets you analyze all your influencer campaigns without leaving the platform.

James R., the CEO of a mid-market company, said that he loves

Upfluence also has a free Google Chrome extension, which lets you access data about influencers across all their social media channels. You can check their reach, average likes, audience demographics, average views, and engagement rate. 

Further, the Chrome extension lets you export these metrics and log notes that you can use for future reference. 

Even better, you don’t have to leave the browser to contact the influencer. You can shoot them an email right from the extension to get started with your collaboration. 

Success Stories

Roots PR is a notable public relations agency that works with names like Adidas and Tanqueray. The PR agency wanted to offer influencer marketing as a service to its clients. The team decided to use Upfluence to discover creative influencers in the fields of beauty, fitness, education, tech, and healthcare. 

Upfluence allowed Roots PR to manage multiple influencer campaigns with just a small team of 8 people. The company was also able to save a lot of time and resources. 

Roots PR improved its influencer discovery efficiency by 80%, and its KPIs exceeded expectations by 30%. 

Similarly, a health and fitness company that makes supplements for fitness enthusiasts used Upfluence to manage influencer identification and ROI analysis. 

They were able to make 10 times the ROI for every $1 they spent. Plus, the average order value went up to $95, and the company made daily sales of over $3,000 for five months.

Both these success stories are proof of how Upfluence can bring about a major positive change in your influencer marketing campaigns.

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs

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Modash boasts an impressive database of over 250 million influencer profiles across Instagram, TikTok, and YouTube. Whether you’re targeting niche micro-influencers or large-scale creators, Modash ensures that you’ll never run out of options.

The platform’s advanced filters allow you to narrow down your search by follower count, engagement rate, location, language, and more. If you’ve already worked with successful influencers, you can even use the “Lookalikes” feature to find similar profiles that align with your brand’s goals.

One of the standout features of Modash is its ability to provide detailed insights into an influencer’s audience and performance. You no longer have to rely on surface-level metrics. 

Modash gives you access to data such as fake follower rates, audience demographics (age, gender, location), and the influencer’s content performance. This level of analysis ensures that you make informed decisions when selecting influencers, helping you avoid partnerships that don’t align with your target audience.

Modash streamlines the often tedious process of content collection and campaign tracking. The platform automatically gathers all influencer content, including stories, and tracks their performance without requiring influencer authentication.

You can set specific hashtags, mentions, or keywords, and Modash will collect relevant posts for you. Additionally, Modash offers integration with Shopify, allowing you to manage discount codes and track revenue performance directly from the platform. This makes it easy to assess the ROI of your influencer campaigns in real time.

Managing influencer relationships can be a complex task, especially as your campaigns scale. Modash simplifies this by offering tools to organize and manage your influencer lists. 

You can save shortlisted influencers, unlock contact details, and send emails directly from the platform. Custom tags, notes, and document attachments further enhance your ability to manage each collaboration efficiently.

The platform’s integration with Gmail ensures that your influencer communications remain seamless and centralized.

Success Stories

Tourlane, a luxury travel planning company based in Berlin, partnered with Modash to enhance their influencer marketing efforts. Facing the challenge of selecting the most impactful influencers from a pool of 250-300 prospects each month, Tourlane sought to manage and scale their influencer campaigns more effectively. 

They turned to Modash for its comprehensive data-driven tools to optimize influencer selection and campaign management.

Modash provided Tourlane with a robust platform to vet influencers using both qualitative and quantitative data. Tourlane utilized a flexible scorecard that assessed key metrics like fake follower rate, engagement rate, and audience demographics, ensuring they chose influencers who could deliver high performance. 

This approach allowed Tourlane to maintain a focused campaign with 8-15 high-quality influencers per month, each embarking on curated trips designed to showcase Tourlane’s offerings authentically.

Through this strategic partnership, Tourlane attributed 5-10% of their bookings to influencer marketing, with their best week seeing a 10% contribution. Additionally, their Instagram following grew from 3,500 to 34,000 in just 18 months, significantly boosting both brand awareness and sales. 

As Georgia Humphries, Senior Partnership & Influencer Manager at Tourlane, noted:

“Modash covered all of our KPIs from the get-go… A year and a half later, we’re not even considering changing.”

