While it is possible to participate in influencer marketing on the cheap, building relationships with influencers gradually and organically, it’s challenging work. If you factor in the time it takes for you (or an employee) to create the necessary relationships, it can also be relatively expensive. Many influencer marketing software tools make this process far more straightforward and are likely to save you money.
Although these software tools (also known as software platforms) initially just focused on influencer search and discovery, they have widened the services they now offer. Indeed, you can run virtually an entire influencer campaign using one or a combination of these apps or other types of software.
In addition to influencer discovery, you will find software platforms covering relationship management, campaign management, third party analytics, influencer content amplification, influencer marketplaces, and more.
We have reviewed each of these software tools, along with more, on our Influencer Marketing Platforms page. Each of the links below takes you to the relevant review.
1. Brandwatch Influencer Marketing Software
Brandwatch is a versatile influencer marketing tool that provides a wealth of resources to assist with your influencer marketing strategies. With a large global database of over 30 million creators, Brandwatch allows for a highly targeted approach to finding the right influencers across multiple social media platforms such as YouTube, Instagram, and TikTok.
A key focus of Brandwatch is managing and maintaining influencer relationships. It provides a central hub for storing crucial information such as contracts and payment details, helping to organize and streamline your influencer interactions. This approach contributes to a more efficient and effective relationship management process.
Another beneficial feature of Brandwatch is its robust campaign success measurement tools. The platform is designed to deliver real-time reports and analytics to help monitor deliverables and assess the return on investment (ROI) of your campaigns. This provides valuable insights into how your influencer marketing activities are performing.
Brandwatch also offers a comprehensive influencer discovery tool, which assists in identifying the most relevant influencers for your specific needs. By tracking and analyzing data from millions of global creators, it can simplify the task of finding the perfect influencer for your brand campaign or agency.
Additionally, the platform excels at managing influencer directories. It facilitates secure recording of influencer contact information, storage of contracts, and collection of additional first-party data. An automated email tracking feature is also available to help keep track of all correspondence with influencers.
Key Features: Global Influencer Payment, Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
2. Sprout Social
Sprout Social’s influencer marketing software, powered by Tagger, offers a complete solution that’s worth your consideration if you’re looking to drive impactful influencer marketing strategies.
Its all-in-one campaign management system enables you to efficiently handle your influencer marketing from start to finish, making it a valuable tool for brands aiming to expand their presence and reach new audiences.
For instance, Trello, a leader in project management software, successfully used Sprout Social to launch a hashtag campaign that significantly boosted its social media presence. Their campaign, titled #ReadySetGoal, centered around New Year’s resolutions and leveraged social influencers to engage their audience.
Using Sprout’s Brand Keywords feature, Trello discovered that notable influencer Tim Ferriss, author of “The 4-Hour Workweek,” was already a user of their platform. By reaching out to Ferriss and encouraging him to tweet using their hashtag, Trello was able to amplify the campaign’s visibility.
The tools and tricks Tim Ferriss uses to maximize daily #productivity & focus. https://t.co/6wXnXAeryF #ReadySetGoal pic.twitter.com/VcMUD0Gr4b
— Trello by Atlassian (@trello) January 14, 2016
The results were impressive: within just one month, Trello saw a 71% increase in Twitter followers, a 33% rise in @mentions, and a 7% spike in impressions per tweet.
Trello case study results
A key highlight of the platform is its powerful search feature, which helps you discover authentic creators. With access to millions of brand and influencer profiles, you can apply smart filters to sift through the extensive database, making it easy to connect with creators who share your brand’s values and appeal to your target audience.
The Affinity Engine is their proprietary algorithm that leverages machine learning and audience psychographics to identify brands and creators with a strong affinity.
The Affinity Engine
This means that whether you’re searching based on engagement rates, audience demographics, or niche categories, you can quickly identify influencers who have the potential to deliver real results for your campaigns.
The software’s end-to-end campaign management is another game-changer. From handling negotiations, managing contracts, and collaborating with influencers to tracking budgets and monitoring campaign performance, Sprout Social’s influencer tool brings everything under one roof.
