TikTok Coins are digital items users can purchase and use to access Gifts and other...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
LATEST
Johnnie Walker Reimagines Scotch Marketing Through Music
A strategic tie-up aligns her album launch with the brand’s push to stay culturally...
LinkedIn Expands AI Hiring Assistant to Global Market
The recruiting tool, powered by LinkedIn’s Economic Graph and proprietary LLM, will be...
TikTok Shop Adds Training and Assistant Tools for Sellers
New safeguards and scoring systems give creators clearer pathways to success. TikTok...
How to Get into the Tiktok Shop Affiliate Creator Pilot Program
Why do some creators slide into the TikTok Shop Affiliate Pilot within days, while others...
How to set up Direct Messages on Tiktok
Why do some TikTok accounts have a message button while others don’t? And why does the...
More Articles
How TikTok Shop’s New Badges Will Drive In-App Sales
Enhanced transparency through real-time seller stats could turn TikTok’s growing...
DAZN’s Billion-Dollar Bet on TikTok Fans for FIFA Club World...
With Gen Z in mind, DAZN turns to TikTok to turn eyeballs into loyalty and livestreams...
How Lidl Went Viral with 1.7 Million AI-Generated Products
The grocery chain handed over the brand to the people, and the internet turned shopping...
TikTok Converts 75% of Traffic vs. Meta’s 20%
Metricool data shows TikTok’s 74.8% conversion share dwarfs Meta’s 19.7%...
Why Brands Are Spending 85% More on TikTok to Be Seen
Despite a $0.32 CPM on TikTok versus $0.33 on Meta, average TikTok campaigns demand...
Why Gaming Ads Are Overconcentrated – Gaming’s Ad...
A tiny fraction of gaming ads are commanding over half of marketers’ budgets—what...
Snapchat Lenses: Introducing Lens Studio iOS & Web
Now, anyone can create custom AR experiences on the go with AI-powered prompts and...
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LinkedIn’s New Ad Innovations [Mastering Video in a...
When 66% of marketers fear falling behind without video, these tools deliver control...
Pinterest’s 2025 Midyear Playbook Is Out – Insights for...
Pinterest’s 2025 Midyear Trends Report isn’t just a peek at what’s...