Starting with influencer search, the filters available in the platform help you narrow down your search by location, followers, platform, topic, language, age, interests, and audience demographics. You get access to over 30 million influencers worldwide, letting you run global influencer campaigns across TikTok, Instagram, and YouTube.

Brandwatch’s report builder feature allows you to create reports for your influencer campaigns, which are customizable and can include metrics such as impressions, views, and post fulfillment. You can see these metrics across X, TikTok, Facebook, YouTube, and Instagram.

On X, you can further narrow your search by keywords and the topics someone posts about. For example, if you’re looking for an author who lives in the UK, posts frequently about passive investments, and is interested in financial planning, you can easily find them using Brandwatch’s influencer search.

If you’re having trouble managing your influencer campaign at any point, Brandwatch’s industry experts will be there to assist you. Or, you can discuss your influencer strategy with them beforehand, and they will manage all aspects of your campaign, including influencer outreach and performance analysis. 

Brandwatch is much appreciated by its users. In fact, one user said,

The platform was also listed as a leader by Forrester Wave, a leading research and advisory firm, in its report on social listening platforms in 2020. Brandwatch was given the highest scores in Innovation Roadmap, Product Vision, and Execution criteria. 

Success Stories

Brandwatch has helped increase the social reach for many brands, some being extremely popular in their respective industries. A notable success story originating due to Brandwatch’s services is that of Jack in the Box.

The brand used Brandwatch to run its influencer marketing campaigns after conducting a thorough analysis of the brand’s X mentions. 

Brandwatch also conducted a hashtag analysis for the brand to help them identify the most relevant and popular hashtags used by their target audience. With this valuable information, the brand was able to partner with the right influencers and increase its reach.

OnePlus, a smartphone brand, used Brandwatch Audiences to discover that people who discussed their new phone’s launch showed more interest in sports and tech than regular X users.

Using this information, the brand’s team created a sports tournament called the Asphalt Cup to promote the new OnePlus 6. 

It was due to data-driven marketing campaigns that OnePlus became the #1 smartphone company in India that year, boasting a 40% market share. 

There’s a single dashboard where brands can handle all their creators, content, and campaigns. Payments are also possible within the platform, making it easier for brands to compensate influencers for their work. 

Creator.co also has a team of expert account managers. These are industry professionals with experience in influencer marketing who guide brands through the platform and help them maximize their campaigns’ effectiveness. 

You can also include add ons to your plan, such as social media content management, social media ad management, and affiliate integration. 

After your campaign goes live, over 175k creators from the platform’s network can apply to participate in the campaign. 

Besides influencers, brands can also find advocates to post user-generated content (UGC). Since UGC is widely perceived as more authentic and trustworthy, it can be an excellent addition to your influencer marketing strategy. 

If you plan to work with some influencers repeatedly, you can add them to the platform’s Favorite Creators list. You can then keep track of your go-to influencers and collaborate with them on future campaigns. 

Creator.co also allows bulk chat messaging. Brands can send the same message to all the influencers they’ve selected for a campaign, which is a huge time-saver.

To assist brands in starting and managing their campaigns, the platform has a Strategic Resources center. Here, you can learn how to choose between long and short-term partnerships, conduct a SWOT analysis, and more. 

Success Stories

Till date, Creator.co has helped numerous brands achieve their influencer marketing goals. One such success story is of Think!, a brand that sells at Walmart. 

The brand wanted to increase its Walmart sales, and Creator.co helped it do so. Think! partnered with 17 creators and reached 1.5 million impressions. There was also a 55% increase in retail sell-through. 

Another brand that benefitted from Creator.co’s services is Aura, a personalized hair care company. The brand saved up to 6 hours per week using Creator.co’s features. 

In total, it worked with 20 influencers and reached 275.9k people. With an Earned Media Value (EMV) of $3,600, the brand had quite a successful influencer campaign.

These success stories make it evident that Creator.co not only provides a platform for influencer partnerships but also helps save time. We noted that most reviewers mention the time-saving aspect of the platform, which is important for brands with limited resources.

