Meta’s reporting reveals Facebook losing ground in some markets while Instagram gains...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
LATEST
Snapchat Upgrades App Promotion With New Monetization Options
Advertisers gain end-to-end tools for installs, purchases, and stronger campaign...
How to Write Engaging YouTube Descriptions
Why do some YouTube videos with modest production value outperform polished campaigns...
How to Block Someone on TikTok
Marketers know TikTok’s reach comes with risk. As campaigns scale, so do the chances of...
Sabrina Carpenter and TikTok Orchestrate Album Launch Through...
A multi-layered campaign transforms music discovery into interactive fan...
TikTok DMs Get Voice Notes and Image Sharing Amid Messaging Push
The rollout signals TikTok’s ambition to become a more social, not just entertainment...
More Articles
Multi-Channel Repurposing Rights (TV, OOH, CTV)
What happens when a TikTok that spikes on Friday must run as a six-second pre-roll on...
Spark Ads & Whitelisting Permission Addendum
Why does a 30-second TikTok clip suddenly cost 25% more once you ask for the Spark code...
Earn Licensing Fees with YouTube Player for Education
Whether you produce micro-learning clips or full-length lectures, signing payment terms...
83% Product Discovery: Why TikTok Shop Is Winning Impulse Buys
With eight out of ten shoppers finding new products on every visit, TikTok Shop has...
How TikTok Shop’s New Badges Will Drive In-App Sales
Enhanced transparency through real-time seller stats could turn TikTok’s growing...
DAZN’s Billion-Dollar Bet on TikTok Fans for FIFA Club World...
With Gen Z in mind, DAZN turns to TikTok to turn eyeballs into loyalty and livestreams...
How Lidl Went Viral with 1.7 Million AI-Generated Products
The grocery chain handed over the brand to the people, and the internet turned shopping...
TikTok Converts 75% of Traffic vs. Meta’s 20%
Metricool data shows TikTok’s 74.8% conversion share dwarfs Meta’s 19.7%...
Why Brands Are Spending 85% More on TikTok to Be Seen
Despite a $0.32 CPM on TikTok versus $0.33 on Meta, average TikTok campaigns demand...