In 2005, John O’Donnell started selling four-button polos with a pocket and a...
Analytics
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YouTube’s View Count Change Will Make Views Bigger. Brands...
YouTube is making another significant change to how creator performance is measured, just...
Picking Influencers and Creators That Help Your SEO and Fit Your...
Pick creators the way you hire people, not the way you buy ad space. An ad disappears the...
Inside Bachan’s Marketing Strategy: From Family Recipe to $87...
When Bachan’s reached grocery shelves in 2019, it entered a crowded sauce category with...
I Built a Beautiful Brand That (Initially) Failed. Here’s...
The Math × Humanity Formula Behind DTC Brands That Actually Scale On launch day for...
Chatbeat
A company built around listening eventually had to confront a new kind of speaker...
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Profound’s Nick Lafferty to Decode AI Search at Content...
AI search has created a new visibility contest for brands. Securing a place in an answer...
Revmade’s Andrew Hanelly to Tackle Algorithmic Trust at...
Algorithms influence much of what audiences encounter online. They determine which videos...
How Influencer Marketing Is Shifting From Reach to Trust
Inside the strategy, mistakes, and mindset shifts reshaping influencer marketing – a...
The Flexibility Test: Why Independent Agencies Can Gain an Edge...
Enterprise brands usually evaluate influencer marketing agencies through a familiar set...
How Global Consumer Brands Should Structure Influencer Marketing...
Influencer marketing has become established infrastructure for global consumer...
Fortune’s Megan Gilbert to Reframe Thought Leadership at...
Artificial intelligence has given marketing teams the ability to research, produce, and...
Verbatim’s Brianna Doe to Rethink Virality at Content...
A viral moment once carried a familiar shape. One piece of content reached a massive...
Odience
Influencer marketing and affiliate marketing have spent years meeting in the same budget...
Snapchat Is Giving Creator Agencies Their Own Seat at the Table
Snapchat's latest agency announcement covers a lot of ground. The company introduced...