Resonate’s discovery layer is built on predictive modeling and computer vision. It evaluates influencers based on audience composition, engagement patterns, and content context using image, video, and text recognition. This allows brands to identify creators not just by demographics, but by how their content performs and aligns with campaign objectives.

The platform also incorporates “Creator Intelligence,” a scoring system that ranks influencers based on customizable KPIs such as engagement rate, conversion impact, and content quality, enabling more consistent performance benchmarking across campaigns.

On the execution side, Resonate centralizes campaign workflows, including briefing, creator onboarding, approvals, and asset management, within a single dashboard.

Automated outreach and opt-in flows reduce onboarding time, while collaboration tools allow brands, creators, and internal teams to manage campaigns without relying on external systems. Performance tracking spans both organic and paid media, with real-time reporting on metrics such as impressions, engagement, conversions, and carted value.

A key differentiator is Resonate’s content scaling capabilities. Through tools like Resonate Studio, brands can edit, adapt, and redistribute influencer content across multiple formats, including paid social, CTV, digital out-of-home, and display advertising.

This enables a single creator campaign to function as a multi-channel content engine, with multivariate testing used to identify top-performing assets and scale them accordingly. Early data shows campaigns launched faster and achieve up to 1.8x higher engagement through these AI-driven optimizations.

Success Stories

Linqia partnered with Bayer to promote its One A Day 50+ multivitamin gummies, with the goal of driving awareness and engagement among an older demographic on platforms like TikTok, Facebook, and Instagram.

The campaign required a creative approach that felt native to TikTok while still resonating with a 50+ audience, leading Linqia to develop a music influencer activation built around a customized dance challenge.

@alfonsoribeiro#OneADayPartner has me feeling EXTRA! @oneaday_us and me can’t wait to see all of your dance moves! Show us!  #TeachMeHowToGummy #duet #myonebody #ad♬ original sound – Alfonso Ribeiro

Creator content was distributed across both organic and paid channels, with multivariate testing used to identify the highest-performing assets. The campaign delivered a 41.5% view-through rate, a 102% increase in mentions, and drove $2.8M in carted value, alongside measurable lifts in brand awareness and purchase intent.

For Jersey Mike’s, Linqia was tasked with increasing awareness and driving participation in the brand’s Month of Giving campaign, which supports the Special Olympics. The strategy focused on authentic storytelling, selecting influencers with personal connections to the cause to create emotionally resonant content.

Linqia combined organic creator posts with paid amplification, optimizing creative performance throughout the campaign. The result was 17M organic impressions, 34K engagements, and a record-breaking $20M raised for the Special Olympics, making it the brand’s most successful fundraising campaign to date.

Powerful discovery, smarter vetting

The discovery engine lets marketers refine creator searches beyond basic follower counts, surfacing options based on engagement rate, audience demographics, credibility signals, and niche relevance. This means your software isn’t just giving you long lists — it’s helping you filter for meaningful matches that align with campaign goals and target audiences. 

Trendin also embeds audience quality insights into profiles, highlighting potential red flags like bot activity and abnormal engagement — critical for performance-oriented teams that treat influencer marketing as a measurable growth channel rather than a vanity exercise. 

Centralized campaign execution

Instead of juggling emails, spreadsheets, and shared drives, Trendin brings everything into one workspace. You can:

• Build influencer shortlists with metrics, pricing, and qualitative notes.
• Share these shortlists via simple links for fast stakeholder review and alignment. 
• Capture structured feedback from reviewers to refine selections quickly. 
• Use a visual campaign calendar to track activity, spot overlap, and keep deadlines in view. 

By integrating casting, approvals, and campaign activity in one hub, Trendin reduces the friction between planning and execution, meaning teams spend more time optimizing outcomes and less time babysitting workflows.

Real-time data and exportable reporting

Performance tracking in Trendin isn’t an afterthought — it’s built into the software so that once a campaign goes live, teams get ongoing access to data without exporting every metric manually. Reports can be spun up quickly with campaign reach, engagement, and performance context, then exported in editable formats (including PPTX and XLS) or shared as direct links. This helps keep internal and external stakeholders aligned on results. 