This consolidation saves you time and effort, ensuring you maintain a clear overview of your influencer campaigns. With the ability to pay creators in any currency and monitor your budget effectively, you’ll find managing campaigns much smoother and more efficient.
Sprout Social’s analytics and reporting capabilities are another feature that sets it apart. Real-time tracking lets you monitor your campaigns as they progress, and the detailed analytics provide actionable insights to help you optimize your influencer strategy.
Sprout Social influencer marketing
This data-driven approach ensures you’re always informed about your campaign’s performance, allowing you to make strategic adjustments and measure conversions directly from your influencer campaigns. The software helps you quantify the ROI, giving you the confidence to refine your strategy based on actual performance metrics.
Regarding integrations, Sprout Social connects seamlessly with major platforms to enhance your influencer marketing efforts. You can integrate with popular social networks like Instagram, Facebook, Twitter, LinkedIn, and Pinterest, allowing you to manage influencer tracking, engagement, and campaigns all in one place.
Additionally, Sprout Social integrates with CRM tools such as Salesforce and HubSpot to streamline influencer relationships. With a Google Analytics integration, you’ll gain valuable insights into influencer-driven traffic and conversions, helping you measure performance and ROI.
With support for PayPal as a payment method, along with Shopify for eCommerce needs, you’re getting an all-in-one software with unparalleled versatility.
Sprout Social integrates with CRM tools
Sprout Social also prioritizes security, ensuring your influencer marketing campaigns are not only effective but safe. Hosted on Amazon Web Services (AWS), the platform benefits from world-class infrastructure, offering secure, highly available, and redundant data storage.
With advanced encryption protocols both in transit and at rest, multi-factor authentication, and brute-force protection, Sprout Social maintains a robust defense against security threats.
3. Modash
If you’re searching for robust influencer marketing software, Modash might be your perfect match. Modash excels in three core areas: discovery, insights, and monitoring, covering Instagram, YouTube, and TikTok. It’s designed to streamline the process of finding and working with influencers, ensuring your campaigns hit the mark.
The first feature, discovery, allows you to search for influencers based on specific criteria, such as location, follower count, engagement rate, and interests. Modash further aids your efforts by providing filters to search for influencers by gender, language, and even specific keywords in their bio or content, making it incredibly versatile and precise.
Understanding the performance and authenticity of influencers is crucial. Modash offers detailed performance analytics, including engagement rates and audience demographics. You can also detect fake followers, ensuring that the influencers you choose have genuine and engaged audiences.
This tool analyzes publicly available information, employing image recognition and text analysis to build comprehensive profiles and analytics. Whether you’re examining an influencer’s growth trends or their engagement metrics, Modash equips you with the insights needed to make informed decisions.
Navigating through the Modash influencer marketing software is surprisingly straightforward. The software allows you to create lists of potential influencers, export their contact details, and seamlessly integrate with email automation tools like Mailchimp or CRMs like HubSpot. This feature simplifies outreach and helps you manage your influencer relationships efficiently.
Key Features: Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,
4. Upfluence
Upfluence analyzes nearly 3 million influencers with a collective reach of 82 billion followers. The software indexes and updates all their profiles in real-time, with every piece of content analyzed for reach and engagement.
A new tool, Live Capture, attempts to find the best influencers for your brand. It assumes that your customers are the best advocates for your brand and can become ambassadors to promote your products.
eCommerce businesses can connect their online store to Upfluence’s software to discover influencers who visit their website and activate them through dedicated campaigns
Brands and agencies can search through Upfluence to find influencers using as many keywords as necessary. You can place a relative weight on each keyword. Upfluence covers all major social media platforms: Instagram, YouTube, Facebook, Twitter, Pinterest, Twitch, and TikTok.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
5. Influencity
Influencity’s influencer marketing software offers an impressive platform that allows you to find, manage, and optimize your influencer campaigns effortlessly.
