19 Best SEO Audit Tools to Boost Your Rankings

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SEO audits take a lot of time and resources. But it’s worth it to make sure that your site is healthy and performing as well as it can.

There are so many SEO audit tools on the market that can make your SEO audit a lot easier. In this article, we’re going to share the best SEO audit tools we’ve found.

An SEO audit is an assessment of your site’s content, site structure, and off-page factors that impact your website’s search engine ranking.

Fortunately, you don’t have to spend days or weeks trying to figure out what is working on your site and where there’s room for improvement. The SEO audit tools on this list will help you take a deep dive into your site to make sure that everything is working to get your site ranked and noticed.


Best SEO Audit Tools to Boost Your Rankings:


Best SEO Audit Tools

Did you know that Google changes its search algorithm 500–600 times a year? If you’re not staying on top of your site’s SEO this can result in a mad dash to revamp your site in response to these changes.

Google doesn’t make these changes arbitrarily. As people figure out how to game the algorithm, the quality of search results has the potential to fall dramatically.

With changes to the algorithm, Google can address this and keep its results relevant and high-quality.

There are several free and paid SEO audit tools that can help you understand your site and how Google views it.

Let’s take a look at 19 of the best SEO audit tools you can use to boost your rankings and drive more traffic to your site.

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seo audit tools
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1. Influencer Marketing Hub's Website Grader

IMH Website Grader is an online application that evaluates and provides feedback on the quality of your website. It scores the site based on factors such as performance, mobile optimization, SEO, and security. The analysis gives you a comprehensive report on how your website is performing, as well as recommendations for improvement. However, it’s up to you to put in the work and implement changes to achieve better results. Additionally, it gives you helpful advice on what steps to take next to increase your score in each specific area. Try it out right now:

Website Grader
From SEO to speed to security, our free website grader is intuitive, just like websites should be. Find out where you stand and identify opportunities that will help your website to climb those search results.
grader

This site can be optimized! OK, it’s not too bad, but it can be better. Refer to the recommendations below and let’s go for green.

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https://influencermarketinghub.com/
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Bigger isn’t always better. For your website to perform optimally, it’s best to restrict the page size to 3MB.
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Bigger isn’t always better. For your website to perform optimally, it’s best to restrict the page size to 3MB.
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Bigger isn’t always better. For your website to perform optimally, it’s best to restrict the page size to 3MB.
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Bigger isn’t always better. For your website to perform optimally, it’s best to restrict the page size to 3MB.
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Bigger isn’t always better. For your website to perform optimally, it’s best to restrict the page size to 3MB.


2. SEMrush

SEMrush

SEMrush is an all-in-one SEO tool with an in-depth dashboard that can show you how your site or individual pages on your site are performing. It comes with multiple toolkits for SEO, advertising, social media, content marketing, and competitive research.

SEMrush offers a free site audit for 100 pages of your website. When you conduct a site audit through the platform, you get a comprehensive technical SEO audit that helps you find and fix on-site issues, improving your Google rankings.

SEMrush Pricing:

SEMrush’s site audit is available for free for up to 100 pages. To get the most out of SEMrush, though, you’ll want an account. Pricing starts at $99.95/month (when billed annually).


3. Google Search Console

Google Search Console

Google Search Console is a free SEO audit tool that’s perfect for beginners. It gives you tons of insights about page load speed, indexed pages, broken links, HTML markups, and more.

You can use Google Search Console to get an overview of your site’s performance including clicks, impressions, average click-through rate, and average SERP position. It also gives you details about areas of your site that are throwing errors or aren’t performing as expected.

Google Search Console Pricing:

Free!


4. Ahrefs

Ahrefs

Ahrefs’s Site Audit tool can alert you to more than 110 technical issues ranging from critical errors to “you might want to fix this.” It recognizes everything that could possibly hurt your rankings: bad CSS or JavaScript files, redirects, broken links, and more.

Ahrefs’ Site Audit is entirely cloud-based. That means there’s nothing to install and you can access your data anytime, from anywhere. Plus, you can schedule your crawls to happen daily, weekly, or monthly.

Ahrefs Pricing:

Ahrefs pricing starts at $83/month (when billed annually).


5. Screaming Frog

Screaming Frog

Screaming Frog’s SEO Spider is built for the SEO-minded. The program will crawl whatever websites you want, checking the URLs for common SEO issues. It offers a simplified and expedited process—even for larger websites.

The tool is pretty intuitive and has easy navigation. Plus, you can export your data into Excel or as a .csv file if you need to do a deeper analysis.

Screaming Frog Pricing:

Screaming Frog has a free version with limited features for up to 500 pages. The paid version is $259/year.