What makes it stand out

Where many influencer platforms stop at discovery, Trendin pushes into operational excellence: it situates influencer marketing as a process, not just a lookup function. With deep analysis filters, audience insights, and built-in collaboration flows, the platform helps teams prioritize quality of reach over just quantity of names. The unified campaign hub and export-optimized reporting also mean every phase — from planning to presentation — lives in one system.

Pros

• Large global influencer database with refined filters for meaningful creator discovery. 
• Integrated quality checks help mitigate engagement fraud risk.
• Centralized workflows reduce manual coordination and long email threads.
• Editable reporting exports make performance insights brand- and client-ready. 

Cons

• Pricing starts at a higher tier compared with entry-level tools and might feel premium for small teams.
• Channel coverage focuses on IG, TikTok, and YouTube — advanced tracking beyond these channels may require additional integrations. 

Trendin.io is ideal for marketers who want less noise and more actionable insights — giving brand and agency teams reliable tools that take them from discovery through execution with clarity, structure, and measurable outcomes.

Discovery is built around searchable creator and audience data, with faceted filters and scoring to help shortlist the right partners instead of just the biggest ones. Once you’ve identified prospects, you can move straight into bulk outreach (email + personalized data tags), track all conversations in the CRM, and manage contracts, content approvals, and content rights from one place.

Where Influencer Hero stands out for many “Best Influencer Marketing Software” buyers is eCommerce alignment. Native integrations with Shopify and WooCommerce let brands automate product seeding, generate and track discount codes or affiliate links, and connect clicks and sales back to specific creators without manual spreadsheet work. For DTC teams, that turns influencer activity into something much closer to performance marketing with clear revenue attribution.

On the analytics side, the platform centralizes campaign metrics, conversion data, and ROI tracking, giving marketers a single view of which creators, content formats, and offers are actually moving revenue. Combined with AI-assisted workflows for discovery and messaging, it’s well suited to brands and agencies that want a modern alternative to enterprise suites like Aspire or CreatorIQ but still expect serious reporting and workflow depth. Pricing starts around the mid-hundreds per month (Standard plan from roughly $649 with 1,000 monthly reach-outs), putting it in the mid-market bracket: not entry-level cheap, but accessible for growth-oriented brands that want influencer to behave like a measurable revenue channel, not a black box.

Integrations:

Influencer Hero integrates directly with major ecommerce platforms—Shopify, WooCommerce, and Magento—so brands can sync product catalogs, automate gifting, generate discount codes and affiliate links, and attribute revenue back to specific creators from within the CRM. It also connects to Klaviyo to surface influencers hiding in your email list, and supports Gmail, Outlook, and SMTP/IMAP for inbox-based outreach, plus a public API and “custom integration” option for bespoke or headless storefronts.

MyyShop approaches influencer marketing from a commerce-first angle. Instead of starting with vanity metrics, its AI engine surfaces creators who can move product, routes live samples to them in days, and wraps every brief in auto-tracked links that reconcile straight into TikTok Shop settlements. The result is a closed-loop system that shows what sold, who sold it, and when payouts clear—without juggling half-a-dozen plugins.

Creator & Audience Discovery

The platform opens with a network of more than 1.66M TikTok creators, sliced into top, mid, and long-tail tiers so brands can ladder spend intelligently. Engagement, audience overlap, and product-fit scores sit next to each profile, while AI matching pre-filters for KPIs like conversion likelihood or average order value. Multi-channel support means the same search pulls in Instagram Reels talent, YouTube reviewers, or Reddit niche experts, giving teams a single hunter-dashboard instead of hopping between tools.

Campaign Workflows & Sample Logistics

Once prospects are shortlisted, MyyShop’s seeding module can ship products directly from brand inventory or vetted suppliers. Creators receive track-and-trace sample IDs, upload unboxing content, and auto-attach promotional links generated inside the brief. Fast delivery times (often under a week) keep momentum high and feed the algorithm more data to refine future matches.

Affiliate Links, Livestreams, and TikTok Shop Sync

Every approved post carries performance-based links that reconcile inside TikTok Shop. Brands see real-time click-to-checkout funnels, while creators see dollar equivalents on their dashboards—critical when payments arrive roughly 15 days after a first sale. Livestream scheduling slots neatly into the same calendar, so a brand can pair a top-tier host with long-tail affiliates, maximizing both reach and conversion in one go.

