Snapchat is bringing its Performance Summit to two U.S. cities this September, with...
Performance Marketing
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How Contextual Advertising Helps Brands Reach Consumers in the...
Two consumers can fit the same audience profile and still be in completely different...
How to Measure Creator-Led Campaigns Beyond Likes and Views
Creator marketing has reached a point where engagement metrics can no longer carry the...
How Creators Can Monetize TikTok Views and Build More...
A creator can spend hours developing an idea, filming several takes, editing the final...
How Johnnie-O Turned Golf Shop Word of Mouth Into a Nearly $200M...
In 2005, John O’Donnell started selling four-button polos with a pocket and a...
YouTube’s View Count Change Will Make Views Bigger. Brands...
YouTube is making another significant change to how creator performance is measured, just...
More Articles
Anton Pirisi Joins MrBeast as TikTok Becomes Its Next Growth...
When Beast Industries began searching for a Head of TikTok earlier this year, the company...
Profound’s Nick Lafferty to Decode AI Search at Content...
AI search has created a new visibility contest for brands. Securing a place in an answer...
The Flexibility Test: Why Independent Agencies Can Gain an Edge...
Enterprise brands usually evaluate influencer marketing agencies through a familiar set...
How Global Consumer Brands Should Structure Influencer Marketing...
Influencer marketing has become established infrastructure for global consumer...
Snapchat Makes Lens Creators the Foundation of Its AR Strategy
Most creator reward programs celebrate views, followers, or engagement. Snapchat's...
Verbatim’s Brianna Doe to Rethink Virality at Content...
A viral moment once carried a familiar shape. One piece of content reached a massive...
Snapchat Is Giving Creator Agencies Their Own Seat at the Table
Snapchat's latest agency announcement covers a lot of ground. The company introduced...
Whitney Hansen Brings Sustainable Growth Strategies to FinCon...
The creator economy has entered an era where operational efficiency and long-term...