TikTok’s CapCut has quickly become a go-to editing app for short-form and social-first...
Video Marketing
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NFL and YouTube Break Streaming Record With Brazil Opener
Over 230 countries tuned in as the game marked YouTube’s global debut as an exclusive...
Tubi Launches Creator Program to Compete With TikTok and Prime
By investing in long-form creator content, Tubi expands its library and strengthens ties...
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Instagram Finally Brings an iPad App (Reels Take Center Stage)
After 15 years of waiting, the long-requested app launches with short-form video...
TikTok Rolls Out Movie Ticket Purchases via TikTok Spotlight
Creators, trailers, and fan theories now link directly to in-app ticket sales. TikTok is...
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Facebook Lets You Add Music to Your Wall Updates Now
With automatic playback for audio‑enabled viewers, Facebook reintroduces music to the...
Licensing Emerging Formats: Shorts, Reels, Live Shopping
As short‑form video and live commerce surge to the forefront of digital marketing...
TikTok Live-Shopping Drop Playbook
What if you could consistently engineer 6-figure sell-outs on TikTok Live by applying the...
Study Finds Language, Imagery & Follower Size Drive...
A study by Woodroof et al. unveils how agreeableness in captions, authentic influencer...
Prime Day Goes Live in London: Sam Ryder and Jill Scott Ignite...
An immersive “Prime in a Box” experience brings surprise performances and football...
How B2B Brands Are Driving Pipeline with LinkedIn Gifting
How can B2B brands cut through LinkedIn’s noise and ignite authentic advocacy among...
PUMA’s Fortnite Sneaker Drop Campaign
PUMA’s move into the gaming arena marks a crossover of sports heritage and digital...
VIP Influencer Gifting Playbook for Macro Creators
What does it take to turn a simple PR box into a must-share social moment—and how do...
Meta Just Collapsed Facebook Video Workflows—Here’s What...
Meta forces a one-flow makeover, merging Feed video and Reel uploads into an...