Zero Fees & Faster Payouts for Creators

Unlike marketplaces that skim 10–20 % off the top, MyyShop keeps creator commissions intact. Nano influencers can sign up with zero followers and still earn the full percentage on tracked sales, a policy that has helped 86 % of active users hit growth milestones sooner than on competing networks. Payouts can clear in as little as 15 days, which gives creators faster access to earnings than TikTok’s standard settlement cadence.

AI Analytics & Value Reporting

For brands, the real differentiator is the reporting layer. MyyShop’s dashboards score creative assets against benchmarks, flag high-performing niches, and suggest next-best products for each creator. Teams can export a “Free Value Report” to forecast ROAS before expanding budgets, ensuring media dollars go to SKUs and talent that actually convert.

Enterprise Backing & Scale Potential

Launched by DHgate, MyyShop arrived with a catalog of 2.26 million products and more than 1.66M onboarded influencers, giving it a commerce infrastructure advantage that smaller SaaS competitors, traditional influencer software, and standalone creator databases simply cannot replicate. 

On the ecosystem side, that scale gives brands depth across categories like fast-fashion jewelry, lifestyle products, beauty, and niche electronics, while the AI layer helps keep discovery and campaign execution manageable. Instead of asking teams to source products in one place, find creators in another, manage samples separately, and track sales through another tool, MyyShop brings those workflows closer together inside a commerce-first platform.

With AI-powered tools for creator vetting, brand safety, audience quality analysis, predictive analytics, social listening, sentiment analysis, and flexible reporting, it helps brands and agencies reduce risk, make better decisions before launch, and prove real results after the fact.

Instead of relying on fragmented tools or manual checks, teams get a more complete, data-driven view of creator fit, campaign performance, audience response, and ROI, all within a setup that can adapt to different workflows, reporting needs, and stakeholder expectations.

Discover Creators With Stronger Fit and Less Wasted Spend

On the discovery side, Stellar helps teams find stronger creator fits faster by combining a database of 440 million creators with AI-enhanced social listening and competitor benchmarking.

This makes it easier to surface creators already generating organic traction in a category, identify relevant voices earlier, and build more informed shortlists with less wasted budget. Thanks to its smart search engine, teams can save up to 60% of the time usually spent on creator research.

Just as importantly, discovery in Stellar is built for collaboration. Creator shortlists can be shared directly with internal stakeholders or, in an agency setup, with clients, so they can review, approve, and comment on creators online without needing their own Stellar access.

That removes a lot of back and forth from inboxes, speeds up validation, and makes the entire selection process smoother for everyone involved.

Analyze Creators With More Confidence Before Campaigns Go Live

Selecting a creator involves more than audience fit. Reputational risk matters too. Stellar supports safer, more informed decisions by bringing audience authenticity checks, location and demographic insights, past partnership visibility, and brand safety into one workflow. 

Its AI-powered Brand Safety feature analyzes available textual content across a creator’s profile, spanning all supported networks, any language, and years of historical posts. It classifies content into 11 risk categories, including threats, violence, self-harm, sexual content, politics, drugs, alcohol, tobacco, war, controversial topics, and coded language such as “algospeak”.

Each flagged post receives a severity score from 0 to 9, and results are updated daily. The result is a more complete view of creator credibility, audience quality, and brand risk before a campaign goes live.

Forecast Campaign Performance Before Budget Is Committed

Instinct still drives the planning of too many influencer campaigns. Stellar brings predictive analytics, thanks to AI, into planning so teams can forecast likely performance, estimate ROI and EMV, and make more confident budget decisions before content is published.

That makes influencer marketing easier to justify internally and easier to manage as a measurable, performance-minded channel rather than a leap of faith.

Manage Creator Relationships Without Operational Drag

Execution is often where influencer programs become difficult to scale. Stellar keeps campaigns organized end-to-end: briefs, deliverables, calendars, creator coordination, tracking links, promo codes, and product shipping workflows all live in one place.

It also protects institutional knowledge by keeping decisions and learnings visible across teams, so brands and agencies can build on what they already know, optimize incrementally, and run a more consistent, scalable creator program.

