Snapchat initially gained fame with teenagers as a social media network where they could hang out without worrying about seeing their parents spying on their accounts. They could create a visual story, and send it to their friends. It would then disappear without a trace.
It has lost some of its luster with the arrival of Instagram stories, as well as a recent unpopular change in layout. Both Kylie Jenner and Khloe Kardashian made big points of leaving Snapchat this year, although Khloe Kardashian recently returned with Snapchats of her new baby. Despite these uncertainties, Snapchat is still beloved by many of Generation Z.
If the Millennials are your target market, then Snapchat is the ideal place to find them, particularly young women.
Compared to most of the other social networks, Snapchat has a relatively primitive search function. It can be hard to find users unless you know their username. There are websites devoted to supplying the usernames of celebrities on Snapchat, as people can find it challenging to search within the Snapchat app.
Snapchat also has little in the way of analytics, although it has recently started to provide more information to those it considers to be influencers. As a general note, you can now view several types of insights and analytics for your Snapchat performance. You can find more information about these on the official “Creators Feature” blog on Snapchat.
Source: help.snapchat.com
Snapchat, still, offers limited analytics because it is more sensitive to its users’ privacy than the other networks.
With that out the way, here’s a list of popular Snapchatters. Most of these people made their fame in other fields, such as fashion or livestreaming, but they grew up as Snapchatters, and continue to share pictures and videos of their life on the network.
11 Leading Snapchat Influencers to Follow - Snapchat Influencer List:
Top 11 Snapchat Influencers to Follow:
1. Brittany Furlan (@brittanyfurlan)
Niche: Comedy
If you're craving a daily dose of laughter, Brittany Furlan is your go-to Snapchatter. With 578k subscribers, this comedian from Calabasas, CA, brings her unique brand of humor straight to your screen.
Her tagline, "Live full, die empty," sets the tone for her energetic and entertaining content. Brittany's snaps range from hilarious skits to quirky glimpses into her everyday life, ensuring there's never a dull moment. Her cross-platform presence, especially on Instagram, showcases her versatility and broad appeal.
2. DJ Khaled (@djkhaled)
Niche: Music and Entertainment
DJ Khaled is one of the most eccentric personalities to follow online, especially on Snapchat. With a whopping 12.9 million subscribers, DJ Khaled offers a unique mix of motivation, music, and behind-the-scenes glimpses into his high-energy life.
Unlike other Snapchat influencers, DJ Khaled takes entertainment on the platform to the next level. Not only does he regularly post snaps, but he’s also created a few Snapchat Lenses for everyone to use.
His stories are filled with catchphrases, luxury living, and inspirational messages that keep you pumped. Whether he's sharing snippets of his latest tracks or simply showing off his sneaker collection, DJ Khaled knows how to keep his audience engaged and entertained.
Considering how often he posts on Snapchat, there’s no shortage of compilation videos available on the Internet.
3. Shaun McBride (@shonduras)
Niche: Vlogging
Shaun McBride uses his Snapchat account to create exciting stories and original art designs. He is an American artist and social media personality, best known on Snapchat for his finger drawings, like these ones.
With over 325k subscribers, Shaun’s content is a delightful mix of adventures, art, and daily shenanigans. He’s a pioneer in using Snapchat for engaging storytelling, turning ordinary moments into extraordinary experiences.
Whether he’s doodling on snaps or sharing his latest escapades, Shaun’s playful and innovative approach to Snapchat makes him standout. Below, you can see some of the content he posts on Snapchat.
4. Cyrene Quiamco (@CyreneQ)
Niche: Digital Art and Creative Storytelling
Cyrene Quiamco or CyreneQ, is a Snapchat creator who turns everyday moments into stunning art. With a talent for blending creativity and technology, her snaps feature everything from interactive doodles to captivating 3D sculptures and AR experiences.
Whether she's taking you on a journey through Tokyo or showing off her latest lens creations, CyreneQ's content is a feast for the eyes.
She was and still is a favorite on the platform and was even nominated for the Snapchater of the year award for 2015. Her inventive approach and artistic flair make her a standout on the platform, ensuring you'll always find something new and exciting in her stories.