With access to over 200 million influencer profiles worldwide, it is designed to simplify the process of finding the ideal creator who matches your brand’s requirements. This functionality, along with a host of additional features, makes Influencity an essential tool for brands looking to elevate their influencer marketing efforts.
The software’s AI-powered search engine is one of its standout features, providing you with a seamless way to pinpoint the talent you’re looking for. Instead of spending countless hours scrolling through hashtags or follower lists, Influencity allows you to filter through millions of profiles in seconds.
Influencity AI-powered search engine
This means that whether your niche is gaming, gastronomy, fashion, or fitness, you’ll have access to influencers that match your brand’s aesthetic and storytelling needs, thanks to over 20 customizable filters.
If you’re unsure where to start or want to explore trending topics within your niche, Influencity’s Topics filter is an excellent feature. It acts as an idea generator, enabling you to discover trending influencers that fit your campaign’s goals and objectives.
Influencity’s Topics filter
The Lookalikes filter, on the other hand, allows you to find influencers with a similar aesthetic to your favorite mega-influencers but within your budget and geographic preferences.
The Lookalikes filter
This means you can achieve the desired campaign aesthetic without compromising due to financial or regional constraints, which is a massive advantage for brands working with specific budgets or looking to target localized audiences.
Influencity doesn’t stop at discovery; it provides a robust Influencer Relationship Management (IRM) tool that functions much like a CRM but is specifically designed for influencer marketing.
This tool enables you to build and customize your influencer pool, track key performance data, manage contact information, and maintain email exchanges – all in one centralized location.
Influencer Relationship Management (IRM) tool
The IRM tool not only helps you recruit talent but also offers in-depth performance analysis, audience metrics, and the ability to make notes and share influencers with your team.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, TikTok, Twitch
6. LTK (formerly rewardStyle)
LTK makes great use of its understanding of the specific needs of premium influencers in different categories in providing hands-on strategic guidance using the most advanced digital tools in the industry. With this high level of guidance, clients can maximize their monetization potential to the fullest and establish lasting brand relationships.
As a client, you gain access to the LTK Creator community, which alone serves as a powerful industry endorsement. This access means you can reach out to 5,000 of the most coveted brands and opportunities for streamlining monetization on the platform with the brands’ biggest aggregate campaign spending.
With LTK’s ecosystem of mobile and desktop tools, you can create, distribute, and monitor content across all channels. The company’s Creator App technology enables influencers to create mobile-first, shoppable content that works even within closed social platforms like Snapchat and Instagram.
Not only that, but you also get access to proprietary performance data for Brand, Shopper, and Creator, which is crucial in formulating and providing growth consulting to maximize your business’ earnings and boost growth.
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
7. Creator.co
Creator.co’s focus is as much on creating content as it is on distributing it. As its name indicates, it is a tool to bring together brands and creators. It mainly targets small and medium-sized businesses wanting to work with nano and micro-influencers. It offers two very different plans. Self-Serve gives you all the self-service features of the platform. You use the tool to find suitable influencers and manage the campaign yourself. Alternatively, you might opt for the Community Driven plan, where you create a campaign and then let the software take it from there. The software selects suitable influencers, who then apply to take part. Brands accept or decline any influencer who applies, and every other section of the campaign occurs behind the scenes.
What sets Creator.co apart are their “Deep Insights” reports available for any influencer. They present all the data you expect in a greater context than usual. They export these Insight reports as PDFs in excess of 15 pages, and they contain an incredible amount of data and analysis.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
8. #paid
#Paid recognizes that influencers are firstly creators. They have gained their influence due to the quality of the content they have made. #Paid understands that you need to modify your marketing, depending on which stage of the sales funnel you’re targeting. One size doesn’t fit all. Therefore, they focus on highlighting influencers who create exciting content that is a good fit for your brand.