Measure Real Campaign Impact, Not Just Paid Deliverables

This is one of Stellar’s strongest differentiators. Stellar goes beyond contracted outputs by combining automated content tracking, attribution, social listening, and sentiment analysis into a single reporting layer.

Teams can capture both paid and organic performance, understand how people really reacted, and track the broader conversation around a campaign, including community reactions, unpaid content, and competitor signals. Instead of stopping at views and engagement, teams get a clearer picture of ROI, EMV, efficiency, and what actually drove results.

Just as importantly, this reporting layer is built to adapt. Stellar can be customized around the formats, structures, metrics, and stakeholder views each team actually needs.

Data inputs can be enriched when needed, calculations can be aligned with internal logic, and for enterprise clients, API connectivity makes it easier to feed influencer marketing data into internal business intelligence environments and custom dashboards.

That creates a smoother data flow, a more holistic view of influencer activity, and smarter decisions across the business.

One of its noteworthy features is a marketplace where brands can find influencers (there are already 50,000+ influencers registered on its platform). While you’re still free to work with any influencer, it just makes it easier if the influencers register on their platform so that you can centralize and streamline tasks such as scheduling, communication, and content approval.

Considering that Humanz has put in a lot of effort to ensure that the platform appeals to influencers, you probably won’t have a hard time convincing influencers to register. For example, it offers a mobile app for influencers where they can view all their data (the same info that marketers see).

For marketers, it offers just as much functionality and ease of use. The dynamic interface delivers well-researched results quickly, while its well-thought-out features offer all the standard information, but in context.

Another feature that deserves special praise is its campaigns. While it’s an in-depth process to create campaigns, it leaves no room for confusion, ultimately ensuring that you and your influencers are (and remain) on the same page.

Key Features:

• Influencer Marketplace
• Search/Discovery
• Automated Recruiting
• Influencer Lifecycle Management
• Influencer Relationship Management
• Team Collaboration Tools
• Content Review
• Content Library
• Campaign Management
• Campaign Reporting
• Influencer Analysis
• Audience Analysis
• E-commerce Tools
• Product/Gifting Tools
• Fake Follower/Fraud Detection
• Payment Processing
• Competitor Research, Exportable reports

Integrations:

Shopify app (the Humanz pixel which measures sales generated by creator partners in real-time, with or without coupon codes), Wix (Humanz Lite).

The platform combines AI-driven search capabilities with detailed audience analytics, allowing users to identify creators based on niche relevance, audience quality, engagement metrics, and sponsorship activity. With advanced filtering and semantic search functionality, teams can quickly surface relevant influencers across Instagram, TikTok, and YouTube.

One of ON social’s standout features is its audience credibility analysis, helping marketers evaluate audience authenticity and identify potential red flags before investing in creator partnerships. The platform also provides audience overlap analysis and sponsored content tracking, enabling brands to make more informed partnership decisions and benchmark creators against competitors.

For brands and agencies that need reliable influencer intelligence without the complexity of a full campaign management suite, ON social offers a streamlined, data-driven approach to influencer discovery and evaluation.

Key Features:

• Influencer Search & Discovery
• Insights / Analytics
• Influencer Analysis
• Influencer Campaign Monitoring
• Influencer Management

ABE wanted to grow the viewership and subscribers for Call of Duty League (CDL). They worked with Viral Nation to build a CDL hype machine with a two-fold goal: to convert casual gamers into active fans and drive awareness for CDL broadcasts. The resulting campaign, which also received recognition from the AVA Digital Awards, helped Call of Duty become the best-selling game in 2020. 

Strategic Approach: Viral Nation developed a groundbreaking campaign, which yielded significant results for ABE. The agency worked with established creators within the Call of Duty ecosystem to generate awareness and engagement for CDL. Efforts included coverage across major social media platforms like TikTok and YouTube. This campaign helped ABE achieve a 32% increase in CDL subscriptions within a single season and resulted in 96 million impressions—a 429% increase compared to 2019’s figures. 

Viral Nation also played a key role in creating an innovative campaign for smartwater, which resulted in 67,000 engagements within a span of two days. In less than three weeks, smartwater’s rebranding made a huge splash due to Viral Nation’s impactful experiential campaign. 

