Top Social Media Marketing Agencies for 2025

In 2025, social media marketing is the cornerstone of brand-audience connections. With 4.9 billion users worldwide, these platforms are the new town squares and marketplaces. Globally, over $296 billion is spent on social media advertising, highlighting its tremendous value and effectiveness in the marketing landscape.

This investment isn't just about keeping up with trends. It's a response to social media's power to shape consumer behavior, drive brand awareness, and directly impact sales. Companies of all sizes are pouring money into social media for its unparalleled ability to offer targeted reach, real-time engagement, and measurable results.

But success requires more than just cash. It needs expertise, creativity, and platform-specific knowledge. That's where social media marketing agencies become crucial. They bring specialized skills, cutting-edge tools, and adaptability to an ever-changing landscape.

The top agencies in 2025 don't just promise results – they deliver. They're pushing boundaries and helping brands lead conversations, not just participate. Whether you're aiming for viral campaigns, boosted sales, or community building, the right agency can make you stand out in the crowded social media space.

Premier Social Media Marketing Agencies for 2025:

TL;DR

Efficiency: SmartSites increased Gaia Coffee Roasters' page follows by 200%.
Scalability: Fresh Content Society boosted Line-X's social engagement by 4,000%.

Top Social Media Marketing Agencies for 2025:

Top

social media marketing agencies

2025

1. SmartSites

SmartSites stands out as a comprehensive digital marketing agency, offering a wide array of services beyond social media management. Their holistic approach encompasses web design, SEO, PPC, email marketing, and SMS marketing, making them an ideal partner for businesses seeking a full-spectrum digital strategy.

SmartSites helps manage all parts of a brand’s social media, working on improving how a brand looks and performs online. Their services include:

Profile Optimization: Tailoring each platform’s profile to maximize brand visibility and engagement.
Content Strategy: Developing monthly content calendars to ensure consistent and relevant posting.
Visual Branding: Creating custom graphics to enhance brand identity and audience engagement.
Community Management: Actively responding to comments and fostering audience interaction.
Paid Social: Implementing strategic boosted posts to increase reach and visibility.

SmartSites’ approach begins with a customized social strategy, meticulously crafted to align with the client’s target audience. Each client is assigned a dedicated social media specialist who works closely with them to capture the brand’s unique voice and visual identity. This collaborative process ensures that all content authentically represents the brand and resonates with its audience.

The agency’s commitment to visual excellence is evident in their offer of unlimited custom graphics, ensuring a constant supply of high-quality visuals to maintain a dynamic social media presence. This visual strategy is complemented by thorough hashtag research and competitor analysis, enabling SmartSites to develop strategies that help brands stand out while leveraging trending topics.

To maintain consistency and client involvement, SmartSites implements a monthly approval process for content and graphics. This approach ensures a steady stream of fresh, approved content while allowing for timely adjustments to the strategy. Throughout the month, the team employs proven engagement tactics and strategic boosted posts to drive brand growth and audience expansion.

Beyond content creation and distribution, SmartSites places a strong emphasis on brand reputation management. Their team handles social media customer service, providing prompt, professional responses that enhance the overall customer experience. This proactive approach helps build a loyal community of followers and advocates for the brand.

SmartSites also manages the technical aspects of organic social media growth, including strategic following and unfollowing, inviting new followers, and optimizing content for algorithm preferences. This comprehensive approach ensures that clients’ social media presence is not only visually appealing and engaging but also technically optimized for maximum visibility and growth.

Notable Campaign

Gaia Coffee Roasters, a local artisanal coffee shop, faced significant challenges with stagnant social media growth and low engagement due to irregular posting on their Facebook and Instagram accounts.

The company’s online presence was not reflecting the quality and distinctive character of their product, leading to missed opportunities for customer connection and brand growth.

Gaia Coffee Roasters needed help, so they teamed up with SmartSites. SmartSites came up with a plan to improve Gaia’s social media. They started posting better-looking content that showed off Gaia’s unique coffee blends, where they source them, the roasting process, and behind-the-scenes stories about their passionate baristas.

This new social media plan had three main goals: to grow a big, active online following, to make more people know about Gaia, and to foster meaningful engagement with current and potential customers.

They created eye-catching graphics and short videos that highlighted the artistry behind Gaia’s coffee-making process. The agency also initiated interactive elements such as polls, questions, and user-generated content campaigns to encourage audience participation.

As a result of these efforts, Gaia Coffee Roasters achieved remarkable success in their social media metrics. The company saw an astounding 24,000% increase in page reach, exposing their brand to a vastly larger audience.

Engagements soared by 100%, indicating that not only were more people seeing Gaia’s content, but they were also interacting with it in meaningful ways. Perhaps most importantly, the page followers grew by 200%, significantly expanding Gaia’s online community and potential customer base.

SmartSites

Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w...

Company

Channels

Services

Company

50+

New Jersey

Best for:

Small and Medium Size Businesses

Minimum Campaign Size: $1.000+

Channels

Amazon

Facebook

Google

Google Ads

Instagram

Snapchat

TikTok

Twitter (X)

YouTube Advertising

Services

Website Design & Development

PPC Management

Paid Search (Google Ads, Microsoft Ads)

Paid Social (FB/Instagram, Twitter, LinkedIn, TikTok, etc.)

Organic SEO

Email Marketing

Social Media Management

Minimum Campaign Size: $1.000+

SmartSites

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2. The Shelf

Size: 1 – 10

Best for: Medium and Small Size Brands

Minimum Project Price: $100,000 onwards

Location: New York City, New York

Channels: Discord, Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitch, Twitter, YouTube

The Shelf is a creative social media influencer marketing agency that’s capable of delivering impressive results for clients across all verticals. From beauty products and fashion brands to home décor companies and outdoor equipment brands – the agency has created successful social media campaigns with influencers at the center.

The agency combines first and secondhand data with proven strategies to come up with creative ROI-driven ideas. They custom-build social media influencer campaigns to help you achieve your unique marketing goals through various social media content formats.

The Shelf ensures that your social media campaigns deliver a bigger impact by laser-focusing on influencers who are already talking about the problem you’re addressing. They can even help you execute corporate social responsibility (CSR) campaigns to authentically connect with your audience on social media. This helps you reach a highly relevant audience with a vested interest in the same values as your brand.

The agency has partnered with leading names such as Walmart, Famous Footwear, Pepsi, Neutrogena, and Hanes among many others. This impressive client list speaks volumes about The Shelf’s standing in the social media marketing space.

Services

Reels influencer marketing
Retargeting campaigns
Brand awareness campaigns
Influencer relationship management
Fraud detection
Strategy and planning

The Shelf

The Shelf is a data-first influencer marketing agency where bold creativity and real-time insights drive unmatched campaign success. Since 2011, we’ve been pioneers in transforming influencer marketing through Interest Graph targeting, culture-driv...

Company

Channels

Services

Company

1 - 10

New York

Best for:

Medium and Small Size Brands

Minimum Campaign Size: $100.000+

Channels

Blog

Discord

Facebook

Instagram

TikTok

Twitch

Twitter (X)

YouTube

Services

Influencer Marketing

Social Media Marketing

Marketing Strategy

Branding

Minimum Campaign Size: $100.000+

The Shelf

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3. The Influencer Marketing Factory

Size: 10-50

Best for: Enterprises and Large Brands

Minimum Project Price: $20,000 onwards

Location: Miami, Florida; New York, NY

Channels: Blog, Facebook, Instagram, TikTok, Twitch, Twitter, YouTube, Threads

As the name suggests, The Influencer Marketing Factory is an agency that specializes in social media marketing with influencers at the forefront. With a focus on TikTok, Instagram, and YouTube, the agency creates ROI-oriented social media influencer campaigns that are authentic and scalable. They also create influencer campaigns leveraging other social media platforms such as Twitch and Threads.

The agency’s expertise has helped them earn recognition in leading awards and publications including Inc., The Manifest, The Drum Marketing Awards, Clutch, and, of course, our very own top influencer marketing agencies list.

The Influencer Marketing Factory leverages its network of content creators to help brands collect high-quality user-generated content for social media. So you can effectively make use of unboxing videos, app demos, reviews, and product launch updates in your social media marketing efforts.

Moreover, the agency helps you maximize your social media reach with paid media amplification. The Influencer Marketing Factory takes charge of creative direction and helps you produce advertising content with distinct perspectives. The team’s specialized conversion experts help to refine creator’s content to generate more conversions from your paid social media ads.

The agency has an impressive client list boasting names such as Google, Snapchat , Universal Music Group, Sony Music, GrubHub, Hilton Hotels, Bud Light, Chips Ahoy, and Bumble. If these huge names trust the Factory, it’s for a good reason.

Services

Influencer identification
Content and social media selection
Creative briefs
Shipping and logistics
Ads creation and management
Ads optimization

The Influencer Marketing Factory

The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.

Company

Channels

Services

Company

10 - 50

New York, Miami

Best for:

Enterprises and Large brands

Minimum Campaign Size: $20.000+

Channels

Blog

Facebook

Instagram

TikTok

Twitch

Twitter (X)

YouTube

Services

Influencer Marketing

Social Media Marketing

Social Media Management

Digital Marketing

Minimum Campaign Size: $20.000+

The Influencer Marketing Factory

The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.

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4. Fresh Content Society

Scale: 10-50 employees

Ideal for: Mid-sized to Enterprise Businesses

Minimum engagement cost: Starting at $10,000

Location: Evanston, Illinois

Platforms: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, YouTube

Fresh Content Society stands out as a powerhouse among social media and short-form video marketing agencies. This boutique, social-focused agency, they don’t just dabble in social media—they live there. As their name suggests, they lead with content that pops and have carved out a niche for brands looking to make waves online.

Fresh Content Society’s holistic approach starts with an assessment of your brand’s current identity and existing social media presence. Diving deep into what makes your brand tick, they’ll dissect your social presence, figure out what’s working (and what’s not), and work with you to define your desired audience.

This first step is just the prologue to their strategic planning and creative execution. FCS’s team then develops customized strategies that blend innovative organic growth techniques with targeted paid advertising campaigns. Each client receives a detailed roadmap with actionable tactics, clear objectives, and key performance indicators to ensure measurable success.

At the heart of FCS’s services is their content creation team. The in-house creative studio produces a wide array of engaging materials, including eye-catching visuals, compelling copy, and shareable video content. All of this is orchestrated through a meticulously planned content calendar designed to maintain consistent engagement and audience growth.

Community management is another cornerstone of FCS’s service offering, ensuring that you hold on to all the new followers they’ve attracted. Recognizing the importance of two-way communication in social media, their dedicated team manages ongoing conversations, promptly addresses customer inquiries, and skillfully navigates potential public relations challenges.

But organic reach is only part of their expertise: FCS also excels in maximizing the impact of paid media. Their data-driven approach ensures that advertising budgets are optimized for the highest return on investment, targeting the most relevant audiences and converting engagement into tangible business results.

FCS also brings significant expertise in influencer marketing to the table. They excel at identifying and partnering with the most suitable brand ambassadors, managing collaborations from start to finish, and amplifying brand messages through trusted voices in the target audience’s community.

Notable Campaign

Fresh Content Society (FCS) partnered with LINE-X, a global leader in protective coatings, to boost their social media presence and increase customer engagement.

Before FCS’s involvement, LINE-X lacked dedicated social media management, which resulted in inconsistent posting and minimal interaction with their audience. Recognizing the untapped potential in LINE-X’s social media channels, FCS developed a comprehensive strategy to revitalize their online presence.

