Advertising Archives

Influencer Marketing

Instagram Eyes a Dedicated TV App to Bring Reels to Bigger...

Adam Mosseri confirms Meta is exploring a TV experience to extend Instagram’s video...

Influencer Marketing • Social Media

Why do some ads stop the scroll instantly, while others feel forgettable the moment they...

Influencer Marketing • Social Media

Instagram remains one of the most influential advertising channels heading into 2026...

Influencer Marketing

If you are in the influencer marketing business, you’ve probably already noticed a...

Influencer Marketing

UGC video ads have become one of the most effective tools in modern performance...

Social Media

Two questions set the agenda for 2025: When the For You page looks increasingly...

Influencer Marketing

By investing in long-form creator content, Tubi expands its library and strengthens ties...

Social Media

Marketers have long known TikTok for sparking trends, but here’s what’s shifting:...

Social Media

Growth in Europe underscores the platform’s resilience as U.S. divestment debates...

Influencer Marketing

Why are some TikTok Shop affiliates pulling in five-figure monthly payouts while others...

Social Media

Creators, trailers, and fan theories now link directly to in-app ticket sales. TikTok is...

Social Media

A strategic tie-up aligns her album launch with the brand’s push to stay culturally...

Social Media

Meta’s reporting reveals Facebook losing ground in some markets while Instagram gains...

Social Media

Advertisers gain end-to-end tools for installs, purchases, and stronger campaign...