6. HubSpot’s Website Grader

HubSpot’s Website Grader

HubSpot’s Website Grader is a web-based tool that provides a summary of your site’s health. It grades your site based on performance, mobile optimization, SEO, and security.

Website Grader is a bit complicated since while it does provide you a grade and ideas that will help you improve your grade, the actually fixing of the issues is left entirely up to you. But, it does give you a nice “What should I do next?” list.

Website Grader Pricing:

Free!


7. Woorank

Woorank

Woorank offers an in-depth site analysis to help you find optimization and improvement opportunities. The analysis considers the performance of social media, usability, existing SEO initiatives, and more.

Woorank reports cover a marketing checklist, SEO, mobile, usability, technologies, social, local, and visitors.

Woorank Pricing:

Woorank pricing starts at $53.25/month (when billed annually).


8. Seomator

Seomator

Seomator is an online SEO audit tool that crawls your website and gives you a comprehensive analysis. You can export or download the white-label PDF that provides scores, problems, and things you can do to fix both on-page and off-page SEO.

Seomator has SEO monitoring alerts that can do scheduled crawling of your site so you can track changes.

Plus, with the Seomator Domain Comparison tool you can see how your site stacks up against a competitor.

Seomator Pricing:

Seomator pricing starts at $49/month.


9. MySiteAuditor

MySiteAuditor

MySiteAuditor is best-suited for larger SEO agencies. You can use it to embed a free SEO audit tool on your website to get more leads and sales.

You can generate an unlimited number of SEO audit reports from the dashboard or from audit forms embedded on your website. The reports take about 15 seconds to generate and report on 50+ SEO signals.

MySiteAuditor Pricing:

MySiteAuditor pricing starts at $39/month.


10. Serpstat

Serpstat

Serpstat’s site audit tool helps you assess and improve technical SEO. It’s a great tool for those with SEO experience, but those without SEO experience will be able to get a ton from it, too.

It finds errors related to server parameters, loading speed, links, redirects, meta tags, headings, indexation, and HTTP. You can export the report in spreadsheet or PDF format.

Serpstat shows you SEO issues on your site, where they are on your site, and recommendations on how to fix the problems to improve your search rankings.

Serpstat Pricing:

Serpstat pricing starts at $55/month (when billed annually).


11. Moz Pro

Moz Pro

Moz gives you the tools and resources you need to find SEO issues on your site, track growth, optimize, and build reports. The Crawl Test tool will analyze up to 3,000 links and provide you with an email report showing data for each page.

Moz explains each issue, its potential impact on your SEO, and tells you how to fix it. Plus, you can flag the issues you want to ignore, mark issues as fixed, and recrawl to check your progress.

Moz Pricing:

Moz pricing starts at $99/month.

Moz Pro
4.6 out of 5 stars
Built by the earliest SEO experts in the industry 15 years ago, Moz Pro is at this point synonymous with search engine optimization.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Reporting
5.0
Integration
4.0
Overall Score
4.6
Features & Pricing
SEO Management
SEO Auditing & Monitoring
SEO Content & Rankings
Keyword Research
SEO Reporting
Competitor Analysis
Data Visualization
White Label
Price starting at:$99
Pros and Cons
Doesn’t just give data, but teaches you the importance of each metric and how to improve
Site crawling performs an exhaustive health check of your website
List feature aggregates data for the keywords and links that are most important for you to monitor
Some of the tools could be overwhelming for SEO newbies, even with an explanation
Customers complain about long waits for onboarding session means, say the first month is essentially a wash
Best for: Small, Medium, and Large Businesses
Moz Pro
4.6 out of 5 stars
Built by the earliest SEO experts in the industry 15 years ago, Moz Pro is at this point synonymous with search engine optimization.
Visit Website View Profile

12. Lumar

Lumar

Lumar gives you in-depth reports on millions of pages. If you run large marketing projects, this is a great SEO audit tool to have at your disposal. You can also get reports about your competitors’ content, social media, and site structure.

With Lumar, you can schedule and customize your crawling tasks. This means setting metrics for load times, links, content, and more. And, if you’re part of a team, you can assign tasks to others, create support tickets, and track your website’s performance over time.

Lumar Pricing:

On request.


13. Majestic

Majestic

Majestic is the largest link index database in the world. The Site Explorer tool gives you in-depth information on backlinks, referring domains, referring IPs, and referring subnets.

At its core, Majestic is a marketing search engine that offers an SEO audit tool. With Site Explorer you’ll get a breakdown of incoming links and metrics for nearly every significant URL on the internet.

Majestic Pricing:

Majestic pricing starts at $41.67/month (when billed annually).