FCS’s strategy involved creating short-form video content highlighting LINE-X’s work and engaging with the community daily. They focused on showcasing the versatility and durability of LINE-X’s products through eye-catching before-and-after videos, customer testimonials, and behind-the-scenes glimpses of the application process.

Additionally, FCS implemented a consistent posting schedule and actively responded to comments and messages, fostering a sense of community among LINE-X’s followers.

The results were impressive, with LINE-X earning over 7 million video views in just seven months, leading to a 4,000% increase in customer engagement. This dramatic boost in visibility and interaction wasn’t just limited to social media metrics.

The increased online presence translated into real business leads, with many viewers reaching out to inquire about LINE-X’s services or locate their nearest dealer.

Fresh Content Society

FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.

Company

Channels

Services

Company

10 - 50

Chicago, IL, Portland, California, Texas, Boston,

Best for:

Mid-sized to Enterprise Businesses

Minimum Campaign Size: $10.000+

Channels

Facebook

Instagram

TikTok

Twitter (X)

YouTube

Services

Social Media Management

Community Management

Content Production

Strategy

Paid Media

Influencer Management

Campaign Management

Reporting

Minimum Campaign Size: $10.000+

Fresh Content Society

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5. Viral Nation

Scale: 50+ employees

Ideal for: Large corporations and established brands

Minimum engagement cost: Starting at $50,000

Locations: Mississauga, Canada; Bridgetown, Barbados; United States

Platforms: Blog, Facebook, Instagram, LinkedIn, Mixer, Pinterest, Snapchat, TikTok, Twitch, Twitter, YouTube

Founded in 2014 by Mathew Micheli and Joe Gagliese, Viral Nation quickly gained recognition in the influencer marketing sphere. Their rapid growth can be attributed to its innovative approach to social media marketing, combining data-driven strategies with creative content production.

Viral Nation’s success lies in its ability to identify the latest social media trends and use them to their clients’ benefit—all backed by a technical acumen that keeps extending what’s possible for brands.

Yes, the agency is a leader in social media marketing, earning 35 awards that acknowledge their team’s expertise. But they’re also innovating in the software space, with their VN Secure platform for managing brands’ online reputation.

For brands that want influencers to power their social campaigns, Viral Nation’s talent agency has a deep bench to choose from. And for those who want their own content, their Social Content Studio keeps it all in-house.

Viral Nation excels in crafting diverse and impactful marketing campaigns that go beyond traditional social media strategies. They’re good at matching influencers with brands in a way that feels real and connects with people. The agency also leverages creative repurposing techniques to reuse content smartly across multiple platforms.

For brands seeking high-visibility marketing, they create eye-catching pop-up events and store promotions that get people talking and involved. Their guerilla marketing tactics offer innovative ways to grab attention in surprising places while catering to more targeted, high-value audience segments.

In all these different campaigns, Viral Nation focuses on community management and performance marketing. This helps each campaign reach the right people, show clear results, and fosters lasting brand loyalty.

Notable Campaign

The agency has collaborated with innovative brands such as Bud Light, Crayola, Calm, and Aston Martin, among others. In a notable campaign that demonstrates both their capabilities and strong relationships with social media companies, Viral Nation showcased its expertise with a highly successful event for the VR release of the iconic game Resident Evil 4.

Leveraging their partnership with Meta, the agency orchestrated a multi-platform strategy that generated significant buzz and anticipation for the game’s virtual reality adaptation on the Quest 2 headset.

The campaign’s strength lay in its diverse approach, leveraging a wide array of content creators across popular platforms such as Twitch, YouTube, Instagram, and TikTok. These influencers produced a variety of engaging content, from immersive gameplay footage to creative cosplay and in-depth analyses of Resident Evil 4 VR.

To amplify the campaign’s reach and authenticity, Viral Nation facilitated the distribution of Meta Quest 2 headsets to key celebrities and influencers. This strategic move not only increased the quality and quantity of user-generated content but also helped position the VR adaptation of Resident Evil 4 as one of the most eagerly awaited gaming releases of the year.

The campaign’s success was evident in its impressive metrics: it generated a staggering 61.2 million impressions, 15.8 million views, and 1.3 million engagements across various platforms. These results underscore Viral Nation’s ability to create impactful, multi-faceted influencer marketing strategies that resonate across diverse audiences and platforms, driving substantial engagement and visibility for their clients.

6. Sociallyin

Scale: 50+ employees

Ideal for: Businesses of all sizes

Minimum engagement cost: Starting at $5,000

Locations: Atlanta, Georgia; Birmingham, Alabama; Los Angeles, California; Frisco, Texas

Platforms: Instagram, YouTube, TikTok, LinkedIn

Established in 2011, Sociallyin secures the second spot on our list of top social media marketing agencies. Purpose-built for social media marketing in Atlanta, Georgia, and with an additional office in Birmingham, Alabama, the agency offers a wide range of solutions including social media strategy development, content production, community management, paid social advertising, influencer marketing, and social selling.

Sociallyin emphasizes creative, data-driven campaigns tailored to help brands grow their online presence and boost engagement across platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube.

As a minority-owned business, the agency takes pride in its diverse and global team of social media experts, who bring a wide range of perspectives to the table. This diversity is reflected in the unique marketing campaigns they create, which are aimed at generating fresh ideas and staying ahead of digital trends.

Sociallyin’s approach combines creativity with data insights to ensure that brands not only gain visibility but also achieve concrete results, such as higher conversion rates and improved ROI on social media spend.

One of Sociallyin’s strengths lies in its in-house production capabilities, which allows for greater control over the quality and consistency of the content it creates for its clients. Their client roster includes notable brands such as Dick’s Sporting Goods, Edible Arrangements, and Snap Fitness. They have been praised for their flexibility, clear communication, and adaptability to changing client needs.

Beyond content creation, Sociallyin offers a comprehensive suite of services, beginning with an effective, results-driven social media strategy. The process speaks to their attention to detail, starting with a Strategy Kickoff Call to gather info and set goals.

They then do a Brand Audit to understand your audience and optimize your social media presence. The team develops a tailored strategy and creates engaging content based on your brand and campaigns.

Additionally, they manage your entire social presence, monitoring conversations and engaging with your community. While doing all this, Sociallyin tracks performance and provides reports, making optimizations as needed. They also boost your presence through paid advertising and influencer marketing, handling everything from targeting to influencer matching and campaign management.

Notable Campaign

Mellow, an app offering users a suite of mindfulness tools designed to reduce stress and improve overall well-being faced the challenge of standing out in a crowded market. They partnered with Sociallyin, which took on the challenge with enthusiasm.

They developed a comprehensive promotional strategy that would not only introduce Mellow to potential users but also convey the app’s unique value proposition. The agency’s approach centered on creating visually striking graphics that captured the essence of Mellow’s calming aesthetic, paired with meticulously crafted ad copy that spoke directly to the needs and desires of stressed, overworked individuals seeking a digital sanctuary.

The campaign’s execution more than hit the target. Sociallyin’s strategy proved to be highly effective, resonating strongly with the target audience and driving app installations at an impressive rate.

The results far exceeded expectations, with Mellow surpassing its initial goal of 25,000 downloads by a significant margin. The campaign ultimately achieved a total of 48,193 installs, each at a cost-effective rate of $4.87 per installation.

What’s particularly noteworthy about this campaign is its lasting impact. Even two months after the launch of the new promotional push, Mellow continued to see sustained growth in user acquisition.

This ongoing success speaks volumes about the quality of Sociallyin’s strategy and execution, as well as the appeal of the Mellow app itself. By creating a campaign that not only attracted initial interest but also generated word-of-mouth recommendations and organic growth, Sociallyin demonstrated its ability to create marketing initiatives with long-term value for its clients.

Sociallyin

SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.

Company

Channels

Services

Company

50+

Atlanta

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+

Channels

Facebook

Instagram

TikTok

Twitter (X)

YouTube

Services

Social Media Management

Influencer Marketing

Social Media Strategy

Community Management

Content Production

Paid Social Advertising

Social Selling

Minimum Campaign Size: $5.000+

Sociallyin

SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.

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7. NinjaPromo

Size: 50+

Best for: Enterprise, Small and Midmarket Businesses

Minimum Project Price: $5,000 onwards

Location: London, UK; Vilnius, Lithuania; New York, NY; Dubai, United Arab Emirates; Chicago, Illinois

Channels: AppLovin, Blog, Facebook, Google, Google Ads, Instagram, LinkedIn, Medium, Pinterest, Podcast, Quora, Reddit, Snapchat, Telegram, TikTok, Twitter, WhatsApp, YouTube, YouTube Advertising

If you need to build or improve your business’ online presence, NinjaPromo can help you with social media marketing. They offer a full suite of services tailored to fit your individual needs and budget. As they understand the ever-changing landscape and how to navigate it with creativity, they can create strategies that align with your company’s goals and drive real results.

NinjaPromo will create and manage content across multiple platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube, to increase followers and engagement. They also specialize in setting up targeted ads tailored to reach specific demographics who may be interested in your product or service. This will help you ensure that your message is reaching the right people and getting the most out of your marketing budget.

Moreover, NinjaPromo can provide in-depth analytics, including performance metrics and key insights into how your campaigns are doing. This will help you understand what is working and what needs to be adjusted or refined so that you can get the most out of your campaigns.

Ultimately, NinjaPromo will help you make an impact with social media marketing and ensure that your business reaches its maximum potential online. With their specialized services, you can increase visibility, drive sales, and build relationships with customers to grow your business.

Services

Content Creation
Influencer Marketing
Social Media Strategy
Profile Optimization
Platform Selection
Community Management
Reputation Management

NinjaPromo

Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.

Company

Channels

Services

Company

50+

London, New York, Dubai, Singapore, Hong Kong, Vilnius

Best for:

Enterprise, Small and Midmarket Businesses

Minimum Campaign Size: $5.000+

Channels

AppLovin

Blog

Facebook

Google

Google Ads

Instagram

Medium

Podcast

Quora

Snapchat

TikTok

Twitter (X)

YouTube

YouTube Advertising

Services

SEO

Branding

Paid Social

Paid Media

Web Design

Social Media

PR & Outreach

Video Marketing

Lead Generation

Video Production

Mobile App Design

Influencer Marketing

Website Development

Marketing Subscription

Blockchain Development

Mobile App Development

Community Management

Minimum Campaign Size: $5.000+

NinjaPromo

Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.

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8. Iron Roots

Size: 10-50

Best for: Startups and Enterprises

Minimum Project Price: $5,000 onward

Location: Austin, Texas

Channels: Facebook, Google Ads, Instagram, Snapchat, TikTok, Twitter, YouTube, YouTube Advertising

Iron Roots is a full-service digital agency based in Austin, Texas. From social media to paid ads, the boutique growth shop specializes in customer acquisition using the top strategies built uniquely for each client. The client experience is simple: Discover brand > Develop strategy > Assemble campaign > Deploy & Manage.

Brands hire Iron Roots to:

Ramp up app installs
Grow eCommerce sales
Generate leads and beyond

With in-house copywriters, designers, video pros, project managers, and in-house technology, the client experience is entirely guided. The agency understands the digital landscape very well. It simplifies collaboration and allows for a close working relationship with its clients.

They start each engagement by uncovering and understanding the client’s customer behaviors, needs, and motivations. They’ll identify the most relevant channels and develop several iterative testing activities to come up with the most feasible campaign.

Their in-house technology and system help them set up and analyze integrated analytics that are instrumental in creating detailed audience segments. They’ll also create operational metrics that will measure the campaign during deployment and ensure it’s on track to achieving agreed goals.

