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The Social Media Agency Evaluation Scorecard
What's Inside the Scorecard?
Add up to five agencies and define your business objectives, priority social platforms, target markets, budget, and non-negotiable requirements.
Assess strategic fit, platform expertise, creative capabilities, paid social performance, community management, reporting, team structure, commercial fit, and governance.
Rate each agency from 1 to 5 and adjust the evaluation weights to reflect your priorities. Weighted scores calculate automatically.
Record estimated annual fees, each agency's biggest strengths and concerns, and important questions to resolve before signing.
View agency scores, costs, strengths, and concerns together to identify the strongest candidates.
Document your preferred agency, reasons for selecting it, contract conditions, and negotiation priorities.

The Social Media Agency Evaluation Scorecard

About the Author
Kalin Anastasov
Kalin Anastasov
Writer
Kalin Anastasov plays a pivotal role as an content manager and editor at Influencer Marketing Hub. He expertly applies his SEO and content writing experience to enhance each piece, ensuring it aligns with our guidelines and delivers unmatched quality to our readers.

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