A year ago, AJ Eckstein was sitting in the audience at Creator Economy Live West in Las...
Branding (core brand + visual identity)
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Linqia’s Keith Bendes Brings Brand Strategy to Creator Economy...
Creator marketing has grown into a serious business channel. Budgets are rising, creators...
Meta Wants Every Reel to Become a Storefront
"The era of link in bio is finally over." That was how Nicola Mendelsohn, Meta's Head...
What Enterprise Brands Can Learn From the World’s...
Why do we want certain things so badly? Why are some brands irresistible — while...
How MyyShop Opens Efficient Monetization Paths for Female...
The creator economy has opened new opportunities for women to build audiences, share...
Spotify Campaigns: Types, Examples, Costs, and What Marketers...
Spotify campaigns are often associated with music promotion, but the term covers much...
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How International Delight & Linqia Tapped Comic Creators to...
This case study features Linqia’s first-hand account of how International Delight...
The Summer of 1999: How Instacart & Linqia Unlocked...
This is a collaborative case study between Influencer Marketing Hub and Linqia, breaking...
5 Trends Shaping Influencer Marketing in 2026
It’s no secret that the creator economy is booming, with some of the world’s biggest...
Is Influencer Marketing Still Just a Channel Or Has It Become...
For years, influencer marketing has been treated as an add-on. A campaign is built...
The Creator Volume Trap: Why Agencies Who Sell Bigger Creator...
For years, influencer agencies have led with one number. “How many creators do you...
TikTok Is Now the #1 Platform for Beauty Influencer Marketing
New data from WeArisma signals a clear shift in beauty influencer marketing: TikTok is...
Urban Outfitters Turns Fans Into Creators With Me@UO Program
Urban Outfitters is rethinking what a creator program looks like and who gets to...
5 Influencer Marketing Tips Brands Use to Drive ROI
The problem with many influencer marketing tips is that they often focus on surface-level...
Macro Influencers Explained: Definition, Follower Count, and...
A macro influencer is a content creator with a large, established audience, typically...