When it comes to content, their talented team will provide the right copy and media assets that will convert viewers into customers. These can be photos, videos, or in-person activations. They’ll also work on a bidding strategy to amplify your social content so it reaches more people and delivers greater value for your investment.

Client Experience and Case Studies

Iron Roots believes agency transparency is the key to long-term growth and focuses on maintaining its successful client track record as the #1 priority. Their omni-channel, full-service approach has landed them long-term partnerships with hundreds of brands and has brought millions of dollars in ROI.

They’re behind the successful launch of Netflix’s The Defenders series where they flew top comic influencers to New York for an in-person activation. The influencers created content from the event, which was amplified across Facebook and Instagram to get viewers hooked and excited for the series launch.

Within the first 24 hours, social impressions skyrocketed to 5.2+ million, all from the real-time content captured during the premier. This resulted in 6+ million average viewers within the first week with targeted binge watchers consuming 4.6 episodes per sitting.

Netflix’s success was also the same experience of DC Comics when it launched its Justice League movie. Together with Gillette, Iron Roots boosted the Gillette x Justice League co-branded razor kits as a promotional campaign to drive interest in the movie. Comic book influencers and enthusiasts received kits in advance, which they promoted in time for the opening weekend.

Working with a niche audience, Iron Roots employed a syndicated user-generated content strategy where influencers posted content simultaneously. The posts reached 5+ million Instagram users during launch week, resulting in $94 million in opening weekend sales at the North American box office. This made Justice League the 56th-biggest domestic movie launch of all time.

For its stellar work, Iron Roots bagged the Gold Prize during the 2022 Viddy Awards. It’s the longest-running and most-respected videographer award that receives thousands of entries annually from over 100 countries worldwide.

Their entry, The Net Zero Hero of 2040, was a short form web video that talked about climate change and how their client, Hyzon Motors, is addressing it. The video emotionally captivated the current climate change challenges and showcased Hyzon Motors’ unique value proposition.

Services

Growth Strategy
Channel & Audience Segmentation
Media Buying
Community Management
Content Creation
Influencer Marketing

Iron Roots

Based in Austin, TX, Iron Roots is a leading social-first creative agency with a full service approach designed to operate like an in-house department. This bolt-on model allows unmatched collaboration with complete done-for-you coverage on social me...

Company

Channels

Services

Company

10 - 50

Austin, TX

Best for:

Startups and enterprises

Minimum Campaign Size: $5.000+

Channels

Facebook

Instagram

Twitter (X)

YouTube

YouTube Advertising

Services

Full service Strategy and creative

Social media management

Content production

Paid social advertising

Community Management

Minimum Campaign Size: $5.000+

Iron Roots

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9. Nuanced Media

Size: 10-50

Best for: Businesses of all sizes

Minimum Project Size: $1,000+

Location: San Diego, California; Phoenix, Arizona; Tucson, Arizona; Chicago, Illinois

Channels: Amazon

Nuanced Media emerges as a prominent player in social media marketing, offering an extensive suite of services tailored to meet the needs of medium to large-sized businesses. Their specialization is crafting multi-channel strategies encompassing diverse social media platforms, ensuring comprehensive reach and impact.

What sets Nuanced Media apart is their holistic approach to social media marketing. They don’t just focus on a single aspect; they provide a complete solution. From Facebook to Instagram eCommerce marketing, Nuanced Media harnesses the potential of each platform to drive brand visibility and engagement. Their expertise extends to influencer marketing, helping clients tap into exclusive audiences for product positioning.

One of the agency’s standout features is their commitment to data-driven strategies. Nuanced Media doesn’t rely on guesswork; instead, they employ rigorous analysis to conceptualize campaigns that align with a brand’s vision and consistently deliver desired results. Their transparency in operations allows clients to monitor progress seamlessly, fostering trust and accountability.

Nuanced Media’s meticulous testing and evaluation process ensures optimal campaign performance, maximizing the return on marketing investment. This systematic and analytical approach empowers them to consistently exceed client expectations.

Services

eCommerce Website Design
Email Marketing
Amazon Marketplace Strategies
eCommerce Advertising with Multi-Channel
Media Buying
Affiliate Marketing
Social Media Promotions

Nuanced Media

Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. We work with 7 figure sellers and some of the top brands on Amazon. We have been featured on BuzzFeed, CNBC, ModernRetail and more. ...

Company

Channels

Services

Company

10 - 50

San Diego, Phoenix, Tucson, Chicago, and Philadelphia

Best for:

Businesses of all sizes

Minimum Campaign Size: $1.000+

Channels

Amazon

Services

Amazon Ad Management

PPC Management

SEO

Paid Ads

eCommerce

eCommerce Marketing

PPC Management and Optimization

Product Launch Strategy and Consulting

Advertising & AMS Management

Product Page Optimization

Amazon Demand-Side Platform

Amazon Account Management

Amazon Creative Services

Minimum Campaign Size: $1.000+

Nuanced Media

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10. Lyfe Marketing

Size: 10-50

Best for: Small and Midmarket Businesses

Minimum Project Price: $1,000 onwards

Location: Atlanta, Georgia

Channels: Facebook, Instagram, LinkedIn, Twitter

LYFE Marketing is a full social media management company. They offer social media services, search engine services, and website design services. They create and manage top-performing social media campaigns for clients on Twitter, Facebook, Pinterest, LinkedIn, and Instagram.

Since 2011, LYFE Marketing has managed over 2,000 social media marketing campaigns. They claim to have driven over 983,287 leads for clients through digital marketing. Their social media marketing services help their clients’ businesses grow brand awareness (followers), relationships (engagement), and website exposure (traffic).

They follow a five-step social media marketing process:

Assign a dedicated social media manager to your account
Develop a social media strategy that is specific to your business
Develop content calendars and advertisements
Growth optimization and daily maintenance
Reporting and communication

Services

Social Media Management
Social Media Advertising
PPC Management
Email and SMS Marketing
Short Video Management
Short Video Advertising

Lyfe Marketing

A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.

Company

Channels

Services

Company

10 - 50

Atlanta

Best for:

Small and Midmarket Businesses

Minimum Campaign Size: $1.000+

Channels

Facebook

Instagram

Twitter (X)

Services

PPC Management

SEO

Social Media Management

Minimum Campaign Size: $1.000+

Lyfe Marketing

A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.

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11. Sculpt

Size: 10-50

Best for: Businesses of all sizes

Minimum Project Price: $5,000 onwards

Location: Iowa City, Iowa

Channels: Facebook, Instagram, LinkedIn, Twitter, YouTube

Sculpt is a social media marketing agency that specializes in working with global B2B companies. Their expertise lies in consulting with teams, translating technical products into shareable content, and generating qualified leads for complex businesses using social media channels.

How do they do it? They do it by assessing a client’s social media marketing maturity, modernizing their social media strategy, and then executing it. They also focus on running demand-generating paid social media campaigns with a concentration on LinkedIn.

The best part about this agency is that it also provides training and guidance for your in-house staff, including executives. So, when you hire them, it’s not just for a campaign, but also to build a skilled in-house team that will be beneficial in the long run.

Some of their key services include:

Social media consulting including listening analysis, content blueprints, and executive coaching
Organic social media services including social-first content, influencer campaigns, and community management
Paid social media services including ad production, creative testing, and conversion optimization

Sculpt was founded in 2012 with a mission to help businesses grow using better social media practices. Today, Sculpt works exclusively with B2B tech, services, and manufacturing brands including Adobe, Blend, Velo3D, and Schneider Electric.

Services

Social Media Management
LinkedIn Advertising
Social Media Strategy
B2B Influencer Campaigns
Social Media Content Creation
Paid Social Creative Production

Sculpt

Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.

Company

Channels

Services

Company

10 - 50

Iowa City, IA

Best for:

Enterprise B2B brands

Minimum Campaign Size: $10.000+

Channels

Facebook

Instagram

TikTok

YouTube

Services

Social Media Management

LinkedIn Advertising

Social Media Strategy

B2B Influencer Campaigns

Paid Social Creative Production

Minimum Campaign Size: $10.000+

Sculpt

Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.

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12. Disruptive Advertising

Size: 50+

Best for: Businesses of all sizes

Minimum Project Price: $5,000 onwards

Location: Pleasant Grove, Utah

Channels: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter

Disruptive Advertising is a leading PPC agency that provides full-funnel marketing services. What makes this agency unique is that they don’t sign on every single potential client; they only work with brands they believe in. This allows them to passionately work on every project, which explains why many of their clients have been with them for the long term (4+ years).

Services

Their social media services mainly focus on paid social advertising and creative strategy, having managed more than $1 billion in ad spend for their customers. Disruptive Advertising specializes in delivering impactful ads across Facebook, Instagram, TikTok, Snapchat, LinkedIn, and X (formerly Twitter). As a Facebook Marketing Partner, you can trust the agency’s strong track record of success with Facebook and Instagram advertising.

The Disruptive team starts by auditing your social media accounts for free and providing you with actionable insights based on their expert analysis. They then show you the key areas they can optimize to enhance your social media results. This will give you a complete overview of their process so you can understand their expertise and see if they’re the right agency for you.

In addition to paid social campaigns, Disruptive can take charge of your creative strategy. You’ll work with a dedicated designer to amp up your materials for social ads, organic social, and other marketing channels. The agency can even help you create video and motion ads to drive higher engagement for your social advertising campaigns. Leveraging market insights, Disruptive stays ahead of market trends and collaborates closely with you to tailor the most effective video and motion ad strategies for your brand.

Their magnetic landing page designs further help you seal the deal when prospects click on your social ads.

Client Experience and Case Studies

Disruptive Advertising’s social media marketing expertise isn’t just reserved for one type of industry. The agency reports a strong return on ad spend (ROAS) across a number of industries.

According to Melissa Hewitt, owner of Honey Bee Stamps, exclusive Made-in-USA stamps, the agency has helped them see results of 10x or more across every platform. On Pinterest, in particular, they sometimes see a ROAS of 20x.

Meanwhile, other clients such as Phone Ninjas, a dealership training company, have reported the agency’s holistic approach to digital advertising. Disruptive took over the company’s entire digital marketing strategy, which included managing their social media content as well as creating and managing their Google Ads.

Furthermore, if the company needed to add something new to their efforts, Disruptive could always bring in a specialist in that area. In other words, the agency has a specialist for everything, making them the go-to experts for anything digital marketing.

One noteworthy case study proving the agency’s capability is their work with KPMG Spark, a cloud-based managed accounting service. Before their partnership with Disruptive Advertising, the service was struggling to reach a vast majority of their customer base. The service was almost entirely relying on referrals and contacts from their parent company, KPMG. With the limitations that come with these resources, the service was unable to truly scale.

So the service needed to improve their almost non-existent online presence and cast a wider net to grow their business. After an extensive search, KPMG Spark decided to start partnering with Disruptive Advertising in 2019. Being new to paid media, the service needed to build everything from the ground up and Disruptive played a crucial role in this.

Over a period of 26 months, the Disruptive team helped KPMG Spark to achieve impressive results on LinkedIn and Facebook. Raking in an average revenue of $1.4 million, the team saw an average ROI of 2x. They generated a total of 4,675 leads that could be attributed to media, out of which 374 leads were closed at an average close rate of 8%.

Disruptive Advertising

New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.

