Most UGC platforms begin with a marketplace: assemble a creator pool, let brands...
Performance Marketing
LATEST
How a Global Haircare Brand Used AI to Get 227 Creators Live in...
[---ATOC---] [---TAG:h2---] The Challenge Running 227 nano-creators across two markets...
How AI Agents Scale Influencer Marketing Campaigns
Influencer marketing has outgrown the spreadsheet. A decade ago, a brand might run a...
Where Social Media Marketing Ends and Brand Strategy Begins
Everyone’s chasing that viral post, but brands that really win in the long run figured...
The Paid Social Creative Playbook 2026: What Actually Drives...
Explained for people who've never done this before. About a 12-minute read. The examples...
More Articles
How Contextual Advertising Helps Brands Reach Consumers in the...
Two consumers can fit the same audience profile and still be in completely different...
How to Measure Creator-Led Campaigns Beyond Likes and Views
Creator marketing has reached a point where engagement metrics can no longer carry the...
How Creators Can Monetize TikTok Views and Build More...
A creator can spend hours developing an idea, filming several takes, editing the final...
How Johnnie-O Turned Golf Shop Word of Mouth Into a Nearly $200M...
In 2005, John O’Donnell started selling four-button polos with a pocket and a...
YouTube’s View Count Change Will Make Views Bigger. Brands...
YouTube is making another significant change to how creator performance is measured, just...
I Built a Beautiful Brand That (Initially) Failed. Here’s...
The Math × Humanity Formula Behind DTC Brands That Actually Scale On launch day for...
Inside the Creator Machine Behind Comfrt’s Viral Rise on TikTok
Spend enough time on TikTok and Comfrt can start to feel like it is everywhere. One...
From Algorithm Tenants to Data Landlords: How AI Infrastructure...
The creator economy is evolving from a model where creators rent an algorithm to a model...