5. Darren Jason Watkins Jr. (@Speed)
Niche: Gaming, Entertainment, Livestreaming
IShowSpeed has become an Internet sensation. Speeds’ content has recently transitioned from streaming to meeting celebrity icons football legends, and collaborating with other creators in the space.
That makes him one of the most-followed accounts on the platform, with over 3.12 million subscribers.
With that said, Speed still likes to game and his snaps are a rollercoaster of excitement and entertainment. With his rapid rise to fame on platforms like YouTube and Twitch, IShowSpeed brings that same electrifying vibe to Snapchat, making every story a must-see.
6. Duke Dennis (@dukedennis)
Niche: Gaming and Lifestyle
Duke Dennis is primarily a gaming aficionado, with over 1.68 million subscribers on Snapchat. Known for his engaging personality and entertaining content, Duke shares everything from gaming sessions to his daily life.
His charismatic and relatable style keeps you hooked, making every snap a highlight reel of fun and excitement. Beyond gaming, Duke has also launched his own clothing brand, showcasing his entrepreneurial spirit.
7. Spencer Bramucci (@spencerbramucci)
Niche: Lifestyle and Comedy
Spencer Bramucci is a young TikTok star hailing from Medford, Oregon, with 159k Snapchat subscribers. Spencer charms his audience with a blend of dance, comedy skits, and pop culture commentary.
He first launched to fame a while back, making dance videos and TikToks with his ex-girlfriend Abigael Boivin. Fans loved their choreographic talents and humor, while his use of music from artists like Melanie Martinez and Lana Del Rey adds a unique touch. Spencer's content often features his family, highlighting his close-knit roots and personal values.
8. (@kai_cenat)
Niche: Entertainment, Lifestyle, Livestreaming
Kai Cenat, a 21-year-old internet sensation, captivates 856k Snapchat followers with his high-energy antics. As one of Rolling Stone's 20 most influential creators of 2023, Kai is a force in gaming and prank content.
With 6.5 million Twitch followers and 5.6 million YouTube subscribers, his chaotic PS5 giveaway in NYC is legendary.
Known for wild stunts and collaborations with celebrities like 21 Savage, Kai keeps his audience hooked with unpredictable and thrilling content.
9. Jackie Aina (@jackieaina)
Niche: Beauty and Lifestyle
Jackie Aina, with 446k subscribers on Snapchat, is a powerhouse in the beauty industry. Known for her advocacy of inclusivity in makeup, Jackie brings a blend of beauty tips, self-care routines, and entrepreneurial insights to her followers.
Jackie has a significant presence on YouTube, where she shares makeup tutorials and product reviews.
Her brand, FORVR Mood, offers luxury candles and self-care products, reflecting her dedication to wellness. With her engaging personality and expert advice, Jackie Aina is a must-follow for beauty enthusiasts.
10. Sydney Morgan (@sydney.m0rgan)
Niche: Beauty and Lifestyle
Sydney Morgan, boasting 639k Snapchat subscribers, brings a mix of creativity and chaos to her followers. This young content creator is known for her engaging and diverse stories, from wild hot tub shenanigans to exciting adventures at New York Fashion Week and Coachella. She’s also a makeup content creator with over 8 million subscribers on YouTube. There, she primarily posts videos of trying new products and ideas recommended by her fans. Although, she’s also a lifestyle and commentary creator.
Sydney's spontaneous and fun-loving nature keeps her audience entertained with every snap. Whether she's showing off her latest makeup look or sharing a slice of her daily life, Sydney's content is always a delightful surprise.
11. Sianan Scrivner (@siananmakeup)
Niche: Beauty and Skincare
Meet Sianan, an Australian beauty creator with 191k Snapchat subscribers, who is also a prominent figure on other platforms: 1.6M followers on TikTok and 173k on YouTube.
Her artistry background shines through captivating makeup creations, blending chic and high-glam looks. Sianan's content focuses on radiant skin, viral trends, and skincare routines, inspiring her followers with accessible yet transformative beauty tips.