Company

Channels

Services

Company

50+

Utah

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+

Channels

Facebook

Instagram

Snapchat

TikTok

Twitter (X)

Services

Content Creation

PPC Management

Email Marketing

SEO

Social Media Management

Facebook and Instagram Advertising

eCommerce

B2B

SEM (Search Engine Marketing)

Google Ads Management

Microsoft Ads Management

Paid Search

Website optimization

Minimum Campaign Size: $5.000+

Disruptive Advertising

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13. NewGen (formerly Kairos Media)

Size: 1-10

Best for: Small and Medium Companies

Minimum Project Price: $5,000 onwards

Location: Hemel Hempstead, London, UK

Channels: Facebook, Instagram, Twitch, Twitter, YouTube

NewGen emerges as a dominant presence in the domain of social media marketing, providing a large collection of performance-oriented services. Their expertise encompasses social strategy, community management, paid social advertising, and more.

NewGen core lies within its in-house creative hub, which conceives, produces, and curates all your social media content. They commence their social strategy by delving deep into your audience demographics. Once they’ve absorbed the essence of your business and branding, they initiate a comprehensive briefing encompassing campaigns, seasonal themes, and more.

The subsequent brainstorming session employs diverse creative techniques to generate unique ideas for various social platforms. Before launching their strategy, they test, measure, and optimize to ensure results.

An outstanding achievement worth noting is their collaboration with KFC for the KFConsole launch. This campaign generated remarkable results, including 35.1 million+ organic impressions, 4 million+ engagements, 84,000 new followers, and an impressive 26.9% engagement rate on KFC’s owned social channels. Additionally, it achieved 238 million potential impressions on Twitter, 18k mentions on Reddit, and sparked 8.5 million global Google searches for relevant keywords.

Services

Influencer Marketing
Social Media Marketing
Digital Marketing
Content Production
Esports and Games Marketing

NewGen (formerly Kairos Media)

NewGen is the social-first creative and creator agency that has been redefining the industry for the past ten years.

Company

Channels

Services

Company

1 - 10

London, Manchester, New York

Best for:

Small and Medium Companies

Minimum Campaign Size: $5.000+

Channels

Facebook

Instagram

TikTok

Twitch

Twitter (X)

YouTube

Services

Influencer Marketing

Social Media Management

Content Production

Data Analytics & Gaming Strategy

Minimum Campaign Size: $5.000+

NewGen (formerly Kairos Media)

NewGen is the social-first creative and creator agency that has been redefining the industry for the past ten years.

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14. Moburst

Size: 50-100

Best for: Businesses of all sizes

Minimum Project Price: $5,000 onwards

Location: New York, NY; Kfar Saba, Israel; London, UK; Parkland, Florida; San Francisco, California

Channels: Blog, Facebook, Google Ads, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, YouTube, YouTube Advertising

Moburst is one of the largest digital marketing agencies, offering a comprehensive range of services. Their service offering isn’t just limited to social media but also extends to website and app development as well as OTT advertising. This makes them the ideal agency to work with if you need help in other aspects of digital marketing.

Services

The Moburst team firmly believes in balancing paid and organic social media. As such, they provide an all-in-one package that covers your every social media marketing needs. This package includes strategy, management, long-term brand positioning, design, copywriting, analysis, and paid media. This enables them to provide a holistic solution to optimize your social media efforts.

Their results-driven process begins with research, where they look into the channels that are best for each campaign based on the clients and their target audience. Other factors such as the industry, location, and campaign goals also influence which channels to focus on. The team then develops a unique content strategy, following which they create and post the content.

Being a performance-driven agency, Moburst does a monthly review of ongoing efforts to see what worked. This informs them on how to better improve your results based on the best times to post, the ideal posting frequency, and the types of assets that best resonate with the audience. As such, they can double down on the winning content types and optimal strategies to engage your audience.

This also allows them to pinpoint the exact areas where you should be allocating your marketing dollars. So you can invest only in the channels that drive results, meaning you won’t be wasting your time and money on platforms that don’t help you grow.

The Moburst team specializes in creating all types of social media content, including multi-language geo-specific targeted posts. This gives you the perfect leverage to reach a global audience or support an international expansion through social media.

Not only that, but Moburst has a proven track record of successful influencer marketing campaigns. This is particularly appealing as the agency measures success using quantifiable results such as installs and sales as opposed to likes and views alone. The agency’s influencer marketing experts handle everything from building briefs for the influencers to reporting on your campaign. They even help you to repurpose influencer content to create other marketing assets such as ads, helping you save more on your marketing spend.

Client Experiences and Case Studies

As a leading digital marketing agency, Moburst boasts an impressive client roster consisting of names such as Samsung. The company approached Moburst when they needed to promote their Galaxy App Store to increase brand recognition and drive downloads. The objective was to promote the various personalization features of Galaxy devices with downloadable fonts and themes from the App Store.

Moburst used various media channels to identify distinct segments within the brand’s target audience and launched corresponding campaigns for each segment. For instance, gamers were directed to the gaming section whereas Galaxy advocates were directed to a dedicated “Made for Samsung” section. Meanwhile, advanced design enthusiasts were given the option to customize their phones to their liking with various fonts and themes.

This micro-segmentation strategy allowed Samsung to deliver highly personalized ads addressing the unique needs and interests of different segments. Not only were they able to increase downloads by 79%, but they also increased their Facebook page followers by 1,400%. Additionally, their revenue increased by 36%, satisfying their goal.

Regarding this campaign, here’s what Audrey Park, Samsung’s Galaxy Apps Store Manager had to say:

In another case study, Moburst leveraged the power of influencers to help drive installs and signups for PlugSports – a sports recruitment and compliance tool. The campaign involved influential post-high school athletes who pitched the app as something they wished they had during their own recruitment.

Both male and female athletes were recruited to provide a balanced perspective and maximize reach. The Moburst team also took the top-performing influencer content and boosted it using TikTok Spark Ads, allowing them to reach the brand’s target audience of a younger demographic. The campaign was able to drive 8,500 installations and 5,400 signups. Their click-through rate increased by 227% while cost per install went down by 85%. Below are some social media examples Moburst did for PlugSports.

Moburst

Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...

Company

Channels

Services

Company

10 - 50

New York, Florida, London, San Francisco, Israel

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+

Channels

Blog

Facebook

Google Ads

Instagram

Snapchat

TikTok

Twitter (X)

YouTube

YouTube Advertising

Services

Content Creation

PPC Management

Email Marketing

SEO

Social Media Management

Facebook and Instagram Advertising

Video Marketing

YouTube Strategy

YouTube Optimization

Youtube Marketing

Influencer Marketing

YouTube Advertising

Digital Marketing

Social Media Marketing

Social Ads

Paid Ads

Branding

Ad Creative

Facebook Ad Buying

Google Ad Buying

Tik Tok Ad Buying

Pinterest Ad Buying

User Acquisition

Mobile App Performance Marketing

Ad Creatives Production

Website optimization

eCommerce

B2B

LinkedIn Advertising

Social Media Strategy

B2B Influencer Campaigns

Social Media Content Creation

Paid Social Creative Production

Organic Social Media Marketing

Market Intelligence

Minimum Campaign Size: $5.000+

Moburst

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15. Online Optimism

Size: 10-50

Best for: Medium and Small Businesses

Minimum Project Price: $1,000 onwards

Location: New Orleans, Louisiana; Atlanta, Georgia; Washington

Online Optimism is a digital marketing agency with an expertise to help you manage your entire social media. The team views social media as complex and challenging while also being one of the best ways to target your audience during the decision-making process. As such, they take a long-term approach and focuses on nurturing your audience consistently through your brand’s social media.

The agency works to help you achieve all types of social media marketing goals – whether it be brand awareness, customer engagement, product sales, or even lead generation. They help you leverage the right social media platforms and create tailored strategies to achieve those unique goals.

Online Optimism has built successful social media marketing strategies for clients across various verticals including hospitality, healthcare, nonprofits, cybersecurity, consumer packaged goods, and many more. Some of their top clients include names like Doctors for America, Technology Policy Institute, Quatrro, DeKalb, Truck Driver Institute, and Goodbee Plumbing among many others.

Services

Social media strategy
Creative and content production
Community management
Promoted and paid social media management
Analytics and optimizations
Social media influencer marketing

Online Optimism

Online Optimism is a creative digital agency that makes you feel a bit more Optimistic about your online marketing & design. Their organization works in Digital Advertisements, Design & Creative, Social Media, and Search & Content. With a team of two...

Company

Channels

Services

Company

10 - 50

Our offices are located in New Orleans, LA, and Washington, D.C.

Best for:

Medium and Small Business

Minimum Campaign Size: $1.000+

Channels

Services

Web Design

Branding

Social media management

SEO management

Digital advertisements

WordPress

video production

Content marketing

Minimum Campaign Size: $1.000+

Online Optimism

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16. Vireo Video

Size: 10-50

Best for: Businesses of all sizes

Minimum Project Price: $1,000 onwards

Location: United States, Canada

Channels: Google Ads, YouTube, YouTube Advertising

Vireo Video is a video marketing agency specializing in YouTube marketing. This includes video strategy, YouTube SEO optimization, video advertising on YouTube and Facebook, and influencer marketing on YouTube.

Vireo Video develops comprehensive Video Marketing Strategy Blueprints that guide your brand’s success and accelerate your growth. They help you create an effective data-backed video strategy that drastically increases your viewership and revenue. The agency identifies who your target customers are online and what video content they search for and consume. They then develop a strategy to ensure that your videos capture and maintain your audience’s attention.

With well-targeted YouTube and Facebook advertising placements, Vireo Video maximizes your ROI with video ads. They do this with a three-step process:

Creating a marketing plan to find new ways to capture the online audiences you’ve previously struggled to reach
Pilot campaigns to thoroughly test a range of targeting strategies and demographics
Ongoing campaigns – including regular A/B ad testing, copy and targeting overhauls, and implementation of new strategies released by the advertising platforms

Services

YouTube Strategy
YouTube Optimization
YouTube Marketing
Influencer Marketing
YouTube Advertising

Vireo Video

Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...

Company

Channels

Services

Company

10 - 50

Vancouver

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+

Channels

Google Ads

YouTube

YouTube Advertising

Services

Video Marketing

YouTube Strategy

YouTube Optimization

Youtube Marketing

YouTube Advertising

Minimum Campaign Size: $5.000+

Vireo Video

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17. MOMENTiQ

Scale: 10-50 employees

Ideal for: Midmarket to Enterprise Businesses

Minimum engagement cost: Starting at $50,000

Location: Los Angeles, California

Platforms: TikTok and YouTube

MOMENTiQ stands out as a specialized agency, focusing on creating end-to-end influencer campaigns that supercharge a brand’s social media presence. Rather than the “do it all” approach of some other agencies, MOMENTiQ sets their sights on TikTok’s D2C marketplace, TikTok Shop.

This laser-focused approach allows them to stay at the cutting edge of trends and best practices for high-impact social media videos.

The agency was founded by Alex Elsea, a prominent figure in the influencer marketing industry. Elsea brings with him a history of success, having previously co-founded Ubiquitous, an agency that has collaborated with some of the biggest names in tech, entertainment, and retail.

Ubiquitous’s impressive client roster includes industry giants like Amazon, Adobe, Netflix, Disney, and American Eagle. This pedigree brings a wealth of experience and a proven track record to MOMENTiQ, positioning the agency as a formidable player in the influencer marketing space.

MOMENTiQ’s expertise is particularly valuable for this moment in time, when TikTok has become a powerhouse for brand promotion and audience engagement. With its explosive growth and highly engaged user base, TikTok offers unique opportunities for viral content and brand awareness.

