Branding (core brand + visual identity) Archives

Influencer Marketing • Social Media

How Sprite Turned Social Listening Into a New Product Launch

Sprite has once again demonstrated its knack for innovation, launching its latest...

Influencer Marketing

In the fast-paced world of music promotion, TikTok and Instagram are the platforms that...

Influencer Marketing

Influencer campaigns rarely fail because a creator cannot make good content. They fail...

Social Media

The music industry is thriving—$65.45 billion in 2025 alone, marking its tenth...

Social Media

The real estate market is on a meteoric rise, projected to hit a whopping $654 trillion...

Influencer Marketing

The real estate marketing landscape is evolving rapidly, with influencer and social media...

Influencer Marketing

Snapchat made waves in the creator economy by taking a bold step toward revolutionizing...

Social Media

Back in 2024, Urban Outfitters made waves with their Shift Happens back-to-school...

Social Media

In 2024, Wove, a jewelry startup from Lancaster, Pennsylvania, took the art of viral...

Social Media

In 2020, Cash App took the world of mobile payments and flipped it on its...

Social Media

In the high-stakes world of gaming and eSports, social media marketing has become the...

Social Media

In 2019, Grammarly completely reimagined the way we think about writing and communication...

Social Media

Marketing baby and kids’ products on social media requires more than polished product...