A multi-layered campaign transforms music discovery into interactive fan...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
LATEST
TikTok DMs Get Voice Notes and Image Sharing Amid Messaging Push
The rollout signals TikTok’s ambition to become a more social, not just entertainment...
YouTube Expands Gift Goals to All U.S. Creators to Maintain Keep...
Gamified targets aim to boost livestream earnings, strengthen community participation...
New Instagram Picture-in-Picture Test Could Boost Reels Retention
Allowing users to watch while multitasking may strengthen time-on-platform...
ByteDance Valuation Climbs to $330B Amid TikTok U.S. Uncertainty
Revenue momentum underscores resilience, but looming divestiture deadlines threaten the...
TikTok’s “See Where Music Takes You” Campaign Doubles Down...
A global push underscores TikTok’s dominance as the launchpad for viral hits and...
More Articles
TikTok’s New Personalization Tools Are a Masterclass in...
From smarter filters to topic toggles, TikTok is dialing up personalization—without...
TikTok for Artists Rolls Out Globally to Supercharge Fan Data...
From pre-saves to post-performance, TikTok’s new artist hub is less about vibes—and...
TikTok Engineered a Full-Scale Rollout for Miley Cyrus’...
From surprise live sets to fashion-fueled in-app quests, TikTok turned Miley’s album...
Kinder Enters U.S. with Kid-Led Campaign
Turns out, the best storytellers for Kinder’s U.S. debut aren’t ad execs; they’re...
Automated by Default: Meta’s Radical Plan to Reinvent Digital...
Zuckerberg’s vision of a no-input ad ecosystem is taking shape, but not everyone’s...
The Social Media Strategy Behind Dubai Chocolate [From Craving...
The meteoric rise of Dubai chocolate isn’t just a sweet story—it’s a strategic...
Instagram’s New Comment Filters Help Top Creators with 100K+...
Instagram is expanding its suite of comment moderation tools by rolling out new filtering...
Multi-Platform Launch Brief (IG, TikTok, YouTube Shorts)
How do you brief creators to succeed on 3 different platforms without overwhelming them...
Whitelisting & Spark Ads: Hand Over Paid Rights the Right...
Are you handing over paid rights the right way? Influencer whitelisting and TikTok Spark...