By specializing in this platform, MOMENTiQ can offer clients strategies that are not only current but also forward-thinking. The agency keeps up with what’s new on TikTok, and what’s popular. This helps them make better campaigns using TikTok’s special features like challenges, duets, and videos with trending sounds.

This specialized knowledge positions MOMENTiQ as a valuable partner for brands seeking to make a significant impact on one of the most influential social media platforms of our time.

MOMENTiQ’s strength lies not only in its in-house expertise but also in its vast network of influencers. The agency exclusively manages a roster of creators boasting a combined following of 700 million, providing unparalleled reach for their clients.

Their proactive approach is evident in their daily outreach efforts, connecting with over 1,000 creators to ensure precise audience targeting and maximum campaign impact. This extensive network and aggressive outreach strategy position MOMENTiQ as a powerhouse in the influencer marketing landscape, capable of delivering wide-reaching and highly targeted campaigns for their clients.

Notable Campaign

MOMENTiQ’s expertise in influencer marketing is exemplified by their high-profile partnership with the Recording Academy, the organization behind the prestigious Grammy Awards. This collaboration seeks to elevate and spotlight the diverse musical landscape of the United States, harnessing social media’s influence to expand the Grammys’ audience and strengthen its cultural significance.

In February 2024, MOMENTiQ orchestrated a groundbreaking campaign that delivered over 500 million social media views in the lead-up to the Grammy Awards ceremony. This massive engagement wasn’t just impressive in terms of numbers; it translated into tangible results for the Recording Academy. The 66th Annual Grammy Awards saw a remarkable 35% year-over-year growth in viewership, bucking the trend of declining award show audiences in recent years.

This campaign not only boosted the Grammys’ immediate viewership but also reinforced its relevance in the digital age. By generating buzz across social media platforms, particularly TikTok, MOMENTiQ helped the Recording Academy connect with younger audiences who might not typically tune into traditional award shows.

MOMENTiQ

MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...

Company

Channels

Services

Company

10 - 50

Los Angeles

Best for:

Enterprises and Large Brands

Minimum Campaign Size: $50.000+

Channels

TikTok

YouTube

Services

Influencer Marketing

UGC Content

Minimum Campaign Size: $50.000+

MOMENTiQ

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18. Favoured

Size: 1-10

Best for: Businesses of all sizes

Minimum Project Price: $1,000 onwards

Location: London, UK

Channels: Facebook, Google, Google Ads, Instagram, LinkedIn, Reddit, Snapchat, Spotify, TikTok, Twitter, YouTube, YouTube Advertising

Located in London, Favoured is one of the leading UK-based social media marketing agencies that you can check out. While they’ve only been in business for a few years, they’ve already landed well-established brands, like Durex, as clients.

Their approach is to combine art and science to improve performance. All their campaigns rely on top-rated creative production and sophisticated performance techniques. Their belief that the entire customer journey should be considered to achieve business growth also informs everything that they do. As a full-funnel marketing agency, they can help with all stages of the funnel.

With regards to social media marketing specifically, they can help with various related services including paid social, video production, and influencer partnerships. They can also help with content creation and will see to it that key factors like tone of voice and timing will be kept in mind to improve brand awareness and engagement on various social channels. And, to ensure that your brand is portrayed consistently across its different channels, their team can help you to create branding guidelines.

Lastly, measuring and reporting are also included in their offering. They will periodically report on their efforts. Based on the analysis of the impact of their work, they’ll then adjust the strategies where necessary.

Services

Digital Advertising
Social Media
Paid Social and Platform Advertising
Content and Creative Production
Email and CRM
Website and eCommerce
Branding and Strategy
B2B Marketing

Favoured

We're Favoured, and we’re here to help you get more customers and boost your profits - simple as that. Founded by a former Marketing Lead at Apple, we’re specialists in results-driven performance marketing to deliver fantastic results for our cli...

Company

Channels

Services

Company

1 - 10

London

Best for:

Businesses of all sizes

Minimum Campaign Size: $1.000+

Channels

Facebook

Google

Google Ads

Instagram

Snapchat

Spotify

TikTok

Twitter (X)

YouTube

YouTube Advertising

Services

CRM Marketing

Content Creation

PPC Management

Email Marketing

Social Media Management

Facebook and Instagram Advertising

Video Marketing

YouTube Strategy

Influencer Marketing

YouTube Advertising

Digital Marketing

Social Media Marketing

Social Ads

Paid Ads

Branding

Ad Creative

Facebook Ad Buying

Google Ad Buying

Tik Tok Ad Buying

Pinterest Ad Buying

User Acquisition

Mobile App Performance Marketing

Ad Creatives Production

Website optimization

eCommerce

B2B

LinkedIn Advertising

Social Media Strategy

Social Media Content Creation

Paid Social Creative Production

Organic Social Media Marketing

SEM (Search Engine Marketing)

Google Ads Management

Paid Search

Minimum Campaign Size: $1.000+

Favoured

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19. Ignite Social Media

Size: 10-50

Best for: Enterprise and Midmarket Businesses

Minimum Project Price: $5,000 onwards

Location: Cary, North Carolina; Birmingham, Michigan

Channels: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, YouTube

Ignite Social Media has proved its expertise for more than a decade now, having been founded in 2007. Indeed, they describe themselves as “the original social media agency.” They were named Social Media Agency of the Year, worldwide, in the 2016 Corporate Social Media Awards.

They have consistently helped the world’s most valuable brands set their social media strategy, execute it day-to-day, and measure results. They focus on driving measurable results from social media. The agency works around the world from its offices in North Carolina and Michigan.

They are certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the United States’ largest third-party certifier of businesses owned and operated by women. Ignite Social Media’s mission is to change the world of marketing through social media.

Services

Strategy Development
Consulting
Community Management
Paid Social Advertising
Social Content Creation
Promotions
Influencer Engagement
Measurement & Monitoring
Social Listening
Crisis Management

Ignite Social Media

Social First. Social Only. Social Partners. Ignite Social Media is America's original social media marketing agency that specializes in servicing large consumer brands across the globe. Since 2007, we've been 100% focused on social media, dedicated t...

Company

Channels

Services

Company

10 - 50

United States, Birmingham, MI United States, Raleigh, NC

Best for:

Enterprise and Midmarket Businesses

Minimum Campaign Size: $5.000+

Channels

Facebook

Instagram

Snapchat

TikTok

Twitter (X)

YouTube

Services

Content Creation

Social Media Management

Facebook and Instagram Advertising

Minimum Campaign Size: $5.000+

Ignite Social Media

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20. Tilt Metrics

Size: 1-10

Best for: Enterprise, Small and Midmarket Businesses

Minimum Project Price: $1,000+

Location: Boston, Massachusetts

Channels: Facebook, Google, Google Ads, Instagram, LinkedIn, Quora, Reddit, Twitter, YouTube, YouTube Advertising

Tilt Metrics stands out with its Social Media Marketing services. With a compact yet highly specialized team, they excel in crafting targeted social media strategies that resonate with a sophisticated B2B audience. Their approach is not just about creating content; it’s about generating qualified leads through a blend of paid media and SEO.

Their services are tailored to businesses seeking to establish a strong B2B presence online. Tilt Metrics begins by understanding your unique business needs and audience demographics, ensuring every campaign is aligned with your brand’s voice and objectives. They also excel in crafting social media strategies that emphasize advanced targeting and segmentation, ensuring campaigns resonate with the right audience. Their expertise in narrative and visual storytelling on social media platforms turns interactions into opportunities for engagement and conversion.

The agency’s focus on conversion rate optimization (CRO) and landing page optimization ensures the traffic generated through social media channels is effectively converted into leads.

Services

Social Media Advertising
Sponsorship Integration
Content Creation and Strategy
Analytics and Reporting
Community Engagement and Management

Tilt Metrics

Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & leads that turn into sales pipeline. We're a collective of marketing specialists that live and breath...

Company

Channels

Services

Company

1 - 10

Boston, MA

Best for:

Enterprise, Small and Midmarket Businesses

Minimum Campaign Size: $1.000+

Channels

Facebook

Google

Google Ads

Instagram

Quora

Twitter (X)

YouTube

YouTube Advertising

Services

PPC Management

Social Media Management

Facebook and Instagram Advertising

YouTube Advertising

Social Media Marketing

Social Ads

Paid Ads

Facebook Ad Buying

Google Ad Buying

Tik Tok Ad Buying

Pinterest Ad Buying

User Acquisition

Ad Creatives Production

Website optimization

B2B

LinkedIn Advertising

Paid Social Creative Production

SEM (Search Engine Marketing)

Google Ads Management

Microsoft Ads Management

Paid Search

Minimum Campaign Size: $1.000+

Tilt Metrics

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21. Joseph Studios

Size: 10-50

Best for: Entrepreneurs, Small and Midmarket Businesses

Minimum Project Price: $1,000 onwards

Location: Atlanta, Georgia

Channels: Blog, Facebook, Google, Google Ads, Instagram, LinkedIn, Pinterest, Snapchat, Spotify, TikTok, Twitter, YouTube Advertising

Joseph Studios is not your average Atlanta-based internet marketing service. They are an organic marketing agency that helps clients gain more sales leads thanks to the power of digital marketing and social media management.

Why does Joseph Studios pride itself on being “organic”? Their proven marketing strategy supports the notion that an organic approach is more effective to use. It also leverages natural, human relationships over interruption advertising like social media ads and Google AdWords.

Joseph Studios primarily works with small businesses and businesses in the middle market. No matter what kind of industry your business is in, this organic marketing agency guides your brand to success.

Services

Content Creation & Strategy
Social Media Management & Strategy
Advertising & Promotion
YouTube Specialization
Email & Digital Marketing
B2B & Influencer Collaboration
Market Research & PR
SEO

Joseph Studios

Did you know 80% of consumers find you online? Our marketing tactics seek out, find, and influence your ideal buyers in some novel and extraordinary ways. Our intelligence-based digital marketing services build and shape your customer’s worldview a...

Company

Channels

Services

Company

10 - 50

London, New York, Atlanta Ga

Best for:

Entrepreneurs, Small and Midmarket Businesses

Minimum Campaign Size: $1.000+

Channels

Blog

Facebook

Google

Google Ads

Instagram

Snapchat

Spotify

TikTok

Twitter (X)

YouTube Advertising

Services

Content Creation

Email Marketing

SEO

Social Media Management

Facebook and Instagram Advertising

Video Marketing

YouTube Strategy

YouTube Optimization

Youtube Marketing

Influencer Marketing

YouTube Advertising

Digital Marketing

User Acquisition

B2B

LinkedIn Advertising

Social Media Strategy

B2B Influencer Campaigns

Social Media Content Creation

Organic Social Media Marketing

Public Relations

Market Intelligence

Minimum Campaign Size: $1.000+

Joseph Studios

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22. Audiencly

Size: 10-50

Best for: Businesses of all sizes

Minimum Project Price: $5,000 onwards

Location: Düsseldorf and Hamburg, Germany; London, UK; Shenzhen, China

Channels: Facebook, Instagram, TikTok, Twitter, YouTube

Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. They help brands and influencers build and maintain a solid presence in social media. This includes in-depth social media analysis and advice from their social media experts.