A unique service offered by #Paid is Whitelisted Ads. With these, you can whitelist specific creators and content for use with paid Facebook and Instagram ads. #paid connects with Facebook Ads Manager and allows these ads to be pushed into timelines and feeds under the creator’s handle. These posts are still marked as Sponsored Posts, but the fact that they are not coming from a brand account gives them a more authentic feel to audiences. When you set up a campaign, you can specify the percentages of your budget allocated to organic posts and whitelisted ads.
Key Features: Influencer Marketplace, Automated Recruiting, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Influencer Whitelisting, Creator Marketplace,
Channels: Instagram, Facebook, Youtube, Tiktok
9. NeoReach
NeoReach uses an algorithm that mines the social web for data and indexes it for search through the software. The NeoReach database features more than 3 million influencers on Facebook, Twitter, Instagram, YouTube, Pinterest, and Snapchat. Every client receives custom pricing based on the number of users and a few other factors. However, its target customers are large companies with large marketing departments.
The heart of the NeoReach software is data. It features a mind-boggling array of information for each influencer in its database.
The interface is clean, and working with search results is very simple, even with the wealth of information attached to each profile. Users also receive recommendations from the software powered by AI that uses your performance data coupled with a brand affinity search.
Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat
10. Kolsquare
Aimed at medium and large businesses, Kolsquare focuses on three main areas. These are: influencer identification, campaign management, and performance measurement.
You might fall into the trap of quickly dismissing its keyword-based search approach for finding influencers. However, it works rather well. Its algorithm understands the language used. Combine that with its audience data, that includes audience credibility and reachability scores, and you’re set up for making good choices. Plus, with more than two million key opinion leaders on TikTok, Instagram, Twitter, YouTube, and Facebook to consider, you’ll be spoiled with choice too.
With regards to its campaign management, it gives you the tools needed to collaborate with your chosen influencers and the rest of your team. For example, if you have team members that you need to collaborate with on campaigns, you can manage access rules via the user-friendly interface and share info with everyone simultaneously. That said, its performance measurement features will probably impress you more than its campaign management functionality.
Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,
Channels: Instagram, Facebook, Twitter, YouTube, TikTok
11. indaHash
indaHash revolutionizes how brands engage with the digital creator universe, offering unparalleled access to over 5 million social media influencers worldwide. This leading influencer marketing platform empowers you with the tools to meticulously tailor your search for influencers by location, audience demographics, interests, and brand affinity, ensuring a precision-targeted approach to influencer collaboration.
At the heart of indaHash’s offering is a commitment to streamlining influencer marketing campaigns from conception to execution. You can clearly define your marketing strategy, leveraging indaHash to craft a vision that aligns with their target audience, goals, and budget.
indaHash enhances campaign efficiency through its comprehensive data analysis tools. You can make informed decisions by examining detailed creator data, including follower count, engagement rate, post reach, brand safety, and audience overlap. This data-driven approach facilitates the optimization of campaigns for superior results. Additionally, indaHash’s AI-powered tools, like image recognition and crisis detection scanners, provide an extra layer of insight, further fine-tuning the influencer selection process.
Finally, indaHash’s reporting tools allow for regular analysis of campaign performance. By assessing key performance indicators such as reach, awareness, and engagement, you can track your successes and identify areas for improvement, aligning campaign strategies with your objectives to boost return on investment.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, E-commerce Tools, Fake Follower/Fraud Detection, Visual Discovery,
Channels: Instagram, Snapchat, Facebook
12. Klear
Although Klear offers many influencer marketing services, its main strength is the quality of its data. It initially focused on Twitter influencers but now also analyzes those on other platforms, including Facebook, Instagram, YouTube, and TikTok. In fact, it has over 900 million influencers in its database. Its AI has classified these influencers across 60,000 topic categories, offering deep analytics about audience demo- and psychographics.
One of the tools within Klear is “Monitors,” hybrid social listening/analytics software. Not only can you use it to monitor mentions of your own business, but also those of your competitors and selected hashtags. Klear uses this data to teach its algorithms the kind of accounts and content relevant to your brand. They use this to help discover suitable influencers for your business and give brands the contextual data they need to accomplish their goals.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,
Channels: Instagram, YouTube, TikTok
13. Post for Rent
Post For Rent is marketplace software that describes the process of influencer marketing in its name. It serves all sizes of brands and has plenty of room for agencies and talent managers, as well.
