The “swipe” in Swipehouse originally meant exactly what it sounds like. Open the app...
Performance Marketing
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I Built a Beautiful Brand That (Initially) Failed. Here’s...
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From Algorithm Tenants to Data Landlords: How AI Infrastructure...
The creator economy is evolving from a model where creators rent an algorithm to a model...
Snap Hires TikTok’s Former Marketing Leader as Competition...
Executive moves between major social platforms are nothing new. This one stands out...
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Creator partnerships have earned a prominent place in marketing budgets. Scaling their...
QVC Group’s Abigail Bizzarro to Address the Human Side of...
Scaling a creator program usually begins as a numbers exercise. More creators produce...
Linqia’s Keith Bendes Brings Brand Strategy to Creator Economy...
Creator marketing has grown into a serious business channel. Budgets are rising, creators...
Creators Drive the Demand. Can AI Shoppers Find the Product?
A creator holds up a compact carry-on and says, “I’ve dragged this through six...
Why Buyer Confidence Matters More Than Reach
Marketing teams often evaluate creator campaigns through metrics such as impressions...
How Mega-Brands Activate Sports Rights in Digital Media
A logo on a stadium hoarding used to be the whole deal. You paid for the placement, the...
How to Launch a Creator Affiliate Program That Actually Drives...
For ecommerce brands, affiliate marketing is no longer just a coupon code channel. It is...