The agency follows seven steps when creating a social media marketing strategy for your firm:

Defining your objectives – define your KPIs to set clear goals for your social media marketing strategy
Defining your target audience – the demographic and geographic data of your target group
Analyzing your competition – the online presence of your competitors and marketing measures they already have implemented
Choosing the best platforms – the most profitable social media platforms to advertise your product. Platforms include Instagram, YouTube, TikTok, Twitter, and Facebook
Creating content – informing about different formats to use for posting your content. You could also take advantage of their content creation services
Success monitoring
Next steps – what steps you need to take for social media success

Audiencly includes Disney, NordVPN, EA, Epic Games, Philips, Tencent, and Mercedes-Benz amongst its clients.

Services

Influencer Marketing
Talent Management
Content Creation
Influencer Marketing
Social Media Marketing
Social Ads
Paid Ads

Audiencly

Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries.

Company

Channels

Services

Company

10 - 50

Düsseldorf, Hamburg, London

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+

Channels

Facebook

Instagram

TikTok

Twitter (X)

YouTube

Services

Content Creation

Influencer Marketing

Social Media Marketing

Social Ads

Paid Ads

Minimum Campaign Size: $5.000+

Audiencly

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23. Thrive Internet Marketing Agency

Size: 10-50

Best for: Enterprises, Large and Small Brands

Minimum Project Price: $1,000 onwards

Location: Arlington, TX + over 20 major cities in the US

Channels: Blog, Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube

Thrive Internet Marketing Agency builds powerful ROI-focused social media marketing campaigns for businesses of all sizes – from small local businesses to Fortune 500 companies. The award-winning agency has gained recognition for their expertise at the 2024 National Excellency Awards and is one of Clutch’s top digital marketing agencies.

The agency offers full-service social media marketing solutions to help you grow your social media presence across leading networks like Facebook, Instagram, TikTok, YouTube, Snapchat, LinkedIn, and Twitter (now X). You can rely on their expertise to develop platform-specific strategies that help you engage the right audience with the right types of content.

Thrive helps you build a custom social media marketing strategy to address your specific needs and achieve your brand’s unique goals within your budget. The agency also uses analytics and data-tracking tools to improve your strategies and enhance your ROI. Their social media expertise has generated impressive results for clients like Lovin Tender Treats, XS Nation, Meadow Museum, and APSystems among many others.

Services

Social media management
Social media advertising
Social media brand management

Thrive Internet Marketing Agency

Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective onl...

Company

Channels

Services

Company

10 - 50

Arlington, Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Manhattan, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio,

Best for:

Enterprises, Large and Small brands

Minimum Campaign Size: $1.000+

Channels

Blog

Facebook

Instagram

Twitter (X)

YouTube

Services

Amazon Ad Management

PPC Management

Email Marketing

Social Media Management

Social Media Marketing

SMS Marketing

SEM (Search Engine Marketing)

Reputation Management

eCommerce Web Design

eCommerce Marketing

Amazon SEO

Minimum Campaign Size: $1.000+

Thrive Internet Marketing Agency

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24. Cleverly

Size: 10-50

Best for: Businesses of all sizes

Minimum Project Price: $1,000 onwards

Location: Los Angeles, California

Channels: Blog, Google Ads, LinkedIn, Email

If you specifically need help with LinkedIn, Cleverly is a clever choice. From managing your campaigns to targeting to lead magnets, their agency can help you to generate concrete results by means of LinkedIn ads. In short, they use data from thousands of outbound B2B campaigns to send tailored messages to your ideal clients on LinkedIn.

Alternatively, if you don’t want to outsource it to an agency, they also offer a LinkedIn lead gen course. In this course, they’ll teach you all their tried-and-tested LinkedIn systems and strategies so that you can automate and grow your business.

Services

Email Marketing
Lead Generation
LinkedIn Content Service
White-label Lead Generation
Recruiting
SEO Content Writing
Google Ads Management
LinkedIn Paid Advertising

Cleverly

We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you.

Company

Channels

Services

Company

10 - 50

Los Angeles

Best for:

Businesses of all sizes

Minimum Campaign Size: $1.000+

Channels

Blog

Google Ads

Services

Email Marketing

Digital Marketing

Paid Ads

Ad Creative

Minimum Campaign Size: $1.000+

Cleverly

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25. ICUC.Social

Size: 50+

Best for: Enterprise and Medium Size Brands

Minimum Project Price: $10,000 onwards

Location: Toronto, Canada

Channels: Twitter, Facebook, Instagram, LinkedIn, Discord, Twitch, Flickr, Pinterest, Threads

ICUC Social stands at the forefront of social media marketing, bringing over two decades of innovation to brands seeking to elevate their online presence. With a robust foundation in social media strategy, ICUC specializes in transforming digital engagement and extending brand reach across new and established platforms. Their approach is deeply rooted in understanding the unique landscape of each business, bringing tailored solutions that resonate with target audiences and achieve outstanding results.

At the core of ICUC’s strategy is a comprehensive three-step process: beginning with an in-depth partnership with clients to grasp business goals and audience insights, then developing a bespoke social media strategy that aligns with brand objectives, culminating in continuous optimization and reporting. This methodical approach is designed to adapt and grow with the business, ensuring long-term success and a strong return on investment.

The agency’s prowess was showcased in a remarkable case study where they achieved the #1 trend on Twitter for four consecutive hours, maintaining a top 20 presence throughout the day and securing engagement rates of 300% above industry standards. This achievement highlights ICUC.Social’s capacity to generate significant impact and visibility for brands in the digital sphere.

Services

Social Media Content Creation
Social Media Management
Audience Engagement
Social Listening
Community Management
Consumer Insights
Performance Analysis and Reporting

ICUC.Social

ICUC is the global leader in social media community management and digital customer care. Available 24-hours a day, 365 days-a-year for 19 years and counting, our team of multilingual content and community specialists manage, moderate, monitor, and a...

Company

Channels

Services

Company

50+

Best for:

Enterprise and Medium Size Brands

Minimum Campaign Size: $10.000+

Channels

Discord

Facebook

Flickr

Google

Instagram

Line

Quora

SlideShare

Threads

TikTok

TripAdvisor

Tumblr

Twitch

Twitter (X)

WeChat

WordPress

Yelp

Services

Social Media Strategy

Social Listening

Social Media Moderation

Community Management

Online Review Management

Consumer Insights

Regulated Industry Services

Digital Customer Care

Minimum Campaign Size: $10.000+

ICUC.Social

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26. Ernst Media

Size: 1-10

Best for: Enterprise, Small and Midmarket Businesses

Minimum Project Price: $1,000 onwards

Location: Spokane, Washington

Channels: Facebook, Twitter, Instagram, LinkedIn

Ernst Media is an agency that can handle both the paid and organic aspects of your social media marketing. They claim to be experts on leveraging the audience targeting parameters of social media platforms.

This agency can handle clients of all types and sizes and run their end-to-end social media marketing campaigns.

They can manage campaigns for most social networks including Facebook, Instagram, Twitter, TikTok, YouTube, etc. They can also help you manage your influencer campaigns across various social platforms.

Services

PPC Management
SEO
Social Media Management
Social Media Advertising
Influencer Marketing

Ernst Media

Ernst Media has more than 15 years experience driving digital strategy for products and brands. The team consists of certified experts in Paid Search and Social Media Marketing

Company

Channels

Services

Company

1 - 10

Spokane, WA

Best for:

Enterprise, Small and Midmarket Businesses

Minimum Campaign Size: $1.000+

Channels

Facebook

Instagram

Twitter (X)

Services

PPC Management

SEO

Social Media Management

Minimum Campaign Size: $1.000+

Ernst Media

Ernst Media has more than 15 years experience driving digital strategy for products and brands. The team consists of certified experts in Paid Search and Social Media Marketing

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Related Content:

Decoding the Modern Social-Media-Agency Archetypes

The social-media agency landscape has splintered into distinct species, each designed to solve a very specific growth puzzle. If you lump them all into a single “social agency” bucket you’ll overpay for strengths you don’t need and, more dangerously, under-resource the capabilities that actually move your brand’s P&L. Below is a field guide to the five archetypes dominating 2025 briefing decks and RFP rooms, with the real-world cues that separate leaders from pretenders. Spend the next ten minutes mapping these profiles to your own objectives and you’ll slash weeks of vendor ping-pong later.

Creator-First Matchmaking Networks

Core DNA:

These agencies with proprietary platforms—think Ubiquitous—treat the creator as the primary client. The brand slots in as the demand side of a two-sided marketplace. That inversion rewires incentives: briefs must be friction-free, payouts must land fast, and deliverables must respect the creator’s native format.

How they make money:

A blend of flat campaign fees (15–20 %) and rev-share on generated sales. Some, tier pricing by the number of creators engaged; others, such as 456 Talent, layer on SaaS dashboards for a higher MRR.

When they win:

Tight budgets (< US $50 k/quarter) where sourcing, vetting, and contract plumbing would otherwise swallow half the spend.
Campaigns requiring 20–200 micro-influencers to flood a single launch window or seed dozens of content variations for paid-media testing.
Brands that want purchase-ready usage rights baked in up front, so Spark Ads and Meta Advantage+ placements can spin the minute a post goes live.

Hidden watch-outs:

CPMs look cheap until you account for platform fees plus UGC editing for ads.
Briefs that dictate rigid brand lines get throttled by the algorithm because creators default to reading scripts—engagement collapses. The fix: issue guardrails, not copy.
Creator-first portals default to 30-day or 90-day content licenses. If you need evergreen creative, negotiate extensions at contract signing; retro-active extensions cost double.

Performance UGC & Ad-Creative Labs

Core DNA:

Tube Science, Raindrop, PXP Studios, and their cohort sit at the intersection of production studio and growth-hacker bunker. They film hundreds of hook-variants, deploy them across dark ad accounts, and kill under-performers in hours. Their asset libraries become the creative backbone for your paid social, YouTube Shorts, and top-of-funnel display.

Business model:

Two dominant approaches:

Pay-for-performance (e.g., Tube Science) where you’re billed only for ads that beat a control CPA or watch-through benchmark, but must commit to a media-spend floor.
Fixed “creative sprints.” You pre-buy a 20-, 40-, or 60-asset package. Results aren’t guaranteed, but asset ownership and usage rights are perpetual.

When they win:

Blended CPA is creeping north of target and in-house teams can’t mine new creative fast enough.
You’ve nailed the product-offer-landing page equation but creative fatigue is spiking CPMs.
You need scientific split testing—every hook, B-roll angle, and CTA swap labeled and databased for future algorithmic learning.

Hidden watch-outs:

Some labs require media-buy permissions; ensure brand safety and bid-cap parameters are codified in the SOW.
“Creative rollover” clauses can quietly gate your ability to port a winner into long-term evergreen campaigns—negotiate outright asset transfers after X impressions or Y days.
Studios with no in-house motion-graphics or sound-design bench will stall once static hooks plateau; ask who owns the After Effects project files.

Identity-Driven & Culture-Native Boutiques

Core DNA:

Culture fluency is their moat. Chemistry Cultura embeds Hispanic humor and linguistic nuance; Audios Media builds women-of-color narratives; Campus Trendsetters and College Fashionista own the dorm-room aesthetic. Their strategists aren’t translating your concept—they’re living the reference points your target scrolls past daily.

Operational model:

Small, senior teams (often founder-led) paired with freelance creator pods representative of the audience. Expect high creative agility but limited paid-media scale; many partner with outside buying agencies once budgets exceed US $100 k/month.

When they win:

Your product relies on unspoken cultural cues—hair-care routines in Latinx households, Gen-Z dorm hacks, first-gen immigrant humor.
You’ve seen generic UGC flop because it missed dialect, soundtrack, or meme context.
Brand safety is critical but authenticity trumps pixel-perfect polish.