Post for Rent offers a range of pricing levels, with four different rates for brands/agencies and three rates for talent managers. Their pricing model can be seen as a way to try and be all things to all companies.
As with most of this influencer software, Post for Rent includes a Discover tool to find influencers who’ll be a good fit for your brand. It includes a database of more than 154k profiles, although you can also look at people you already would like to work with. The influencer analysis for each profile is in-depth.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance, Payment Processing, Client Relationship Management,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok, Blogs, Snapchat
14. Julius
Julius is now a full-fledged self-service influencer marketing suite, with nearly 120,000 influencers in its database. It includes over 50 different criteria for narrowing a search, with demographic and psychographic data for influencers and audience.
Julius is software-as-a-service (SASS), and you pay an annual fee. The specific fee you’ll pay depends on the number of users you’ll want to have access to the software. All subscriptions come with complete access to the platform, unlimited messaging, custom influencer lists, and a dedicated and on-demand account manager for guidance/assistance.
Julius’s dashboard is like a social feed, announcing new influencers to the platform, new brand/influencer affiliations, and a curated feed of industry-related news.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance,
Channels: TikTok, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube
15. Open Influence
Open Influence was formerly called InstaBrand. The software includes influencer discovery and management, as well as campaign management and third-party analytics.
As it’s priced now, Open Influence is not a tool for small businesses. You need to pay for the $500 per month Premium plan or the custom-priced Enterprise plan to gain the most useful features. This includes image recognition, which is its standout.
Open Influence’s AI software uses image recognition to label images with descriptors, all of which become searchable. For example, the algorithm understands the difference between a person in a t-shirt and somebody practicing yoga. You see images showing you what you want to see, unlike most influencer software. Once you’ve found someone who’s just right, the software can do a look-alike search to discover other influencers just like that one. The software has indexed over 20 million recognized keywords for interests-based searches, and it only indexes for engaged users, not audiences as a whole.
Key Features: Search/Discovery, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery,
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs
16. Later Influence
Mavrck is an all-in-one platform with tools that allow brands to activate at all stages of the consumer purchase journey. So, whether you wish to work with top influencers in your niche or prefer to find the social superstars amongst your existing clientele and employees, Mavrck’s software can simplify your marketing activity. Mavrck helps enterprise consumer brands automate and scale social proof programs across their customer journey and marketing functions.
This wide-ranging brief means that Mavrck assists marketers in finding and activating relevant influencers to create content. You can work with Mavrck to discover and activate influencers covering many social platforms. In addition, you will find tools to manage all aspects of your campaign – discovery, communication, contracts, incentives, syndication – within the platform.
Mavrck also includes influencer marketing tools to help gain ratings and reviews online. You can capture star ratings and reviews from your influencers and ambassadors for eCommerce syndication. In addition, you can syndicate photos and videos from influencers to your eCommerce site and retail partners.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,
Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs
17. CreatorIQ
CreatorIQ relies on its tech software to simplify the influencer marketing process and also solves some of the problems that have long plagued the industry as a whole, e.g., follower fraud, inflated reach metrics, and inauthentic/mercenary influencers. The company was named the Best Influencer Marketing platform at the 2019 MarTech Awards.
CreatorIQ integrates directly with social platform APIs and its AI-powered algorithm analyses over 1 billion public social accounts and their content. The marketing software considers more than 15 million creator accounts worthy of being indexed on the system. It is a discovery software tool that will show you influencers who are astoundingly relevant. The AI assigns each influencer an “Integrity Quotient.”
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
18. PitchBoard
PitchBoard is an influencer marketplace, with its focus being on executing campaigns quickly and at scale. There’s no influencer discovery or relationship management software. It believes you can use separate influencer discovery software to find great influencers and data insights. As an influencer marketplace, PitchBoard believes it makes you more effective at reaching new and different influencers.