Strategic Approach: Viral Nation created a multi-faceted campaign around #TheDrop. This involved working with 43 top influencers and local artists.

Viral Nation_Secure

Viral Nation has recognized the need for brands to combat and address potential brand safety crises. The agency launched a range of social-first technology solutions designed to empower brands’ social-first transformation. This includes Viral Nation_Secure, an AI-powered solution for screening and monitoring social media activity. 

Today’s brands face a series of new media challenges, which include brand safety. For 29% of marketers, ads appearing alongside risky content or fake news has become a major concern. The growth of the social media economy has pushed organizations to address the need for responsible engagement and conduct online. 

Aside from risking their reputation and getting backlash on social media, issues with brand safety can open up a Pandora’s box of new challenges for brands. These include brand confusion and revenue loss. 

The problem is that today’s technology isn’t yet fully capable of providing solutions that protect both customers and brands. According to Viral Nation Co-founder and CEO Joe Gagliese, the manual social media screening processes used by organizations are inconsistent and prone to unconscious bias, among other issues. 

Launched in 2022, Viral Nation_Secure has helped brands tackle brand safety issues in a more effective and compliant manner. In 2024, Viral Nation_Secure won the SXSW Innovation Award for Social Media.

Viral Nation_Secure helps brands detect fake accounts on social media with its Impersonation Detection capability. It also has a Copyright Audit functionality that enables brands to audit posts across major social media platforms and media types. This feature helps brands monitor and screen their influencers’ and brand advocates’ activities online. This also ensures that their online behavior aligns and is consistent with the brand’s values. 

Harnessing the power of AI, Viral Nation_Secure can analyze video, image, and text for contextualized screening. This helps brands proactively screen sponsored content and creator profiles.

With Viral Nation_Secure, brands can also perform comprehensive background checks and moderate content. Furthermore, Viral Nation’s AI-powered solution allows brands to conduct a full historical analysis using publicly available data. Brands can also use Viral Nation_Secure’s robust analysis and reporting features to monitor future activities for enhanced visibility.

The line between affiliates and influencers is becoming increasingly blurred, with many influencers now part of campaigns driving sales. It has not taken much for Refersion to adapt its offering to include influencer marketing software services. These include integrations with some other Influencer Discovery software services. Refersion is exploring more influencer-specific features, like discovery and campaign management, for future updates.

The first stage of setting up Refersion involves integrating your eCommerce platform if you have one. Refersion has apps for all the leading platforms. You then upload the details for all your existing influencers and affiliates.

You can set up offers in the Refersion marketplace, which is much like any influencer marketplace. However, the platform enables you to structure your offers in a logical way for each campaign.

Influencers can sign into an influencer portal to see all the details of your offers, including any specific requirements you have set before you are willing to make payments.

One handy feature that Refersion has is a type of content library containing all the visual assets your influencers use. Brands can make any changes to the content if they want to update and repurpose it. For example, changing an ad on the platform automatically changes it downstream on an influencer’s website.

Key Features:

• Content Library
• Campaign Management
• Campaign Reporting
• Influencer Analysis
• E-commerce Tools
• Product/Gifting Tools
• Payment Processing
• Affiliate Management
• Affiliate Campaigns
• Affiliate Marketplace

Integrations:

eCommerce (Shopify, BigCommerce, WooCommerce, Magenta, Stripe, and Chargebee), influencer discovery software (Upfluence, #paid, and Cohley), 30+ marketing app integrations, access to developer APIs.

From the moment you land on the YouTube BrandConnect (formerly Famebit) website, it’s clear they’re going for a younger audience. Or, at least, trying to attract brands going for a younger audience. It doesn’t quite stand out as much as it once did, now having the consistent look of YouTube Advertising, but with a clear, uncluttered look focusing on videos of attractive 20-somethings having loads of fun, YouTube BrandConnect does not look like any other solution listed here. Which is perfect, because they’re doing things a little differently than all the others.

Although the current incarnation of BrandConnect is still based on the original Famebit, it now only covers YouTube. It is currently only in trial with a selection of brands in the United States and India, although YouTube will presumably widen its availability in time.