14. Sitebulb

Sitebulb

Sitebulb audits your website, giving you actionable recommendations with stunning data visualizations. You can use audit scores to put audit results into context and check out the change history for any of your favorite metrics to see what has changed since your last audit.

Sitebulb is able to crawl massive websites and unlimited domains so you can do a complete audit for yourself of your clients, regardless of their size.

Sitebulb Pricing:

Sitebulb pricing starts at $135/year.


15. GTmetrix

GTmetrix

GTmetrix is a great SEO tool for checking your page load speed. You can use it to analyze your page with Google PageSpeed and Yahoo! YSlow rulesets, get your page load time, total page size, and the total number of requests.

Plus, GTmetrix gives you recommendations on how to fix your site’s issues.

GTmetrix Pricing:

GTmetrix has limited features available for free. Paid plans start at $13/month.


16. Found's SEO Audit Tool

Found's SEO Audit Tool

Found’s SEO Audit Tool is a free online tool you can use to identify common SEO issues with a website. Plus, Found has an SEO analyst team if you want to get more information and recommendations.

This SEO audit tool helps you solve technical SEO issues related to content, link building, metadata, canonicalization, and more. You just enter your URL and get back an SEO audit of your site.

Found Pricing:

Found’s SEO online audit tool is free.


17. Site Analyzer

Site Analyzer

Site Analyzer gives you a report based on 50 SEO ranking signals that help you find your problems and fix them.

This all-in-one SEO optimizer gives you an in-depth analysis of your site through crawling, rank tracking, backlinks, content, SEO benchmarks, and more.

Site Analyzer Pricing:

Site Analyzer offers a 14-day free trial. Plans start at $29/month (when billed annually).


18. Whatagraph

Whatagraph

Whatagraph gives you in-depth insights into your clients in just a few clicks. You can track and report on organic traffic, clicks, impressions, link building, click-through rate, and more. And, Whatagraph offers gorgeous data visualizations with lists, tables, charts, images, and comments.

Whatagraph makes it easy to set priorities so you can focus on what’s most important to you and your business. You can also do a competitor SEO analysis to get an edge.

Whatagraph Pricing:

Whatagraph pricing starts at $223/month (when billed annually).


19. BuzzStream

BuzzStream

BuzzStream is a little different from the other SEO audit tools on our list since it’s a link building and digital PR tool.

But, when you consider that getting the right backlinks from the right websites is critical to ranking well on Google, it just makes sense to include BuzzStream on our list.

BuzzStream helps you reach out for backlinks and provides the information you need to know who will be receptive to your requests.

BuzzStream Pricing:

BuzzStream pricing starts at $24/month (14-day free trial).


Choose the Best SEO Audit Tool to Boost Rankings

Google and other search engines have a lot of information about your site and they use it to decide how well you’ll rank in search engine results. Why shouldn’t you have access to that information, too?

Using one or more of the best SEO audit tools included on this list will help you address issues that are keeping you from ranking. Plus, you’ll get some insights about how to optimize your site to stand out from your competitors.

Through leveraging SEO best practices and gleaning all you can from these SEO audit tools, you’ll increase your chances of ranking for the right searches.

Frequently Asked Questions

What is the best SEO audit tool?

These are the 10 best technical SEO audit tools in 2023:
1. Google Search Console
2. SEMrush
3. Ahrefs
4. Screaming Frog
5. HubSpot’s Website Grader
6. Woorank
7. Seomator
8. MySiteAuditor
9. Serpstat
10. Moz

What is a free SEO audit tool?

Free SEO audit tools can help give you a glimpse into your page’s SEO efficacy. Google Search Console is a free SEO audit tool that’s perfect for beginners. It gives you tons of insights about page load speed, indexed pages, broken links, HTML markups, and more.

What is SEO audit checklist?

An SEO audit checklist can be simple to put together. Many technical SEO elements involve HTML elements, proper meta tags, website code, JavaScript, and proper website extensions.

What are the best tools for the SEO analysis?

These are the best tools for SEO analysis:
1. Influencer Marketing Hub's Website Grader
2. Google Search Console
3. SEMrush
4. Ahrefs
5. Screaming Frog
6. HubSpot’s Website Grader
7. Woorank
8. Seomator
9. MySiteAuditor
10. Serpstat
11. Moz
12. DeepCrawl
13. Majestic
14. Sitebulb
15. GTmetrix
16. Found's SEO Audit Tool
17. Site Analyzer
18. Whatagraph
19. BuzzStream

What are SEO tools?

SEO tools can help give you a glimpse into the potential of your web pages on search engine ranking pages. These tools can help provide backlinks and keyword research for your website as well as insights into your competition.

About the Author
With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.