Creator partnerships have earned a prominent place in marketing budgets. Scaling their...
Lead Generation
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Creator Match’s AJ Eckstein to Speak at Creator Economy Live...
A year ago, AJ Eckstein was sitting in the audience at Creator Economy Live West in Las...
Intuition Media Group Launches Rebrand and Proprietary IC4...
Intuition Media Group, an independent women-owned influencer marketing agency, has...
What Conversion Data From 10,000+ Creator Storefronts Reveals...
Brands running creator programs are seeing conversion rate lifts of 30%, 40%, even 214%...
Meta Wants Every Reel to Become a Storefront
"The era of link in bio is finally over." That was how Nicola Mendelsohn, Meta's Head...
How AI Is Changing Consumer Decision-Making Across Generations
Market behavior is changing. But here's what most brands are missing: AI isn't just...
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Why Your Affiliate Program Has a Retention Problem (And What to...
Most affiliate managers measure their program by the number of people in it. That...
How Bezier Labs Helped NeetCode Grow From 10K to 104K LinkedIn...
Most brands approach LinkedIn with a simple goal: publish content consistently and grow...
Creator Marketing Earned the Budget, Now It Has to Justify It at...
Why the creator programs that proved the channel works are the same ones now struggling...
How Creators Turn Social Followers Into Email Subscribers
Social media platforms have made it easier than ever for creators to build large...
Linqia Wants to Turn Influencer Comments Into Conversion...
For years, influencer marketing campaigns were largely measured by reach, impressions...
Podcast Sponsorship: How It Works, Pricing, and Strategies for...
Podcast sponsorship has evolved far beyond simple audio advertising. Brands now treat...
PR Email for Influencers: Templates That Actually Get Brand...
Getting ignored by brands is one of the most frustrating parts of being a smaller...
7 Retention Marketing Strategies Every DTC Brand Should Be...
Every week, I talk to DTC brands that are sitting on a revenue problem they don't know...
Best Podcast Advertising Platforms in 2026
Podcast advertising platforms exist because podcast buying became too fragmented for...