Hidden watch-outs:

Bench depth can be shallow; verify back-up talent for sick days and surge periods.
Some boutiques outsource analytics—insist on seeing the native GA4 or TikTok Campaign Manager dashboards, not screenshot PDFs.
Vet “insider credibility” the same way you would fact-check medical advice: request sample hooks that reference slang, micro-holidays, or creator collabs relevant to the audience. If the team Googles during the call, walk away.

AI-Augmented Social-Ops Shops

Core DNA:

Agencies such as Sway Social or Symbol Agency graft generative-AI copilots onto human strategists. Tools like Riona schedule 17 topic-cluster tweets per day; Beam scrapes hot comment threads and suggests responses; Sintra drafts campaign calendars in minutes. Humans still approve tone, legal, and brand voice, but grunt scheduling and first-line moderation disappear.

Best-fit scenarios:

Always-on social channels with heavy customer-service load (FMCG, airline, telco).
Brands that publish high-velocity thought-leadership (SaaS, fintech) where missing a trend window forfeits share-of-voice.
Teams without the headcount to monitor DMs after hours or react to surge virality.

Due-diligence cues:

Ask for a Loom walk-through of their automation stack—seeing real dashboards beats buzzwords.
Confirm manual override rules: what happens if the AI misfires on cultural context?
Require raw log export so your security team can audit data passing through third-party APIs.

PR / Product-Seeding Hybrids

Core DNA:

Collectively Inc., Circle PR, Autumn Communications and similar firms blur PR and influencer outreach. They leverage back-channel journalist relationships to land soft-launch features, then drip product kits to micro-creators who amplify the earned coverage.

Why they excel:

The cross-pollination between newsroom quotes and TikTok unboxings sparks algorithmic proof loops—search volumes spike, press ranks, social trust snowballs, and retargeting pools swell.

Engagement triggers:

Re-branding or category creation moments where third-party validation is mission-critical.
Need for distributor or retail-buyer leverage—media coverage plus influencer buzz arms your sales team.

Key diligence questions:

What percentage of last quarter’s placements came from existing journalist contacts vs. cold outreach?
Average turnaround from embargo drop to first social post?
How do they structure exclusivity so you don’t burn premium creators early?

Understanding which archetype maps to your growth constraint is half the selection battle. In the next section we’ll translate those profiles into a rapid-fire decision matrix so you can short-list vendors in ten minutes flat.

5 Decision Dimensions That Shrink an Over-Crowded Agency List to a Winning Pair

Brands don’t fire social-media agencies because the creative is ugly; they fire them because the partnership was mis-matched on budget physics, testing cadence, cultural nuance, data transparency, or day-to-day governance. Work through the five dimensions below—each anchored to concrete, verifiable signals—and you can cut a twenty-page vendor spreadsheet down to two clear front-runners without a single “gut-feel” vote.

Re-balanced Budget Guidelines

Monthly budget < US $15k

Healthy split: 10 % strategy | 40 % content | 50 % media
Red flag: Strategy overhead climbs above 30 %—you’ll starve paid reach.
Agency cue: Disruptive Advertising sells “pre-scoped” bundles where every deliverable is tied to ad-spend efficiency. The working-media share is obvious in their proposals.

Monthly budget US $15–50k

Healthy split: 20 % strategy | 40 % content | 40 % media
Red flag: Content’s share drops below 30 %, leaving too few iterations to beat creative fatigue.
Agency cue: Sociallyin assigns a strategist and a community manager to each account, then funnels the rest of the retainer into its in-house studio—ensuring you never wait on fresh assets.

Monthly budget > US $50k

Healthy split: 25 % strategy | 35 % content | 40 % media
Red flag: Strategy + project management consume more than 40 %, signaling you’re funding internal meetings instead of market exposure.
Agency cue: Viral Nation can justify a richer strategy layer because the budget also covers influencer sourcing, paid media, and its AI brand-safety engine—but that model only delivers ROI when your working media already lives in the high five figures.

Use these percentage benchmarks as a quick audit of any proposal: if the cost mix is skewed toward planning hours or project management, push back—those dollars should be fueling thumb-stop creative and real reach, not overhead.

Verification step:

Request a line-item budget model that shows labour hours, production out-of-pocket, and media in separate rows. If the sheet bundles “content & strategy” together, margin masking is in play.

Testing Cadence—Can the Shop Generate Stat-Sig Learnings Before Creative Fatigues?

Benchmark to shoot for:

Good agencies hit statistical confidence on a new hook or caption test inside 7–10 days of launch; elite teams do it inside 72 hours for performance creative.

What to ask:

“Show your last three testing sprints.” Look for a grid that tracks hook, angle, spend to significance, winner logic, and next hypothesis.
“Define ‘learning velocity’ in hours.” Agencies that can’t quantify usually run creative on monthly—or slower—cycles.

Agency examples you can call-check:

Disruptive Advertising uses platform-level bid adjusters tied to ROAS thresholds; if a variation lags 20 % by hour six it’s paused, saving budget for faster learners.
Iron Roots runs weekly “creative panels” where zero-party data (audience surveys asking why content resonated) feeds next week’s shoot—essential when narrative depth beats meme speed.

Pitfall to dodge:

Studios that promise “unlimited revisions” often queue projects; the backlog kills learning velocity. Measure hours-to-publish, not revision count.

Cultural-Fluency Checkpoints

In today’s content economy, fluency isn’t just about grammar or brand tone. It’s cultural. If you're trying to connect with a community, especially across niche platforms like TikTok or Reddit, you need to know the customs—not just the language. That’s where cultural-fluency checkpoints come in. Think of them as your passport control. You’re either moving like a local or getting flagged at the gate.

Here’s how to tell if your creative strategy is fluent—or just playing tourist.

1. The Copy Deck Test: Does Your Caption Speak Fluent Human?

A fluent copywriter doesn’t just write to a demographic—they write from within it. The tone feels native, natural, and yes, a little nuanced. You’ll spot micro-holiday mentions and insider nods to cultural rhythms—things like “First-Gen College Day” or “Zero-Waste Wednesday.” These aren’t just hashtags; they’re signals. They tell your audience, “We see you. We’re one of you.”

Fluent copy also nails the dialect. It doesn’t sound like it came from a brand playbook—it sounds like it was texted from a friend. When you hear it read aloud, it just… fits.

On the other hand, tourist copy? That’s the equivalent of someone walking through Chinatown yelling “Ni hao!” at every passerby. It starts with a one-size-fits-all “Hey fam!” or “What’s up, guys?” regardless of the brand’s actual voice, tone, or intent. Add in a heavy-handed sprinkle of emoji spam (because apparently 🙌 = authenticity now?) and you’ve got a recipe for secondhand cringe.

2. Hook Concepts: Are You Playing the Algorithm, or Playing Yourself?

A fluent hook doesn’t need to introduce itself—it just gets right to the point, like a friend sharing a hot take you have to hear. On TikTok, that might be a stitched reaction to a trending topic. On Reels, maybe it’s a “Dupe Alert” or a soft-spoken “Whisper Confession” designed to hook scrollers in the first 1.3 seconds (because yes, that’s the window).

The best hooks tap into platform-native formats and ride the wave of current pacing trends—fast cuts, tight captions, optimized for how people actually consume content in 2025 (which is to say: fast, distracted, and with one thumb on the exit button).

Now contrast that with the classic tourist move: dragging and dropping a YouTube-style 60-second intro into a Reel. Or worse, dusting off an old-school TV ad format, complete with fade-in logos and a voiceover that sounds like it’s selling insurance. If it looks like a commercial and smells like a commercial… swipe. Gone.

3. Bench Diversity: Who’s Actually Telling the Story?

A fluent team doesn’t just represent the audience—they are the audience. The creators and strategists shaping the message are insiders. They already hang out in the Discords, subreddits, or niche TikTok communities you’re trying to reach. They speak the language and know the subtext. That’s not just diversity—it’s depth.

A fluent bench might include a first-gen gamer who’s been running an anime meme account for five years, or a sustainability nerd who doubles as a thrift haul queen on TikTok. The point is: these people are fluent in the digital dialects that matter.

Compare that to the tourist roster: the same six polished creators repped by every agency pitch deck. They’ve got ring lights and brand deals, sure—but ask them about the latest meme format in AltTok or what’s popping in BookTok, and you’ll get crickets. These are influencers who consume content for money, not passion—and your audience can smell that from a mile away.

Quick usage tip: ask an agency to pitch you three hook angles on a 15-minute call. If their first ideas land in the “tourist” column above, keep shopping.

Sociallyin illustrates fluency by assigning channel managers who grew up in the same sub-culture they moderate; watch their community replies for dialect accuracy. Conversely, if an agency needs a two-page brand primer to avoid tone errors, you’re paying for cultural translation, not creation.

Data Transparency & Tooling—Who Owns the Truth?

Minimum viable stack:

Native API pulls from Meta, TikTok, YouTube, and Google Ads into a cloud warehouse.
BI layer (Looker or Tableau) where you can drill to creative-level hold-rate without emailing an account exec.
Alerting rules (e.g., Slack webhooks) that flag when CPC spikes 20 % or comment-sentiment flips negative.

Viral Nation showcases its stack in sales calls by screen-sharing a live dashboard—every metric drillable, every creator flagged for brand-safety score. Insist on a five-minute real-data demo from any contender; blurred numbers are fine, static slides are not.

Contract must-have:

Add a clause granting you raw-log export rights upon termination. Without it, you’ll lose historic benchmarks the moment you churn.

Governance & Communication—How Safe and Fast Is the Human Layer?

Non-negotiables gleaned from high-stakes brand teams:

Shadow Access Architecture. All postings via platform roles, never shared passwords; admin kill-switch retained by brand.
Escalation Matrix. Response time commitments for P0 incidents (policy violations, PR crises).
Revision Empathy. Ask how they handle “tiny client edits”—veteran community managers stay cheerful on the fifth tweak; rookies get passive-aggressive and ghost Slack.

Compare Disruptive Advertising’s twice-weekly check-ins to Sociallyin’s daily Slack stand-ups: pick the cadence that matches your internal sprint rhythm. If your team approves creative once a week, paying for a daily meeting culture wastes fee.

Four-Gate Short-List Sprint

Fee Test. Strip contenders whose minimum retainer devours >40 % of your social budget.
Learning Test. Eliminate agencies that take >14 days to declare a creative winner.
Fluency Test. Reject partners who can’t name three culturally specific hook angles off-the-cuff.
Transparency Test. Disqualify any shop unable to demo live dashboards or provide raw-data export terms.

If two or more agencies pass all four gates, run a paid diagnostic sprint: USD 2–3 k, two weeks, agency produces five creative variants and a teardown. Assess speed, insight density, and collaboration temperament before signing a long-form SOW.

Apply these dimensions rigorously and your final choice will feel obvious—because it’s engineered for your real bottleneck, not someone else’s case-study headline.

What are the Average Costs of Hiring a Social Media Agency?

There are a number of factors that influence the actual cost of working with a social media marketing agency. While your project size and scope are a key factor, you’ll also have to consider other factors such as the agency’s reputation and expertise as well as where they’re located. Typical rates for social media marketing agencies vary from city to city due to differences in market demand and operational costs.

To get a better understanding of these differences, let’s take a closer look at the average minimum campaign sizes and hourly rates for social media marketing agencies in different countries in the U.S.