Her devotion to beauty and inclusivity makes her a beloved figure in the online beauty community.
Tips for Finding New Snapchat Influencers
It’s no secret that Snapchat lags behind other prominent social platforms, like YouTube and TikTok. Moreover, there was a huge exodus of content creators from the platform, making finding gems challenging.
With that said, there’s a way to find new and up-and-coming influencers on the platform. Doing so can significantly enhance your experience on the platform and make you stay and enjoy it as you once did.
Influencers bring unique perspectives, creative content, and engaging stories that can entertain, inform, and inspire you. Here are some effective strategies to help you find and follow new influencers:
Explore Snapchat Discover
Snapchat Discover is a feature designed to showcase a wide range of content from popular influencers, publishers, and creators. It acts as a curated feed, highlighting trending stories and influential accounts that match your interests.
To access Snapchat Discover, swipe right from the camera screen. You’ll find a variety of content from influencers, media outlets, and brands. Regularly browsing through Discover can help you identify influencers who consistently produce content you enjoy.
Use Relevant Hashtags
Hashtags are a powerful tool for finding influencers in specific niches. They allow you to filter content based on your interests, making it easier to discover relevant influencers.
Search for hashtags related to your hobbies, professions, or trending topics by using the search bar at the top of the Discover page. Popular hashtags often lead to content created by influencers who are experts in those areas.
For fitness enthusiasts, searching hashtags like #fitlifestyle or #workout can help you find influencers who regularly post fitness routines and health tips.
Follow Recommendations
Snapchat frequently suggests new accounts based on your interests and your current follows. These recommendations are tailored to your preferences, making them a valuable resource for finding new influencers.
Pay attention to the “Add Friends” section, where Snapchat recommends accounts. These suggestions are influenced by the influencers you already follow, your interaction history, and trending content on the platform.
If you follow several beauty influencers, Snapchat might recommend accounts like NikkieTutorials (Nikkie de Jager), which is well-known for their beauty tutorials and product reviews.
Join Snapchat Communities
Engaging with Snapchat communities and groups that share your interests can lead to the discovery of popular influencers within those niches. These communities often highlight influential accounts, providing a direct path to new content.
Participate in group chats, follow community stories, and join public groups related to your interests. Active involvement in these communities can introduce you to influencers who are respected and followed within those circles.
Check Out Influencer Collaborations
Influencers often collaborate with each other, which can be a great way to discover new accounts. These collaborations can introduce you to influencers who create similar or complementary content.
When you find an influencer you enjoy, see who they are collaborating with by watching their stories, snaps, and posts. Collaborations can include joint challenges, guest appearances, or shared content, providing you with new influencer suggestions.
For example, Khloe, a snapchat model, is probably the most active on the platform of all the Kardashians. She recently posted a series of throwback stories to celebrate the 2024 Met Gala Awards. These included snaps dating back to 2017 from Kim, Kylie, and Kendall, among others.
Frequently Asked Questions
What makes Snapchat a unique platform for influencers?
Snapchat is known for its ephemeral content which disappears after 24 hours, encouraging more spontaneous and genuine interaction between influencers and their audience. This platform is especially popular among younger demographics, particularly Generation Z.
Who are some of the top Snapchat influencers to follow?
Some of the top Snapchat influencers include Brittany Furlan for comedy, DJ Khaled for music and entertainment, and Shaun McBride for creative art and vlogging. Each influencer brings unique content to their followers, ranging from humorous sketches to motivational messages and creative art.
How can Snapchat influencers impact my brand?
Influencers on Snapchat can significantly enhance your brand's visibility and engagement among younger audiences. They can creatively integrate your brand into their stories, driving both awareness and direct interaction with your products or services.
What should I look for when choosing a Snapchat influencer to follow or collaborate with?
When selecting a Snapchat influencer, consider their niche relevance to your interests or brand, engagement levels with their followers, content quality, and their ability to convey messages that resonate with their audience. Also, evaluate their professionalism and consistency in posting content.
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