YouTube BrandConnect is a self-service platform that connects creators with opportunities for branded content campaigns. Brands can use the proprietary influencer dashboard to execute their branded content campaigns and identify creators with whom to work.

Participating influencers receive a customizable Media Kit, with audience insights tailored to their channel, so they can pitch themselves to brands and secure deals.

Key Features:

• Search/Discovery
• Influencer Marketplace

There is a considerable amount of data in the influencers’ profiles, both at the account level and on individual posts. This is especially good news with YouTube accounts, as it can be challenging to find detailed analytics for this platform. SocialBook uses a hybrid of encouraging influencers to register for their platform to gain access to more detailed data, combined with AI and predictive analysis, making informed guesses about those influencers who haven’t registered.

Although you might appear doubtful about using informed guesses, evidence shows that the predicted results are very accurate.

As you search through influencers, you can create and organize them into lists, and create Compare Lists to pit up to five of them against one another.

SocialBook has one particular advantage over the competition. It provides the mechanism for you to send direct messages to the Instagram accounts of those influencers who interest you. You can also do email outreach to many of the influencers too. You can send customized mass emails out to up to 500 of them at a time, and then send follow-up emails as part of a Drip Campaign. You can also use Coins (a SocialBook virtual currency) to donate to influencers, in the hope of attracting their attention.

Key Features:

• Search/Discovery
• Campaign Management
• Campaign Reporting
• Influencer Analysis
• Audience Analysis
• Payment Processing

Integrations:

SocialBook Checker for Chrome Plugin, API access (on Enterprise plan only).

Most of the influencer marketing software services listed here will vet their pool of influencers thoroughly, with the best ones getting through the application process and receiving a listing in their database for their troubles. Webfluential goes several steps further, furnishing influencers with tools to be proactive in finding opportunities instead of sitting back and waiting for a knock on their virtual door. They can use their profile page on the platform to show their rates and a portfolio of past works. Webfluential also offers creatives access to their own analytics and reporting, and to use the stats gleaned from this as part of their profile. Quote-building tools allow them to send detailed proposals to any brand searches, but this isn’t limited to any specific campaigns already in the works.

An influencer with an established presence in any niche might have ideas of her own on the kinds of content she can produce. Even if no brands are looking for something that specifically fits that mold, Webfluential makes it possible to find the right companies to pitch ideas to. Traditional advertising agencies might spend years trying to get their feet in the door of a large company like Samsung or Coca-Cola (both customers of Webfluential), but any 20-something with a good idea and an impressively sized audience can give it their best shot and be assured that the right person will actually see it. Even in the new frontier of influencer marketing, this is a game-changing equalizer that puts creatives in the driver’s seat.

Key Features:

• Search/Discovery
• Influencer Marketplace
• Content Review
• Campaign Management
• Campaign Reporting
• Influencer Analysis
• Audience Analysis

Integrations:

WordPress.

Current’s Ambassador Hub is at the heart of their offering. Ambassador Hub empowers you to recruit confidently, optimize your bottom line, and maximize your return. You can use it to create an authentic community that generates meaningful revenue for your brand. You can tap into your existing customers or explore Current’s database of over 5 million vetted ambassadors to grow your program.

You can build your ambassador program, run influencer marketing campaigns, and drive trackable sales using Current’s software. However, they also have a Payment Platform and extensive Messaging capabilities. You can use their Payments Platform to authorize payments, customize payouts, collect tax documents, and automatically distribute 1099’s to talent. Creators have the flexibility to receive payment via ACH or PayPal.

Current allows you to reach out to potential partners, communicate directly with your ambassadors and influencers, or chat with your entire community. Reach out to individuals on a one-to-one basis and empower your ambassadors to message your team with any questions. Alternatively, you can build your community and drive better engagement with a group chat that everyone can participate in.

Current provides comprehensive reporting to measure and optimize your success.

Key Features:

• Search/Discovery
• Influencer Relationship Management
• Team Collaboration Tools
• Campaign Reporting
• Influencer Analysis
• Audience Analysis
• Payment Processing
• Ambassador Management

Integrations:

A custom API.