Paid media Archives

Influencer Marketing

Is Influencer Campaign ROI Really That Hard to Measure?

Most brands don’t struggle with measuring influencer marketing ROI because the tools...

Influencer Marketing Platforms

SARAL was built around a clear shift in how eCommerce brands approach influencer...

Influencer Marketing

Influencer marketing is moving toward automation, but execution still depends heavily on...

Influencer Marketing

The problem with many influencer marketing tips is that they often focus on surface-level...

Influencer Marketing

Influencer marketing programs have evolved far beyond one-off collaborations. As 72% of...

Influencer Marketing

Here's something worth sitting with: a long-time retail client of ours tested what...

Influencer Marketing

Shopify rolls out 150+ updates that move AI from experimental features to foundational...

Influencer Marketing • Social Media

Instagram remains one of the most influential advertising channels heading into 2026...

Influencer Marketing Platforms

Twirl has the kind of origin story that only makes sense in 2022-and-beyond marketing: a...

Influencer Marketing

When brands complain about influencer platforms, they rarely say, “I need more...

Influencer Marketing

Hiring a “brand awareness” influencer agency isn’t about running a few creator...

Influencer Marketing

Influencer marketing has entered its most mature phase yet. Over the past year, economic...

Influencer Marketing

When your brand is about to push a new product into market, the stakes are intense: every...

eCommerce

As Q4 ad auctions tighten and consumer behavior splinters across platforms, one question...