PitchBoard uses its own machine learning software to parse through influencer data from several sources and identify those whose audiences are most suitable for campaigns. They do this without customers ever having to scroll through lists of influencers then having to deliberate on each one.
Key Features: Influencer Marketplace, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing,
Channels: Instagram, YouTube
19. Tagger Media
Tagger began life as a music recommendation engine but discovered how its software could be adapted for influencer marketing. Tagger tracks more than 9 billion social conversations, resulting in an incomprehensible amount of data points—all indexed, analyzed, and searchable, by brands and agencies.
In terms of analytics, Tagger is a full-fledged digital marketing research tool. However, it is also a straight-ahead influencer marketplace, home to over 3.5 million influencer profiles. It also features campaign management and reporting.
However, Tagger is not software for a small business. It offers more use and data than a small company would know what to do with.
Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Team Collaboration Tools, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok
20. IZEA
IZEA offers much more than just the standard search tools and reporting features. Basically everything you want from an influencer marketing tool, you’ll find here.
To kick off your campaign, you can use its various filters to tweak your search, making it much easier to identify suitable influencers on their global network of influencers. Communication has also been made super easy and you can use tools like open bidding, direct offers, and in-app messaging.
Not only has IZEA managed to simplify the search and communication process, but also the financial side. It offers secure payments for campaign expenses and simplifies campaign budgets by tracking all payments to influencers in one place.
Another area where IZEA shines is analytics. You can keep tabs on how your content is performing in real time to gain better insight into metrics like engagement, reach, and organic interactions.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery, Influencer Content Amplification,
Channels: Facebook, Instagram, LinkedIn, Twitter, Tumblr, YouTube, Pinterest, Twitch, TikTok, Wordpress and other Blogs
21. Humanz
Founded only in 2019, Humanz is one of the newer influencer marketing software tools. It’s a powerful tool that relies a lot on artificial intelligence, yet not at the expense of user-friendliness.
Some of its most noteworthy features include its influencer marketplace and accurate insights. Not only will it help you to connect with the right influencers quickly (you’re also free to work with other influencers and invite them to the Humanz platform), but it also uses proprietary artificial intelligence to analyze creators based on their connection with their true followers. This way, you can predict their expected influence more accurately and avoid fraud.
Once you’ve identified the most suitable influencers for your brand, Humanz will also help you to create better briefs. Then, as another safety measure, it offers an easy-to-use feedback and approval system so that you can view the content that influencers plan to share and the context in which it will appear.
Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Influencer Lifecycle Management, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Competitor Research, Exportable reports,
22. Grin
Grin capitalizes on the genuine influence of influencers. Its philosophy is that influencer marketing is marketing to the influencer – brands need to build a trusting relationship with potential influencers.
Grin customizes its pricing to match its clients’ needs. Companies of all sizes use the software, though Grin focuses on eCommerce businesses with integrations into the major shopping platforms.
It offers all the significant features that a top-tier marketing management software should and organizes it all into workflows so that users never get lost. Grin integrates with all the major social media channels, eCommerce software like Shopify, WooCommerce, and Magento, email systems like Gmail and Outlook, real-time communications like SMS and Slack, and Office tools like Google Drive and Office 365.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
23. Webfluential
Webfluential describes itself as a “one-stop-influencer-shop”. Instead of having to work directly with influencers which quickly becomes time-consuming, its technology makes it easy for marketers to search for influencers, create a shortlist, brief candidates, monitor workflow, manage payments, and analyze results.
When it comes to content approval, Webfluential is able to offer help when needed and will act as an approval layer between the brand and influencer. Though, they realize that ultimately influencers understand their audience best and will ensure that all the content will remain authentic.
It also offers deep, rich data on the audience and performance of influencers in their network. With the help of their reports, you can see just how well your campaign performed in relation to the market average for a campaign.
