A bedding company that started with one founder selling sheets at trade shows now has...
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Why Brands Struggle to Recruit Active Affiliates
An affiliate joins your program, gets approved, and never sends a customer. Another...
SAMY Acquires Get Engaged to Accelerate U.S. Expansion
Global social-first marketing agency SAMY has acquired Atlanta-based Get Engaged in a...
How Quince Turns Creator Product Reviews Into a Scalable...
A $50 cashmere sweater is an easy product to notice. It is also an easy product to...
Why in-house marketing teams are turning to external support for...
Influencer marketing may be owned in-house, but that doesn't mean every part of it is...
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How Lovevery Connected Parenting Content With Product Discovery
Parents rarely begin with a toy brand in mind. They are more likely to wonder what will...
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Something fundamental has changed about how brands show up on social media. The old model...
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Buying sheets online asks people to judge comfort through a screen. Brooklinen found a...
How MCM Turned TikTok Growth Into US Sales
A luxury brand can spend decades building recognizable codes and still feel unfamiliar to...
The Participation Test for Creator Partnerships
A brand can sign one of the most respected people in its category and still give them...
The Right Way to Keep Tabs on Your Instagram Follower Growth
People no longer care just about getting as many followers as possible on Instagram...
How a Global Haircare Brand Used AI to Get 227 Creators Live in...
[---ATOC---] [---TAG:h2---] The Challenge Running 227 nano-creators across two markets...
How to Build a Profitable BFCM Strategy in 2026
Black Friday and Cyber Monday can produce a brand’s biggest sales weekend while leaving...