In Boston, agencies charge an average of $95 per hour with a minimum campaign size of $1,439.
Social media marketing agencies in California charge $97 per hour and a minimum of $1,3221 per campaign on average.
New York has a higher average hourly rate of $108 per hour and a lower average minimum campaign size of $7,749.
In New Jersey, the average minimum campaign size is $2,849 while the average hourly rate is $79 per hour.
Florida sees a minimum campaign size of $2,825 on average while the average hourly rate is $80 per hour.

What are the Most Popular Social Media Agency Pricing Models?

Most social media agencies charge clients per project with customized pricing based on the specific services needed. Before you start working with the agency, you’ll receive a custom proposal tailored according to the unique sets of services you’ll be using to achieve your goals.

This type of customized per-project pricing is inclusive of agency pricing and allows you to effectively cover all your social media marketing needs with a predictable budget. However, you can also find agencies that charge an hourly rate on top of your other social media marketing costs such as advertising costs.

So, for example, if you’re spending $1,500 on social media ads and the agency charges $25/hour to manage those ads for a total of 40 hours, then you’ll be spending a total of $3,500. This is typical for social media projects that include paid advertising. It’s a bit more unpredictable since there’s no saying how much time the agency will spend on your project.

If you’re running on a limited budget, this type of unpredictability may not work best for you. Fortunately, some agencies also offer tiered pricing packages where you buy a plan to cover a specific set of services.

For example, WebFX offers three pricing tiers for social media management. The Bronze tier covers up to 10 posts and eight custom images a month for one social network. Upgrading to any of the other two plans entitles you to more posts, custom images, and networks.

Source: webfx.com

For social media advertising plans, however, the pricing is a little less straightforward as agencies will normally charge you a variable fee to manage your ads based on your ad spend. According to the WebFX rate charge, for example, a Pro plan requires an initial investment of $1,975 for an ad spend range of $1,000 - $30,000. On top of this, you’ll need to pay $975 or 15% of your ad spend, whichever is higher, for ongoing monthly maintenance.

So pricing models are typically a mixture of custom project-based pricing and hourly rates as well as variable percentage-based maintenance fees for social media advertising.

How Should You Measure the Success of Your Social Media Agency Campaigns?

One key question before choosing a social media marketing company is why you should be working with an agency in the first place. What kind of benefit can an agency deliver to your social media marketing efforts? And how do you quantify those benefits?

The answer lies in your numbers. Social media agencies have the tools and expertise necessary to significantly improve your performance metrics. Here are some of the key performance indicators (KPIs) that will help you assess the effectiveness of a social media marketing agency. Keep in mind that the specific KPIs may vary depending on the goals you wish to achieve through social.

Impressions – A measure of the number of times your content is displayed to social media users. This is a relevant metric for measuring the effectiveness of a social media company at distributing and promoting your content to the right audience.
Reach – A measure of the number of people who see your social media content. This is another relevant metric to see just how effective the agency is at targeting the right audience on social media.
Engagements – The total number of engagements received for a particular campaign or social media content. This helps you understand how well the campaign or content resonates with the audience. It’s a great way to assess an agency’s ability to craft messaging, content, and/or creative that aligns with your goals and target audience.
ROAS/ROI – The profit earned in comparison to how much you spent on the ad or marketing campaign. This is one of the most important KPIs for measuring agency effectiveness as it helps you understand whether they’re making the most of your investment.
Clicks/CTR – If your campaign involves links, this metric will help you measure the number of clicks or click-throughs generated. This gives you an idea of whether the offer or messaging crafted by the agency was effective enough to drive action.
Conversion Rate – A measure of the number of social media users who took a conversion action as compared to the total number of people who saw or interacted with your ad or content. Similar to the above metric, conversion rate is another way to measure the effectiveness of an offer or messaging to drive a relevant conversion action.
Referral Traffic – The total number of traffic coming to your website or landing page from social media. If your campaign involves driving traffic to your site, an increase in this performance metric proves that the agency is effectively helping you achieve your goal.
Leads – The total number of leads gained through your ad or social media campaign. If your campaign involves lead generation, the right social media agency should help you generate a significant number of leads.
Follower Growth – The number of new followers gained after your social media campaign. With the right social media marketing company, you should be able to see an increase in these numbers even if you didn’t specifically aim to grow your following.

Leading social media agencies have the capability to significantly boost these numbers by helping you develop impactful and targeted campaigns based on your goals. On the organic front, the leading social media platforms that generate the highest ROI, based on our data, are Instagram, Facebook, and YouTube. Apart from organic ROI, agencies can also help you generate high ROI from social media ad campaigns. Converse, for instance, saw an ROI of 1,554% from TikTok after partnering with Obviously.

Beyond your overall ROI, social media marketing companies can nail down the specifics and improve other key performance metrics depending on your goals. For example, agencies like Thrive helped one of their clients reach more than 4.5 million people on Facebook, which led to an additional, 87,000+ visits from the platform. Meanwhile, the client managed to gain 20,000+ Instagram followers with the agency’s help.

While the average click-through rate for Facebook ads, for example, is around 0.9%, brands like StreamShift have been able to achieve an impressive CTR of 13.85% after working with Lyfe Marketing. With 65,029 link clicks in total, the brand spent only $0.002 for each click while the average CPC for social media ads is between $0.38 and $5.26 depending on the platform.

Although far from complete, these numbers paint a clear picture of the kinds of metrics and improvements you can expect from working with a social media marketing agency. However, keep in mind that the actual results may vary depending on factors such as your goals, target audience, platform, business size, and industry.

What Level of Communication Can You Expect From Your Agency?

Most social media agencies communicate with clients via email and video call. Some even use communication tools like Slack for quick questions and updates.

These communications are typically carried out on an as-needed basis in addition to your weekly or monthly reports detailing progress. However, some agencies may set limitations on the number of meetings and consultations that you can have over the course of your partnership with them. Some agencies may even assign an account manager to work directly with you whom you can reach any time.

How Often and in What Format Will You Receive Performance Reports?

Throughout the course of your campaign, your agency will provide you with a custom social media report highlighting the main KPIs relevant to your goals. For instance, if you’re running an ad campaign, the report may include metrics such as impressions, engagements, clicks, conversions, cost-per-impression, and cost-per-click.

Most social media agencies will provide you with routine presentations on a weekly or monthly basis to help you visualize progress. You may also get scheduled reports automatically delivered to your inbox on a weekly basis. If the agency uses software that’s accessible for clients, you may even be able to keep track of your performance report in real-time through a custom dashboard.

Frequently Asked Questions

What services does a social media agency offer?

A social media agency offers services related to social media marketing, which may include social media audits, strategy and planning, content production, social media management, paid social advertising, influencer marketing, and analytics and reporting.

How much do social media marketing agencies charge hourly?

The hourly rates for social media marketing agencies vary depending on factors such as experience and location. But you can expect to spend somewhere between $80 and $150 per hour with a social media agency.

How much does a social media marketing agency cost?

The cost of a social media marketing agency varies depending on several factors including service package, experience, location, etc. But costs typically range between $900 and $20,000 per month.

How do I find a social media agency?

You can find a social media agency for your business by narrowing them down based on factors such as service offerings, niche/industry, specializations, hourly rates, and more.

How can I find a social media marketing agency that fits my budget?

You can find a social media agency that fits your budget by shopping around and looking into their hourly rates and minimum project price.

Which are the best low-cost social media agencies?

Agencies like NinjaPromo, Thrive Internet Marketing Agency, and Sculpt are some of the best budget-friendly social media agencies.

What are the best social media marketing agencies for small businesses?

Joseph Studios, New Jupiter Media, BrandLyft, and Savage Global Marketing are some of the best social media marketing agencies for small businesses.

About the Author and Expert Reviewer

Influencer Marketing Hub

Writer

The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers thrive in this rapidly changing digital world.

Camille Kennedy

Expert Reviewer

Camille Kennedy is a marketing strategist with a wealth of experience in B2B and B2C marketing for tech startups and established brands. Her expertise lies in crafting revenue-driven strategies that effectively bridge the gap between marketing and sales, making her a trusted voice in evaluating and optimizing digital marketing efforts.

Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Social Media experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Social Media landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like SmartSites, The Shelf, and The Influencer Marketing Factory undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Social Media and beyond.

Top Social Media Marketing Agencies for 2025:

1. SmartSitesni_get_link(350 , "title_id_146300", "SmartSites")

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SmartSites

SmartSites

2. The Shelfni_get_link(131 , "title_id_76227", "The Shelf")

Services

The Shelf

The Shelf

3. The Influencer Marketing Factoryni_get_link(172 , "title_id_9684", "The Influencer Marketing Factory")

Services

The Influencer Marketing Factory

The Influencer Marketing Factory

4. Fresh Content Societyni_get_link(373 , "title_id_157879", "Fresh Content Society")

Notable Campaign

Fresh Content Society

Fresh Content Society

5. Viral Nation

Notable Campaign

6. Sociallyinni_get_link(153 , "title_id_29199", "Sociallyin")

Notable Campaign

Sociallyin

Sociallyin

7. NinjaPromoni_get_link(342 , "title_id_139105", "NinjaPromo")

Services

NinjaPromo

NinjaPromo

8. Iron Rootsni_get_link(133 , "title_id_72665", "Iron Roots")

Client Experience and Case Studies

Services

Iron Roots

Iron Roots

9. Nuanced Mediani_get_link(276 , "title_id_99936", "Nuanced Media")

Services

Nuanced Media

Nuanced Media

10. Lyfe Marketingni_get_link(152 , "title_id_29156", "Lyfe Marketing")

Services

Lyfe Marketing

Lyfe Marketing

11. Sculptni_get_link(149 , "title_id_36641", "Sculpt")

Services

Sculpt

Sculpt

12. Disruptive Advertisingni_get_link(147 , "title_id_45070", "Disruptive Advertising")

Services

Client Experience and Case Studies

Disruptive Advertising

Disruptive Advertising

13. NewGen (formerly Kairos Media)ni_get_link(169 , "title_id_6527", "NewGen (formerly Kairos Media)")

Services

NewGen (formerly Kairos Media)

NewGen (formerly Kairos Media)

14. Moburstni_get_link(300 , "title_id_121476", "Moburst")

Services

Client Experiences and Case Studies

Moburst

Moburst

15. Online Optimismni_get_link(305 , "title_id_130588", "Online Optimism")

Services

Online Optimism

Online Optimism

16. Vireo Videoni_get_link(138 , "title_id_68395", "Vireo Video")

Services

Vireo Video

Vireo Video

17. MOMENTiQni_get_link(375 , "title_id_160930", "MOMENTiQ")

Notable Campaign

MOMENTiQ

MOMENTiQ

18. Favouredni_get_link(335 , "title_id_136454", "Favoured")

Services

Favoured

Favoured

19. Ignite Social Mediani_get_link(150 , "title_id_36597", "Ignite Social Media")

Services

Ignite Social Media

Ignite Social Media

20. Tilt Metricsni_get_link(348 , "title_id_146230", "Tilt Metrics")

Services

1. SmartSites

2. The Shelf

3. The Influencer Marketing Factory

4. Fresh Content Society

6. Sociallyin

7. NinjaPromo

8. Iron Roots

9. Nuanced Media

10. Lyfe Marketing

11. Sculpt

12. Disruptive Advertising

13. NewGen (formerly Kairos Media)

14. Moburst

15. Online Optimism

16. Vireo Video

17. MOMENTiQ

18. Favoured

19. Ignite Social Media

20. Tilt Metrics

21. Joseph Studios

22. Audiencly

23. Thrive Internet Marketing Agency

24. Cleverly

25. ICUC.Social