Key Features: Search/Discovery, Influencer Marketplace, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,
Channels: Facebook, Twitter, Instagram, Youtube, Wordpress
24. Traackr
If you’re looking to use influencer marketing to drive more traffic to your online store, Traackr is a great solution. As one of the top eCommerce influencer marketing platforms, it offers a wide range of features and tools that you need to make the most of affiliate programs and influencer marketing.
Using more than 15 criteria, you can narrow down the search to find the best influencers for your campaigns. Not only will it give you insight into the influencers, but also lets you explore the audience that they attract. You can, for example, organize potential candidates using the location, age, or size of their audience.
It also makes keeping track of results much easier with its program performance reports. This way you can gain much better insight into the impact of all campaigns and analyze its ROI by using KPIs such as cost per engagement, cost per click, and cost per view.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs
25. Aspire (formerly AspireIQ)
AspireIQ was formerly Revfluence. It is an influencer marketplace, including influencer search & discovery, relationship management, and campaign management. Using software like AspireIQ to manage your influencers makes the process simple.
You can easily identify high-performing influencers and the software has the tools to nurture those relationships. Its recommendation engine points out similar influencers to the ones you’ve worked with. There are also tools for repurposing campaign content into paid ads. AspireIQ also includes social listening capabilities, helping you track mentions of your brand, keeping a list of those who do. You can even monitor the social activity of your competitors. Pricing for Aspire IQ’s three levels of service is customized and requires a yearly commitment.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
26. impact.com
impact.com was founded only in 2018 and is relatively new to the influencer marketing space, but its roots in digital marketing go way back. They might have been operating under the impact.com brand for only a few years, but they’ve already raked in a number of awards and big-name clients like Walmart.
The platform focuses on four main areas. These are: recruiting, campaign automation, content management, and full-funnel reporting. This means that impact.com can help you to manage your campaigns at all stages of the life cycle.
Trusted by brands as well as agencies, product highlights include their content library. It offers a media vault where you can search for influencer-generated content (IGC) relating to your brand. Combine that with their huge global opt-in network with qualified creators and you’re all set to start scaling your influencer marketing program quickly.
If you need to share products with your chosen influencers, this is straightforward too. It includes integrations with WooCommerce, Shopify, BigCommerce, and Centra which mean that you don’t have to waste time capturing sizes and tracking shipping. These integrations also make it easy to share promo codes with your influencers.
Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Most influencer marketing software tools make it easier to build relationships with influencers and it can even save you money. While many of these software solutions at the beginning just concentrated on influencer search and discovery, these tools have now expanded their services. As a matter of fact, you can now practically run an entire influencer campaign with the help of just one of these software solutions. Nowadays, these tools can also help you with relationship management, third-party analytics and influencer content amplification. Fanbytes places a lot of emphasis on assisting marketers to reach Generation Z. It is an influencer marketing software solution that concentrates mostly on TikTok, Instagram, YouTube and Snapchat. A brand can work with Fanbytes on a campaign-by-campaign basis and spend whichever they can afford for each campaign. Open Influence boasts a very powerful image recognition feature. Its AI software uses image recognition to label images with searchable descriptors. This means that you will only see images that you actually want to see. It has indexed more than 20 million recognized keywords for searches based on interests. What is more, it only indexes engaged users and not whole audiences. Though, to unlock this useful feature, it will cost you $500 per month for the Premium plan. An influencer marketplace like PitchBoard can really speed up the process of executing campaigns. It uses its own machine learning software to go through influencer data from different sources to determine whose audiences are the best fit for campaigns. So, you can save valuable time by not having to go through lists of influencers as it does it for you. NeoReach is easy to use thanks to its clean interface. Even with all the information that you get with each profile, it is still very straightforward to work with the search results. Though, it is mostly aimed at big companies with large marketing departments.Frequently Asked Questions
What are the benefits of using an influencer marketing software tool?
What tool can you use to reach Generation Z?
What makes Open Influence good?
How can you complete an influencer marketing campaign quickly?
Is NeoReach easy to use?
